ServiceMaster Restoration Services (SRS)

What ServiceMaster Restoration Services (SRS) does

ServiceMaster Restoration Services (SRS) operates as a regional franchise network under the ServiceMaster Restore brand, owned independently and operated across 11+ West Coast offices in California and Nevada. The company provides 24/7/365 emergency property damage restoration services — including water damage, fire and smoke damage, mold remediation, storm damage, and odor removal — to residential homeowners, commercial businesses, insurance carriers, property managers, and public entities. Beyond core mitigation, SRS delivers a suite of specialty services such as biohazard and trauma cleanup, hoarding cleanup, homeless encampment abatement, air duct cleaning, data and electronics restoration, packout and content management, tarping and board-up, and managed repair/reconstruction, alongside recurring commercial pre-loss planning agreements.

SRS generates revenue primarily through project-based, professional-services engagements priced per job by scope, with insurance claims processed via the Xactimate/Xactanalysis platform, supplemented by subscription-style recurring revenue from commercial pre-loss planning. The technology stack combines third-party industry tools (Xactimate, MICA, Moisture Mapper, Matterport, T&M Pro, Docusketch) with the internally developed Next Gear proprietary software for real-time data and logistical responsiveness. Go-to-market is hybrid: a 24/7 emergency hotline and website lead forms drive residential volume, while National Account Managers develop enterprise relationships with Fortune 500 companies, the Big Three commercial real estate firms (CBRE, JLL, Cushman & Wakefield), and California public entities (cities, counties, schools, airports, ports, water and sewer districts). The operation is backed by over 65 years of brand history, IICRC-certified technicians, and a management team with deep specialization in large-loss commercial disaster recovery and insurance industry dynamics.

Name

ServiceMaster Restoration Services (SRS)

Legal name

ServiceMaster Restore

Website

https://svmcleaning-restoration.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

ServiceMaster Restoration Services is a West Coast franchise network delivering 24/7 emergency property damage restoration, specialty cleaning, and disaster recovery to residential, commercial, insurance, and public-sector customers across California and Nevada.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Services to Buildings and Dwellings (5617), Waste Management and Remediation Services (562)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYHSAPAOAA

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction)

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYHSAPAOAI

Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim)

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYHSAPAOAF

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage)

Home & Personal Services/Residential Renovation Services/Fire, Water & Storm Damage Restoration (Residential Rebuild)

SECONDARYBPALALAI

Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination)

Business & Public Services/Waste Management & Remediation Services/Asbestos, Lead & Mold Abatement Services

Keywords

• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Disaster recovery services
• Commercial restoration services

Headquarters

HQ city

Benicia, California

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Emergency Restoration Services: One-time services for water damage, fire damage, mold remediation, smoke damage, storm damage, and odor removal. Revenue generated per job based on scope of damage and services required. Typically billed to insurance carriers or directly to property owners.
2. Commercial Pre-Loss Planning: Recurring revenue from commercial businesses through proactive planning agreements that include risk assessment, emergency procedures, and priority response. Supports business continuity with pre-approved rates.
3. Managed Repair / Reconstruction: Construction and rebuilding services to restore damaged properties from mitigation through final restoration. One-time project-based revenue.
4. Specialty Services: Additional services including biohazard cleanup, trauma scene cleanup, hoarding cleanup, homeless encampment cleanup, air duct cleaning, and packout/content management. Typically billed per job.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ServiceMaster Restoration Services provides 24/7/365 emergency property restoration services for residential and commercial customers across California and Nevada. Core offerings include water damage restoration, fire and smoke damage restoration, mold remediation, storm/disaster damage restoration, and odor removal, supplemented by specialty services such as biohazard cleanup, hoarding cleanup, homeless encampment cleanup, data/electronics restoration, pre-loss planning, and managed repair/reconstruction. The business operates through a franchise network under the ServiceMaster Global Holdings parent brand, with services typically billed through insurance carriers or directly to property owners.

Product overview

ServiceMaster Restoration Services operates as a comprehensive property damage restoration service provider offering both commercial and residential solutions. The core portfolio centers on five primary damage restoration services: Water Damage Restoration, Fire & Smoke Damage Restoration, Mold Removal & Remediation, Storm/Disaster Damage Restoration, and Odor Damage Removal. Supporting these core offerings is a suite of specialty services including Pre-Loss Planning, Data and Electronics Restoration, Biohazard Cleanup, Homeless Encampment Cleanup, Managed Repair/Reconstruction, Trauma and Biohazard Cleanup, Hoarding Cleanup, Packout & Content Management, Tarping and Board-Up Services, Air Duct Cleaning, Specialty Large Loss Recovery, Sewage Cleanup, Wildfire Preparedness, and Ancillary Services. The company also provides insurance-related support services for both commercial and residential clients. Services are delivered through a franchise network with over 65 years of industry experience, available 24/7/365 for emergency response.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water extraction, drying, moisture control, and structural repair services to limit further damage and restore affected residential and commercial properties to safe, pre-loss condition.
• Fire & Smoke Damage Restoration Fire and smoke restoration including soot removal, odor control, cleanup, and structural repair to stabilize and restore affected commercial and residential spaces.
• Mold Removal & Remediation Mold inspection and remediation to identify growth, contain and remove contamination, and address moisture conditions to reduce risk of return.
• Storm/Disaster Damage Restoration Storm damage restoration for impacts from wind, flooding, and severe weather, focused on securing property and restoring safe conditions.
• Odor Damage Removal Professional deodorization to remove smoke, moisture, and other persistent odors using proven treatment methods for residential and commercial properties.
• Data and Electronics Restoration Salvaging and restoring critical data and electronics damaged by water, fire, or other incidents, including media, devices, computers, and sensitive documents.
• Pre-Loss Planning Commercial planning services including risk assessment, response coordination, and documentation to proactively support faster recovery after an event.
• Biohazard Cleanup Safe, respectful cleanup of trauma scenes, bloodborne pathogens, and biohazardous materials following strict safety protocols with compassionate support.
• Homeless Encampment Cleanup Comprehensive cleanup services including trash removal, hazardous material removal, power washing, and sanitization of former encampment sites, primarily for public entities.
• Managed Repair / Reconstruction Construction services to rebuild and restore damaged properties, coordinate repairs, and support smooth recovery from mitigation through final restoration.
• Hoarding Cleanup Compassionate hoarding cleanup services with emotional support resources, personalized consultations, and community reintegration assistance.
• Packout & Content Management Careful packing, transportation, cleaning, restoration, and secure storage of belongings during property restoration with detailed inventory tracking.
• Tarping and Board-Up Services Emergency services to secure damaged properties with tarps and boards, preventing further damage and unauthorized access until permanent repairs.
• Air Duct Cleaning Professional air duct and HVAC cleaning services to remove dust, debris, contaminants, and improve indoor air quality and system efficiency.
• Specialty Large Loss Recovery Complex restoration projects handling major incidents involving catastrophic damage across large commercial properties with coordinated resources.
• Sewage Cleanup Safe and thorough cleanup of backed-up sewers or contamination, reducing health risks and ensuring hygienic restoration of affected areas.
• Wildfire Preparedness Comprehensive risk mitigation plans and strategies to help businesses prepare for and minimize wildfire damage.
• Carpet and Upholstery Cleaning Professional restoration equipment and advanced methods to remove moisture, debris, and odor while supporting fast, safe return to normal operations.
• Ancillary Services Facility support services including temporary lighting, restrooms, power, HVAC, fencing, and dumpsters during recovery operations.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CBREcoreStrategic or Co-development PartnerBoris Erlikh has supported mitigation and recovery efforts working closely with CBRE, one of the world's leading global property and asset management firms, on commercial property disaster recovery projects nationwide.
• JLLcoreStrategic or Co-development PartnerBoris Erlikh has supported mitigation and recovery efforts working closely with JLL (Jones Lang LaSalle), a leading global commercial real estate services firm, on commercial property disaster recovery projects nationwide.
• Cushman & WakefieldcoreStrategic or Co-development PartnerBoris Erlikh has supported mitigation and recovery efforts working closely with Cushman & Wakefield, a leading global commercial real estate services firm, on commercial property disaster recovery projects nationwide.
• IICRCminorOthersMarisa Sagil operates within the standards set by the IICRC (Institute of Inspection, Cleaning, and Restoration Certification) and the RIA, ensuring compliance and quality in every project. She is WRT and ASD certified through IICRC.
• RIAminorOthersMarisa Sagil operates within the standards set by the RIA (Restoration Industry Association) and the IICRC, ensuring compliance and quality in every project.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BELFOR Property Restoration: Global leader in disaster recovery and property restoration serving commercial, industrial, and residential customers. Comparable large-loss, insurance-driven model with similar specialty services.
• Paul Davis Restoration: National franchise network providing water, fire, and mold damage restoration plus reconstruction. Overlapping insurance-network GTM, residential/commercial mix, and emergency mitigation focus.
• COIT Cleaning & Restoration: National cleaning and restoration franchise offering carpet, upholstery, air duct, and water/fire damage services. Comparable residential-leaning service mix with restoration overlap.
• Rainbow Restoration: Franchise restoration brand under Neighborly offering water, fire, mold, and specialty cleanup. Comparable franchise economics and insurance-preferred-vendor positioning.
• PuroClean: Franchised property damage restoration and remediation company serving residential and commercial customers. Comparable franchise structure and biohazard/contents service offerings.
• FirstOnsite: Large North American restoration and reconstruction provider (formed via Interstate Restoration merger). Directly comparable commercial large-loss and emergency mitigation capability.
• SERVPRO: Largest U.S. franchise restoration network offering water, fire, and mold remediation plus reconstruction. Directly comparable franchise model, insurance-carrier relationships, and 24/7 emergency response.

Others

• Restore Hyper Wellness: Wellness franchise network; included only as a thematic adjacent service-franchise operator under the broader ServiceMaster/Neighborly ecosystem lens for franchise-economics comparison.
• Maven Group (Xactware / Verisk): Provider of Xactimate, the industry-standard insurance estimation software used by SRS. Included as an ecosystem/enabling peer whose platform standardizes restoration pricing and documentation.

Broad incumbents

• ServiceMaster Clean: Sister brand under ServiceMaster Global Holdings offering commercial janitorial and specialty cleaning. Shared parent brand, customer overlap, and national accounts structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/ServiceMasterRestoreOfficial
• YouTubeyoutube.com/channel/UCxhfBr5uexZ5FxWWnOtHEkQ
• LinkedInlinkedin.com/company/svmrestoration
• Instagraminstagram.com/servicemasterrestoreofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceMaster Restoration Services (SRS)