Danske Svømmebade

What Danske Svømmebade does

Danske Svømmebade (legal name: Dansk Svømmebadsteknisk Forening) is a nationwide Danish non-profit interest organization founded in 1975 and headquartered in Viborg, Denmark. It functions as the principal knowledge center and advocacy body for the country's swimming pool industry, with a mandate to influence norms, standards, and guidelines governing pool operations, water treatment, and facility management, and to act as a liaison among the sector's diverse actors. The organization serves more than 300 members across five stakeholder categories: swimming pool operators, suppliers, consultants, regulatory authorities, and collaboration partners.

The organization's core offering combines membership services with a portfolio of educational and consumer-facing programs. Educational products include the modular Svømmebadsvært (Swimming Bath Attendant) program co-developed with Hi (University College) and Idrættens Udviklingscenter (IUCE), as well as Erhvervslivredder (commercial lifeguard) certification, AquaCoach instructor training, and the advanced Svømmebade Universitetet. On the consumer side, the AquaPunkt brand encompasses standardized water exercises plus sub-brands AquaMama (pregnancy exercise) and AquaPlay (family water training). Knowledge dissemination is supported by the VidenHUB platform, the Svømmebadet membership magazine, a member portal, and Mailchimp-based newsletter distribution under GDPR-compliant data processing.

Commercially, Danske Svømmebade operates on a subscription-based membership revenue model, with membership dues being the primary revenue stream; specific pricing is not publicly disclosed. Go-to-market is community-led, relying on industry influence, events, courses, newsletters, and the member portal rather than traditional sales channels. The organization is independently governed by a board of directors, has no parent company, and reports no external funding or ownership interests. Strategic partnerships with IAKS (international), Badfaglig Forum, FOA, Gigtforeningen, and SvømDanmark extend its reach across the broader Danish sports, health, and labor ecosystems.

Name

Danske Svømmebade

Legal name

Dansk Svømmebadsteknisk Forening

Website

https://svommebad.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Danske Svømmebade is a Danish nationwide non-profit association founded in 1975 that serves as the knowledge center and standards-influencing body for Denmark's swimming pool industry, with 300+ members and formal education programs.

Ownership category

akta.pro rank

Product category

Swimming Pool Industry Association

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

akta.pro secondary industry

Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

Keywords

• Swimming pool association
• Aquatic industry certification
• Pool operator training
• Commercial lifeguard education
• Water exercise programs

Headquarters

HQ city

Viborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Organization operates on membership fees from over 300 members across five categories: swimming pools, suppliers, consultants, authorities, and collaboration partners. Membership provides access to knowledge center, standards influence, courses, and member portal.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Danske Svømmebade is the Danish trade association for the swimming pool industry, delivering industry advocacy, standardized certification education for pool attendants (Svømmebadsvært) and commercial lifeguards (Erhvervslivredder), branded water-exercise concepts (AquaPunkt, AquaMama, AquaPlay, AquaCoach), and a member-facing knowledge hub and e-learning platform for 300+ members across five industry categories.

Product overview

Danske Svømmebade is a nationwide interest organization for the Danish swimming pool industry, offering a portfolio of educational programs (Svømmebadsvært, Erhvervslivredder, AquaCoach, Svømmebade Universitetet), the branded water exercise concept AquaPunkt (including AquaMama and AquaPlay), an online member portal, newsletter services via Mailchimp, and the VidenHUB knowledge platform. The organization serves as a knowledge center and advocacy body influencing standards and regulations for Danish swimming baths.

Differentiator

Problem solved

Functional benefit

Brands

• AquaPlay: A branded exercise concept developed by Danske Svømmebade for water-based fitness activities for the whole family.
• AquaMama
• AquaPunkt øvelser
• Svømmebadet
• Svømmebadsvært uddannelse

Products and services

• Membership (Medlemskab)
• Svømmebadsvært (Swimming Bath Attendant) Education

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Hi (University College)coreStrategic or Co-development PartnerCollaboration partner for developing and delivering the Svømmebadsvært (Swimming Pool Host) education program. Modules are offered throughout the year with flexible scheduling.
• Idrættens Udviklingscenter (IUCE)coreStrategic or Co-development PartnerCollaboration partner for developing and delivering the Svømmebadsvært (Swimming Pool Host) education program alongside Hi.
• IAKSminorOthersInternational Association for the Sports and Leisure Industry. Danske Svømmebade is a member of IAKS.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pool & Hot Tub Alliance (PHTA): US national trade association for the pool, spa, and hot tub industry, offering certification, standards, and education programs. Closest direct peer to Danske Svømmebade by mission and structure, differing primarily by geography and broader commercial pool/spa scope.
• Bundesverband Schwimmbad & Wellness (bsw): German federal association for the swimming pool and wellness industry, providing industry representation, training, and trade fair organization. Highly comparable as the largest German-language industry body serving pool operators, suppliers, and consultants.
• SPATA (Swimming Pool and Allied Trades Association): UK trade association for the swimming pool industry, offering technical standards, training, and consumer referral services. Comparable in function as a membership body setting standards and certifying pool professionals in a single national market.
• Fédération des Professionnels de la Piscine (FPP): French federation of swimming pool professionals, representing installers, manufacturers, and service providers with industry promotion and training programs. Direct peer as a national industry body for the pool trade in a major European market.
• European Waterpark Association (EWA): European trade association for waterpark and leisure pool operators, providing benchmarking, training, and industry events. Comparable as a Europe-wide membership organization serving the public/leisure pool segment that overlaps with Danske Svømmebade's municipal and sports pool members.

Regional players

• SvømDanmark: Danish national swimming federation governing competitive swimming and aquatic sports. A collaboration partner of Danske Svømmebade, with overlapping interests in lifeguard training and aquatic education but distinct focus on sport rather than pool industry operations.

Broad incumbents

• International Association for Sports and Leisure Facilities (IAKS): International body covering sports and leisure facility design, operation, and management, of which Danske Svømmebade is already a member. Comparable as a higher-level umbrella covering similar standards and training topics across all sport/leisure facilities, not just swimming pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/svommebad
• LinkedInlinkedin.com/company/danskesvommebade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danske Svømmebade