Helsingør Svømmeklub

What Helsingør Svømmeklub does

Helsingør Svømmeklub is a non-profit sports association (forening) based in Helsingør, Denmark, formed in August 1991 through the merger of two predecessor clubs dating to 1926 and 1967. It operates a comprehensive swimming program portfolio spanning baby swimming (Søhest, ages 0-4) through progressive children's groups (Mini Sæl, Sæl, Delfin, Haj, Spækhugger) to adult learners and masters competitors. The core technology consists of pool facilities with eight zones varying in depth (0.65m to 3.9m) at the main facility on Borgmester P. Christensens Vej 14, plus a dedicated open water training site at Snekkersten Harbor. Instruction follows Dansk Svømmeunion guidelines with emphasis on water safety, technique, and progressive skill development.

The club operates three primary revenue streams: annual membership subscriptions (minimum 200 DKK per bylaws), program-specific fees (ranging from 1,750 DKK for open water to 2,620 DKK for baby swimming seasons), and event revenue primarily from the annual Kronborg Open international invitational. Distribution is direct-to-consumer through online registration at svommeklubben.dk, supplemented by a core municipal partnership with Helsingør Kommune for the H2O-Camp school swimming program serving 627 elementary students. Customer segments include children and families (primary), adults/seniors, competitive swimmers across K1-K4 plus Talent teams, and school-age participants via municipal contract.

Go-to-market combines direct membership enrollment (September-May season), community-led engagement through events like Saturday breakfasts for competition families, and event-driven acquisition via Kronborg Open. The club has ~14 listed employees supplemented by 18-20 professional trainers across the swimming school and competition departments. Strategic positioning emphasizes a stated vision to be Denmark's best swimming club by 2024, supported by consecutive "Årets Svømmeklub" (Club of the Year) awards from Dansk Svømmeunion in 2017-2018, hosting the DM (Danish Championships) in 2019, and partnership club status under Team Danmark for elite athlete development.

Name

Helsingør Svømmeklub

Legal name

Helsingør Svømmeklub

Website

https://svommeklubben.dk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Helsingør Svømmeklub is a Danish non-profit swimming association offering progressive swimming instruction from infancy through elite competition, open water training, municipal school programs, and the Kronborg Open international invitational for families and competitive swimmers in the Helsingør region.

Ownership category

akta.pro rank

Product category

Swimming Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF)

Keywords

• Swimming instruction
• Competitive swimming
• Swimming club services
• Open water swimming
• Swimming education programs

Headquarters

HQ city

Helsingør

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees for participation in swimming programs. Minimum annual fee of 200 DKK per bylaws. Season-based subscriptions with different pricing tiers based on program type.
2. Registration/Admin Fees: One-time administration fees ranging from 75-200 DKK for new memberships. Additional fees for waitlist positions (50 DKK) and hold transfers (35 DKK).
3. Program-Specific Fees: Different pricing for different programs: open water program 1,750 DKK, baby swimming 2,620 DKK. Season passes and discount programs available.
4. Event Revenue: Organizing competitions including Kronborg Open generates revenue from participant fees and spectator attendance.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Helsingør Svømmeklub is a Danish non-profit swimming association delivering structured aquatic instruction and competitive training programs. Its core offerings include the Svømmeskolen (Swimming School) with progressive age/skill groups from baby swimming through advanced levels, the Konkurrenceafdelingen (Competition Department) running teams K1–K4 plus a Talent group for elite development, and the Åbent Vand (Open Water Swimming) program based at Snekkersten Harbor. The club also operates H2O-Camp, an intensive two-week school swimming curriculum delivered in partnership with Helsingør Municipality, and hosts Kronborg Open as an annual international invitational competition.

Product overview

Helsingør Svømmeklub operates as a comprehensive swimming club offering a multi-tiered program portfolio. The core offerings include Svømmeskolen (Swimming School) providing progressive lessons from baby swimming through advanced levels, the Konkurrenceafdelingen (Competition Department) with structured teams K1-K4 plus Talent development, and specialized Åbent Vand (Open Water Swimming) training at Snekkersten Harbor. The club also delivers H2O-Camp, a municipal school swimming program, and hosts the annual Kronborg Open competition. Supporting services include membership programs with financial assistance options and seasonal events like Halloween, Christmas, and Swim Farther week.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 627 school children receive swimming instruction annually through H2O-Camp
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Helsingør MunicipalitycoreStrategic or Co-development PartnerPartnership for school swimming curriculum delivery through H2O-Camp program. Club provides swimming instruction for municipality schools. Also coordinates with Nordsjællands Kystlivrednings Tjeneste and Helsingør Kommunes Beredskab for safety training.
• Dansk Svømmeunion (DSU)coreStrategic or Co-development PartnerMembership in national swimming federation. Partnership club status under Dansk Svømmeunion with Team Danmark ambitions. Follows federation's age groups, competition rules, and training guidelines.
• Helsingør Talent & Elite (HTE)coreStrategic or Co-development PartnerPartnership for elite athlete development including sports classes and HEA (sports elite) program integration.
• Nordic Swimming ClubsminorChannel Partner/ Reseller/ DistributorKronborg Open attracts Swedish and Norwegian clubs including Helsingborg Simsällskap, Kristianstads SLS, Landskrona, SK Neptun, and others for annual invitational meet.
• Sport DirectminorChannel Partner/ Reseller/ DistributorE-commerce partnership for club merchandise. Webshop at sport-direct-helsingor.dk for club clothing and apparel.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/helsingor_svommeklub
• LinkedInlinkedin.com/company/helsing-r-sv-mmeklub

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helsingør Svømmeklub