Swancorp Pty Ltd

Name

Swancorp Pty Ltd

Legal name

Swancorp Pty Ltd

Website

https://swancorp.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Darra Brisbane

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Specialty Chemicals Distribution: Distribution of elemental sulphur, specialty fertilizers, trace elements, minerals, and industrial chemicals to agricultural, animal nutrition, and industrial sectors. Revenue generated through product sales to customers across Australia and New Zealand.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Swancorp Pty Ltd is an Australian family-owned distributor of elemental sulphur, specialty fertilisers, trace elements, feed additives and industrial minerals, supplying agricultural, animal nutrition, industrial, mining, turf management, and water treatment customers across Australia and New Zealand. The company also manufactures and distributes branded sports turf line marking equipment and consumables (iGO, iPro, Impact XP, Dazzle) used by grounds staff at sports fields, golf courses, and racecourses.

Product overview

Swancorp Pty Ltd is an Australian family-owned chemical and mineral products distributor established in Brisbane in 1987. The company operates as a multi-product portfolio distributor rather than a unified platform. Its offerings span three distinct segments: (1) Specialty chemicals and minerals including elemental sulphur products, specialty fertilisers, trace elements, and soil conditioners under the Greencal, Fertibagra, Nutragold, and EMAG sub-brands; (2) Animal nutrition products including feed additives, feed-grade phosphates, and mineral supplements; and (3) Sports turf line marking solutions including iGO spray marking machines, iPro ground markers, Impact XP ready-to-use paint, and Dazzle concentrated paint. The company maintains inventory of over 40 specialty products and services across Agriculture, Horticulture, Turf Management, Stock Feed, Mining, Oil & Gas, Water Treatment, and Industrial sectors throughout Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Greencal: Brand line of gypsum and soil conditioner products including Greencal GreenMag, Greencal GreenMate, Greencal GreenTurf, Greencal GreenTurf + Mag, Greencal Gypsum Granular, Greencal Gypsum Powder.
• Fertibagra
• Nutragold
• iGO
• iPro
• Impact XP
• Dazzle
• EMAG

Products and services

• Elemental Sulphur Products A range of high-purity elemental sulphur products (microfine prilled, superfine prilled, pastille, and sulphur bentonite/Nutragold with 90% S, and Super S Sulphur Urea) supplied for agricultural, industrial and stock feed applications. Used as sulphur fertiliser, in sulphuric acid manufacture, rubber vulcanising, and dye synthesis.
• Specialty Fertiliser Range Water-soluble specialty fertilisers including Ammonium Sulphate Crystal, Calcium Nitrate (prill, crystal, and boron prill), Potassium Nitrate (crystal and prill), Potassium Sulphate (crystal and granular), Mono Potassium Phosphate (MKP), Mono Ammonium Phosphate (MAP), Diammonium Phosphate (DAP), Urea Mini Prill, Magnesium Nitrate, Magnesium Sulphate, Manganese Sulphate, and Single Superphosphate Superfine. Used in agriculture, horticulture, broadacre, turf and fertigation applications.
• Trace Element Range Trace element fertilisers and agricultural chemicals including Zinc Sulphate (heptahydrate, monohydrate, monohydrate granular), Copper Sulphate Pentahydrate, Manganese Sulphate Monohydrate, Ferrous Sulphate (heptahydrate and monohydrate), Sodium Molybdate, Boric Acid, and Cobalt Sulphate for plant nutrition, livestock supplementation, agricultural fungicide/bactericide/algaecide use, and industrial applications.
• Greencal Soil Conditioner Range Greencal branded gypsum-based soil conditioners and turf products including Greencal GreenMag (gypsum + magnesium), Greencal GreenMate (gypsum + humate), Greencal GreenTurf, Greencal GreenTurf + Mag, Greencal Gypsum Granular, and Greencal Gypsum Powder. Used for soil treatment in sports fields, golf courses, racecourses, agriculture and horticulture.
• Fertibagra Boron Fertiliser Range Fertibagra branded granular boron fertilisers including Fertibagra 10G (10% B), Fertibagra 15G (15% B), and Fertibagra 21 (21% B, disodium octaborate tetrahydrate) for correcting boron-deficient soils.
• EMAG Magnesium Oxide Range EMAG branded magnesium oxide products including EMAG 45 (56.4% Mg), EMAG 75 (54.8% Mg), EMAG 500 (55.7% Mg), and EMAG 523 (54.8% Mg) for animal feed, fertiliser, sewage treatment, steel manufacture and industrial applications.
• Animal Nutrition Feed Additives Feed-grade mineral and nutritional additives including Dicalcium Phosphate (DCP), Mono Dicalcium Phosphate Granular (MDCP), Cobalt Sulphate, Ferrous Sulphate Heptahydrate, Zinc Sulphate Monohydrate, Magnesium Oxide (EMAG range), Magnesium Sulphate, and Sodium Bicarbonate rumen buffer. Supplied to Australia's leading stock feed manufacturing companies as market-leading stock feed grade sulphur and trace element sources.
• Industrial Minerals and Chemicals Industrial-grade minerals and chemicals including Bentonite (sodium bentonite clay for drilling fluids, cement slurries, foundry sands, pelletizing), Talc Powder (Mg 14.4%, Si 23.3% raw material for adhesives, plastics, rubber), Sulfamic Acid (industrial descaler), Boric Acid (weatherproofing, fireproofing, glass, cement), and Potassium Chloride Powder (50% K, used in pharmaceuticals and as food additive 508).
• Mining, Oil and Gas Minerals Targeted range of minerals and specialty chemicals meeting demanding specifications for mining, oil and gas sectors including high-purity Magnesium Oxides (EMAG series), Calcium Nitrates, Sulphur products, Potassium compounds, and Bentonite for mineral processing, drilling fluids, flotation, and pH adjustment.
• Water Treatment Chemicals Ferrous sulphates, copper sulphate, magnesium compounds, and calcium nitrates supplied for municipal and industrial water treatment processes including pH correction, coagulation, nutrient dosing, and algae control.
• iGO Line Marking Machine Professional spray marking machine for sports grounds staff available in Standard and Deluxe models, featuring handle bar-mounted on/off switches, heavy-duty diaphragm pumps, 12V/20AH rechargeable batteries, and specialised nozzle technology integrated with Impact XP paint. Comes with purpose-built accessories (Side Spray, Athletics Track Marker, Greenkeepers Fertilizer Boom, Spray Lance) and replacement parts.
• Impact XP Line Marking Paint Advanced ready-to-use line marking paint for sports fields requiring no mixing. Applied via iGO machines with approximately 20-minute drying time and can be applied during medium rain conditions. Covers a football field from 1.1L using fine atomisation technology for optimum leaf coverage.
• Dazzle Line Marking Concentrate Premium highly concentrated line marking paint for professional sports turf applications, compatible with spray or transfer wheel machines. Supports flexible dilution rates from 4:1 for initial applications to 8:1 for over-marking.
• iPro Ground Markers Permanent ground markers for marking buried objects, setting boundaries and marking sports fields. Made with UV-treated polyethylene fibres and recycled polyethylene spiral cones, available in blue, white, yellow, red, and orange. Sold in boxes of 25 with three installation tools.

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Regional players

• Ravensdown: New Zealand fertilizer cooperative supplying specialty and standard fertilizers to NZ farmers. Similar agricultural customer base and product portfolio to Swancorp's crop nutrition and stock feed mineral offerings, with primary geographic focus on NZ.
• Hawkins Group: New Zealand-based industrial and agricultural chemical distributor. Closely comparable in business model (specialty chemical distribution) with overlapping markets across NZ; primarily a regional player rather than a direct Australia competitor.
• Ballance Agri-Nutrients: New Zealand farmer-owned fertilizer cooperative and dominant NZ fertilizer supplier. Directly comparable in sulphur, phosphate, and trace element product mix and shares the New Zealand market with Swancorp, but its primary geographic focus is NZ rather than Australia.

Broad incumbents

• CSBP Limited: Major Australian fertilizer and chemicals manufacturer/distributor (Wesfarmers subsidiary). Supplies nitrogen, phosphate, and specialty fertilizers primarily across Western Australia. Comparable in crop nutrition products, but operates with manufacturing capabilities and a larger scale.
• Incitec Pivot: Australia's largest fertilizer and explosives manufacturer/distributor (Dyno Nobel parent). Serves agriculture, mining, and industrial sectors across Australia with overlapping product categories (ammonium phosphate, urea, specialty chemicals) and a similar rural and industrial customer base.
• Nutrien: World's largest fertilizer producer and distributor with significant Australian retail footprint (Landmark, CRT). Comparable in crop nutrition and fertilizer products supplied to Australian farmers, but operates at vastly larger scale and with retail integration.
• Nufarm: Australian-headquartered global crop protection and specialty agricultural solutions company. Comparable in agricultural specialty chemistry distribution and serves similar rural retail and broadacre farmer customers across Australia and NZ, though at much larger scale.
• ICL Group: Israeli global specialty fertilizer and specialty chemicals producer. Comparable in specialty plant nutrition and trace element products that compete with Swancorp's range in the Australian and broader Asia-Pacific markets.

Direct peers

• Pacific Fertiliser: Australian specialty fertilizer and agricultural input distributor operating a similar B2B model, supplying specialty chemicals, fertilizers, and crop nutrition products to rural retailers and growers. Closely comparable in product mix, customer base, and distribution approach.
• Nuturf Australia: Australian turf management specialty products supplier. Swancorp's customer contact emails route through [email protected], suggesting a close commercial or ownership relationship. Directly comparable in sports turf, fertilizer, and turf line marking product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swancorp Pty Ltd