Swan Lake Resort
- Company typePrivate
- Founded1960
- HeadquartersPlymouth, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Swan Lake Resort firmographics
Firmographics- Name
- Swan Lake Resort
- Legal name
- Swan Lake Resort
- Website
- https://swanlakeresort.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Swan Lake Resort industry classification
Industry- Product category
- Golf Resort and Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf & Leisure Full-Service Hotels (THAGAAAH)
- akta.pro secondary industries
- Luxury Golf Resorts (THAGACAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Swan Lake Resort is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swan Lake Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Lodging/Resort Stays: Revenue from hotel rooms, resort rooms, log cabins, cottages, villas, and specialty lodging accommodations. The resort offers various room types to accommodate individual travelers, couples, families, and large groups.
- Golf Fees and Services: Green fees for daily play, cart fees, golf memberships, tournament and outing fees, and golf shop merchandise sales. Includes various pricing tiers for weekdays, weekends, seniors, juniors, and twilight play.
- Dining Services: Revenue from Swan Lake Chophouse (upscale dining) and Putters Bar & Grille (casual dining), including alcoholic beverages, banquet services, and catering for events.
- Events and Weddings: Revenue from hosting weddings, corporate meetings, conferences, and special events. Includes venue rental, catering, decorations, and related services. Accommodates up to 450 guests for wedding events.
- Golf Memberships: Annual and seasonal membership programs offering unlimited golf, practice facility access, member events, and discounts on resort services. Various tiers include Full Memberships, Twilight, Junior, College, and Corporate packages.
- Golf Instruction and Academy: Revenue from golf lessons, private instruction, group clinics, club fittings, and academy programs including Stay, Play, and Learn packages with lodging included.
- Community Events and Activities: Revenue from community events including Classic Car Cruise INs, Bike Nights, Fireworks Spectacular, Trick or Treat Trails, holiday celebrations, and golf tournaments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily Golf Fees - 18 Holes |
| Unit Pricing | Pay-as-you-go | Daily Golf Fees - 9 Holes |
| Unit Pricing | Pay-as-you-go | Senior Rates (60+) - 18 Holes |
| Unit Pricing | Pay-as-you-go | Junior Rates (18 and under) - 18 Holes |
| Unit Pricing | Pay-as-you-go | Twilight Rates - 18 Holes (after 4pm) |
| Unit Pricing | Pay-as-you-go | Cart Fees - 18 Holes |
| Subscription | Annual | Full Golf Membership - Family |
| Subscription | Annual | Full Golf Membership - Couple |
| Subscription | Annual | Full Golf Membership - Single |
| Subscription | Annual | Twilight Membership |
| Subscription | Annual | Junior Membership (18 and under) |
| Subscription | Annual | College Membership (19-22) |
| Subscription | Annual | Corporate Membership Packages |
| Subscription | Monthly | Spa & Fitness Memberships |
| Subscription | Annual | Cart Passes |
| Unit Pricing | One time/ perpetual license | Easter Brunch Pricing |
| Unit Pricing | One time/ perpetual license | Golf Tournament Entry Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Swan Lake Resort product offering
Product offeringCore offering
Swan Lake Resort is an upscale destination resort in Plymouth, Indiana offering two 18-hole championship golf courses (Silver and Black), on-site lodging (resort rooms, log cabins, villas, cottages), two dining venues (Swan Lake Chophouse and Putter's Bar & Grille), a Golf Academy with FlightScope launch monitor technology, and 12,000+ sq ft of meeting and wedding event space accommodating up to 450 guests. The resort sells bundled Stay & Play packages, annual golf memberships, private and group golf instruction, and event hosting for weddings and corporate groups.
Product overview
Swan Lake Resort is a unified hospitality product offering a comprehensive golf resort experience centered around two 18-hole championship golf courses (Silver Course and Black Course). The resort operates as a single integrated destination with multiple interconnected offerings: fine dining at Swan Lake Chophouse and casual fare at Putter's Bar & Grille; comprehensive golf instruction through the Golf Academy with FlightScope technology; golf memberships providing unlimited course access; Stay & Play packages bundling lodging with golf; and extensive event venues for weddings and corporate meetings totaling over 12,000 square feet of flexible indoor space. Accommodations include resort rooms, cabins, cottages, villas, and houses featuring indoor/outdoor pools, fitness center, and recreational amenities.
Differentiator
Problem solved
Functional benefit
Brands
- Swan Lake Chophouse: Upscale dining restaurant featuring premium steaks, seafood, and award-winning burgers with scenic views.
- Putter's Bar & Grille
- The Golf Academy
- The Silver Course
- The Black Course
- Grand Ballroom
Products and services
- Silver Course The Silver Course is an 18-hole championship golf course at Swan Lake Resort designed for strategic play around water hazards. It offers a shorter layout providing opportunities for players to achieve career rounds, and is available for daily play at tiered rates by season and day of week.
- Black Course The Black Course is a championship-level 18-hole golf course featuring challenging design with new tee areas and a stunning 18th hole along the resort's facade. Available for daily play at tiered rates by season and day of week.
- Resort Accommodations Upscale lodging at Swan Lake Resort including resort rooms, log cabins, cottages, villas, and houses with amenities such as indoor and outdoor pools, fitness center, and hot tubs. Targeted at individual travelers, couples, families, and large groups.
- Swan Lake Chophouse Upscale fine dining restaurant featuring scenic views and a diverse menu of American classics including premium steaks, seafood, and award-winning burgers. Open to resort guests, public diners, and event attendees.
- Putter's Bar & Grille Casual dining establishment located in the golf clubhouse offering lunch, drinks, a full bar, billiards, and big-screen TVs. Open seasonally during the golf season.
- Golf Academy A state-of-the-art golf instruction facility offering PGA professional lessons, private instruction, group clinics, custom club fitting using FlightScope launch monitor technology, and indoor/outdoor practice facilities. The 3,000 sq ft indoor facility includes putting greens, hitting nets, heated indoor-to-outdoor hitting bays, and V1 Sports video swing analysis.
- Golf Memberships Annual membership plans offering unlimited golf access, practice facility access, advance tee time reservations, discounts on dining and merchandise, and exclusive member events. Multiple tiers include Full Membership (Single, Couple, Family, Senior), Twilight, Junior, College, and Corporate round packages.
- Stay & Play Packages Golf getaway packages including overnight accommodations, unlimited rounds of golf on championship courses, golf cart, daily breakfast, and optional meal plans. Targeted at leisure golfers and groups seeking bundled stay-and-play pricing.
- Wedding & Event Venues Indoor and outdoor event spaces including the Grand Ballroom, Gazebo Courtyard, and Garden Court venues for weddings accommodating up to 450 guests. Includes event coordination, catering, and bridal event services.
- Meeting & Conference Space Over 12,000 square feet of versatile indoor meeting space across multiple rooms including the Grand Ballroom (10,000 sq. ft. divisible into three sections), Garden Court East/West, and Forum A&B, plus expansive outdoor areas. Targeted at corporate meetings, conferences, and team-building retreats.
Companies that use Swan Lake Resort
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Swan Lake Resort technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Swan Lake Resort partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Swan Lake Resort competitors and assessment
Company assessmentDirect peers
- Grand Geneva Resort & Spa: Wisconsin upscale golf resort with two championship courses, full-service lodging, spa, and event venues. Comparable drive-to Midwest destination targeting Chicago/Milwaukee/Madison feeder markets with Stay & Play packages.
- French Lick Resort: Indiana-based upscale resort featuring two golf courses, multiple lodging options, fine dining, and large-scale event space. Most directly comparable Midwest golf destination competitor, with a stronger brand but larger scale and broader amenities.
- Eagle Ridge Resort & Spa: Galena, Illinois resort offering multiple golf courses, villas/lodging, dining, and wedding/event facilities. Closest geographic Midwest peer competing for Chicago and regional group/wedding business.
- The American Club (Kohler Hospitality): Wisconsin luxury resort anchored by Whistling Straits and Blackwolf Run championship golf. Comparable four-season Midwest golf destination with championship-level courses, fine dining, and corporate/event space.
- The Inn at Bay Harbor: Northern Michigan luxury golf resort with multiple courses, lodging, dining, and weddings. Similar upscale Midwest golf destination positioning targeting Chicago/Detroit drive-to markets.
Broad incumbents
- Boulders Resort & Spa (Curio Collection): Upscale golf resort in Arizona with two courses, villas, fine dining, and event space. Comparable mid-sized upscale golf-resort operating model outside the Midwest, useful for amenity/margin benchmarking.
- Pinehurst Resort: Premier multi-course American golf resort with extensive lodging, F&B, and event facilities. Larger and more famous, but represents the upscale multi-course destination benchmark Swan Lake aspires to compete with in the group/event segment.
- Marcus Hotels & Resorts (Pfister, Grand Geneva): Midwest-focused hotel and resort operator with multiple golf-anchored properties. Relevant incumbent comparator for asset management, pricing, and F&B benchmarking within the regional golf-resort category.
Regional players
- Grand Hotel (Mackinac Island): Iconic historic Midwest resort with golf, lodging, and F&B. Comparable in lodging/event/corporate mix but operates on an island destination model and is much larger; serves similar Midwest leisure and group demand.
Others
- Troon: Largest third-party golf course management company in the world. Relevant ecosystem peer for benchmarking managed-course operations, technology (GPS carts, launch monitors, booking platforms), and revenue management practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Swan Lake Resort social profiles
Digital presenceSwan Lake Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swan Lake Resort leadership team
Management profileNumber of profiles
Swan Lake Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swan Lake Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swan Lake Resort
What does Swan Lake Resort do?
Swan Lake Resort is an upscale destination resort in Plymouth, Indiana offering two 18-hole championship golf courses (Silver and Black), on-site lodging (resort rooms, log cabins, villas, cottages), two dining venues (Swan Lake Chophouse and Putter's Bar & Grille), a Golf Academy with FlightScope launch monitor technology, and 12,000+ sq ft of meeting and wedding event space accommodating up to 450 guests. The resort sells bundled Stay & Play packages, annual golf memberships, private and group golf instruction, and event hosting for weddings and corporate groups.
Is Swan Lake Resort a public or private company?
Swan Lake Resort is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swan Lake Resort founded?
Swan Lake Resort was founded in 1960. It employs 51 to 100 people.
Where is Swan Lake Resort based?
Swan Lake Resort is headquartered in Plymouth, United States, in the North America region.
How does Swan Lake Resort make money?
Seven revenue lines are on record. Lodging/Resort Stays are the primary driver. The others are golf Fees and Services, dining Services, events and Weddings, golf Memberships, golf Instruction and Academy and community Events and Activities.
Who are Swan Lake Resort's main competitors?
Direct peers on record are Grand Geneva Resort & Spa, French Lick Resort, Eagle Ridge Resort & Spa, The American Club (Kohler Hospitality) and The Inn at Bay Harbor. Broad incumbents are Boulders Resort & Spa (Curio Collection), Pinehurst Resort and Marcus Hotels & Resorts (Pfister, Grand Geneva). Grand Hotel (Mackinac Island) is listed as a regional player. Troon is listed as an others.
Does Swan Lake Resort have an API?
No public API is recorded for Swan Lake Resort.
What industry is Swan Lake Resort in?
Swan Lake Resort's product category is Golf Resort and Hospitality. Its primary akta.pro industry code is THAGAAAH, Golf & Leisure Full-Service Hotels, with a secondary code of THAGACAH, Luxury Golf Resorts. Its NAICS code is 72111 and its SIC code is 7000.