SWB-Service- Wohnungsvermietungs- und -baugesellschaft mbH

Name

SWB-Service- Wohnungsvermietungs- und -baugesellschaft mbH

Legal name

SWB-Service- Wohnungsvermietungs- und -baugesellschaft mbH

Website

https://swb-mh.de

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public / Municipal Residential Housing

NAICS

Lessors of Residential Buildings and Dwellings (53111), Lessors of Real Estate (5311), Lessors of Residential Buildings and Dwellings (531110), Real Estate and Rental and Leasing (53)

SIC

Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

Keywords

• Residential property rental
• Municipal housing services
• Apartment leasing
• Housing management
• Property modernization

Headquarters

HQ city

Mülheim an der Ruhr

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Wohnungsmiete (Residential Rental Income): SWB generates the vast majority of its revenue from renting residential apartments. With a portfolio of 8,324 residential units and 173 commercial units, rental income from tenants constitutes the primary revenue stream. The average rent is €6.56/m² (2025).
2. Gewerbemiete (Commercial Rental Income): Revenue from renting 173 commercial units (Gewerbeeinheiten) and approximately 3,749 garages/parking spaces. These represent secondary recurring revenue streams alongside residential rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SWB-Service- Wohnungsvermietungs- und -baugesellschaft mbH rents and manages approximately 8,324 residential apartments, 173 commercial units, and 3,749 garages/parking spaces across all 8 city districts of Mülheim an der Ruhr, Germany, including both publicly subsidized and freely financed housing at an average rent of €6.56/m² (2025). The company complements its core rental offering with integrated property management, energetic modernization and new construction, in-house maintenance services through a wholly-owned subsidiary, 24/7 technical emergency response, online repair reporting, and a digital tenant portal (Mieterportal) backed by Aareon Deutschland GmbH.

Product overview

SWB-Service- Wohnungsvermietungs- und -baugesellschaft mbH operates as a municipal housing company offering a comprehensive portfolio of rental housing services centered around its Mieterportal (tenant portal at myswb.ruhr) as the primary digital interface. The core offering comprises approximately 8,000 apartments across 8 Mülheim districts, supplemented by digital services including the Neela chatbot for automated tenant communication, online repair reporting, 24/7 emergency services, and the WohnWegWeiser informational guide. The company differentiates through integrated Quartiersmanagement (neighborhood management) combining housing with modernization, new construction, and community development. Supporting services include the semi-annual tenant magazine 'Wohnen leben' and the Azubi-Büro training program. All digital services are powered by the Aareon platform, with Immomio facilitating the rental process and MedL enabling fiber optic connections.

Differentiator

Problem solved

Functional benefit

Brands

• Mülheimat: Neighborhood information portal covering all Mülheim districts (Broich, Dümpten, Heißen, Holthausen, Saarn, Speldorf, Stadtmitte, Styrum) with local living information
• Wohnen leben

Products and services

• Wohnungsvermietung (Residential Apartment Rental) Long-term rental of residential apartments across all 8 Mülheim an der Ruhr districts, comprising approximately 8,324 units (3,090 publicly subsidized and 5,040 freely financed) at an average rent of €6.56/m² (2025); serves families, singles, students, and seniors.
• Gewerbeimmobilien (Commercial Property Rental) Rental of 173 commercial units (retail, office, service spaces) to local businesses and retailers within SWB-managed neighborhoods in Mülheim an der Ruhr.
• Garagen & Stellplätze (Garages and Parking) Monthly rental of 3,749 garages and parking spaces to tenants and third parties across SWB's portfolio.
• Wohnraum für Senioren (Senior Housing) Accessible, age-appropriate rental apartments and senior living facilities within SWB's portfolio, designed to support senior tenants in Mülheim an der Ruhr.
• Mieterportal (Digital Tenant Portal) Digital self-service portal (myswb.ruhr) where tenants can manage their tenancy, report repairs, view billing, and communicate with SWB; powered by Aareon Deutschland GmbH.
• Reparatur-Service (Repair Service) Tenant-facing repair reporting and resolution service for damage in apartments, with rapid response and integration into SWB's in-house maintenance subsidiary.
• Notfallservice (24/7 Technical Emergency Service) Round-the-clock technical emergency service for SWB tenants, reachable at Tel. 0208 45002-0, handling urgent issues such as water pipe breaks and heating failures.
• Modernisierungen & Neubau (Modernization and New Construction) Modernization and new construction of SWB-owned apartments, including energetic renovations (up to ~95% CO2 reduction), standardized modern bathrooms, and Karndean flooring options; €31.8M invested in modernization and €11.5M in maintenance in 2025.
• Quartiersmanagement / Mülheimat (Neighborhood Management) Integrated neighborhood management service (Quartiersmanagement) and the Mülheimat digital information portal covering all 8 Mülheim an der Ruhr districts, supporting holistic, intergenerational community development.

Quantifiable outcome

• Average rent of €6.56/m² (2025), up from €6.28/m² (2024) and €6.16/m² (2023)
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• VDW Rheinland WestfalencoreOthersSWB is a member of the VDW (Verband der Wohnungs- und Immobilienwirtschaft) Rheinland Westfalen, Goltsteinstraße 29, 40211 Düsseldorf. This is the primary industry association for housing companies in the North Rhine-Westphalia region.
• ImmomiocoreTechnology or IntegrationSWB uses Immomio's digital rental management portal for housing allocation, making the rental process faster, more secure, and more transparent for prospective tenants.
• Aareon Deutschland GmbHcoreTechnology or IntegrationAareon provides the Mieterportal tenant management platform and the Neela chatbot/virtual assistant integrated into SWB's website and tenant portal. Aareon is the primary technology infrastructure partner for SWB's digital tenant services. A data processing agreement (AVV) under GDPR Art. 28 is in place.

Scale indicators13 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Vonovia SE: Germany's largest residential landlord with ~540,000 units. Comparable as a large-scale residential property operator, though Vonovia is private-sector and nationally diversified rather than municipally owned and locally concentrated.
• LEG Immobilien SE: Major NRW-based residential landlord with ~166,000 units headquartered in Düsseldorf. Highly comparable geography (NRW) and tenant base; serves as the regional private-sector benchmark for SWB's portfolio.
• Grand City Properties S.A. Residential landlord with ~67,000 units concentrated in German urban areas including NRW. Comparable in targeting value-add opportunities in mid-sized cities and price-sensitive tenant segments.
• TAG Immobilien AG: Residential landlord focused on German B-/C-cities and Eastern Germany with ~85,000 units. Comparable in serving price-sensitive tenant segments outside top-tier cities and operating smaller-portfolio economics.
• Deutsche Wohnen SE: Large German residential landlord (~154,000 units), now majority-owned by Vonovia. Comparable business model of operating urban apartment portfolios and pursuing energetic modernization.

Direct peers

• HOWOGE Wohnungsbaugesellschaft mbH: Berlin municipal housing company with ~74,000 units. Closest direct peer: municipally owned, mission-driven affordable residential landlord with similar digital tenant portal and energetic modernization programs.
• Stadtwerke München (Münchner Wohnen): Munich municipal housing company with ~65,000 units. Direct peer in the German Kommunale Wohnungsbaugesellschaft segment, sharing mission-driven affordability, in-house trades, and integrated neighborhood management.
• Nassauische Heimstätte Wohnungs- und Entwicklungsgesellschaft mbH: Hesse-based municipal residential landlord (~52,000 units), part of the GWH Group. Comparable as a state-owned housing company focused on affordable residential and energetic modernization.
• GESOBAU AG: Berlin municipal housing company with ~43,000 units owned by the State of Berlin. Direct municipal-housing peer with comparable public-affordable mandate, in-house trades, and tenant services model.

Regional players

• VBW Bauen und Wohnen GmbH: Bochum-based municipal housing company (~14,000 units) operating in the same Ruhr metropolitan region. Closest geographic peer to SWB with comparable NRW-Ruhr tenant base and municipal ownership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swb-service--wohnungsvermietungs--und--baugesellschaft-mbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWB-Service- Wohnungsvermietungs- und -baugesellschaft mbH