ExchangiFi
- Company typePrivate
- Founded2025
- HeadquartersPalm Beach Gardens, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ExchangiFi does
ExchangiFi, LLC is a privately held Delaware-incorporated fintech company founded in 2025 and headquartered in Palm Beach Gardens, Florida, that operates a dedicated marketplace and software platform for Section 351 tax-deferred ETF exchanges. The platform connects wealth advisors and registered investment advisors holding appreciated securities with asset managers and ETF issuers seeking seed capital for new funds, enabling investors to contribute diversified portfolios into newly launched ETFs without triggering immediate capital gains. Core products include the 351 Exchange Marketplace, a public-facing 351 Exchange Calculator for diversification and tax-deferral estimation, and an Automated Portfolio Optimization Engine that analyzes tax lots, applies look-through analysis for ETFs and closed-end funds, consolidates share classes, and calculates the exact share contributions needed to satisfy the 25/50 diversification rule while maximizing deferred capital gains. The company has filed US Patent Application 63/783,643 covering the platform methodology and participates in the Fintech Sandbox Data Access Residency Program with integrations to FactSet, S&P Global, Nasdaq, Morningstar, Equifax, Plaid, and Intrinio.
ExchangiFi firmographics
Firmographics- Name
- ExchangiFi
- Legal name
- ExchangiFi, LLC
- Website
- https://exchangifi.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ExchangiFi industry classification
Industry- Product category
- Wealth Management Technology / ETF Capital Markets Platform
- NAICS
- Miscellaneous Intermediation (52391), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools (FSAGAEAE)
- akta.pro secondary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where ExchangiFi is headquartered
LocationHeadquarters
- HQ city
- Palm Beach Gardens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ExchangiFi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Fees: ExchangiFi operates as a fintech platform providing software solutions for Section 351 ETF exchanges. The company appears to generate revenue through platform fees, likely subscription or transaction-based pricing for advisors and ETF issuers using the marketplace.
- Marketplace Transaction Facilitation: The platform connects wealth managers with ETF issuers for tax-efficient Section 351 exchanges, potentially earning fees for facilitating these transactions and matching participants on the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform access for wealth advisors and ETF issuers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ExchangiFi product offering
Product offeringCore offering
ExchangiFi operates a two-sided marketplace and SaaS platform that connects registered investment advisors and wealth managers with asset managers launching new ETFs, enabling high-net-worth investors to contribute appreciated securities into a new ETF under Section 351 of the Internal Revenue Code without triggering immediate capital gains taxes. The platform includes a portfolio optimization calculator and an automated optimization engine that runs compliance testing for the 25/50 diversification rules and computes exact share-level contributions to maximize deferred gains, with an investor portal handling onboarding, document access, and transaction coordination.
Product overview
ExchangiFi operates as a unified fintech platform called the 351 Exchange Marketplace, which consists of the core marketplace platform for connecting wealth managers with ETF issuers, integrated with the 351 Exchange Calculator for compliance checking and diversification analysis. The flagship Automated Portfolio Optimization Engine extends beyond basic compliance testing into active tax-deferred optimization at the share level. Additional platform modules include fund seeding coordination, documentation management, and an investor portal dashboard. The company also provides software solutions only and does not offer tax, legal, or investment advice.
Differentiator
Problem solved
Functional benefit
Products and services
- 351 Exchange Marketplace Two-sided fintech marketplace that connects registered wealth advisors and their HNW clients with asset managers launching new ETFs, enabling Section 351 tax-deferred contributions of appreciated securities into the new ETF and coordinating capital commitments, diversification testing, and transaction documentation. Designed for RIAs, wealth managers, and ETF issuers seeking to seed and execute 351 ETF exchanges.
- 351 Exchange Calculator Portfolio optimization tool available to registered users that allows investors and advisors to enter investment positions, check Section 351 diversification requirements (25% single position and 50% top-five combined limits), and estimate capital gains tax deferred; recalculates as market prices move in real time.
- Automated Portfolio Optimization Engine Advanced optimization software that analyzes each client's tax lots, calculates the exact number of shares from each position that should be contributed to maximize deferred capital gains while staying within Section 351 diversification limits, applies look-through analysis for ETFs and closed-end funds, consolidates share classes, and produces formatted output preserving tax-lot information for custodian and Authorized Participant submission. Used by advisors and ETF issuers to execute optimized 351 exchanges.
- Investor Portal Logged-in dashboard for advisors and their staff to access upcoming 351 ETF launches, run portfolio analyses, manage several client accounts, and centralize investment documents and reporting for 351 exchange transactions.
Quantifiable outcome
- $5.0 trillion in U.S. taxable equity assets are structurally suited for Section 351 ETF conversions
- +1 more outcomes
Companies that use ExchangiFi
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
ExchangiFi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature4 records
ExchangiFi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered strategic, core and minor.
- Defiance AnalyticsstrategicStrategic partnership to market 351 Exchange ETFs to advisors. The partnership pairs Odyssey's advisor intent scoring with ExchangiFi's 351 exchange data to help identify and target advisors seeking Section 351 exchange solutions.
- Fintech SandboxcoreExchangiFi was accepted into the Fintech Sandbox Data Access Residency Program, gaining free access to premium financial data feeds and APIs from over 40 industry partners including FactSet, S&P Global, Nasdaq, Equifax, Morningstar, Plaid, and Intrinio. This enables the company to build and scale its products without the burden of costly data licensing.
- AlternovacoreAlternova Inc., a software development firm with over 100 engineers, provides technical development support for ExchangiFi's platform. Co-founder Ricardo Velasquez serves as Technical Advisor, bringing expertise in building compliant technology for fintech industries.
- WedbushminorInvestment management firm listed in the Section 351 ETF exchange advisors directory as a specialized advisory firm that facilitates Section 351 exchanges.
- Rockefeller Financial ServicesminorListed in the advisor directory as a firm that conducts Section 351 exchanges for clients.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
ExchangiFi competitors and assessment
Company assessmentOthers
- Morningstar: Provides institutional fund data and analytics that ExchangiFi integrates via Fintech Sandbox. Comparable as an ecosystem data provider serving ETF issuers, advisors, and fintech platforms.
Broad incumbents
- CAIS: Alternative investment marketplace for independent advisors. Overlaps with ExchangiFi's marketplace model, wealth-tech stack, and distribution through RIAs, though focused on alternatives rather than ETFs.
- Addepar: Wealth management technology platform aggregating portfolio data for advisors and family offices. Comparable as an analytics and platform layer serving the same concentrated-position, multi-account workflows targeted by ExchangiFi.
- Cantor Fitzgerald: Established broker-dealer that has executed multiple Section 351 ETF launches and structured derivative products. Comparable in the 351 issuance flow, with vastly broader capital markets infrastructure.
- iCapital: Leading marketplace and tech platform connecting wealth advisors with structured and alternative investments. Compares as a scaled, incumbent fintech marketplace serving the same advisor buyer.
- Orion Advisor Solutions: Wealthtech platform offering portfolio analytics, rebalancing, and advisor workflows. Comparable technology stack for advisor-driven tax-aware portfolio construction and compliance automation.
Direct peers
- Almanack: Listed in ExchangiFi's Section 351 advisor directory as a specialized advisory firm. Competes for the same concentrated-stock-to-ETF conversion mandate from RIAs and family offices.
- Rockefeller Financial Services: Featured in ExchangiFi's Section 351 advisor directory. Rockefeller runs the same concentrated-position-to-ETF conversion workflow targeted by ExchangiFi, serving ultra-high-net-worth client portfolios.
- Stance Capital: Listed in ExchangiFi's advisor directory and has launched its own 351-seeded ETF. Operates as a parallel 351 exchange facilitator targeting advisor and family office clients.
- Wedbush: Listed in ExchangiFi's official advisor directory as a specialized firm facilitating Section 351 ETF exchanges. Wedbush is a direct channel for the same tax-deferred conversion workflows ExchangiFi's platform automates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
ExchangiFi social profiles
Digital presenceExchangiFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExchangiFi leadership team
Management profileNumber of profiles
Profiles10 records
ExchangiFi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExchangiFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExchangiFi
What does ExchangiFi do?
ExchangiFi operates a two-sided marketplace and SaaS platform that connects registered investment advisors and wealth managers with asset managers launching new ETFs, enabling high-net-worth investors to contribute appreciated securities into a new ETF under Section 351 of the Internal Revenue Code without triggering immediate capital gains taxes. The platform includes a portfolio optimization calculator and an automated optimization engine that runs compliance testing for the 25/50 diversification rules and computes exact share-level contributions to maximize deferred gains, with an investor portal handling onboarding, document access, and transaction coordination.
Is ExchangiFi a public or private company?
ExchangiFi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ExchangiFi founded?
ExchangiFi was founded in 2025. It employs 11 to 50 people.
Where is ExchangiFi based?
ExchangiFi is headquartered in Palm Beach Gardens, United States, in the North America region.
How does ExchangiFi make money?
Two revenue lines are on record. Platform/SaaS Fees are the primary driver. The others are marketplace Transaction Facilitation.
Who are ExchangiFi's main competitors?
Morningstar is listed as an others. Broad incumbents are CAIS, Addepar, Cantor Fitzgerald, iCapital and Orion Advisor Solutions. Direct peers are Almanack, Rockefeller Financial Services, Stance Capital and Wedbush.
Does ExchangiFi have an API?
No public API is recorded for ExchangiFi.
What industry is ExchangiFi in?
ExchangiFi's product category is Wealth Management Technology / ETF Capital Markets Platform. Its primary akta.pro industry code is FSAGAEAE, Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools, with a secondary code of FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 52391 and its SIC code is 6211.