SwellAddiction

What SwellAddiction does

SwellAddiction (legal entity SARL DEVCOMM, registered in Brest, France with €406,500 share capital) is a French specialty retailer of water sports equipment and apparel operating since 2005 from a single headquarters at the Port de Plaisance du Moulin Blanc marina in Brest. The company sells a comprehensive multi-discipline catalog covering windsurf, wingfoil, SUP (Stand Up Paddle), surf, bodyboard, kitesurf, and wakeboard equipment, alongside neoprene wetsuits, surfwear, skate hardware, and accessories, distributed across both its physical marina storefront and its PrestaShop-based e-commerce site. The product mix spans budget items from under €10 to complete foil packages above €3,000, with premium brand partnerships anchoring the assortment (Duotone, Goya Windsurfing, Fanatic, ION, Soöruz, KT Foiling, Ozone Parawing, Quatro), supported by installment payment options and free shipping above €99.

The underlying technology stack combines a PrestaShop storefront with the Lokki rental management platform for booking equipment and OVHcloud hosting; no proprietary software or AI components are disclosed. Beyond product sales, SwellAddiction monetizes three additional revenue streams: usage-based equipment rental (SUP, Surf, Windsurf, Wingfoil), professional services via SUP coaching and initiation lessons, and try-before-buy Test Centers for Wingfoil, Windsurf, and SUP. Pricing is unit-based with pay-as-you-go billing, and international customers can access tax-free export checkout.

Go-to-market is direct-to-consumer across both physical retail and online channels, targeting individual water sports enthusiasts from beginners to professional athletes, primarily in France with export capability to the broader EU. Marketing relies on content (blog, YouTube), organic social (Facebook, Instagram, LinkedIn), email newsletters, and community engagement through the Swell Beach Race Series event series and the local Café Suspendu initiative. The company operates with approximately 6 employees and no disclosed funding, parent company, or institutional investors.

Name

SwellAddiction

Legal name

SARL DEVCOMM

Website

https://swelladdiction.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SwellAddiction is a French specialty retailer of water sports equipment based in Brest, selling windsurf, wingfoil, SUP, surf, bodyboard, kitesurf, and wakeboard gear via e-commerce, a marina storefront, equipment rental, and coaching for individual enthusiasts.

Ownership category

akta.pro rank

Product category

Water Sports Equipment Retail

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE), Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

Keywords

• Water sports equipment
• Windsurfing gear retail
• Wingfoil board sales
• Stand up paddle shop
• Surf equipment store

Headquarters

HQ city

Brest

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales: One-time product sales of water sports equipment including windsurf, wingfoil, SUP, surf, bodyboard, kitesurf, wakeboard gear, neoprene wetsuits, and surfwear. Revenue is generated through direct consumer purchases on the e-commerce platform with pricing ranging from budget accessories (€7) to premium equipment packages (€3,000+). The company also offers used/second-hand equipment sales through their Occasions section.
2. Equipment Rental: Short-term rental services for Stand Up Paddle, Surf, Windsurf, and Wingfoil equipment through their Lokki-powered booking system.
3. Coaching Services: Stand up paddle lessons and coaching services offered to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SwellAddiction is a French multi-discipline water sports equipment retailer selling windsurf, wingfoil, SUP, surf, bodyboard, kitesurf, wakeboard, and skate gear, plus neoprene wetsuits and surfwear. Beyond product sales, the company offers short-term equipment rental through Lokki, in-store test centers, and SUP coaching lessons, operating from a marina-side shop in Brest alongside its PrestaShop-based e-commerce site.

Product overview

SwellAddiction is an online watersports retailer and surfshop based in Brest, France, offering a comprehensive portfolio of glide sports equipment. The core offering spans multiple disciplines including Windsurf (boards, sails, foils, accessories), Wingfoil (boards, wings, complete foil systems), SUP (inflatable and composite boards, paddles), Surf (shortboards to longboards, fins, accessories), Bodyboard, Kitesurf, Wakeboard, and Neoprene wetsuits for all ages. The product line extends to Skate equipment and a full Surfwear collection (clothing, accessories, bags). Services include equipment rental (via Lokki platform), product test centers for Wingfoil/Windsurf/SUP, SUP coaching lessons, and gift cards. The store operates as a multi-brand retailer featuring brands such as Duotone, Goya, Fanatic, Torq, ION, Sooruz, and many others, with an outlet section for discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Windsurf Equipment

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• DuotonecoreOthersPremier water sports equipment brand. Duotone products are prominently featured throughout the store, including windsurf boards, wings, and complete foil packages. The company is one of the most represented brands in SwellAddiction's catalog.
• Goya WindsurfingcoreOthersPremium windsurf brand featured in the catalog with boards and sails. Represents a key brand partnership for wave windsurfing equipment.
• Fanatic (Starboard)coreOthersMajor SUP and windsurf brand with extensive product range including inflatable and composite SUPs, paddles, and accessories. One of the top brands in the accessories category.
• ION (Score Interactive)coreOthersWater sports apparel and accessories brand. ION products include wetsuits, harnesses, leashes, and technical accessories. Prominent in the neoprene and accessories sections.
• SoöruzcoreOthersFrench neoprene and wetsuit manufacturer. Soöruz products include wetsuits for men, women, and children with eco-friendly options. Located in La Rochelle.
• KT FoilingmajorOthersWingfoil equipment brand featuring boards, wings, and foils prominently featured in the product lineup and hero banners.
• Ozone ParawingmajorOthersKitesurf and wing equipment brand. Featured in hero banners with the Ozone Powerpack product.
• QuatromajorOthersSurf and SUP brand featuring composite boards. Products featured in hero banners.
• LokkicoreTechnology or IntegrationRental management software platform integrated into SwellAddiction's website for equipment booking and reservation management.
• U-RideminorStrategic or Co-development PartnerWater sports brand partner featured in the header navigation alongside blog and beach race series links.
• Swell Beach Race SeriesminorStrategic or Co-development PartnerCommunity event series sponsored and hosted by SwellAddiction, featured in header alongside brand partners.
• Archipelago BrestminorStrategic or Co-development PartnerLocal partner featured through Café Suspendu initiative located in Brest.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• North Shore SUP: Specialty water sports retailer focused on SUP, wingfoil, and surf gear, primarily direct-to-consumer. Comparable product mix and customer base to SwellAddiction, though operating in the US market and without physical retail/test center infrastructure.
• evo: Multi-discipline action sports retailer (surf, skate, snow, wake) with both e-commerce and physical stores in the US/Canada. Highly comparable in omnichannel glide-sport retail model, breadth of categories, and brand partnerships (though with significantly larger scale and North American footprint).
• Nootica: Major French water sports retailer (boats, boardsports, diving) with both e-commerce and physical stores. Comparable to SwellAddiction in target market and category breadth, though significantly larger in scale and broader in product range (including motor boats and electronics).
• Glisse Proshop: French online retailer specializing in windsurf, kitesurf, SUP, and wingfoil gear. Closely comparable to SwellAddiction in product mix (multi-discipline glide-sport retailer serving French-speaking customers), though Glisse Proshop operates as a pure e-commerce player without the Brest retail/rental/coaching footprint.

Broad incumbents

• Rip Curl: Global surf brand with owned retail and wholesale distribution across wetsuits, surfwear, and surfboards. Comparable in the neoprene and surf categories and a potential supplier competitor/partner, but operates as a brand-with-stores rather than a multi-brand specialty retailer.
• Billabong: Global surfwear and boardsport brand with its own retail and e-commerce. Comparable in surfwear and accessories categories, though Billabong is a brand-led business rather than a multi-brand specialty retailer like SwellAddiction.
• Decathlon: France-headquartered global sporting goods mass retailer with a sizable water sports / boardsport assortment (Tribord branding). Represents the broad-incumbent competitive threat — overlapping in windsurf, SUP, surf, and bodyboard categories at the entry-level price band, but with no premium specialization.

Regional players

• Surf Avenue: French surf and boardsport retailer with physical stores in southwest France (Hossegor area) and e-commerce. Comparable multi-discipline glide-sport retail model, but serves a different French surfing region (Atlantic coast vs. Brest/Brittany) and does not directly compete in the same geography.
• Magicseaweed (Surf & Dive Shop network): UK-based surf retailer/online community with a strong presence in British/Irish surf markets. Comparable in surf and boardsport equipment retail, though geographically distinct from SwellAddiction's French/Brittany focus.

Emerging players

• Real Watersports: Specialty windsurf/wingfoil/kitesurf retailer with strong school/coaching and test-center operations. Comparable in multi-discipline boardsport retail plus services, though smaller and focused on a UK coastal market; an example of the integrated retail + lessons + test model SwellAddiction also runs in Brest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCttvextEHuyQsCbawHhS2Cg
• Facebookfacebook.com/SwellAddiction
• LinkedInlinkedin.com/company/swelladdiction
• Instagraminstagram.com/swelladdiction/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwellAddiction