Sozialwerk Heuser

What Sozialwerk Heuser does

Sozialwerk Heuser is a privately held, family-owned German social care operator founded in 1957 and headquartered in Bad Aibling, Bavaria. The company operates a vertically integrated care portfolio across three German federal states — Bavaria, North Rhine-Westphalia, and Thuringia — comprising inpatient senior residences (Seniorenresidenzen at Ghersburg, Naabtalpark, Etzelbach, Haus Tenking, and Villa Bruneck), assisted-living units, two dementia care groups in Regensburg (Haus Aurelia and Haus Kaiser Friedrich), integration-assistance facilities for adults with mental and psychological disabilities under SGB IX (Die Burg on the Kaiser- und Herzogsburg in Burglengenfeld, Jagdschloss Hirschhügel, Haus an der Berkel), day-care and outpatient nursing services, and an art academy (Kunstakademie 'Die Burg'). Several facilities occupy historic castle and baroque properties, with interiors designed by co-founder and shareholder Irene Heuser.

The unifying operating technology is the registered trademark Milieutherapie nach Irene Heuser®, an environment-based therapeutic methodology that combines interior design, art therapy, and cultural activities to promote wellbeing among elderly and mentally disabled residents. The company sells its services through direct facility operations, with referrals sourced from hospitals, physicians, health insurance providers, and social services. Revenue is generated almost entirely from regulated German payors — statutory long-term care insurance (Pflegeversicherung), private co-payments, and municipal social-welfare budgets (Bezirke for Eingliederungshilfe) — under tariff schedules set by state authorities, supplemented by rent and ancillary service fees at assisted-living sites. Pricing is not publicly disclosed.

The company is led by managing director Johannes Heuser, with Irene Heuser as co-founder, shareholder, and interior architect. Distribution is regional and direct, supported by a multi-channel content and employer-branding presence on the company website and major social platforms. No external institutional ownership, no public listing, and no M&A activity are disclosed.

Name

Sozialwerk Heuser

Legal name

Sozialwerk Heuser Verwaltungsgesellschaft mbH

Website

https://swh-group.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Sozialwerk Heuser is a family-owned German care operator (founded 1957) running inpatient senior residences, dementia care, assisted living, integration assistance, and day care across Bavaria, NRW and Thuringia, unified by its proprietary Milieutherapie nach Irene Heuser® therapeutic approach.

Ownership category

akta.pro rank

Product category

Long-term Elderly and Disability Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE), Dementia & Alzheimer’s Respite Care (HSABAGAF), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Elderly care services
• Nursing home services
• Dementia care
• Assisted living facilities
• Integration assistance care

Headquarters

HQ city

Bad Aibling

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Stationäre Pflege (Inpatient Care): Full-time residential care services for elderly and dementia patients. Revenue is generated through a combination of social insurance (Pflegeversicherung), private payments, and government subsidies under German social law.
2. Ambulante Pflege (Ambulatory Care): Outpatient care services that support residents of assisted living and dementia care groups. Billed through health insurance and social services.
3. Betreutes Wohnen (Assisted Living): Independent living apartments with on-site care support. Residents pay rent plus service fees, which may be partially covered by insurance.
4. Tagespflege (Day Care): Day care services for seniors who still live at home. Covered by long-term care insurance (Pflegeversicherung) for those with Pflegegrad 2 and above.
5. Eingliederungshilfe (Integration Assistance): Residential integration assistance for people with mental/psychological disabilities (SGB IX). Funded through social integration assistance (Eingliederungshilfe) provisions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Sozialwerk Heuser operates stationary senior residences (Seniorenresidenzen), assisted living (Betreutes Wohnen), specialized dementia care groups (Demenzwohngruppen), residential integration assistance (Eingliederungshilfe) for adults aged 18+ with mental or psychological disabilities, day care (Tagespflege) for seniors living at home, and outpatient nursing (Ambulanter Pflegedienst) across facilities in Bavaria, North Rhine-Westphalia, and Thuringia. All services are unified by the proprietary Milieutherapie nach Irene Heuser® therapeutic concept, which combines environment-based therapy with art and cultural activities. The company operates more than ten facilities, several of which are located in historically significant buildings.

Product overview

Sozialwerk Heuser is a diversified German social care and nursing services provider offering a portfolio of interconnected care products across multiple regions in Germany. The company operates as a single-platform provider with multiple service lines: Seniorenresidenzen (stationary nursing homes) including Ghersburg, Villa Bruneck, Naabtalpark, Etzelbach, and Haus Tenking; Betreutes Wohnen (assisted living) at Villa Bruneck; Demenzwohngruppen (dementia care) at Haus Aurelia and Haus Kaiser Friedrich in Regensburg; Eingliederungshilfe (integration assistance/rehabilitation) facilities at Die Burg, Jagdschloss Hirschhügel, and Haus an der Berkel; Tagespflege (day care) at Naabtalpark and Kreuth; and an Ambulanter Pflegedienst (outpatient care service). The company also operates a Kunstakademie (art academy) that supports therapeutic art programs and organizes the annual 'Kunst auf Bayerns Burgen' international exhibition. All facilities follow the proprietary Milieutherapie nach Irene Heuser® therapeutic approach, creating a unified care philosophy across the product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Milieutherapie nach Irene Heuser®: A therapeutic approach developed by Irene Heuser based on practical experience and scientific knowledge, applied across all facilities of the Sozialwerk Heuser group to promote wellbeing through a thoughtfully designed environment.
• Kunstakademie „Die Burg"

Products and services

• Seniorenresidenz Ghersburg (Stationary Senior Residence) Stationary nursing home in Bad Aibling, Bavaria, offering residential care with specialized dementia care wards, panoramic views of the Mangfall valley and Wendelstein mountain range, and interior design by Irene Heuser applying the Milieutherapie nach Irene Heuser® approach. For elderly residents requiring full-time nursing care.
• Villa Bruneck (Assisted Living) Assisted living facility in Kreuth am Tegernsee, Bavaria, offering independent senior living with optional care services, featuring historic villa ambiance with concert hall, library, and nearby wellness facilities. For seniors seeking independent living with on-site care support.
• Seniorenresidenz Naabtalpark (Stationary Senior Residence) Senior residence in Burglengenfeld, Bavaria, offering stationary care, short-term care, and respite care with extensive green areas and a pond, located near the UNESCO World Heritage city of Regensburg. For elderly residents requiring varying levels of nursing care.
• Haus Aurelia (Dementia Care Group) Dementia care group home in Regensburg's historic city center, providing specialized around-the-clock care and cognitive support for individuals with dementia. For dementia patients needing a protected, structured group environment.
• Haus Kaiser Friedrich (Dementia Care Group) Dementia care group home in Regensburg offering around-the-clock professional care and support for individuals with dementia. For dementia patients requiring a protected group setting.
• Eingliederungshilfe Die Burg (Residential Integration Assistance) Therapeutic-pedagogical integration assistance facility on the medieval Kaiser- und Herzogsburg castle complex in Burglengenfeld, offering vocational and social rehabilitation for adults (18+) with mental disabilities. Funded under SGB IX social integration assistance.
• Eingliederungshilfe Jagdschloss Hirschhügel (Residential Integration Assistance) Integration assistance facility in a historic hunting lodge setting near Rudolstadt-Saalfeld in Thuringia, offering rehabilitation services for adults (18+) with mental health conditions. Funded under SGB IX.
• Seniorenresidenz Etzelbach (Stationary Senior Residence) Rural senior residence in Uhlstädt-Kirchhasel, Thuringia, offering stationary care and specialized dementia care with protected wards for residents with wandering tendencies. For elderly residents including those with advanced dementia.
• Haus Tenking (Stationary Senior Residence) Senior residence in Rhede (Münsterland region, NRW) offering stationary care and integration assistance with a focus on wellbeing and active lifestyle. For elderly residents in the western Münsterland area.
• Haus an der Berkel (Residential Integration Assistance) Integration assistance facility in Stadtlohn (NRW) combining a historic city villa and modern building, offering rehabilitation for adults (18+) with mental health conditions in a scenic park setting in the western Münsterland.
• Tagespflege Naabtalpark (Day Care) Day care facility in Burglengenfeld, Bavaria, offering approximately 30 places for seniors who still live at home, providing social interaction, activities, and professional care during daytime hours. Eligible for Pflegeversicherung coverage for those with Pflegegrad 2 and above.
• Tagespflege Kreuth am Tegernsee (Day Care) Day care service at the Kreuth am Tegernsee location offering companionship, activities, care, and support for seniors outside of stationary care. For seniors living at home in the Tegernsee area.
• Ambulanter Pflegedienst (Outpatient Nursing Service) Outpatient nursing service that cares for and supports residents of assisted living and dementia care groups, providing professional care at home. Billed through health insurance and social services. For residents of the company's assisted living and dementia care settings.
• Schloss Teublitz (External Living Group for Integration Assistance) Listed baroque castle in Teublitz, Bavaria, operating as an external living group for Eingliederungshilfe and also housing the management office for Eingliederungshilfe "Die Burg." For adults (18+) with mental health conditions.

Quantifiable outcome

• Wellbeing and satisfaction focus - residents report feeling at home and well-cared for

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Caritas Obdachlosenunterkunft Noah, RegensburgminorOthersInformal community partnership. In December 2024, Sozialwerk Heuser employees from Tagespflege Naabtalpark and PHW Teublitz donated handmade cookies to residents of the Caritas homeless shelter. This reflects the company's community outreach values.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Pflegebörse24 / MediCare Pflege: German care-services marketplace and information portal for nursing homes, assisted living, and outpatient care. Comparable as an ecosystem participant connecting families to providers, but not a direct operator competing for the same residents.

Direct peers

• Convivo Holding: Independent German care group operating senior residences, assisted living, and outpatient services with a quality-of-life orientation. Comparable full continuum-of-care positioning and private ownership structure.
• Argentum Pflege: German family-run care operator offering residential, dementia, and assisted-living services. Highly comparable mid-sized private operator structure, similar multi-state footprint and stationary care focus.
• Alloheim Senior-Residenzen: One of Germany's largest private operators of senior residences, assisted living, and care facilities across many federal states. Directly comparable to Sozialwerk Heuser in residential and dementia care service lines, though at much greater national scale.
• Pro Seniore Residenzen: German operator of senior residences, nursing homes, and assisted living facilities. Directly comparable service portfolio of stationary care, short-term/respite care, and assisted living for elderly residents.
• Korian Deutschland: Major European care provider operating nursing homes, assisted living, and home care services in Germany. Comparable in stationary and dementia care offerings, with broader geographic coverage and corporate scale.

Broad incumbents

• Johanniter Seniorenhäuser: Large non-profit operator of senior residences, care services, and integration assistance across Germany under the Johanniter humanitarian umbrella. Comparable service mix including Eingliederungshilfe and dementia care, but with broader institutional scale and mission-driven mandate.
• Diakonie Deutschland - Seniorenpflege: Federation of Protestant social welfare organizations operating senior care facilities, integration assistance, and outpatient care throughout Germany. Comparable stationary, dementia, and Eingliederungshilfe service lines, with wider national infrastructure.
• Caritas Pflege und Betreuung: Catholic welfare association operating a nationwide network of senior residences, day care, integration assistance, and outpatient care. Directly comparable in SGB IX integration-assistance and stationary elder care, with much larger institutional footprint.

Regional players

• CuraCare (formerly Martha Stiftung / CuraVitalis): German private operator focused on residential and outpatient care in select regions. Comparable in core stationary care and home care offerings, with a more regional concentration profile similar to Sozialwerk Heuser.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sozialwerkheuser
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/unternehmensgruppe-sozialwerk-heuser
• Instagraminstagram.com/sozialwerkheuser1957
• TikToktiktok.com/@sozialwerkheuser

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sozialwerk Heuser