Swimart

What Swimart does

Swimart is a privately held French B2B distributor of swimming equipment, founded in 2001 and headquartered in Mazeyrat-d'Allier, France, with a regional entity (Swimart Europe) in Charleroi, Belgium. The company sells ready-to-wear and customized products across four main categories: swimming caps (latex, silicone, polyester, recycled silicone, and specialty variants such as water polo and turban caps), swimming goggles, swimwear, and a broad range of customizable textiles (t-shirts, sweatshirts, polo shirts, towels, fleece jackets, vests, shirts, caps, and bathrobes). Its offering also extends to accessories such as earplugs, armbands, and disposable swim diapers, and it distributes the Swoof ready-to-wear swimwear brand alongside its own catalog.

Name

Swimart

Legal name

SARL SWIMART

Website

https://swimart.fr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Swimart is a French B2B distributor, founded in 2001, that supplies and personalizes swimming equipment, swimwear, goggles, and custom-printed textiles for sports retailers, pools, clubs, and spas across five European countries.

Ownership category

akta.pro rank

Product category

Swimming Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Swimming equipment
• Custom swim caps
• Swimwear wholesale
• Aquatic sports accessories
• Branded textiles

Headquarters

HQ city

Mazeyrat-d'Allier

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Swimming Equipment Product Sales: Swimart generates revenue through the one-time sale of swimming equipment and accessories, including bathing caps (latex, silicone, polyester, recycled silicone), swimming goggles, swimwear (boxers, slips, competition suits), and textile products (t-shirts, polo shirts, sweat-shirts, jackets, towels, bathrobes, caps). Products are sold either as ready-to-wear (prêt à porter) or as customized/personalized items with logo or text printing. Pricing is quote-based and determined per order.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Swimart sells swimming equipment — including swim caps (latex, silicone, polyester, recycled silicone), swimming goggles, swimwear, and swimming accessories — alongside customization and personalization services for swim caps and textiles (T-shirts, polos, sweatshirts, jackets, towels, bathrobes, caps) for clubs, sports retailers, pools, and spas. The company operates across 5 European countries via localized websites (France, Belgium, Netherlands, UK, Germany) using a quote-based direct sales model.

Product overview

Swimart is a specialist in swimming equipment founded in 2001, operating across three main channels: (1) Ready-to-wear products (Prêt à porter) including swim caps in latex, polyester, and silicone materials, swimwear such as swimsuits, boxers, and briefs, swimming goggles for competition, training, and juniors, and swimming accessories like earplugs and armbands; (2) Custom swim cap personalization services (Personnalisation bonnets) allowing clubs and businesses to print logos or text on swim caps; and (3) Custom textile personalization (Personnalisation textiles sur-mesure) offering personalized t-shirts, sweatshirts, polo shirts, towels, fleece jackets, vests, shirts, caps, and bathrobes. The company primarily serves sports stores, spas, pools, and clubs across France and Europe (Belgium, Netherlands, Germany, UK) from their headquarters in Mazeyrat-d'Allier, France.

Differentiator

Problem solved

Functional benefit

Brands

• Swoof: Swimwear brand for ready-to-wear products including swimsuits, boxer shorts, and competition wear for adults and children.

Products and services

• Custom Swim Cap Personalization Custom-made personalized swim caps allowing clubs, retailers, and businesses to print their logos or messages on both sides in multiple colors, on caps made of latex, silicone, polyester, or recycled silicone. Includes dedicated team cap sets for water polo (13-cap sets with goalkeeper and player caps).
• Custom Textile Personalization Customizable apparel and textile products for clubs and businesses — T-shirts, polo shirts, sweatshirts, fleece jackets, vests, shirts, towels, bathrobes, and caps — printed with logos or text. Available in sizes from baby to adult XXL and in multiple cuts (men, women, unisex, children).
• Swoof Ready-to-Wear Swimwear and Accessories Ready-to-wear swimwear and swimming accessories under the Swoof brand: men's and children's swim trunks (boxers), adult and junior swim briefs (slips), women's one-piece swimsuits (leisure and competition), women's and girls' competition swimsuits, silicone earplugs (fir tree shape), inflatable children's armbands, and disposable baby swim diapers. Sized for beginners through regular pool and outdoor practice.
• Ready-to-Wear Swimming Caps Ready-to-wear swimming caps in multiple materials — latex (high watertightness, ~30g), silicone (soft, durable, sold in packs of 25), polyester (lightweight ~10g, suitable for beginners), recycled silicone (eco-friendly), bubble/gauffré pattern (comfortable, hair-friendly), terry cloth turban (for long hair, sauna use), and polyester shower caps (PVC interior for watertightness). Available in adult and children's sizes.
• Swimming Goggles Swimming goggles in four variants: Competition (polycarbonate lenses with silver mirror reflection for glare protection, three-size adjustable nose bridge), Training (polycarbonate lenses, silicone strap and seal, 100% UV protection), Junior (designed for children, easy-to-use with adjustable nose bridge), and Fusion (anti-fog, quick-fit adjustment system, includes mesh case). All feature polycarbonate lenses, silicone straps and seals, and 100% UV protection.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SwoofcoreChannel Partner/ Reseller/ DistributorSwoof is a brand of readymade swimwear and swimming accessories (swimsuits, goggles, junior products) sold through Swimart's platform. Swimart acts as a distributor for Swoof products alongside its own branded offerings, providing an expanded ready-to-wear catalog for B2B customers. Products include swimsuits, competition suits, junior suits, swim trunks, earplugs, arm bands, and baby swim diapers under the Swoof brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swimart-eu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swimart