Swim Mart
Swim Mart operates Swim City, a Florida Gulf Coast specialty retailer selling curated swimwear, resort wear, and beach accessories from 60+ brands through four physical stores and a Shopify e-commerce platform, serving coastal residents and beach-tourism visitors in Sarasota, Longboat Key, and Englewood.
- Company typePrivate
- Founded1989
- HeadquartersSarasota, Florida, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Swim Mart firmographics
Firmographics- Name
- Swim Mart
- Legal name
- Swim City
- Website
- https://swimmart.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swim Mart operates Swim City, a Florida Gulf Coast specialty retailer selling curated swimwear, resort wear, and beach accessories from 60+ brands through four physical stores and a Shopify e-commerce platform, serving coastal residents and beach-tourism visitors in Sarasota, Longboat Key, and Englewood.
- Ownership category
- akta.pro rank
Swim Mart industry classification
Industry- Product category
- Specialty Swimwear & Beach Lifestyle Retail
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)
- akta.pro secondary industries
- Swim & Surf Performance Wear (CRAAAEAG), Swimwear (Children) (CRAAAHAG)
Keywords
Where Swim Mart is headquartered
LocationHeadquarters
- HQ city
- Sarasota, Florida
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Swim Mart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Swim City generates revenue through direct retail sales of swimwear, resort wear, and beach accessories. Products are sold as one-time transactions through both physical stores and e-commerce. The company carries over 60 branded swimwear and beach lifestyle labels, selling individual apparel and accessory items at varying price points ranging from approximately $30 to $130+ per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing - no tiered membership model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Swim Mart product offering
Product offeringCore offering
Swim Mart operates Swim City, an omni-channel specialty retailer selling curated swimwear, resort wear, and beach accessories for women, men, and kids. The company carries 60+ branded labels and serves customers through four physical stores across Florida's Gulf Coast (Siesta Key, Downtown Sarasota, Longboat Key, Englewood) and a Shopify e-commerce site, with personalized in-store fit assistance and free shipping on orders over $150.
Product overview
Swim Mart operates Swim City, a Florida-based omni-channel swimwear and beach lifestyle retailer with an e-commerce platform and four physical store locations. The core product is its retail platform offering curated swimwear, resort wear, and beach accessories for women, men, and kids. The product portfolio spans women's swimwear (swim tops, bottoms, one pieces, plus size, rashguards, mastectomy), men's swimwear (boardshorts, volleys, briefs, jammers, rashguards), kids' swimwear (boys and girls), women's clothing (tops, bottoms, cover-ups, dresses, activewear), men's clothing (shirts, tees, shorts, pants, outerwear), and beach accessories (hats, sunglasses, footwear, bags, jewelry, sun care, coolers, towels, swim gear). The platform features over 60 branded swimwear and apparel collections including Kulani Kinis (94 products), Fair Harbor (168 products), Vuori (121 products), Bleu Rod Beattie (77 products), Roxy (77 products), 7Diamonds (49 products), Tommy Bahama (46 products), Rip Curl (50 products), Beach House (62 products), and many more. Customers can shop both online via the e-commerce platform and in-person at four Florida store locations in Sarasota, Longboat Key, and Englewood.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Swimwear
Companies that use Swim Mart
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Swim Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Swim Mart partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Duvin DesigncoreSwim City features exclusive Duvin X Margaritaville Beach Club collaboration products, including swim shorts and button-up shirts. The partnership produces co-branded beach lifestyle apparel items sold exclusively through Swim City. Duvin is positioned as one of Swim City's featured men's brands.
- MargaritavilleminorLicensed collaboration with Margaritaville for Duvin X Margaritaville Beach Club product line, including swim shorts, button-up shirts, and cruiser t-shirts. Products feature Margaritaville branding on Duvin's beach lifestyle silhouettes.
- Rise Coffee FLminorLocal Florida coffee partner featured in Swim City's social media content. Rise Coffee's co-founder is showcased in marketing materials, indicating a community partnership between local Sarasota businesses.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Swim Mart competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Swim Mart social profiles
Digital presenceSwim Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swim Mart leadership team
Management profileNumber of profiles
Swim Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swim Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swim Mart
What does Swim Mart do?
Swim Mart operates Swim City, an omni-channel specialty retailer selling curated swimwear, resort wear, and beach accessories for women, men, and kids. The company carries 60+ branded labels and serves customers through four physical stores across Florida's Gulf Coast (Siesta Key, Downtown Sarasota, Longboat Key, Englewood) and a Shopify e-commerce site, with personalized in-store fit assistance and free shipping on orders over $150.
Is Swim Mart a public or private company?
Swim Mart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swim Mart founded?
Swim Mart was founded in 1989. It employs 11 to 50 people.
Where is Swim Mart based?
Swim Mart is headquartered in Sarasota, Florida, United States, in the North America region.
How does Swim Mart make money?
One revenue line is on record: retail Product Sales.
Does Swim Mart have an API?
No public API is recorded for Swim Mart.
What industry is Swim Mart in?
Swim Mart's product category is Specialty Swimwear & Beach Lifestyle Retail. Its primary akta.pro industry code is CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes), with a secondary code of CRAAAEAG, Swim & Surf Performance Wear. Its SIC code is 5600.