Swimming Pool & Spa Solutions Ltd

What Swimming Pool & Spa Solutions Ltd does

Swimming Pool & Spa Solutions Ltd is a UK-based, founder-owned swimming pool construction, refurbishment and maintenance firm headquartered in Woking, Surrey, and operating across London and the South of England. Founded in 2017 by Jamie U'Dell, the company employs five staff and offers a hybrid services-plus-resale model: it designs and builds bespoke pools (tiled, one-piece, Niveko Motion with movable bottoms, on-site liner), refurbishes aging pools, and runs recurring maintenance and service contracts for both high-end residential owners and commercial facilities such as hotels, leisure centres and schools. The firm also operates a Shopify-based e-commerce shop reselling third-party pool equipment and wellness products including Wybot and Fairland robotic cleaners, Palintest testing instruments, PortaSauna portable saunas, and EVAstream counter-current systems.

Technically, the company differentiates through certified installation partnerships rather than proprietary R&D: it is one of the UK's leading installers of Coverseal patented solar-powered pool covers and a specialist reseller/installer of Dryden Aqua's AFM Filter Media (anti-biofilm) and Daisy Plus drinking-water-quality purification systems, alongside cloud-connected chemical controllers from Kuntze, Bayrol, Dagen and Top Line. Heating and refrigeration services (air source heat pumps, air handling units, gas boilers) are delivered by Gas Safe and FGAS certified engineers, and the firm holds SPATA, PWTAG, Gas Safe, FGAS, ISPE and PADI credentials that gate commercial and regulated work.

Commercially, the business is sales-led with direct engagement via phone, email and site consultations, supplemented by an e-commerce channel for product resale. Pricing is opaque for services (quote-based bespoke contracts) while products are sold at fixed one-time prices ranging from roughly £21 for testing consumables to over £14,652 for EVAstream Move 275 counter-current units. The firm self-positions as "Surrey's No.1" pool specialist with a verified 4.5-star Trustindex rating. There is no disclosed external funding, no parent company, and no M&A activity; growth has been entirely organic since inception.

Name

Swimming Pool & Spa Solutions Ltd

Legal name

Swimming Pool & Spa Solutions Limited

Website

https://swimmingpoolsolutions.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Swimming Pool & Spa Solutions Ltd is a founder-owned UK firm designing, building, refurbishing and maintaining swimming pools for high-end residential clients and commercial facilities across London and the South of England, complemented by an e-commerce shop reselling pool equipment and wellness products.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction and Maintenance Services

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Pool Opening & Seasonal Startup (HSAIALAD), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Cleaning Robots (CRACARAC), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Swimming pool construction
• Pool maintenance services
• Pool refurbishment
• Pool equipment retail
• Water filtration systems

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Pool Construction & Build Services: Design, build, and installation of bespoke swimming pools including tiled pools, one-piece pools, Niveko Motion Pools, and on-site liner pools. Serves residential and commercial clients in London and South of England.
2. Maintenance & Service Contracts: Ongoing service and maintenance contracts for domestic and commercial clients covering pools, saunas, steam rooms, air handling units, and UV sanitisation. Includes detailed site visit reports.
3. Pool Refurbishment: Specialized refurbishment services transforming existing pools into modern, efficient spaces. Includes latest technology integration and safety standard updates.
4. Product Sales (E-commerce): Online sales of pool equipment, robotic cleaners, testing equipment, wellness products (saunas), counter-current systems, and accessories through their Shopify-based online store.
5. Heating & Refrigeration Services: Specialist heating system services including air handling units, air source heat pumps, and gas boilers. Services both residential and commercial pools, including work with other pool companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Swimming Pool & Spa Solutions Ltd designs, builds, refurbishes, and maintains swimming pools and wellness facilities for high-end residential and commercial clients across London and the South of England. The company also operates an online shop reselling robotic pool cleaners, water testing equipment, portable saunas, counter-current swim systems, pool covers, heating systems, and chemical controllers. Service revenue is anchored in bespoke construction projects, complex refurbishments, and recurring maintenance contracts.

Product overview

Swimming Pool & Spa Solutions is a pool construction and maintenance company serving London and the South of England. Their offering is a services-led portfolio centered on swimming pool design, construction, refurbishment, and ongoing maintenance, complemented by a product catalogue of pool equipment and supplies. The product line includes Fairland Inver and Wybot robotic pool cleaners, Palintest water testing equipment (Lumiso series), PortaSauna portable wellness products, EVAstream counter current swim systems, pool covers (slatted brands plus Coverseal solar-powered covers), heating/refrigeration systems, chemical controllers (Kuntze, Bayrol, Dagen, Top Line), and Dryden Aqua filtration products (AFM Filter Media, Daisy Plus). Services include commercial/residential maintenance, repairs, and on-site liner installation. The company operates as an installer and distributor rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Pool Construction Services End-to-end design and construction of bespoke swimming pools including tiled pools, one-piece pools, Niveko Motion pools with movable bottoms, and on-site liner installations for high-end residential and commercial clients.
• Pool Refurbishment Services Specialist refurbishment of existing swimming pools, including complex projects other companies decline, with integration of latest filtration, heating, and safety technology.
• Pool Maintenance Service Contracts Recurring maintenance contracts for domestic and commercial pools, saunas, steam rooms, air handling units, and UV sanitisation systems, with detailed site-visit reporting and PWTAG-compliant water quality management.
• Heating & Refrigeration Services Specialist pool heating and refrigeration services including air source heat pumps, air handling units, and gas boilers, delivered by Gas Safe and FGAS certified engineers for residential and commercial pools.
• Robotic Pool Cleaners Automated cordless robotic pool cleaning robots from Fairland Inver series and Wybot series for floor, wall, and waterline cleaning, featuring AI-powered navigation and lithium-ion battery technology.
• Pool Testing Equipment Water quality testing instruments including Palintest Lumiso Pooltest 6, Lumiso Pooltest Expert, Lumiso 3 photometers, and DPD test tablets for chlorine and bromine measurement in residential and commercial pools.
• Wellness Products (PortaSauna) Portable outdoor wood-fired sauna kits from PortaSauna including the Hex 4 and HEXXL models designed for groups of up to 8 people, complementing the company's pool and wellness offering.
• Counter Current Swim Systems Wireless battery-powered EVAstream Move counter current swimming systems in Move 225 and Move 275 variants that turn any pool into a fitness and training space.
• Pool Covers (Slatted and Coverseal) Supply and installation of swimming pool covers including slatted covers from Ocea, Roldeck, Coverex, and Aqua Deck brands, plus Coverseal patented solar-powered automated covers with superior heat retention and safety features.
• Chemical Controllers Automated water chemistry management systems from Kuntze Instruments, Bayrol, Dagen, and Top Line with cloud connectivity enabling remote monitoring and proactive adjustment of chlorine, pH, and temperature levels.
• AFM Filter Media and Daisy Plus Water Purification Dryden Aqua advanced filtration products including AFM (Activated Filter Media) to prevent biofilm formation and Daisy Plus for molecular-level purification, delivering ultra-low chlorine pool water meeting drinking water standards.

Quantifiable outcome

• Ultra-low chlorine pool system meeting drinking water standards
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CoversealcoreTechnology or IntegrationAs one of the leading Coverseal installers in the UK, they provide expert installation, repairs, and ongoing maintenance for Coverseal solar-powered pool covers. Coverseal offers patented, fully customizable pool covers with solar-powered operation, superior heat retention, and enhanced safety features.
• NivekocoreTechnology or IntegrationOffer Niveko Motion Pools - innovative pools featuring movable bottoms for flexible depth adjustment. Niveko has redefined swimming pool experience with cutting-edge technology blended with refined aesthetics.
• Dryden AquacoreTechnology or IntegrationProudly offer Dryden Aqua's AFM Filter Media and Daisy Plus water purification solutions. AFM prevents biofilm formation; Daisy Plus provides drinking-water-quality pool water through molecular-level filtration.
• Ocea, Roldeck, Coverex, Aqua DeckminorChannel Partner/ Reseller/ DistributorWork with industry-leading pool cover brands Ocea, Roldeck, Coverex, and Aqua Deck, delivering tailored solutions for automation, energy efficiency, and durability.
• WybotminorChannel Partner/ Reseller/ DistributorReseller of Wybot robotic pool cleaners including C1 Pro and M2 Vision models with AI navigation and advanced cleaning capabilities.
• FairlandminorChannel Partner/ Reseller/ DistributorReseller of Fairland Inver Warrior and Inver Air wireless robotic pool cleaners featuring AI-powered navigation and lithium-ion battery technology.
• EVAstreamminorChannel Partner/ Reseller/ DistributorReseller of EVAstream Move counter-current swimming systems, wireless battery-powered units that turn any pool into a training and fitness space.
• PalintestminorChannel Partner/ Reseller/ DistributorReseller of Palintest testing equipment including Lumiso Pooltest 6, Lumiso Pooltest Expert, and Lumiso 3 photometers for water quality testing.
• PortaSaunaminorChannel Partner/ Reseller/ DistributorReseller of PortaSauna portable wood-fired sauna tents including Hex 4 and HEXXL models designed for up to 8 people.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Barr + Wray: UK specialist in luxury swimming pool, spa, sauna, and steam room design, construction, and maintenance. Overlaps directly with SPS on bespoke pool builds, wellness facilities, and aftercare service contracts for commercial and high-end residential clients.
• Compass Pools UK: UK-based manufacturer and installer of one-piece ceramic composite swimming pools. Directly comparable as a bespoke pool design, build, and installation specialist serving the UK residential and commercial market.
• Plastica Pools: UK swimming pool manufacturer and installer with full design, build, and aftercare service for residential pools. Comparable as a UK-based pool construction and maintenance operator with national reach.

Others

• Niveko Pools: Czech-based manufacturer of one-piece pools including the Movable Motion Pool line. Both partner and adjacent peer: SPS resells Niveko products in the UK, making Niveko an upstream supplier and a competitor in the premium one-piece pool category.
• Dryden Aqua: Manufacturer of AFM activated filter media and Daisy Plus water purification systems. Partner/supplier relationship with SPS, but also ecosystem peer as their advanced filtration technology is central to SPS's value proposition.
• Coverseal: Belgian manufacturer of patented solar-powered automatic pool covers. Technology partner SPS relies on; comparable as an enabling/ecosystem player in the premium pool cover market.

Broad incumbents

• Certikin International: Long-established UK swimming pool equipment supplier and trade distributor. Comparable as a broader incumbent serving the UK pool industry with equipment, parts, and technical support across residential and commercial pools.
• Hayward Pool Europe: Global manufacturer of pool equipment including pumps, filters, heaters, cleaners, and automation. Broad incumbent with products that compete with several lines SPS resells (automation, pumps, cleaners) in the UK market.
• Fluidra (AstralPool): Global pool and wellness equipment group with AstralPool brand covering pumps, filters, cleaners, heaters, and automation. Comparable as a broad incumbent supplying equipment that competes across SPS's pool building, refurbishment, and aftercare offering.

Emerging players

• Fairland (Wybot, InverX): Emerging manufacturer of AI-powered wireless robotic pool cleaners (Inver Warrior, Air XA44) sold by SPS. Comparable as an emerging player whose products SPS resells and that competes with traditional corded robotic cleaners in the UK pool equipment market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/swimmingpoolandspasolutionsltd
• Instagraminstagram.com/swimmingpoolandspasolutions
• LinkedInlinkedin.com/company/summit-pools-heating-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swimming Pool & Spa Solutions Ltd