SwimTwins Swim Academy

What SwimTwins Swim Academy does

SwimTwins Swim Academy Pte Ltd is a Singapore-based premium children's swim school founded in 2019 by twin sisters Melanie and Melisa, both former national-level swimmers. The company delivers structured swimming instruction for children aged 6 months through competitive-level swimmers, combining water safety and survival skills with progressive stroke technique development (freestyle, backstroke, breaststroke, breath control). It currently serves more than 200 active students and operates a coaching team of 20+ certified instructors, all of whom have competitive swimming backgrounds.

The business operates two core service delivery models: lessons at SwimTwins' own pool facility at 190 Keng Lee Rd (Novena, Singapore), and a "Travelling School" mobile service in which coaches travel to customer-owned pool facilities. The technology stack is built on a Shopify-powered e-commerce and content site, with the Udio third-party platform handling class scheduling and credit card payments, and PayNow used for fee collection. In parallel, SwimTwins sells complementary equipment—a branded SwimTwins Kick Board (SGD $28) and Vorgee Float-o-Wings (SGD $20)—through the Shopify storefront, though shipping is not applicable.

Revenue is generated primarily through monthly recurring subscriptions for weekly lessons (billed monthly regardless of 4 or 5 weeks), supplemented by ad-hoc individual class purchases and modest hardware sales. Customer acquisition relies on content marketing via educational blog articles, organic social media on Facebook, Instagram, and TikTok, WhatsApp-driven inquiries, and word-of-mouth referrals from existing parent customers. The company is entirely founder-owned, with no disclosed external funding, and operates exclusively within Singapore.

Name

SwimTwins Swim Academy

Legal name

SwimTwins Swim Academy Pte Ltd

Website

https://swimtwins-singapore.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SwimTwins Swim Academy is a Singapore-based premium children's swim school founded in 2019 by twin sisters and former national swimmers. It provides structured lessons for children aged 6 months and above at its own pool and via a mobile Travelling School, serving 200+ students with 20+ coaches.

Ownership category

akta.pro rank

Product category

Children's Swimming Instruction

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Children's swimming lessons
• Swim instruction services
• Swim coaching academy
• Water safety education
• Mobile swim school

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Weekly Swimming Lessons (Subscription): Monthly subscription model for weekly swimming lessons. Fees are collected monthly regardless of whether the month has 4 or 5 weeks. Payment via PayNow to UEN 202204948K or credit card via Udio booking platform.
2. Ad-hoc Classes: Individual class purchases available at ad-hoc rates, with coach schedule coordination required and payment to secure booking.
3. Swimming Equipment Sales: Sale of swimming accessories including SwimTwins Kick Board - The Streamliner ($28.00 SGD) and Vorgee Float-o-Wings ($20.00 SGD) through the Shopify e-commerce store.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Premium children's swim school in Singapore providing weekly structured swimming lessons for children from 6 months to 4+ years old. Lessons are delivered either at SwimTwins' own pool facility (190 Keng Lee Rd) or at customers' own pools through a travelling school service. Curriculum combines water confidence, survival skills, and progressive stroke technique (freestyle, backstroke, breath control). Founded by twin sisters who are ex-national-level swimmers. The academy also sells swim equipment (kick boards, floatation wings) through an online store.

Product overview

SwimTwins Swim Academy is a premium swim school founded by twin sisters Melanie and Melisa (ex-national swimmers) offering structured swimming lessons for children from 6 months to 4+ years old. The academy operates two core service models: lessons at their own pool facility at 190 Keng Lee Rd, and a travelling school program that brings instruction to customers' pools. The curriculum combines water safety/survival skills with progressive stroke technique development. In addition to instruction services, the academy sells complementary swim equipment including the SwimTwins Kick Board (The Streamliner) and Vorgee Float-o-Wings. The company hosts over 200 students with a team of over 20 certified coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Swimming Lessons at SwimTwins Pool Weekly structured swimming lessons conducted at SwimTwins' pool facility at 190 Keng Lee Rd, Singapore. Programs are tailored by age group and ability from babies (6 months) through advanced swimmers.
• SwimTwins Travelling School Mobile swim instruction service that brings SwimTwins coaches to customers' own pool facilities, allowing families to receive professional swim coaching at home.
• SwimTwins Kick Board - The Streamliner High-quality ergonomic kickboard designed for swimmers of all ages and skill levels. Ideal for toddlers and children practicing kicks and improving swimming technique. Priced at $28.00 SGD.
• Vorgee Float-o-Wings Swim safety floatation device for children conforming to Australian Standards AS 1900-1991 & 1900-2002 and endorsed by Swim Australia. Features dual air chambers, non-leak safety valves, and durable Safetek-Poly material. Priced at $20.00 SGD.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SafeSplash Swim School: Large US-headquartered swim school franchise with international locations, offering structured lessons for children. Comparable in lesson methodology and curriculum structure; broader incumbent operating across multiple geographies rather than a Singapore-only niche.
• Foss Swim School: Established US swim school chain with multiple locations offering year-round swim instruction for children of all ages. Comparable in lesson-format and structured progression model; broader incumbent with regional rather than single-market presence.
• Big Blue Swim School: US franchise swim school focused on children aged 3 months to 12 years with a curriculum-driven model. Comparable in age-segment focus and recurring lesson business model; broader incumbent operating multiple franchise locations.

Direct peers

• Happy Fish Swim School: Singapore swim school specialising in baby and toddler aquatic programmes with parent-child classes. Direct peer given overlapping customer base (parents of children 6 months–4 years) and similar beginner-to-stroke curriculum structure.
• Little Splashes Swim School: Singapore swim school focused on infant and child swim lessons. Comparable to SwimTwins in target demographic, recurring lesson format, and emphasis on early water confidence and safety skills.
• AquaDucks Swim School: Singapore-based swim school offering structured baby and child swimming lessons at multiple locations. Direct competitor in the same Singapore market, targeting parents of young children with similar age-segment programmes and recurring lesson models.
• SG Swim School: Singapore swim school offering group and private lessons for children and adults. Direct competitor with similar lesson-based service delivery and Singapore-only operations.
• Swimfast Aquatic Centre: Singapore-based swim school with multiple locations providing instruction from beginner through competitive levels. Comparable to SwimTwins in service offering, age-segment coverage, and Singapore-only geographic focus.
• British Swim Centre: Singapore swim school offering lessons for children and adults with a structured curriculum. Directly comparable to SwimTwins in target customer (parents of young children), lesson format (weekly recurring), and Singapore-based delivery model.

Emerging players

• Streamline Swim Academy: Smaller swim school with locations in select markets offering structured swim instruction for children. Comparable in service offering and target demographic; smaller scale than SwimTwins and a partial-overlap emerging player rather than direct national competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/swimtwinssingapore
• Instagraminstagram.com/swimtwins_singapore
• TikToktiktok.com/@swimtwinssg
• LinkedInlinkedin.com/company/swimtwins-swim-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwimTwins Swim Academy