SWISS HOUSE

What SWISS HOUSE does

Swiss House Colchões e Acessórios LTDA is a privately held Brazilian direct-to-consumer furniture and bedding retailer founded in 2016 and headquartered in Campinas, São Paulo. The company operates two physical retail showrooms — a main store near Swiss Park and a second location in the Jardim do Lago neighborhood — and serves individual consumers and families in the Campinas metropolitan area purchasing home furnishings, mattresses, sofas, tables, chairs, bedroom sets, and complementary home accessories. Its product catalog spans roughly 700+ SKUs organized into categories including bedroom furniture (140 items), living room furniture (62 items), dining room sets (52 items), mattresses (92 items), and home accessories (105 items), with a curated Estofado private-label sofa line featuring models such as Dubai, Doha, Luxor, Milano, Munique, Luna, Allure, and Lana Lima.

The company generates revenue through one-time sales of these home goods across a regional omnichannel mix: in-store purchases at the two Campinas showrooms, online orders through the swisshousecolchoes.com.br e-commerce platform (with same-day delivery), and direct sales via WhatsApp and phone. Pricing is quote-based rather than publicly listed, with no transactional price transparency on the website and sales completed on contact. Marketing relies on a Facebook organic presence, a content blog covering sleep health topics, and bottom-of-funnel WhatsApp conversion. PagSeguro is integrated as the payment gateway for online transactions.

The business is structured as a family-owned Brazilian limited liability company (LTDA) with 5 disclosed employees, no institutional investors, no parent company, and no public listing. No management team, cap table, or ownership details are publicly disclosed. There is no evidence of AI/ML capability, technology platform differentiation, or proprietary IP; the operation functions as a traditional regional furniture retailer. Geographic reach is limited to the Campinas market, with no disclosed international or multi-state operations.

Name

SWISS HOUSE

Legal name

Swiss House Colchões e Acessórios LTDA

Website

https://swisshouse.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss House Colchões e Acessórios is a privately held Campinas, Brazil-based retailer selling mattresses, sofas, bedroom sets, and home accessories to local individual consumers through two showrooms, an e-commerce site, and a WhatsApp sales channel.

Ownership category

akta.pro rank

Product category

Furniture and Home Furnishings Retail

NAICS

Furniture Retailers (449110), Furniture Retailers (44911), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAIAAAB

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

Keywords

• Mattress retail
• Home furniture
• Bedding products
• Living room furniture
• Bedroom furniture

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Furniture and Bedding Retail: Swiss House generates revenue through one-time sales of furniture and bedding products including mattresses, beds, sofas, tables, chairs, and home accessories. Products are sold directly to consumers through physical retail locations and an e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Swiss House Colchões e Acessórios LTDA is a Brazilian furniture and bedding retailer selling mattresses, sofas, beds, tables, chairs, dining sets, and home accessories to residential customers. The company operates two physical showrooms in Campinas, São Paulo, and an e-commerce website offering same-day delivery. The product portfolio spans bedroom collections (140 products), living room furniture (62 products), dining room sets (52 products), mattresses (92 products), and home accessories (105 products) under one retail brand.

Product overview

Swiss House Colchões e Acessórios is a single-brand Brazilian furniture and home goods retailer offering a comprehensive portfolio of bedroom, living room, and dining room furniture along with bedding and home accessories. The product lineup centers on the Estofado upholstered sofa collection (Luna, Dubai, Doha, Luxor, Allure, Milano, Munique, and Lana Lima models), mattress offerings (Colchão category with 92 products including Euro Bali and Sensity), bedding essentials (Lençol fitted sheets in various sizes, Edredom duvets, Travesseiros pillows, Protetor de Colchão mattress protectors), and furniture categories including Sofá Cama sofa beds, Sofá Living living room sofas, Sofá Retrátil reclining sofas, Cama Box box beds, Mesa tables, Cadeira chairs, and complementary home accessories. The company operates as a traditional e-commerce retail store without a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedroom Collections (Dormitórios)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mobly: Brazilian online furniture and home décor retailer. Comparable to Swiss House as it sells sofas, beds, dining sets, and mattresses with home delivery in the same consumer segment.
• Madeira Madeira: Brazilian online-first furniture and home goods retailer selling mattresses, bedroom, living and dining furniture across the country. Comparable because it competes head-on with Swiss House's same categories via an omnichannel model.
• Etna: Brazilian furniture retail chain with physical showrooms and online store focused on furniture, mattresses, and home accessories. Directly comparable in product mix and customer demographic.
• Tok&Stok: Brazilian specialty furniture retail chain with showrooms and e-commerce selling furniture, mattresses, and home accessories. Directly comparable in assortment and target consumer to Swiss House.

Emerging players

• Oppa: Brazilian design-forward online furniture retailer targeting younger consumers with sofas, dining, and bedroom furniture. Comparable product mix with Swiss House but differentiated design and digital positioning.

Broad incumbents

• Magazine Luiza (Magalu): Major Brazilian omnichannel retailer with a large furniture and bedding category sold via marketplace and own-store. Overlaps with Swiss House's assortment but operates at much greater scale across multiple categories.
• IKEA (Brazil): Global furniture retailer's Brazilian e-commerce presence selling ready-to-assemble furniture and home accessories. Comparable as an omnichannel furniture competitor serving Brazilian consumers.
• Via (Casas Bahia): Large Brazilian retailer (formerly Via Varejo) operating Casas Bahia and Ponto with extensive furniture, mattress, and home goods offerings. Comparable as a broad incumbent serving similar consumers with installment financing.
• Telhanorte: Brazilian home improvement and decoration retailer owned by Saint-Gobain, selling furniture and home goods alongside construction materials. Adjacent competitor for home furnishings in the São Paulo region.
• Leroy Merlin (Brazil): French home improvement retailer's Brazilian operation selling furniture, bedding, and home accessories alongside DIY categories. Comparable as a broad incumbent competitor for cross-shop furniture consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/swisshousecolchoes
• LinkedInlinkedin.com/company/swiss-house-colch%C3%B5es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWISS HOUSE