What Swiss Interior does

Swiss Interior is a Singapore-based residential interior design firm founded in 2012 by Principal Design Consultant Jason Koh. The company delivers end-to-end interior design and renovation services for HDB flats (BTO, resale, and executive types) and private condominiums, with a secondary offering for landed properties. Its core technology is a structured six-stage project methodology — the Swiss Home Journey — covering consultation, design and space planning (including 3D drawings), quotation and materials selection, renovation management, final handover, and after-sales support. The firm specializes in space-optimized modern design for Singapore's compact residential layouts, drawing on styles including Scandinavian, Japanese-inspired soft minimalism, urban industrial, modern farmhouse, and contemporary monochrome palettes.

The business operates a project-based revenue model with one-time fees ranging from SGD 30,000 to SGD 100,000+ per engagement, depending on home size, scope, and material selection. Go-to-market relies on showroom-based direct consultation (East showroom at 70 Ubi Crescent; West showroom at Bukit Merah Lane 1, temporarily closed), supplemented by WhatsApp inquiry handling, content marketing via Instagram and an extensive blog/resources hub, and a strong third-party review presence on Google (4.9/5, 500+ reviews) and Qanvast (4.78/5, 244 reviews). The customer base comprises individual homeowners — HDB flat owners being the primary segment, followed by condominium owners, with landed property owners as a smaller third segment.

Swiss Interior holds a stack of sector-specific accreditations that function as regulatory and trust moats: HDB Registered Renovation Contractor (since 2014), Bizsafe Level 3 (since 2017), CaseTrust accreditation (since 2018), and SIDAC accreditation (since 2022). The company has accumulated 3,000+ completed projects and approximately 1,500 satisfied clients since founding. It maintains supplier partnerships with Blum (hardware), Nippon Paint (paint), and Hansgrohe (premium fixtures), and has earned multiple HomeRenoGuru Most Trusted ID awards (2019-2022) and Qanvast SuperTrust recognition (2021-2022). Headcount is approximately 10 employees, with project execution scaled through subcontracted carpentry and trade labor rather than direct headcount expansion.

Name

Swiss Interior

Legal name

Swiss Interior Signature Pte Ltd

Website

https://swissinterior.com.sg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss Interior is a Singapore-based residential interior design firm founded in 2012 that delivers end-to-end design and renovation services for HDB flats, condominiums, and landed properties, specializing in space-optimized modern design with a structured six-stage methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Interior Design and Renovation Services: Swiss Interior provides comprehensive interior design and renovation services for residential properties in Singapore. The revenue is generated through one-time project-based fees for complete home transformations, including design consultation, space planning, material sourcing, renovation management, and after-sales support. Projects range from individual room renovations to full home redesigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Swiss Interior provides comprehensive residential interior design and renovation services in Singapore, specializing in HDB flats (BTO, resale, and executive flats from 2-Room Flexi to 5-Room) and private condominiums (studios to 4-bedroom penthouses). Services span the full project lifecycle including design consultation, 3D space planning, custom carpentry, material sourcing, renovation management, handover with quality checks, and after-sales support. The company delivers projects through a proprietary six-stage methodology and operates two showroom locations in Singapore for in-person consultations.

Product overview

Swiss Interior is a Singapore-based interior design company offering comprehensive residential interior design and renovation services. The core offering consists of HDB Interior Design Services and Condo Interior Design Services, supported by full renovation management and two showroom facilities. The company employs a structured six-stage Swiss Home Journey methodology encompassing consultation, 3D design and space planning, materials selection, renovation management, handover, and after-sales support. Additional offerings include design portfolio resources, a knowledge hub blog, and design inspiration tools such as moodboards. The company specializes in modern interior design for Singapore homes, focusing on maximizing functionality and aesthetics within compact living spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• HDB Interior Design Services Comprehensive interior design services for Housing & Development Board (HDB) flats in Singapore, specializing in Build-To-Order (BTO), resale, and executive flats ranging from 2-Room Flexi to 5-Room configurations. The service is targeted at individual homeowners and includes layout planning, custom carpentry, design concepts, and full project execution.
• Condo Interior Design Services Modern interior design services for private condominiums across all districts in Singapore, covering studio units to 4-bedroom penthouses. Targeted at individual condominium owners seeking elevated finishes, personalized aesthetics, and MCST-compliant renovations, with project sizes such as the featured 1,292 sqft Bukit Timah family home by Yvonne Lim.
• Home Renovation Services Full-service renovation management including site coordination, progress updates, and quality supervision from project commencement through completion. Targeted at homeowners undergoing interior renovations across HDB, condo, and landed properties in Singapore.
• Design Showrooms Two fully equipped showroom locations in Singapore (East at 70 Ubi Crescent and West at Blk 126 Bukit Merah Lane 1, temporarily closed) where experienced advisors help clients transform interior design ideas into clear plans through in-person consultations by appointment. Targeted at individual homeowners and prospective clients exploring design options.

Quantifiable outcome

• 3,000+ interior projects completed
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• BlumminorOthersPremium supplier partner providing hardware components for Swiss Interior's carpentry and cabinetry work. Blum is an international manufacturer of functional hardware for furniture.
• Nippon PaintminorOthersPremium supplier partner providing paint products for interior finishing work. Nippon Paint is a major paint manufacturer serving the Asia Pacific region.
• HansgroheminorOthersPremium supplier partner providing premium bathroom and kitchen fixtures. Hansgrohe is a German manufacturer of premium sanitary fittings and kitchen appliances.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/swissinterior
• Facebookfacebook.com/swissinterior
• LinkedInlinkedin.com/company/swiss-interior
• Instagraminstagram.com/swissinteriorsingapore

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Interior