Swiss Leaders Group

What Swiss Leaders Group does

Swiss Leaders Group is a privately held leadership development and consulting firm founded in 2017 by Joël Vuadens-Chan and headquartered in Bassersdorf, near Zurich, Switzerland (legal entity Swiss Leaders Group, Vuadens, CHE-373.608.713). The firm delivers executive coaching, team development, talent development, innovation consulting, sustainability/ESG advisory, stakeholder alignment services, and dedicated AI Advisory Services to six named client segments: corporations, NGOs/NPOs, universities, family businesses, cities/municipalities, and national/state governments. Delivery is provided by a small core team (1-10 employees) supplemented by a global partner/faculty network, with named junior partners located in Dubai and near Zurich, and active lecturer engagements at MIT Professional Education, Regent's University London, and SBS Swiss Business School. The product portfolio rests on proprietary intellectual property, including the Leadership Game boardroom simulation for experiential learning and the Swiss Leaders Group AI Strategy Framework (a three-phase methodology covering AI Readiness Assessment, AI Strategy Alignment & Visionary Roadmap, and AI Transformation Roadmap & Practical Execution). A DISC personality assessment tool is also offered alongside the Leadership Game and bespoke training modules.

The business model combines multiple professional services revenue streams: (1) quote-based bespoke leadership development programs billed per diem with delivery payments due within 7 days of course execution; (2) one-on-one executive coaching engagements; (3) keynote speaking engagements at conferences, universities, and corporate events; and (4) self-paced online courses on the Online Academy — 67 products across English, French, and German, including examples such as 'Sell Like A Doctor' (4 hours, 13 lessons) and 'Solve 3 challenges to reach your real purpose' (3 hours, 6 lessons) sold as one-time purchases with up to 4 monthly instalments. A 10% discount affiliate program extends reach into SMB and individual buyers across three languages. Go-to-market is sales-led and consultation-first, anchored on thought leadership via the CEO Talks podcast, blog, LinkedIn presence, and event-based activations including the September 2026 Future-Ready Performance Playbook book launch co-hosted with SBS Swiss Business School. Cancellation terms are fixed at 50%/75%/100% of total cost depending on notice window, and bespoke quotes are valid for 60 days. Geographic delivery spans Switzerland, the UK, Germany, France, the USA, Malaysia, Lebanon, and the UAE.

Name

Swiss Leaders Group

Legal name

Swiss Leaders Group, Vuadens

Website

https://swissleadersgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss Leaders Group is a privately held Swiss leadership development and executive coaching firm founded in 2017, serving corporations, governments, NGOs, universities, family businesses, and municipalities across Europe, the Middle East, and Asia through bespoke consulting, coaching, and an online academy.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Team Leadership & High-Performance Teams (EDABAAAH), Organizational Culture & Values-Based Leadership (EDABAAAE), Company All-Hands, Town Halls & Leadership Offsites (THAHAIAB)

Keywords

• Leadership development
• Executive coaching
• Team development
• Sustainability consulting
• Organizational transformation

Headquarters

HQ city

Bassersdorf, ZH

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Leadership Development Programs: Customized leadership development programs for organizations including executive coaching, team development, and talent programs. Delivered in-person, virtual, or hybrid formats.
2. Executive Coaching: One-on-one executive coaching sessions focused on leadership impact, strategic clarity, and personal development for senior leaders.
3. Online Courses: Self-paced online courses on topics including leadership, communication, sales, and personal purpose. Examples include 'Sell Like A Doctor' (4 hours, 13 lessons) and 'Solve 3 challenges to reach your real purpose' (3 hours, 6 lessons).
4. Bespoke Training Courses: Customized training programs developed specifically for client organizations based on their unique requirements, strategy, and culture.
5. Affiliate Program: Partnership program offering affiliates 10% discount codes for their clients, covering online coaching, courses, and personality profiles in English, French, and German.
6. Speaking Engagements: Keynote speaking engagements at conferences, universities, and corporate events on leadership, innovation, and sustainability topics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Swiss Leaders Group is a leadership development and consulting firm that delivers executive coaching, team and talent development, organizational strategy, sustainability/ESG advisory, AI advisory, and stakeholder alignment services to companies, NGOs, universities, cities, and national governments. Programs are facilitated in person, virtually, or hybrid, supported by an Online Academy of self-paced courses and proprietary experiential tools such as the Leadership Game boardroom simulation.

Product overview

Swiss Leaders Group is a leadership development and consulting organization offering a portfolio of services centered on building resilient leaders, aligned teams, and sustainable organizations. The core offerings span three dimensions: People Development (Executive Coaching, Team Development, Talent Development), Organization Development (Innovation Consulting, Sustainability Consulting, Stakeholder Alignment), and specialized AI Advisory Services. The organization also provides experiential learning through its Boardroom Simulation (Leadership Game) and operates an Online Academy delivering self-paced courses in leadership, communication, sales, and personal development. Products are delivered through in-person workshops, coaching, virtual sessions, and a digital course platform, with content available in English, French, and German.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching Individual coaching and leadership development for executives, focusing on strategic alignment, executive presence, influence, and leading transformation through complexity and AI adoption.
• Team Development Team-focused programs that build collaboration, trust, and sustainable performance, helping teams clarify purpose, roles, and execute strategy effectively.
• Talent Development Programs for emerging leaders that develop communication, collaboration, ownership, and confidence to lead without formal authority, building a leadership pipeline.
• AI Advisory Services Strategic AI consulting using a three-phase framework: AI Readiness Assessment, AI Strategy Alignment, and AI Transformation Roadmap. Helps organizations adopt AI responsibly with a people-centered approach.
• Innovation Consulting Innovation methodology support including culture building, process facilitation, AI integration, and sustainability-driven innovation to help organizations turn ideas into scalable value.
• Sustainability Consulting ESG and sustainability integration services that embed responsible leadership into organizational strategy, culture, and decision-making processes.
• Stakeholder Alignment Services Stakeholder management services helping organizations strengthen trust and alignment with internal stakeholders (employees, teams, leaders), governance stakeholders (boards, executives), and external stakeholders (customers, partners, communities).
• Leadership Game Boardroom Simulation Interactive simulation workshop using the Leadership Game Corporate Edition where participants take on executive roles to experience boardroom dynamics, strategic decision-making, and stakeholder alignment.
• Online Academy E-learning platform offering 67 products/courses in English, French, and German covering leadership, purpose, communication, sales, and personal development topics.
• DISC Personality Profiles Personality assessment tool with debriefing and coaching, available in English, French, and German with profiles in 33 languages.
• Bespoke Training Courses Customized training programs developed specifically for client organizations based on their unique requirements, strategy, and culture.

Quantifiable outcome

• Organizations typically see stronger engagement, higher retention of high-potential employees, and a more confident, collaborative group of emerging leaders who contribute earlier and more effectively
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SBS Swiss Business SchoolcoreStrategic or Co-development Partner · 5 September 2026Swiss Leaders Group co-authored the 'Future-Ready Performance Playbook' with SBS Swiss Business School. The book launch event is hosted at SBS Campus in Kloten, Switzerland. Joël Vuadens-Chan serves as a lecturer at SBS Swiss Business School. Special guest Prof. Dr. Bert Wolfs, Academic Dean of SBS Swiss Business School, participates in the launch panel.
• MIT Professional EducationcoreStrategic or Co-development PartnerJoël Vuadens-Chan, Founder of Swiss Leaders Group, serves as a lecturer at MIT Professional Education. Participants have described his sessions as 'Inspiring passion for leadership and remarkable pedagogy... teachers like you motivate us to achieve exceptional success.'
• Regent's University LondoncoreStrategic or Co-development PartnerOngoing partnership for leadership education. Swiss Leaders Group delivers boardroom simulations using the Leadership Game, guest lectures, and executive education. Students have participated in experiential learning sessions and rated the experience highly for practical business insight.
• Harvard UniversityminorOthersJoël Vuadens-Chan holds education certificates from Harvard University as part of his professional development credentials.
• Wharton Business SchoolminorOthersJoël Vuadens-Chan holds education certificates from Wharton Business School as part of his professional development credentials.
• HEC ParisminorOthersJoël Vuadens-Chan holds education certificates from HEC Paris as part of his professional development credentials.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• INSEAD: Global business school with executive education and leadership development programs serving multinational clients; comparable executive coaching and custom program offerings with significantly broader geographic reach.
• Korn Ferry: Global organizational consulting firm with a large Leadership Development and Professional Development practice alongside executive search; comparable executive coaching and team development offerings at significantly greater scale.
• Heidrick & Struggles: Executive search and leadership advisory firm offering leadership assessment, coaching and team effectiveness services; overlaps directly with Swiss Leaders Group's executive coaching and team development offerings.
• Egon Zehnder: Global executive search and leadership advisory firm with significant executive coaching and leadership development practices; comparable client base of senior leaders and large enterprises.

Direct peers

• Center for Creative Leadership (CCL): Research-backed provider of executive coaching, leadership development programs and assessment tools serving global corporations, governments and nonprofits — closely comparable scope of practice and customer segments.
• DDI (Development Dimensions International): Specialist in leadership development, executive coaching and talent management for large enterprises and governments globally; directly comparable in service mix and methodology-driven approach.
• FranklinCovey: Global leadership and management development firm offering executive coaching, team development and signature content frameworks; the most direct large-scale analog to Swiss Leaders Group's leadership development, training and coaching portfolio.
• BTS Group: Strategy execution and leadership development consultancy offering simulations, executive programs and customized learning; closely comparable to Swiss Leaders Group's experiential Leadership Game and bespoke program model.

Regional players

• IMD Business School: Swiss-based business school offering executive education, leadership programs and coaching; competes for the same Swiss and European corporate leadership development budgets and shares the local institutional ecosystem.

Emerging players

• Marshall Goldsmith Stakeholder Centered Coaching: Executive coaching franchise and content brand offering leadership coaching certification and direct coaching services; comparable in its emphasis on measurable leadership behavior change and premium individual coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SwissLeadersGroup
• Facebookfacebook.com/swissleaders
• LinkedInlinkedin.com/company/swissleadersgroup
• Instagraminstagram.com/swissleadersgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Leaders Group