swisspatat

What swisspatat does

swisspatat is a Swiss non-profit association (Verein) registered in Bern that operates as the national marketing organization for the Swiss potato industry under the Swiss UID/CHE-107.767.184. The organization promotes potato consumption across Switzerland through bilingual (German/French) consumer platforms at kartoffel.ch and patate.ch, led by authorized representative Christian Bucher, and serves as a centralized authoritative source for potato recipes, variety guidance, and educational materials within the Swiss domestic market.

The core product surface spans four areas: a curated library of over 170 recipes categorized by meal type, dietary preference (vegan, vegetarian, lactose-free, gluten-free), and occasion, with downloadable PDF versions and embedded YouTube tutorials; curriculum-mapped educational materials for Swiss schools aligned with Lehrplan 21 across Zyklus 1, 2, and 3, anchored by the proprietary 'Herr Döpfel' educational mascot and accompanying textbooks, worksheets, and the 'Die Reise der Kartoffel' board game; a direct-to-consumer e-commerce shop selling branded potato-themed merchandise (clothing at CHF 12-30, kitchen gadgets at CHF 5-12, educational materials); and a 12x-per-year newsletter delivering seasonal recipes and potato news. The technical platform is a standard bilingual web CMS with PDF recipe generation, e-commerce storefront, newsletter distribution, and embedded YouTube video — no AI, machine learning, or proprietary algorithms are disclosed.

Revenue is generated exclusively through merchandise sales at the swisspatat-operated e-commerce shop, with many core educational PDFs offered free of charge. Pricing is in Swiss Francs across a small product catalog, and the organization operates with a lean team of seven employees, no disclosed external funding, no M&A activity, and no commercial partnerships. Customer segments are Swiss home cooks (primary), Swiss schools and educators (secondary), and food service/professional operators (secondary) — all distributed across Switzerland with no geographic expansion disclosed beyond the CHE market.

Name

swisspatat

Legal name

swisspatat

Website

https://swisspatat.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

swisspatat is a Bern-based Swiss non-profit association that promotes potato consumption through bilingual recipe platforms (kartoffel.ch/patate.ch), curriculum-mapped school materials under the Herr Döpfel mascot, and a small direct-to-consumer merchandise shop serving Swiss consumers and educators.

Ownership category

akta.pro rank

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Merchandise Sales: swisspatat operates an e-commerce shop selling branded potato-themed merchandise including clothing (T-shirts, children's socks), kitchen gadgets (Röstischaufel, potato press, cutting boards), and educational materials (posters, textbooks). Revenue is generated through one-time product transactions.
2. Educational Materials Sales: Sale of educational materials and teaching aids for Swiss schools including the 'Herr Döpfel & die tolle Knolle' textbook, the 'Kartoffelparade' poster set, and themed coloring boxes. Some materials are offered free of charge as PDFs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

swisspatat is a Swiss nonprofit potato marketing association that operates the bilingual consumer portals kartoffel.ch and patate.ch, publishing 170+ curated potato recipes, providing curriculum-mapped educational materials for Swiss schools under the Herr Döpfel character, and running a direct-to-consumer e-commerce shop selling branded potato-themed merchandise (clothing, kitchen gadgets, teaching aids). Its core activity is industry promotion and consumer education for the Swiss potato sector.

Product overview

swisspatat operates a content and e-commerce platform centered on promoting Swiss potatoes through four main offerings: a recipe collection (170+ recipes), educational materials for schools, an online merchandise shop, and a potato knowledge portal. The platform uses German (kartoffel.ch) and French (patate.ch) multilingual sites to reach Swiss and neighboring markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Recipe Collection Comprehensive library of over 170 potato-based recipes in German and French, organized by category (snacks, appetizers, main courses, desserts), dietary lifestyle (vegan, vegetarian, lactose-free, gluten-free), and occasion (quick & easy, soul food, budget, party). Recipes include step-by-step instructions, ingredient lists, and downloadable PDF versions. Free to consumers via the kartoffel.ch and patate.ch websites.
• School Educational Materials (Lehrmittel) Educational teaching materials for Swiss primary and secondary schools (Zyklus 1, 2, 3) and the Gastro vocational track, including the 'Herr Döpfel & die tolle Knolle' textbook, worksheets, magazine pages, the 'Die Reise der Kartoffel' (The Journey of the Potato) board game, and the Kartoffelparade poster set. Materials are aligned with the Swiss national Lehrplan 21 curriculum standards covering science, cooking, history, and nutrition. Core materials are provided free as downloadable PDFs.
• Potato Merchandise Shop Online storefront at kartoffel.ch/shop and patate.ch/shop offering branded potato-themed merchandise organized into categories: clothing (T-shirts, socks), kitchen gadgets and accessories (cutting boards, roesti spatulas, potato ricers, shopping bags, napkins, water bottles), educational materials (posters, textbooks, colored pencil boxes), and professional accessories for food service operators and producers. Pricing in CHF with postage included; physical merchandise produced in Switzerland, India (FairWear-certified organic cotton), Poland, and Portugal with printing done in Switzerland.
• Potato Knowledge Portal (Kartoffelfacts) Information resource covering potato varieties (Kartoffelsorten), preparation methods, and potato-related facts aimed at Swiss consumers. Bilingual (German/French) and integrated with the main kartoffel.ch and patate.ch portals.
• Newsletter Service Monthly email newsletter delivering potato news, seasonal recipes, and inspiration directly to subscribers 12 times per year. Available in German and French with sign-up via the kartoffel.ch and patate.ch websites.
• Organic Cotton Potato-Graphic T-Shirts Organic cotton T-shirts (sage green and melange grey variants) featuring potato plant illustrations by Bernese graphic designer Carrier Bird. Made in India from 100% organic cotton under FairWear conditions with renewable energy; printed in Switzerland (Bern, Nidau, or Develier). Priced at CHF 30 in sizes XS to XXL.
• Potato-Motif Socks (children's and adult) Children's socks (sizes 20-27) priced at CHF 12 per pair featuring cheerful potato motifs, made in Poland from 80% cotton, 17% polyamide, 3% Spandex. Adult socks (size 38-45) priced at CHF 15, designed in Switzerland and produced in Portugal.
• Röstischaufel (Roesti Spatula)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• GalloSuisse: GalloSuisse is the Swiss egg industry association responsible for marketing, communication, and promotion of Swiss eggs. Like swisspatat, it operates as a focused commodity-marketing organization for a single Swiss agricultural product category.
• Swissmilk: Swissmilk is the Swiss dairy sector marketing organization, structurally analogous to swisspatat: a national commodity-promotion body running consumer-facing content, recipes, education, and brand campaigns to drive consumption of a single Swiss agricultural category.
• IP-SUISSE: IP-SUISSE is the Swiss farmers' association for integrated production, running the IP-SUISSE label and consumer-facing campaigns promoting sustainably produced Swiss agricultural products. Comparable to swisspatat as a Swiss agricultural marketing and label organization.
• Proviande: Proviande is the Swiss meat industry association responsible for nationwide meat promotion, communication, and consumer education. It mirrors swisspatat's role of representing a single Swiss commodity sector through content, marketing, and stakeholder programs.
• Fromarte: Fromarte is the Swiss cheese makers' professional association, handling communication, branding, and promotion activities for Swiss cheese. It mirrors swisspatat's function as a single-category Swiss food marketing and stakeholder organization.
• Schweizer Obstverband (Swiss Fruit Association): The Schweizer Obstverband is the national umbrella for Swiss fruit production, marketing, and consumer communication. It is comparable to swisspatat as a Swiss agricultural marketing organization promoting a single category to consumers and trade audiences.
• Swiss Granum: Swiss Granum is the Swiss cereal, oilseed and protein crop branch organization, handling inter-branch communication, market reporting, and promotion for arable crops. It is a direct structural peer to swisspatat as a Swiss commodity inter-professional body.
• Aviforum: Aviforum is the competence center for the Swiss poultry industry, providing communication, education, and promotion services for poultry producers. It is structurally comparable to swisspatat as a Swiss agricultural sector communication and education body.

Broad incumbents

• Betty Bossi: Betty Bossi is the Swiss cooking and recipe brand owned by Coop, providing a large recipe library, products, and cooking education. It competes with swisspatat for Swiss home-cook mindshare and is a broader, better-funded incumbent in the same consumer content space.

Regional players

• Schweizer Bauernverband (Swiss Farmers' Union): The Schweizer Bauernverband is the umbrella organization for Swiss agriculture, running cross-commodity campaigns such as 'Gut, gibt's die Schweizer Bauern.' It is comparable to swisspatat as a domestic Swiss agricultural marketing/communication body, but covers all commodities rather than potatoes alone.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/swisspatat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about swisspatat