Swiss Professional Media AG

What Swiss Professional Media AG does

Swiss Professional Media AG (operating as MedTriX AG) is the Swiss-based entity of MedTriX Group, a DACH-region (Germany, Austria, Switzerland) professional media company that produces multi-format content for healthcare professionals, pharmaceutical industry advertisers, and adjacent professional audiences in transportation/logistics and trade. The company was established in 2022 through the consolidation of three medical publishers of Süddeutscher Verlag under parent Südwestdeutsche Medien Holding (SWMH), and operates from a Basel headquarters alongside five additional DACH locations (Wiesbaden, Landsberg, Regensburg, Munich, Vienna) with approximately 250 employees across the group.

The company's core product portfolio spans print publications (Medical Tribune, Pharmaceutical Tribune, MTCH Ticino, Logistik, Handel Heute), agile digital products incorporating audio, video, and extended reality (XR), and live CME/DFP-accredited continuing medical education events including virtual networking applications. Its revenue model combines subscription-based print and digital media with advertising sales to pharmaceutical and medical device clients, supplemented by participation and sponsorship revenue from CME events. The September 2023 acquisition of Kirchheim-Verlag's portfolio from insolvency significantly expanded its specialty medical coverage into diabetology, nephrology, and pediatrics, and the December 2023 launch of MTX Future World introduced an immersive Healthcare Metaverse platform built on VR/AR technologies for medical education and corporate engagement.

The broader MedTriX Group also operates established brands such as ARZT & WIRTSCHAFT, JOURNAL ONKOLOGIE, Zahnärztliche Mitteilungen, the Clinicum Austrian specialty journals, and Medonline, alongside Kirchheim-acquired titles including Diabetes-Journal, Diabetes-Anker, Nierenarzt/Nierenärztin, and Kinderärztliche Praxis. The group has received multiple industry recognitions including LA-MED 2024/2025 reader-study rankings and the 2025 Dental Marketing Award, and reported multiple LA-MED placements reflecting strong reader engagement with its medical publications.

Name

Swiss Professional Media AG

Legal name

MedTriX AG

Website

https://swissprofessionalmedia.ch

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss Professional Media AG (MedTriX AG) is the Swiss entity of MedTriX Group, a DACH professional media company producing print, digital, audio, video, and XR content plus CME events for healthcare professionals, pharmaceutical advertisers, and logistics/trade audiences.

Ownership category

akta.pro rank

Product category

Medical and Professional Trade Publishing

NAICS

Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Healthcare & Life Sciences PR (MPAAADAD), Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)

Keywords

• Medical publishing
• Healthcare media
• Continuing medical education
• Pharmaceutical advertising
• Professional trade press

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Print Media Subscriptions and Advertising: Sale of subscriptions and advertising space in reach-strong print medical publications including Medical Tribune, Journal Onkologie, and Dental Tribune titles.
2. Digital Products and Online Advertising: Sale of digital subscriptions, newsletter placements, digital event registrations, and online advertising across the group's digital properties.
3. Live Events and CME Fortbildungen: Analog and digital CME-certified continuing medical education events, advisory board meetings, expert roundtables, consensus meetings, and roundtables generating participation and sponsorship revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Swiss Professional Media AG (MedTriX AG) publishes reach-strong print media (Medical Tribune, Pharmaceutical Tribune, Logistik, Handel Heute), agile digital products including audio, video, and XR content, and produces analog and digital CME-certified continuing medical education events. It also offers targeted advertising and sponsorship solutions (newsletters, exclusive mailings, themed focuses) to pharmaceutical and healthcare industry advertisers seeking access to healthcare professionals in the DACH region.

Product overview

Swiss Professional Media AG (MedTriX AG, operating as part of MedTriX Group) is a multi-format media company serving the medical, transport, and industry sectors in Switzerland, Germany (MedTriX GmbH), and Austria. The company operates across three product channels: (1) Print media including Medical Tribune, Pharmaceutical Tribune, MTCH Ticino, Logistik, and Handel Heute; (2) Digital products incorporating audio, video, extended reality (XR) and interactive visualizations; and (3) Live CME continuing education events combining analog and digital formats. The broader MedTriX Group portfolio, including the Kirchheim-Medien acquisition of September 2023, extends to diabetology, nephrology, and pediatrics through brands such as Diabetes-Anker, Diabetes Journal, Nierenarzt, and Kinderarztliche Praxis, plus the MTX Future World Metaverse platform for immersive healthcare experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Medical Tribune: Leading medical newspaper publication covering medical news for physicians in Germany, Austria, and Switzerland
• ARZT & WIRTSCHAFT
• JOURNAL ONKOLOGIE
• Zahnärztliche Mitteilungen (ZM-Online)
• MTX Future World
• Clinicum

Products and services

• Medical Tribune (MT) Flagship Swiss medical newspaper providing credible, high-quality journalism for physicians and medical professionals across multiple specialties. Sold via subscription in print and digital.
• MTCH Ticino German-language Swiss medical newspaper serving physicians and healthcare professionals in the Ticino region.
• Pharmaceutical Tribune Swiss pharmacy-focused professional publication covering pharmaceutical industry news, developments, and clinical content for pharmacists and pharmaceutical professionals.
• Logistik Swiss logistics industry publication serving professionals in the transport and logistics sectors.
• Handel Heute / Unternehmer Zeitung Swiss trade and entrepreneurship newspaper covering commerce, retail, and industry news for business decision-makers.
• Digital Products (Audio, Video, XR) Agile digital products for medical professionals combining audio, video, and extended reality (XR) content with real-time updates and interactive visualizations that fit into daily clinical practice.
• Live CME Events Analog and digital CME-certified continuing medical education events, live streams, advisory board meetings, expert roundtables, consensus meetings, and virtual networking applications for medical professionals.
• MTX Future World Immersive healthcare Metaverse platform using Virtual Reality and Augmented Reality technologies to deliver training, diagnostic, and corporate engagement experiences for healthcare professionals and industry clients.
• Medonline Austrian medical online platform providing newsletter placements, exclusive mailings, themed focuses, congress news, and digital learning tools for healthcare professionals.
• DFP-Fortbildungen & Digitale Lerntools DFP-accredited digital continuing education programs and digital learning tools forming Austria's largest established medical education platform.
• Newsletter & Exclusive Mailings Newsletter placements and exclusive mailing services offered as targeted advertising and audience-reach products for pharmaceutical and healthcare industry advertisers.
• Symptoma Medical symptom checker and diagnostic tool used by healthcare professionals to support differential diagnosis, distributed in the Austrian market.

Quantifiable outcome

• 6x 2nd place rankings for 'JOURNAL ONKOLOGIE' in LA-MED 2024 Onkologie-Studie
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

One partnership is on record.

• Kirchheim-Verlag (Insolvenzverwalter Hans-Wilhelm Goetsch)majorStrategic or Co-development Partner · 1 September 2023MedTriX GmbH acquired a significant portion of Kirchheim-Verlag's portfolio (insolvency estate) including strong titles in Diabetology, Nephrology, and Pediatrics. The acquisition included Digital products (Diabetes-Journal, Diabetes-Forum), Print publications, and certified diabetes training programs, strengthening MedTriX's position as 'der Diabetes-Verlag in Deutschland'. Most of Kirchheim's personnel were taken over, preserving know-how.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Elsevier / RELX (Clinical Solutions): Global incumbent offering ClinicalPath, ClinicalKey, and journal publishing for HCPs and pharma. Comparable as a broad incumbent in clinical reference and CME, but at significantly greater scale and with deeper pharma data offerings than MedTriX.
• Wolters Kluwer Health: Global incumbent in medical publishing and clinical decision support (UpToDate, Lippincott, Ovid). Broad incumbent that overlaps with MedTriX in CME, journals, and pharma intelligence, but operates at much larger international scale.

Direct peers

• Springer Medizin (Springer Nature): Direct peer in German-language medical professional publishing. Springer Medizin publishes journals, CME platforms, and decision-support tools for DACH physicians, overlapping directly with MedTriX's Medical Tribune, Journal Onkologie, and CME/DFP offerings.
• Deutscher Ärzte-Verlag: Direct peer publishing the official Deutsches Ärzteblatt and related HCP titles in Germany. Comparable in editorial credibility, DACH HCP audience, and pharma advertising monetization to MedTriX's Medical Tribune.
• Ärzte Zeitung (Springer): Daily physician newspaper under Springer that directly competes with Medical Tribune for HCP readership and pharma display advertising in Germany. Comparable in format, audience, and advertising revenue model.
• Thieme Group: Direct peer in German medical publishing with strong physician, nursing, and dental journal portfolios plus CME services. Competes head-to-head with MedTriX's Medical Tribune and Zahnärztliche Mitteilungen in clinical specialties and continuing education.

Regional players

• Universimed: Austrian medical professional publisher with DFP-accredited CME programs and specialty journals. Comparable to MedTriX Austria's Clinicum portfolio and DFP-Fortbildungen platform in the Austrian market specifically.
• Sanova Pharma / MedMedia: Austrian medical communications and pharma services group operating CME and HCP communications in DACH. Comparable in CME/DFP delivery, HCP audience reach, and pharma sponsorship monetization, but focused primarily on Austria.

Emerging players

• coliquio: Digital physician network and content platform in Germany with CME offerings and pharma marketing solutions. Competes with MedTriX for digital HCP engagement and pharma digital advertising budgets.
• DocCheck: Digital-native HCP community and content platform in DACH. Represents the emerging competitive threat to traditional medical publishers, monetizing through pharma advertising, market research panels, and DocCheck Community access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFsHSP_f_yovW0EHU6B5F5A
• LinkedInlinkedin.com/company/swiss-professional-media-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Professional Media AG