Swissray US

What Swissray US does

Swissray US (legal entity: Swissray LLC, New Jersey) is the exclusive United States channel for Swissray-branded digital radiography (DR) systems. Following a July 2022 restructuring, the firm acquired sole US rights from Swissray International for sales, installation, parts, and service contracts of the ddRAura product family, and rebranded from "Swissray Customer Care" to "Swissray." The company sells the ddRAura series — OTC RT, OTC APS, U, S, FMTS, and DRive Kit — plus the Z-Motion universal diagnostic system, and since September 2024 distributes the Koning Vera Breast CT in Florida and Arizona. Its flagship technical feature is the proprietary Automated Positioning System (APS), which motorizes detector positioning and image acquisition across multiple clinical workflows including orthopedic, pediatric, geriatric, and wheelchair-bound patients.

The firm operates with a lean team of 17 employees, anchored by headquarters in Bridgewater, NJ and a regional office in Tampa, FL. Revenue is generated through capital equipment sales (DR rooms and upgrades), recurring service agreements (Full-Service with 99% uptime guarantee, Shared Support, Preventive Maintenance, and A La Carte tiers), pay-per-incident Time & Materials service, and professional services including ARRT-approved clinical applications training. Distribution is exclusively direct enterprise field sales targeting hospitals, imaging centers, orthopedic practices, urgent care, and breast imaging centers across North America. In July 2024, Swissray expanded its service footprint into third-party support for Nanox.ARC systems, positioning itself as a broader radiology service platform rather than solely a captive OEM distributor.

The customer base spans enterprise healthcare providers with multi-site footprints (e.g., The CORE Institute with 10+ Arizona locations). Marketing is concentrated around industry events (RSNA, ASRT), direct outreach, content marketing, and a national service engineering team averaging 25+ years of X-ray experience — all of which are the primary commercial differentiators in a niche where incumbency, response time (4-hour on-site SLA), and ARRT-certified clinical support drive purchasing decisions.

Name

Swissray US

Legal name

Swissray LLC

Website

https://swissrayus.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Swissray US (Swissray LLC) is the exclusive US distributor and service provider for Swissray digital radiography systems, selling the ddRAura product line and Koning Vera Breast CT to hospitals, imaging centers, and orthopedic practices across North America with a 17-person team.

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Surgical & Medical Instruments & Apparatus (3841), X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844)

akta.pro primary industry

Radiation Therapy Planning & Simulation Imaging (CT Sim/MR Sim) (HLAHABAH)

akta.pro secondary industries

Imaging Informatics & Workflow (PACS/RIS/VNA) (HLAHABAI), Mammography & Breast Imaging Systems (HLAHABAF), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD)

Keywords

• Digital radiography systems
• Medical imaging equipment
• X-ray systems
• Radiology service
• Healthcare imaging

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Radiography Equipment Sales: Sale of digital radiography systems including the ddR Aura series, Z-Motion diagnostic X-ray systems, and Koning Vera Breast CT. Products are sold directly to healthcare facilities with options for different configurations and price points.
2. Service Agreements: Full-service agreements providing coverage on weekdays during business hours, 4-hour on-site response time, two preventive maintenance inspections per year, parts coverage, and 99% system uptime guarantee. Shared Support, Preventive Maintenance, and A La Carte options also available.
3. Time and Materials (T&M) Service: Pay-per-incident service model where customers pay for service labor hours as needed. Bundle of 20 service hours available at $325 for T&M customers.
4. System Upgrades: Upgrade programs for existing systems including Formula A and B systems upgrade, operating system transitions, and software updates to extend equipment life.
5. Clinical Applications Training: On-site training programs for radiologic technologists including initial training, refresher courses, and continuing education credits (ASRT Category A).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Swissray US is the sole provider in North America for sales, installation, clinical applications training, and factory-trained maintenance and repair of Swissray digital radiography (DR) systems. The company sells the ddRAura series of digital X-ray systems, the Z-Motion universal diagnostic X-ray system, and distributes the Koning Vera Breast CT, serving hospitals, imaging centers, orthopedic practices, and urgent care facilities.

Product overview

Swissray US offers a comprehensive portfolio of digital radiography systems and solutions for healthcare facilities across North America. The core product line consists of the ddRAura series including OTC RT (Overhead Tube Ceiling Suspension with Rolling Table), OTC APS (with Automated Positioning System), U (U-arm system), S (Standard), and FMTS (Floor-Mounted Tube Stand), each designed for different clinical workflows and space requirements. The ddRAura DRive Kit enables conversion of existing analog or CR systems to digital. Swissray also distributes the Koning Vera Breast CT for advanced 3D breast imaging. All systems are backed by factory-trained service, clinical applications support, and training programs. The company specializes exclusively in digital radiography equipment sales, installation, and maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• ddRAura: Product line of digital radiography systems including ddRAura OTC RT, ddRAura U, ddRAura OTC APS, ddRAura S, ddRAura FMTS, and ddRAura DRive Kit
• ddRAura Aura OTC RT
• ddRAura U
• ddRAura OTC APS
• ddRAura S
• ddRAura FMTS
• ddRAura DRive Kit
• Z-Motion
• Koning Vera Breast CT

Products and services

• ddRAura OTC RT Motorized, automated direct digital X-ray system providing low dose, high quality images for quick and accurate diagnoses in challenging clinical settings. Features Swissray's exclusive Automated Positioning System (APS) with motorized ceiling suspension, rolling table, smart wall stand, and auto-tracking detector with removable grids.
• ddRAura U U-arm design digital radiography system paired with Automated Positioning System (APS), handheld remote control, and optional foot pedal for effortless positioning. Increased flexibility for precise positioning adjustments for injured, elderly, or pediatric patients with automatic single focus stitching option.
• ddRAura OTC APS Multifunctional and fully automated X-ray solution with Automated Positioning System (APS) that automates all positioning and image acquisition requirements. Features motorized ceiling suspension, fixed positioning table with elevating base, smart wall stand and auto-tracking detector with removable grids.
• ddRAura S Digital radiography system offering flexibility to place patients for examinations in upright, seated, and supine positions with exceptional efficiency and image quality. Includes motorized vertical arm and SID movement with manual tube arm rotation for versatile positioning.
• ddRAura FMTS Floor-mounted tube stand system with vertical wall bucky stand and fixed or adjustable high/low patient table with four-way floating tabletop. Designed for easy positioning with high flexibility and minimum room requirements, featuring advanced 23-inch touchscreen workstation.
• ddRAura DRive Kit Affordable digital upgrade kit that converts existing analog or CR radiography systems into fully-integrated digital radiography rooms. Extends the life of existing equipment while increasing overall productivity with 23-inch DICOM touchscreen monitor.
• Koning Vera Breast CT Advanced 3D breast imaging device providing exceptional spatial resolution with 7-second exposure time and no breast compression required. Produces real 3D breast images for comprehensive analysis with low dose radiation levels. Distributed by Swissray under partnership with Koning Corporation.
• Z-Motion Universal Diagnostic X-Ray System Fully motorized, free-standing single detector general-purpose radiographic system designed for exceptional versatility and flexibility within a space-conscious format. Features crystal-clear X-ray imaging, high patient throughput, auto-stitching capability, and requires only 7 m² floor space.
• ddR Formula A and B System Upgrade System upgrade program for existing ddR Formula A and B equipment including modernization of internal circuitry, operating system transitions, and Thales RAD 4343 17x17 X-ray detector enhancement for superior image quality.
• Full-Service Agreement Comprehensive service agreement providing weekday coverage during business hours, 4-hour on-site response time, two preventive maintenance inspections per year, parts coverage, and 99% system uptime guarantee for Swissray digital radiography systems.
• Shared Support Service Agreement Service agreement for facilities with on-site support teams, including Swissray ddR system training, discounted labor and travel for on-site troubleshooting from Swissray Field Service Engineers.
• Time and Materials (T&M) Service Pay-per-incident service model where customers pay for service labor hours as needed. Bundle of 20 service hours available at $325 for T&M customers.
• Clinical Applications Training On-site training programs for radiologic technologists including initial training, refresher courses, and continuing education credits (ASRT Category A) provided by ARRT certified Clinical Applications Specialists.

Quantifiable outcome

• 99% system uptime guarantee with Full-Service Agreement
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• American Breast Cancer Foundation (ABCF)minorStrategic or Co-development Partner · 20 September 2024Partnership at Feria Telemundo Florida to promote early detection and health education. Collaboration highlights shared mission to improve healthcare access and outcomes, especially in underserved communities. ABCF provides education, access and financial assistance for breast cancer early detection, treatment, and survival for underserved and uninsured individuals.
• Nano-X Imaging Ltd. (Nanox)coreStrategic or Co-development Partner · 17 July 2024Strategic partnership announced July 17, 2024 to enhance service capabilities for Nanox products in the United States. SwissrayUS will support system sales, handle installation of Nanox.ARC systems, conduct regular preventative maintenance, provide rapid emergency response services, and integrate U.S.-installed systems into Swissray's advanced software platform for performance tracking and service trending. CEO Ed Pol stated this partnership marks a significant milestone for SwissrayUS.
• American Society of Radiologic Technologists (ASRT)minorOthers · 27 June 2024Swissray Applications Team participated in ASRT Expo 2024 at Rosen Centre Hotel in Orlando, Florida. Booth 25 featured company solutions and innovative radiographic systems. Event focused on radiographic technology advancement and patient care.
• Radiological Society of North America (RSNA)minorOthers · 1 January 2024Swissray participated in RSNA 2024 annual conference with booth presence. Over 200 visitors engaged with Swissray at their booth. The company showcased their DR systems along with technology partners including Vera Breast CT, Animage FIDEX-GT, and Nanox.
• Koning CorporationcoreChannel Partner/ Reseller/ Distributor · 19 September 2023Swissray became authorized distributor of Koning Vera Breast CT for Florida and Arizona regions. Partnership enables Swissray to provide healthcare facilities access to Koning's 3D breast imaging technology featuring 7-second exposure time without painful compression. CEO Ed Pol called it a game-changer for breast cancer detection. David Georges, President of Koning US, noted Swissray's long-standing involvement in radiology makes them ideal partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GE HealthCare: GE HealthCare is a global leader in medical imaging including digital radiography, with a broad portfolio of Definium and Optima XR systems. Comparable as a direct DR/X-ray competitor serving hospitals and imaging centers, but with vastly greater scale, R&D resources, and a multi-modality portfolio.
• Fujifilm Healthcare: Fujifilm's digital radiography portfolio (FDR Visionary, FDR AQRO, FDR Go PLUS) directly competes with Swissray's ddRAura series across hospitals, orthopedic practices, and urgent care. Comparable product category and target customers, with a much larger installed base and direct sales/service organization.
• Siemens Healthineers: Siemens Healthineers offers the YSIO, MULTIX, and Luminos DR families serving the same hospital, orthopedic, and imaging center customers as Swissray. Comparable in product category (DR/X-ray) but operates at global scale with full multi-modality imaging plus services and AI software.
• Philips Healthcare: Philips' DigitalDiagnost and ProGrade DR systems serve the same hospital and imaging center customers as Swissray. Comparable in DR/X-ray category and service contract model, but operating as a global multi-modality incumbent.
• Canon Medical Systems: Canon Medical's digital radiography line (Adora, Mobirex, Xantara) competes head-to-head with Swissray in general radiography and orthopedic imaging. Comparable in target segments and product category, with the backing of Canon's global imaging technology base.
• Hologic: Hologic is the dominant player in breast imaging (3Dimensions mammography, Genius AI), directly comparable to Swissray's Koning Vera Breast CT distribution business in the breast imaging center segment. Comparable in target vertical (women's health imaging) though at much larger scale and with proprietary mammography technology.

Others

• Koning Corporation: Koning is the manufacturer of the Vera Breast CT distributed by Swissray in Florida and Arizona. A strategic partner rather than direct competitor, but the relationship is material and creates overlapping commercial presence in the breast imaging segment.
• Nano-X Imaging (Nanox): Nanox is the strategic service partner whose Nanox.ARC systems Swissray supports across the US under the July 2024 partnership. A partner rather than direct DR/X-ray competitor, but a key go-to-market relationship that expands Swissray's service scope beyond the Swissray installed base.

Direct peers

• Agfa HealthCare: Agfa HealthCare offers the DR 600 and Valory DR systems that compete with Swissray's ddRAura series across hospital and orthopedic customers. Comparable in product category (DR/X-ray) and service-driven revenue model, with a focus on both new equipment sales and CR-to-DR retrofit/upgrade projects similar to Swissray's DRive Kit.
• Carestream Health: Carestream is a focused medical imaging vendor offering DRX-Revolution, DRX-Elevance, and other DR systems directly competitive with Swissray's ddRAura series. Closely comparable in product category, target customers (hospitals, orthopedics, urgent care), and service-driven business model, though at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swissray US