Switch It Up Designs
Switch It Up Designs is a Philadelphia-based digital marketing agency serving purpose-driven brands—primarily in health and wellness—through paid advertising (Meta and Google), WordPress website development, social media marketing, and HubSpot/Klaviyo-powered email automation, with a small DIY course product.
- Company typePrivate
- Founded2005
- HeadquartersPhiladelphia, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Switch It Up Designs does
Switch It Up Designs is a Philadelphia-headquartered digital marketing agency founded in 2005 and operating as a private LLC under founder and CEO Stacia Sleight. The company serves purpose-driven brands—primarily in health and wellness (60% of clients), with additional exposure to e-commerce, local businesses, and authors/coaches at the six- to eight-figure revenue level. Its service mix centers on four pillars: paid advertising management across Meta and Google, WordPress-based website design and development (including e-learning, e-commerce, and custom subscription platforms), social media marketing on Instagram and Facebook, and email automation via HubSpot Enterprise and Klaviyo. The agency selectively vets prospective clients through an application process and offers project-based engagements priced from $1,000 to over $100,000.
The agency's technology stack is assembled entirely from third-party platforms rather than proprietary infrastructure: WordPress for site development, Shopify for e-commerce builds, HubSpot Enterprise and Klaviyo for email/SMS automation, ManyChat for chat, and Meta and Google for paid media. Its reported competitive differentiators are human-led—expert copywriters, graphic designers, a dedicated video editor, and a strategic social director—supplemented by a documented track record of client outcomes (4.29x ROAS on Meta, 8.29x on Google, 20x during BFCM, $1.7M converted in a 5-day launch) and 90% client retention across 200+ websites built. The team is distributed across at least seven US cities (Philadelphia, New York, Austin, Boston, Los Angeles, North Carolina, Georgia).
The revenue model blends professional services (retainers and project fees for agency work) with a small product-led offering. The November 2024 launch of "Launch Your First Lead Ad," a $99 DIY course sold through a self-serve WordPress storefront, represents the company's first move beyond pure services into productized education. Distribution combines enterprise-style direct sales for full-service engagements with self-serve e-commerce for the course. No external funding, M&A activity, or institutional investors are disclosed; the company appears bootstrapped and founder-owned with approximately five employees.
Switch It Up Designs firmographics
Firmographics- Name
- Switch It Up Designs
- Legal name
- Switch It Up Designs, LLC
- Website
- https://switchitupdesigns.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Switch It Up Designs is a Philadelphia-based digital marketing agency serving purpose-driven brands—primarily in health and wellness—through paid advertising (Meta and Google), WordPress website development, social media marketing, and HubSpot/Klaviyo-powered email automation, with a small DIY course product.
- Ownership category
- akta.pro rank
Switch It Up Designs industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Switch It Up Designs is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Switch It Up Designs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Agency Services - Paid Advertising: Personalized paid ads strategies across Facebook, Instagram, and Google platforms, including creative development, ad design, copywriting, and full-funnel ideation
- Website Development Services: WordPress development services including e-learning platforms, e-commerce stores, custom software solutions, and subscription service management
- Social Media Marketing: Social media content creation, community building, and strategic social direction including copywriters, media designers, and social director services
- Email Marketing Services: HubSpot Enterprise email campaigns, SMS messages, and automation suites with custom email roadmaps for nurturing, upselling, and cross-selling
- Launch Your First Lead Ad Course: On-demand DIY course for small business owners to learn paid advertising on Meta platforms. One-time purchase at $99
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Launch Your First Lead Ad DIY Course - $99 one-time purchase |
| Other | Multi-year contract | Agency Service Tiers - Project-based pricing from $1,000 to $100,000+ |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Switch It Up Designs product offering
Product offeringCore offering
Switch It Up Designs is a Philadelphia-based digital marketing agency that provides Paid Advertising (Meta and Google), Website Design & Development (WordPress), Social Media Marketing, and Email Marketing (HubSpot and Klaviyo) services to purpose-driven brands. It also sells a self-serve DIY course called "Launch Your First Lead Ad" for $99 through its e-commerce storefront.
Product overview
Switch It Up Designs is a Philadelphia-based digital marketing agency offering an integrated suite of services: Paid Advertising (Meta & Google), Website Design/Development (WordPress), Social Media Marketing (Instagram & Facebook), and Email Marketing (HubSpot & Klaviyo). These core services are complemented by a digital product, the 'Launch Your First Lead Ad' online course ($99), which teaches DIY business owners to run their own paid ad campaigns using the same methodologies the agency applies for clients managing millions in ad spend.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Advertising Services Full-service paid advertising management across Meta (Facebook, Instagram) and Google platforms, including creative development, ad design, copywriting, and full-funnel campaign ideation focused on ROI maximization. The agency reports 4.29x ROAS on Meta and 8.29x ROAS on Google for clients.
- Website Design & Development WordPress-based website development services building e-learning platforms, high-converting e-commerce stores, custom software solutions, and subscription service management platforms with conversion optimization focus. Includes a custom subscription platform generating $500K in additional annual revenue for one client.
- Social Media Marketing Social media content creation and management for Instagram and Facebook, including community building, viral content strategy, and conversion-focused posting to drive engagement and sales. The agency's Viral Reels Formula methodology has produced 20M+ impressions and 2M+ likes in 90 days.
- Email Marketing HubSpot and Klaviyo-powered email marketing including campaign creation, automation suites, SMS messaging, and nurture sequences that drive revenue on autopilot. The agency reports $800K in email-associated revenue for a single client in one year and 99.9% revenue increase in first month for a 7-figure e-commerce brand.
- Launch Your First Lead Ad DIY online course teaching small business owners to launch and manage high-performing lead ads on Facebook and Instagram, priced at $99 with step-by-step video modules, funnel guides, and pixel installation instructions. Designed for DIY business owners with no prior experience as an alternative to agency quotes.
Quantifiable outcome
- 75% year-over-year revenue increase for e-commerce clients
- +9 more outcomes
Companies that use Switch It Up Designs
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Switch It Up Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Switch It Up Designs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- HubSpotcoreCertified HubSpot Enterprise Marketing Experts. They create email campaigns, SMS messages, and automation suites using HubSpot's platform for their clients. Generated $800K in HubSpot email-associated revenue for a single client in one year.
- KlaviyocorePreferred email marketing platform for e-commerce clients. They handle graphics, concepts, copy, segments, sending, and QA for Klaviyo campaigns, achieving 99.9% revenue increase from email campaigns in first month.
- ShopifycoreE-commerce platform used for building and managing client online stores, integrated with email marketing through Klaviyo.
- Meta (Facebook & Instagram)corePrimary paid advertising platforms. They manage $8M+ annual ad spend across Meta platforms, achieving 4.29x ROAS and 81% revenue increases for clients.
- Google AdscoreKey paid advertising platform alongside Meta. Achieved 8.29x ROAS for clients on Google Ads campaigns.
- WordPresscorePrimary website development platform. Specialize in WordPress development for e-learning platforms, e-commerce stores, custom software, and subscription services.
- ManyChatsupportingChatbot and messaging automation platform used for client marketing automation alongside email and social campaigns.
Scale indicators21 records
Recent moves5 records
Expansion highlights5 records
Switch It Up Designs competitors and assessment
Company assessmentDirect peers
- LYFE Marketing: Full-service digital agency offering paid social, social media management, email, and web design to small and mid-sized businesses. Comparable in service mix and SMB/exit-stage client focus, though typically larger headcount.
- Single Grain: Digital marketing agency providing paid advertising, SEO, content, and CRO with a strong track record in e-commerce and SaaS. Closely comparable in service breadth and emphasis on ROI-driven paid media for growth-stage brands.
- KlientBoost: Performance marketing agency focused on paid acquisition across Google, Meta, and LinkedIn with conversion-rate optimization services. Comparable in paid-media-led service offering and growth-stage client base.
- Disruptive Advertising: PPC and digital advertising agency managing paid search, paid social, and shopping campaigns with a strong e-commerce focus. Comparable in paid-media core capability and e-commerce client emphasis.
- SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media marketing to SMBs. Comparable in integrated web-plus-paid-media service offering and small-to-mid-sized business target.
- Directive: B2B and SaaS-focused performance marketing agency with paid media, SEO, and content services. Comparable in performance-brand specialization and enterprise service tiering.
- Moburst: Digital marketing agency specializing in paid social, app marketing, and website design with a strong health, wellness, and DTC client base. Highly comparable in niche-specialist positioning and wellness vertical exposure.
- Coalition Technologies: Digital agency offering web design, SEO, paid media, and email marketing primarily to e-commerce brands. Comparable in e-commerce specialism and combined web-plus-performance service offering.
Broad incumbents
- WebFX: Large, established digital marketing agency offering paid media, SEO, web design, and content services to mid-market and enterprise clients. Overlaps in service mix but at vastly greater scale and a broader industry footprint.
- Blue Corona: Digital marketing agency offering paid media, SEO, and web design with deep vertical playbooks in home services and e-commerce. Comparable in integrated service model and mid-market targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Switch It Up Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Switch It Up Designs leadership team
Management profileNumber of profiles
Profiles1 record
Switch It Up Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Switch It Up Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Switch It Up Designs
What does Switch It Up Designs do?
Switch It Up Designs is a Philadelphia-based digital marketing agency that provides Paid Advertising (Meta and Google), Website Design & Development (WordPress), Social Media Marketing, and Email Marketing (HubSpot and Klaviyo) services to purpose-driven brands. It also sells a self-serve DIY course called "Launch Your First Lead Ad" for $99 through its e-commerce storefront.
Is Switch It Up Designs a public or private company?
Switch It Up Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Switch It Up Designs founded?
Switch It Up Designs was founded in 2005.
Where is Switch It Up Designs based?
Switch It Up Designs is headquartered in Philadelphia, United States, in the North America region.
How does Switch It Up Designs make money?
Five revenue lines are on record. Agency Services - Paid Advertising is the primary driver. The others are website Development Services, social Media Marketing, email Marketing Services and launch Your First Lead Ad Course.
Who are Switch It Up Designs's main competitors?
Direct peers on record are LYFE Marketing, Single Grain, KlientBoost, Disruptive Advertising, SmartSites, Directive, Moburst and Coalition Technologies. Broad incumbents are WebFX and Blue Corona.
Does Switch It Up Designs have an API?
No public API is recorded for Switch It Up Designs.
What industry is Switch It Up Designs in?
Switch It Up Designs's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541850 and its SIC code is 7311.