Swizzle

What Swizzle does

Swizzle Brand Solutions (DBA: Swizzle) is a privately held promotional products, branded apparel, and print collateral agency founded by Lisa Cook in 2019 and headquartered at 400 Mill St Unit 104 in Reno, Nevada. The company operates a small team of approximately 11 employees with 50+ years of combined industry experience, delivering custom merchandise including pens, drinkware, bags, branded clothing, business cards, stickers, and NFC-enabled promotional items (e.g., tap-enabled business cards, keychains, and apparel). Revenue is generated through one-time project-based sales of customized physical goods plus in-house graphic design services, with quote-based pricing on a pay-as-you-go cadence.

The business serves a diversified mix of customers across Northern Nevada: local small and medium businesses, enterprise/Fortune 500 accounts with trade show and corporate gifting needs, schools and alumni organizations for spirit merchandise and fundraisers, and nonprofit organizations for awareness campaigns and fundraising. Go-to-market is direct sales via phone (775.470.5297), email, and a physical office, supplemented by an e-commerce browse storefront at swizzle.espwebsite.com. Distribution is regional, with no disclosed national shipping or fulfillment infrastructure beyond local delivery.

The company has no external funding, parent organization, or public ownership. Its strategic positioning rests on community-rooted trust in Northern Nevada — supporting 100+ nonprofits cumulatively and 25+ in 2025 alone — combined with in-house design and a "no art fees, no delivery fees" service model. It competes against both national promotional product distributors and other local boutique agencies in a fragmented, low-differentiation market.

Name

Swizzle

Legal name

Swizzle Brand Solutions

Website

https://swizzlestory.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Swizzle Brand Solutions is a Reno, Nevada-based promotional products and branded merchandise agency founded in 2019, serving local businesses, nonprofits, schools, and Fortune 500 clients in Northern Nevada with custom apparel, printed collateral, and design services.

Ownership category

akta.pro rank

Product category

Promotional Products & Branded Merchandise Services

NAICS

Apparel Manufacturing (315)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYCRAOADAI

Branded Merchandise & Promotional Apparel Wholesale

Consumer Products & Retail/Wholesale, Distribution & Category Management/Apparel, Footwear & Accessories Wholesale

SECONDARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Promotional products
• Branded apparel
• Custom merchandise
• Print collateral
• Design services

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Promotional Products: Custom promotional merchandise including drinkware, apparel, bags, tech items, and event giveaways. Revenue generated through product sales with branding/customization services.
2. Branded Apparel: Custom branded apparel including polos, t-shirts, jackets, hats, and accessories. Revenue from apparel sales with embroidery, screen printing, and design services.
3. Print Collateral: Print materials including stickers, notepads, business cards, post-its, and marketing collateral. Revenue from design and printing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Swizzle is a full-service promotional merchandise and branded apparel agency that designs, sources, and customizes promotional products (drinkware, bags, tech items, event giveaways), branded clothing (polos, t-shirts, jackets, hats), and printed marketing collateral (stickers, business cards, post-its, notepads). The company complements its physical merchandise offerings with in-house graphic design services including logo creation, brand identity development, and artwork preparation for embroidery and screen printing. All products are customized and sold on a project-by-project quote basis to businesses, nonprofits, schools, and organizations.

Product overview

Swizzle is a full-service promotional product, apparel, print, and design agency offering a unified portfolio of branded merchandise solutions. The core offerings consist of Promotional Products/Merch (custom branded items), Branded Apparel (custom clothing), Print Collateral (printed materials), and Design Services (in-house graphic design). Swizzle provides the same high-quality expertise as a national agency while delivering boutique, custom-tailored service, serving clients from local startups to Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Products/Merch Custom promotional merchandise including pens, coffee mugs, bags, can koozies, flash drives, stress balls, pop sockets, and other branded items for marketing purposes, available with NFC technology integration.
• Branded Apparel Custom branded clothing including T-shirts, polos, half-zip jackets, regular jackets, high quality T-shirts, baseball caps, beanies, socks, and other wearable merchandise with embroidery, screen printing, and design services.
• Print Collateral Printed marketing materials including stickers, notepads, post-its, business cards, and other printed collateral for brand promotion.
• Design Services In-house graphic design and creative services including logo design, artwork creation, brand identity development, embroidery, and screen printing preparation, with combined 40+ years of team experience.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Reno Rodeo FoundationcoreStrategic or Co-development PartnerSwizzle creates custom mascot illustrations (Rowdy), branded merchandise, and provides ongoing support for the Foundation's programs helping children and families in Northern Nevada. Partnership includes design services and product creation for fundraising and awareness campaigns.
• Northern Nevada SchoolscoreStrategic or Co-development PartnerPartnership with various schools including Sparks High School to provide custom merchandise for sports teams, cheer teams, alumni events, and fundraisers. Helps schools create merchandise that sells well to support programs, clubs, and sports teams.
• 25+ Local NonprofitscoreGTM or Marketing PartnerIn 2025 alone, Swizzle partnered with over 25 local nonprofits providing donations, sponsorships, and branded merchandise to help organizations raise money and awareness. These partnerships include donations, event sponsorship, and custom merchandise creation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Boundless: Tech-enabled promotional products platform that competes on streamlined ordering and sourcing. Represents the digital-native threat to traditional agencies like Swizzle.

Direct peers

• BAMKO: Global branded merchandise and promotional products supplier serving enterprise and mid-market clients with similar product categories and decoration services.
• Discount Mugs: Online promotional products company specializing in drinkware and customizable merchandise. Direct competitor on mugs, koozies, and related items.
• Allegra Marketing Print Mail: Franchise network combining marketing, print, and promotional products services—similar full-service model to Swizzle with print collateral capabilities.
• HALO (Halo Branded Solutions): One of the largest US promotional products and branded merchandise distributors, offering similar customization, decoration, and corporate gifting services to mid-market and enterprise clients.
• National Pen: Specialty promotional products distributor focused on writing instruments and small branded items—a subset of Swizzle's promotional products portfolio.
• Quality Logo Products: Online promotional products distributor offering thousands of customizable items. Direct competitor on commodity promo products within Swizzle's category set.
• Hub Pen: US-based promotional pen manufacturer and decorator. Specialty competitor in the writing instrument category of Swizzle's promotional products range.
• Proforma: Franchise network of promotional products distributors offering branded apparel, print, and design services. Closest structural analog to a small agency like Swizzle.
• 4imprint: Largest publicly-traded US promotional products distributor offering branded merchandise across virtually all categories Swizzle serves. Direct competitor on every product line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SwizzleStory
• YouTubeyoutube.com/channel/UCSGlIgaRxJJ0flMl1NxzVnA
• Facebookfacebook.com/swizzlestory
• Instagraminstagram.com/swizzlestory
• LinkedInlinkedin.com/company/swizzlestory

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swizzle