Swr3 New Pop Festival
SWR3 is a public pop radio station operated by Südwestrundfunk (SWR) within Germany's ARD broadcasting network, serving listeners in Baden-Württemberg and Rhineland-Palatinate with music, news, comedy, traffic, weather, and the annual New Pop Festival across FM, DAB+, satellite, web, and the ARD Sounds App.
- Company typePublic
- Founded1998
- HeadquartersStuttgart, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Swr3 New Pop Festival does
SWR3 is the pop music radio station of Südwestrundfunk (SWR), a public law corporation (Anstalt des öffentlichen Rechts) that was formed in 1998 through the merger of Süddeutscher Rundfunk (SDR) and Südwestfunk (SWF) and operates as part of Germany's ARD public broadcasting network. SWR3 broadcasts round-the-clock pop music, news, comedy, traffic, and weather content to residents of Baden-Württemberg and Rhineland-Palatinate (collectively "SWR3Land") via FM (UKW), cable, satellite, DAB+ digital radio, and internet streaming. The station is funded mandatorily through the Rundfunkbeitrag (broadcasting license fee) paid by German households and operates independently of commercial advertising; it does not charge listeners for access.
The station's core technology stack is a multi-platform broadcast and digital publishing operation. Core products include the SWR3 Radio broadcast, SWR3 Webradio for online streaming, the ARD Sounds App (which absorbed the former SWR3 App) integrating radio, podcasts, and news in a single mobile experience, and an HD SWR3 Video Livestream with real-time program and artist metadata. Supporting products include the SWR3 Verkehrszentrum (traffic service), SWR3 Wetter (weather), SWR3 Comedy and the Witzküche podcast, SWR3 Topthema daily news highlights, faktencheck.de fact-checking, music research tools including playlists and the Poplexikon artist database, a daily email newsletter, and a direct WhatsApp channel. The annual SWR3 New Pop Festival is described as one of Germany's most prestigious music festivals for international newcomers, with concerts broadcast across radio, TV, and internet.
SWR3's go-to-market is not commercial: it does not sell subscriptions, ad slots, or content licensing as primary revenue. Distribution is achieved through broad-spectrum public broadcasting rights combined with owned digital channels (website, app, newsletters, WhatsApp, social media on Facebook, Instagram, TikTok, Mastodon, and YouTube) and social embed integrations (Spotify, Soundcloud, YouTube, Instagram, Facebook, X/Twitter). Editorial leadership sits with Prof. Dr. Kai Gniffke as Intendant of SWR, while the SWR3 digital content function is co-led by Kira Urschinger and Marc Bürkle. The addressable audience is the general public of southwestern Germany, with the festival extending SWR3's cultural footprint through event programming and multi-platform broadcast.
Swr3 New Pop Festival firmographics
Firmographics- Name
- Swr3 New Pop Festival
- Legal name
- Südwestrundfunk (SWR)
- Website
- https://swr3.de
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SWR3 is a public pop radio station operated by Südwestrundfunk (SWR) within Germany's ARD broadcasting network, serving listeners in Baden-Württemberg and Rhineland-Palatinate with music, news, comedy, traffic, weather, and the annual New Pop Festival across FM, DAB+, satellite, web, and the ARD Sounds App.
- Ownership category
- akta.pro rank
Swr3 New Pop Festival industry classification
Industry- Product category
- Live Music Festival / Public Broadcasting Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)
Keywords
Where Swr3 New Pop Festival is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Swr3 New Pop Festival business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels5 records
Marketing channels6 records
Swr3 New Pop Festival product offering
Product offeringCore offering
Swr3 New Pop Festival is a multi-day international pop music festival organized by SWR3, the pop-music radio station of the German public broadcaster Südwestrundfunk (SWR). The festival features established pop artists and emerging international newcomers, with performances staged live and simultaneously broadcast across FM radio, DAB+, television, internet streaming, and the ARD Sounds App. It serves both on-site attendees and the SWR3 broadcast audience across Baden-Württemberg and Rhineland-Palatinate, functioning as a flagship live-and-broadcast event within SWR3's pop music programming.
Product overview
SWR3 is a public pop radio station operated by Südwestrundfunk (SWR), part of Germany's ARD broadcasting network. The station offers a unified multi-platform experience centered on its radio broadcast (via FM, cable, satellite, DAB+, and internet) alongside complementary digital services. Core products include the SWR3 Webradio for online streaming, the ARD Sounds App (formerly SWR3 App) integrating radio, podcasts, and news, the SWR3 Video Livestream for HD viewing, and the SWR3 New Pop Festival—one of Germany's most prestigious music festivals with broadcasts across radio, TV, and internet. Supporting services include news (with faktencheck.de fact verification), traffic and weather information, comedy content through the Witzküche podcast series, music research tools including playlists and the Poplexikon artist database, the daily Topthoma info feature, and direct audience engagement via the SWR3 Newsletter and WhatsApp-Kanal. The station also produces original podcasts such as Reuschs Wochenrückblick, Die größten Hits und ihre Geschichte, and Talk mit Thees.
Differentiator
Problem solved
Functional benefit
Products and services
- SWR3 New Pop Festival Multi-day international pop music festival organized by SWR3, featuring established pop artists and emerging international newcomers. The festival serves both on-site attendees and the SWR3 broadcast audience across Baden-Württemberg and Rhineland-Palatinate, with simultaneous multi-platform coverage.
- SWR3 New Pop Festival Broadcast (multi-platform coverage) Multi-platform live broadcast of the SWR3 New Pop Festival, distributed free of charge across FM radio, DAB+, television, internet streaming, and the ARD Sounds App, enabling remote listeners to access the festival beyond the on-site venue.
Companies that use Swr3 New Pop Festival
Customer profileSegments1 record
Ideal customer profiles1 record
Swr3 New Pop Festival technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Swr3 New Pop Festival partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights6 records
Swr3 New Pop Festival competitors and assessment
Company assessmentMarket position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Swr3 New Pop Festival social profiles
Digital presenceSwr3 New Pop Festival financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swr3 New Pop Festival leadership team
Management profileNumber of profiles
Profiles3 records
Swr3 New Pop Festival funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swr3 New Pop Festival M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swr3 New Pop Festival
What does Swr3 New Pop Festival do?
Swr3 New Pop Festival is a multi-day international pop music festival organized by SWR3, the pop-music radio station of the German public broadcaster Südwestrundfunk (SWR). The festival features established pop artists and emerging international newcomers, with performances staged live and simultaneously broadcast across FM radio, DAB+, television, internet streaming, and the ARD Sounds App. It serves both on-site attendees and the SWR3 broadcast audience across Baden-Württemberg and Rhineland-Palatinate, functioning as a flagship live-and-broadcast event within SWR3's pop music programming.
Is Swr3 New Pop Festival a public or private company?
Swr3 New Pop Festival is a public company. It is classified as state government owned and is currently operating.
When was Swr3 New Pop Festival founded?
Swr3 New Pop Festival was founded in 1998. It employs 1 to 10 people.
Where is Swr3 New Pop Festival based?
Swr3 New Pop Festival is headquartered in Stuttgart, Germany, in the Europe region.
Does Swr3 New Pop Festival have an API?
No public API is recorded for Swr3 New Pop Festival.
What industry is Swr3 New Pop Festival in?
Swr3 New Pop Festival's product category is Live Music Festival / Public Broadcasting Entertainment. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances). Its NAICS code is 711310 and its SIC code is 7900.