Sir William Robertson Academy

What Sir William Robertson Academy does

Sir William Robertson Academy is a state-funded, co-educational secondary school located on Main Road in the rural village of Welbourn, Lincolnshire, approximately five miles northeast of Lincoln. Founded in 1961 and operating under the Aspire Schools Trust (a multi-academy trust and company limited by guarantee, registered in England and Wales as Company No. 08208522), the academy serves students aged 11-18 across Years 7-13, covering Key Stages 3, 4, and 5. The school is non-selective and described as one of the most sought-after schools in Lincolnshire, with a 'No Borders, Just Horizons' ethos underpinned by ASPIRE values (Attitude, Success, Perseverance, Imagination, Resilience, Excellence).

The academy's core product is a comprehensive secondary curriculum spanning 19 subject areas at Key Stage 3 and 4, with GCSE offerings across core and elective subjects and a Sixth Form provision including A-Levels, BTECs, and vocational pathways such as Medical Science, Criminology, and BTEC Sport. The technology stack is built on Microsoft 365 as the primary digital platform, augmented by Bedrock Learning for literacy intervention, Satchel One for homework management, MCAS for parent communication, Mathswatch for mathematics, and Parent Pay for billing. Pupils participate in an extended extra-curricular programme including whole-school productions, sports clubs, the Duke of Edinburgh Award at Bronze, Silver, and Gold tiers, student leadership via a four-house system (Seacole, Windrush, Robertson, Attenborough), and careers education accredited by Career Mark and the Quality in Careers Standard.

Revenue is dominated by per-pupil funding from the UK Government via the Education and Skills Funding Agency, routed through Aspire Schools Trust. Enrolment is administered through Lincolnshire County Council and, for bordering areas, Nottinghamshire County Council admissions processes. Ancillary revenue streams include paid catering, facilitated uniform sales (via Uniform Direct and K&H Sports), private music lessons, and community hire of the school's 3G artificial pitch. Headcount is reported at 35; full enrolment and financial figures are not publicly disclosed.

Name

Sir William Robertson Academy

Legal name

Sir William Robertson Academy

Website

https://swracademy.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sir William Robertson Academy is a UK state-funded, co-educational secondary school serving students aged 11-18 across Years 7-13 in Welbourn, Lincolnshire, operated under the Aspire Schools Trust multi-academy trust with government grant funding routed via the ESFA.

Ownership category

akta.pro rank

Headquarters

HQ city

Welbourn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government School Funding: As a state-funded academy, the school receives operational funding from the UK Government through the Education and Skills Funding Agency (ESFA), distributed via Aspire Schools Trust.
2. Facility Hire (3G Pitch): The school generates supplementary revenue by hiring out its 3G pitch facility to the local community and external organizations.
3. Catering Services: School catering services provide meals to students, including paid catering options and free school meals for eligible students.
4. Uniform Sales: The school facilitates uniform sales through uniform providers (Uniform Direct and K&H Sports) who attend school events.
5. Private Music Lessons: Additional paid private music lessons are offered to students as an extracurricular enhancement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sir William Robertson Academy is a state-funded 11-18 co-educational non-selective secondary school and sixth form located in Welbourn, Lincoln, Lincolnshire. The school delivers the national curriculum across Key Stages 3, 4, and 5 (Years 7-13), offering GCSEs, A-Levels, and BTEC qualifications, complemented by extra-curricular activities, pastoral and SEND support, careers education, and Duke of Edinburgh Award programmes. It is operated as part of the Aspire Schools Trust multi-academy trust and funded primarily through the UK Government's Education and Skills Funding Agency.

Product overview

Sir William Robertson Academy is a secondary school offering a comprehensive educational programme across Key Stages 3, 4, and 5 (Years 7-13). The core product consists of the academic curriculum spanning 19 subject areas at KS3/4, complemented by a Sixth Form provision with A-Level and BTEC equivalent qualifications. The school provides additional educational services including literacy support programmes (Bedrock Learning, IDL, VIPERS interventions), an extensive extra-curricular activity programme, and facilities hire. The integrated technology stack includes Microsoft 365, MCAS parent communication, and various educational platforms for homework, revision, and learning management.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary School Curriculum (Years 7-11)
• Sixth Form Education (Years 12-13)
• 3G Pitch Hire
• Private Music Lessons

Quantifiable outcome

• One of the most sought-after schools in Lincolnshire
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Aspire Schools TrustcoreStrategic or Co-development PartnerSir William Robertson Academy is part of Aspire Schools Trust, a multi-academy trust (MAT) that operates the school. The trust is a company limited by guarantee, registered in England and Wales (Registration number 08208522), and is an exempt charity. Aspire Schools Trust provides governance, support, and strategic direction for the academy network.
• Career MarkminorOthersCareer Mark is an accreditation body recognizing excellence in careers, employability and enterprise education. The school holds this accreditation indicating quality careers guidance provision.
• The Duke of Edinburgh's AwardminorOthersThe school is an approved centre offering the Duke of Edinburgh Award at Bronze, Silver, and Gold levels, enabling students to complete expeditions and achieve this prestigious award.
• PiXL (Partners in Excellence)minorStrategic or Co-development PartnerPiXL is a partnership of schools committed to educational excellence. The school is a member, gaining access to resources, assessment tools, and collaborative networks for school improvement.
• SSAT (Schools, Students and Teachers network)minorOthersSSAT is the UK's largest network of schools. Membership provides access to professional development, conferences, and school improvement resources.
• Judicium EducationminorOthersJudicium Education provides data protection services to schools. The school received the Judicium Education 2022 School Data Protection Award for compliance.
• Lincolnshire County Council - Admissions TeamcoreChannel Partner/ Reseller/ DistributorLincolnshire County Council handles school admissions for the area. Parents apply through the Council's admissions process for places at the school. The school works closely with the Council for enrollment.
• Nottinghamshire County Council - Admissions TeamminorChannel Partner/ Reseller/ DistributorNottinghamshire County Council handles admissions for bordering areas, providing an additional channel for students to apply to the school from neighboring regions.
• MicrosoftcoreTechnology or IntegrationThe school uses Microsoft 365 as its primary digital platform for staff and students, enabling communication, collaboration, and learning management across the academy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Oasis Community Learning: Large UK multi-academy trust operating primary, secondary, and all-through academies nationally. Comparable for operating secondary academies on the same state-funded, ESFA-funded model as SWRA, though at much greater scale.
• Academy Transformation Trust: Multi-academy trust operating secondary and primary academies across England. Comparable operating structure to SWRA's Aspire Schools Trust membership and similar funding/governance profile.
• E-Act: One of England's larger multi-academy trusts operating a network of primary and secondary academies. Comparable to SWRA as a sponsor operating state-funded secondary schools on the academy model under ESFA oversight, though at significantly greater scale and geographic spread.
• Dixons Academies: Multi-academy trust operating secondary academies across northern England, with a reputation for strong academic outcomes. Comparable as another UK MAT operating state-funded secondary schools with similar accountability to ESFA and Ofsted.
• Star Academies: Multi-academy trust operating a network of primary and secondary academies known for strong results. Comparable for delivering the state-funded secondary academy model with a focus on measurable student outcomes, though at significantly larger scale.
• Greenwood Academies Trust: Multi-academy trust running a portfolio of primary and secondary academies with strong concentration in the East Midlands. Particularly relevant given the geographic overlap with SWRA's Lincolnshire catchment and similar operating model.
• The Priory Learning Trust: Multi-academy trust operating a portfolio of primary and secondary schools, including secondary academies. Comparable as another UK MAT delivering the same state-funded academy model with shared governance and central services.

Direct peers

• Hills Road Sixth Form College: Highly regarded post-16 institution in Cambridge offering a broad A-Level/BTEC curriculum. Comparable to SWRA's Sixth Form provision in terms of post-16 A-Level subject breadth and university-preparation focus, though structured as a sixth form college rather than an 11–18 academy.
• Tauheedul Islam Boys' High School: High-performing UK secondary boys' academy with an Ofsted Outstanding-equivalent track record. Comparable as a state-funded secondary academy competing for reputation on results and destinations, though it differs from SWRA in being single-gender and faith-linked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/swracademy
• Facebookfacebook.com/posts
• LinkedInlinkedin.com/company/sir-william-robertson-academy
• Instagraminstagram.com/swracademy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sir William Robertson Academy