SYAC Venezuela

What SYAC Venezuela does

SYAC Venezuela (SYACLLC C.A., tax ID J-41268198-2) is a privately held Venezuelan consumer-goods commercializer and distributor headquartered in Barquisimeto, Lara. Founded in 2016 with a current headcount of 9 employees, the company imports and distributes a diversified brand portfolio across four business units: Foods (Vivaldi — canned tuna, sardines, beans, and vegetables), Mass Consumption (Duravel — razors and personal grooming products), Nutrition & Dietetics (Quest Nutrition protein snacks and Nature Valley granola bars), and Medications (Techfarma — pharmaceutical distribution). SYAC functions as the authorized or exclusive commercializer in Venezuela for several international brands, including Quest Nutrition and Nature Valley (a General Mills brand), and also operates its own proprietary consumer brands.

The company generates revenue through wholesale distribution of fast-moving consumer goods to retailers and end consumers across 11 Venezuelan states (Distrito Capital, La Guaira, Carabobo, Yaracuy, Lara, Zulia, Trujillo, Portuguesa, Táchira, Nueva Esparta, and Bolívar). Its go-to-market relies on a proprietary terrestrial distribution fleet equipped with real-time GPS monitoring, supported by a physical retail point, Merkafur, in Barquisimeto. The GTM motion is sales-led, targeting the Venezuelan mass consumer and SMB retail segments through direct commercial relationships and a national logistics network. SYAC's mission is to provide continuous access to high-rotation consumer goods with the best cost-benefit ratio; its stated vision is to become the leading mass-consumption commercializer in Venezuela. Pricing is not publicly disclosed and is determined through direct B2B and B2C commercial agreements.

Underlying technology is limited to operational logistics tooling—GPS-tracked fleet management—rather than a proprietary technology platform, software product, or AI system. No APIs, SDKs, or app products are offered. Marketing is executed through organic social channels (Facebook, X, Instagram, YouTube) and a corporate press room. Ownership is private with no disclosed parent entity, venture capital, or private equity involvement, and there are no funding rounds in the data.

Name

SYAC Venezuela

Legal name

SYACLLC C.A. J-41268198-2

Website

https://syacllc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

akta.pro secondary industry

Cookies, Biscuits & Crackers (CRADABAD)

Keywords

• Consumer goods distribution
• Mass consumption products
• Fast-moving consumer goods
• Brand commercialization
• National logistics distribution

Headquarters

HQ city

Barquisimeto, Lara

HQ country

Venezuela

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Consumer Goods Distribution and Commercialization: SYAC generates revenue by importing and commercializing high-quality consumer mass products across Venezuela. The company acts as the exclusive or authorized commercializer for multiple international brands (Vivaldi, Duravel, Quest Nutrition, Nature Valley, Techfarma), distributing them through its own national logistics network to retailers and end consumers. Revenue is derived from product sales across four business units: Foods, Mass Consumption, Nutrition & Dietetics, and Medications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SYAC Venezuela is a privately held commercializer and distributor that imports and markets mass-consumer goods across Venezuela through four business units: Alimentos (Vivaldi canned foods including tuna, sardines, beans, and vegetables), Consumo Masivo (Duravel razors and personal grooming), Nutrición y Dietética (Quest Nutrition and Nature Valley snacks and bars), and Medicamentos (Techfarma pharmaceutical distribution). The company relies on its proprietary national terrestrial fleet with GPS monitoring to deliver products across eleven Venezuelan states.

Product overview

SYAC Venezuela is a consumer goods commercial distributor operating a multi-brand portfolio across four business units: Alimentos (Vivaldi — canned foods including tuna, sardines, beans, and vegetables), Consumo Masivo (Duravel — shaving and personal care razors), Nutrición y Dietética (Quest Nutrition and Nature Valley — protein snacks and natural granola bars), and Medicamentos (Techfarma — pharmaceutical distribution). The company functions as a distributor/wholesale commercializer of fast-moving consumer goods, importing and commercializing products under licensed international brands for the Venezuelan market.

Differentiator

Problem solved

Functional benefit

Brands

• Vivaldi: Canned foods brand offering tuna, sardines, pepitonas, beans, chickpeas, corn, vegetables, and mushrooms for the Venezuelan mass consumer market.
• Duravel
• Quest Nutrition
• Nature Valley
• Techfarma
• Merkafur

Products and services

• Vivaldi

Quantifiable outcome

• Coverage across 11 key Venezuelan states through Vivaldi brand expansion

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Quest NutritioncoreChannel Partner/ Reseller/ DistributorSYAC serves as the authorized commercializer and distributor of Quest Nutrition products (protein snacks and chips) in Venezuela. Quest Nutrition is a US-based brand specializing in high-protein, low-sugar nutritional products. SYAC distributes its portfolio including Cookies and Cream, Chip Cookie Dough, Double Chocolate, Peanut Butter, and Protein Chips varieties.
• Nature Valley (General Mills)coreChannel Partner/ Reseller/ DistributorSYAC is the authorized distributor of Nature Valley (a General Mills brand) products in Venezuela, including Protein Bars, Fruit and Nut Bars, and Sweet and Salty Nut Bars. Nature Valley represents SYAC's entry into the natural energy and snack bar segment.
• VivaldicoreChannel Partner/ Reseller/ DistributorVivaldi is a brand in SYAC's portfolio specializing in canned foods including tuna (in oil, water, olive oil, and lemon), tuna salad, pepitona, sardines, beans, chickpeas, peas, corn, vegetables, and mushrooms. Vivaldi consolidates its national presence across 11 Venezuelan states.
• DuravelcoreChannel Partner/ Reseller/ DistributorDuravel is a brand under SYAC's mass consumption unit specializing in razors and personal grooming products for men and women. Product lines include Filex 2, Filex 3, Turbo, Speed 4, L3, MD5, Siluet Pro, Siluet Blue/Green/Pink/Yellow, and Power Kit. SYAC distributes Duravel products through its proprietary national logistics network.
• TechfarmacoreChannel Partner/ Reseller/ DistributorTechfarma is SYAC's pharmaceutical business unit, acting as a strategic bridge between reputable laboratories and the pharmaceutical market. Techfarma distributes medications including Amiodarona, Bromuro de Vecuronio, Carboximetilcelulosa de Sodio, Dopamina, Enalapril Hidroclorotiazida, Haloperidol, Levodopa Benserazida, Tapendadol, and Tigeciclina. Products are distributed through techfarmave.com.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grupo Bimbo: Global baked goods and snacks multinational with presence across Latin America. Comparable to SYAC's Nutrition & Dietetics unit (Quest Nutrition, Nature Valley bars) in terms of distributing branded snack products to mass consumers.
• Makro Venezuela: Cash-and-carry wholesale retailer operating in Venezuela, supplying small businesses and retailers across multiple consumer goods categories. Comparable to SYAC as a Venezuelan multi-category mass consumer goods distributor with national reach.
• Procter & Gamble de Venezuela: Venezuelan subsidiary of the global personal care and household multinational. Directly comparable to SYAC's Duravel personal care / shaving brand portfolio and to its model of localizing international mass brands for Venezuelan consumers.
• Nestlé Venezuela: Venezuelan subsidiary of the global packaged foods multinational. Comparable as a multi-category mass consumer goods brand and distributor in Venezuela, though its scale and international brand portfolio are far larger than SYAC's.
• Unilever Andina Venezuela: Unilever's Venezuelan operations spanning personal care, hygiene, and food products. Comparable to SYAC's Duravel mass-consumption unit and the broader CPG distribution model in Venezuela.

Direct peers

• Empresas Polar: Venezuela's largest food and beverage conglomerate, with national distribution of categories including canned foods, beverages, and personal care. Directly comparable to SYAC as a Venezuelan mass-consumer goods brand owner and distributor operating across similar categories.

Emerging players

• Farmatodo: Venezuela's largest pharmacy chain, combining retail pharmacy with distribution of OTC medications and personal care. Comparable to SYAC's Techfarma unit as a Venezuelan pharmaceutical distribution and consumer health retailer.
• Locatel: Venezuelan pharmacy and personal care chain with both retail and wholesale distribution functions. Comparable to SYAC's Techfarma pharmaceutical distribution and Duravel personal care retail channels.

Regional players

• Central Madeirense: Major self-service grocery chain with operations in Venezuela. Comparable to SYAC as a Venezuela-based multi-category consumer goods distributor/retailer and to the Merkafur retail concept as a branded shopping experience.
• Alpina Productos Alimenticios: Colombian dairy and packaged foods company with historical presence in Venezuela. Comparable to SYAC's Vivaldi canned foods line in terms of shelf-stable packaged foods and to SYAC's broader Andean-Latin American commercial ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Syac_ve
• YouTubeyoutube.com/channel/UCyebPou7nlQhgyNcjpONwrg
• Facebookfacebook.com/syac.ve
• Instagraminstagram.com/syac_ve
• LinkedInlinkedin.com/company/syac-ve

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SYAC Venezuela