Synevo Georgia • სინევო საქართველო
Synevo Georgia is the Georgian national arm of the Synevo/Medicover European laboratory network, operating 67 diagnostic lab centers across 32 cities to serve individual patients and physicians with 3,000+ tests and specialized referrals to European sister labs.
- Company typePrivate
- Founded2011
- HeadquartersTbilisi, Georgia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Synevo Georgia • სინევო საქართველო does
Synevo Georgia (სინევო საქართველო) is a clinical diagnostic laboratory services provider and the Georgian operating arm of the Synevo European laboratory network, wholly owned by Medicover, an international healthcare organization with 25+ years of European operations. Founded in 2011 and headquartered in Tbilisi, the company operates 67 laboratory centers — 1 clinical laboratory and 66 blood collection points — across 32 cities throughout Georgia, making it the country's largest diagnostic laboratory network. Its portfolio covers over 3,000 routine, complex, and specialized tests across hematology, biochemistry, immunology, allergology, autoimmune, toxicology, immunochemistry, microbiology, histopathology, and genetics, with the most advanced tests (genetic, histological, prenatal) referred to sister Synevo laboratories elsewhere in Europe. Synevo Georgia serves approximately 150,000 users and 60,000+ unique patients annually, executing over 1,000,000 tests per year. Customer segments are dominated by individual consumers (general population, pregnant women) with a secondary channel via referring physicians; the company is also expanding into online specialist consultations and home-visit sample collection as adjacent service lines.
The technology foundation is anchored by Roche Diagnostics Cobas series next-generation analyzers — the first deployment in Georgia and the Caucasus — combined with Sysmex equipment, providing European-grade diagnostic accuracy and precision. Specialized test referral to the broader Synevo/Medicover European network gives Synevo Georgia capabilities beyond what its domestic footprint alone could deliver. Revenue is generated through a retail/B2C pricing model: per-test unit prices (₾13.50–₾325.00), bundled profile packages (₾75–₾500), a 10% online discount via the synevo.ge/shop e-commerce platform, home-visit blood collection (Monday–Saturday), and online doctor consultations. Go-to-market is sales-led and omnichannel: 67 physical centers, a dedicated call center (*7770, +995 032 2 800111), an online results platform (webresults.synevo.ge), and content marketing through a medical blog, video blog, and active social media presence. As a wholly-owned subsidiary of Medicover within a multinational network spanning 11 European countries, the business operates without independent funding events, M&A activity, or public-market exposure.
Synevo Georgia • სინევო საქართველო firmographics
Firmographics- Name
- Synevo Georgia • სინევო საქართველო
- Legal name
- Synevo Georgia
- Website
- https://synevo.ge
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synevo Georgia is the Georgian national arm of the Synevo/Medicover European laboratory network, operating 67 diagnostic lab centers across 32 cities to serve individual patients and physicians with 3,000+ tests and specialized referrals to European sister labs.
- Ownership category
- akta.pro rank
Synevo Georgia • სინევო საქართველო industry classification
Industry- Product category
- Clinical Diagnostic Laboratory Services
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215), Medical and Diagnostic Laboratories (62151)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Central Laboratory Services (Core Lab Operations) (HLAGAEAA)
- akta.pro secondary industries
- Microbiology & Infectious Disease Diagnostics (culture, rapid antigen, syndromic panels) (HLAAALAC), Toxicology & Therapeutic Drug Monitoring Laboratories (HLAFAMAF)
Keywords
Where Synevo Georgia • სინევო საქართველო is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices2 records
Markets served
Synevo Georgia • სინევო საქართველო business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Laboratory Diagnostic Testing Services: Direct laboratory testing services for individual patients, offering over 3,000 diagnostic tests across clinical pathology categories including hematology, biochemistry, immunology, allergology, autoimmune, toxicology, immunochemistry, microbiology, histopathology, and genetics. Revenue is generated per individual test or as bundled profile packages.
- Online E-commerce Test Sales: Online ordering platform (synevo.ge/shop) allowing patients to purchase individual tests and profile packages online with 10% discount, generating transactional revenue per order.
- Home Visit Blood Collection Service: Home visit service for blood sample collection, Monday through Saturday, providing an additional service revenue stream with dedicated hotlines (239 38 33, 577293008) for scheduling.
- Online Doctor Consultations: Online consultations with medical specialists (e.g., pediatrician online consultation), complementing diagnostic services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual laboratory tests - price per test |
| Unit Pricing | Pay-as-you-go | Profile/package tests - bundled price per profile |
| Other | Pay-as-you-go | Online ordering discount - 10% off |
| Other | Pay-as-you-go | Home visit blood collection service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Synevo Georgia • სინევო საქართველო product offering
Product offeringCore offering
Synevo Georgia operates a clinical diagnostic laboratory network providing over 3,000 routine, complex, and specialized diagnostic tests across all major clinical pathology areas including hematology, biochemistry, immunology, genetics, and microbiology. The company runs 67 laboratory centers across 32 Georgian cities, using Roche Diagnostics Cobas series next-generation analyzers and Sysmex equipment, with specialized tests referred to European Synevo laboratories for advanced analysis.
Product overview
Synevo Georgia (სინევო საქართველო) is a European medical laboratory network providing a comprehensive diagnostic services platform. The core offering consists of over 3,000 laboratory diagnostic tests across major clinical pathology categories including blood chemistry, hematology, immunology, microbiology, genetics, and histopathology. The portfolio is organized into: core laboratory tests (general diagnostics, blood chemistry panels, liver/kidney function tests), specialized profiles (diabetes monitoring, lipid metabolism, prenatal screening, STI screening), and supplementary services (online consultation with specialists, home visit sample collection, online results portal, and European laboratory referral for advanced tests like genetics and histopathology). The company operates 67 laboratory centers across 32 cities in Georgia using Roche Diagnostics and Sysmex equipment.
Differentiator
Problem solved
Functional benefit
Companies that use Synevo Georgia • სინევო საქართველო
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Synevo Georgia • სინევო საქართველო technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Synevo Georgia • სინევო საქართველო partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered parent organization and core.
- Medicoverparent organizationSynevo Georgia is part of the Medicover international healthcare and diagnostic services organization, which has operated in Europe for over 25 years. Medicover owns the Synevo European laboratory network brand operating across multiple countries.
- Roche DiagnosticscoreSynevo Georgia is the first in Georgia and the Caucasus to deploy Roche Diagnostics Cobas® series latest-generation analyzers for diagnostic testing, ensuring European-quality accuracy and precision in laboratory results.
- SysmexcoreSynevo Georgia uses Sysmex laboratory equipment alongside Roche analyzers for its diagnostic testing operations, providing modern European-grade instrumentation.
- Synevo European Laboratory NetworkcoreSynevo Georgia is part of the Synevo European laboratory network with sister operations in Germany, Romania, Ukraine, Bulgaria, Serbia, Turkey, Moldova, Poland, Finland, and Cyprus. Specialized tests (genetic, histological, prenatal) are sent to Synevo European laboratories for advanced analysis.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Synevo Georgia • სინევო საქართველო competitors and assessment
Company assessmentDirect peers
- Synlab: Europe's largest medical diagnostic services provider, operating centralized labs and patient collection points across 30+ countries. Direct competitor in the European clinical diagnostics space with a comparable B2C/B2B hub-and-spoke lab model and broad routine/specialized test menu.
- amedes Group: European provider of medical-diagnostic services including laboratory diagnostics, specialty testing, and ambulatory care. Comparable hub-and-spoke model with central labs and patient collection points serving physicians, hospitals, and consumers.
- Cerba Healthcare: European clinical laboratory and diagnostic services group with operations across Europe, offering routine and specialty testing. Comparable as a multi-country lab network serving both B2C patients and B2B healthcare providers with a broad test menu.
- Unilabs: Major European clinical diagnostics and imaging network with hundreds of labs and collection centers. Closely comparable business model — central lab operations plus patient-facing collection network offering routine and specialty testing to consumers and physicians.
Broad incumbents
- Sonic Healthcare: Global diagnostic laboratory and radiology group with operations in Australia, Europe, and North America. Comparable as a large incumbent offering the full spectrum of clinical pathology services through owned labs and patient service centers.
- Laboratory Corporation of America (Labcorp): One of the world's largest clinical laboratory networks, offering routine and specialty diagnostics to physicians, hospitals, employers, and consumers. Comparable as a broad incumbent in clinical lab services though operating at vastly larger scale.
- Quest Diagnostics: Leading US-based clinical laboratory services provider with extensive patient service center network and broad routine/specialty test menu. Comparable as a broad incumbent demonstrating the global reference scale and operating model for centralized diagnostic labs.
Emerging players
- Helix: US-based population genomics and clinical genomics company offering direct-to-consumer and health-system genetic testing. Comparable as an emerging player intersecting the diagnostics category with consumer-facing ordering and digital results — a potential longer-term disruptive threat to traditional lab models.
Regional players
- Invitro: Largest private clinical diagnostic laboratory network in Russia and the CIS region with hundreds of medical offices offering thousands of tests. Comparable as a regional diagnostic lab network with similar hub-and-spoke structure and broad test menu, though primarily serving a different geography.
Others
- Synevo Romania: Sister entity within the Synevo European laboratory network under Medicover. Operates a similar hub-and-spoke diagnostic lab model in Romania; included as a sister-company benchmark for cross-country Synevo unit economics rather than as a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Synevo Georgia • სინევო საქართველო social profiles
Digital presenceSynevo Georgia • სინევო საქართველო financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synevo Georgia • სინევო საქართველო leadership team
Management profileNumber of profiles
Synevo Georgia • სინევო საქართველო funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synevo Georgia • სინევო საქართველო M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synevo Georgia • სინევო საქართველო
What does Synevo Georgia • სინევო საქართველო do?
Synevo Georgia operates a clinical diagnostic laboratory network providing over 3,000 routine, complex, and specialized diagnostic tests across all major clinical pathology areas including hematology, biochemistry, immunology, genetics, and microbiology. The company runs 67 laboratory centers across 32 Georgian cities, using Roche Diagnostics Cobas series next-generation analyzers and Sysmex equipment, with specialized tests referred to European Synevo laboratories for advanced analysis.
Is Synevo Georgia • სინევო საქართველო a public or private company?
Synevo Georgia • სინევო საქართველო is a private company. It is classified as corporate owned and is currently operating.
When was Synevo Georgia • სინევო საქართველო founded?
Synevo Georgia • სინევო საქართველო was founded in 2011. It employs 11 to 50 people.
Where is Synevo Georgia • სინევო საქართველო based?
Synevo Georgia • სინევო საქართველო is headquartered in Tbilisi, Georgia, in the Asia region.
How does Synevo Georgia • სინევო საქართველო make money?
Four revenue lines are on record. Laboratory Diagnostic Testing Services are the primary driver. The others are online E-commerce Test Sales, home Visit Blood Collection Service and online Doctor Consultations.
Who are Synevo Georgia • სინევო საქართველო's main competitors?
Direct peers on record are Synlab, amedes Group, Cerba Healthcare and Unilabs. Broad incumbents are Sonic Healthcare, Laboratory Corporation of America (Labcorp) and Quest Diagnostics. Helix is listed as an emerging player. Invitro is listed as a regional player. Synevo Romania is listed as an others.
Does Synevo Georgia • სინევო საქართველო have an API?
No public API is recorded for Synevo Georgia • სინევო საქართველო.
What industry is Synevo Georgia • სინევო საქართველო in?
Synevo Georgia • სინევო საქართველო's product category is Clinical Diagnostic Laboratory Services. Its primary akta.pro industry code is HLAGAEAA, Central Laboratory Services (Core Lab Operations), with a secondary code of HLAAALAC, Microbiology & Infectious Disease Diagnostics (culture, rapid antigen, syndromic panels). Its NAICS code is 621511 and its SIC code is 8071.