Systemic Diversity and Inclusion Group Company

What Systemic Diversity and Inclusion Group Company does

Systemic Diversity and Inclusion Group Company (SDIG) is a Maryland-based nonprofit organization founded in 2020 that delivers diversity, equity, and inclusion (DEI) education, training, and consultancy services to individuals, educators, organizations, and community leaders globally. The organization operates five core programs — Education & Diversity Programs, Inspire Young Minds (youth empowerment), Global Diversity Consultancy, Virtuous Programs, and Internship Programs — alongside a content portfolio that includes the SDIG Foundation Course, a free-enrollment Understanding and Navigating DEI course, the Breaking Bias Code and Misconception podcast (53+ episodes, 74+ speakers across 10+ countries), the annual Bridges Beyond Boundaries Conference, and published books/e-books. Its underlying technology is a WordPress-based learning management system supplemented by third-party distribution (Amazon Kindle/print, Redbubble merchandise, PayPal donations, Microsoft Teams events).

SDIG is led by founder and president Dr. Joseph Nwoye (20+ years of DEI expertise, previously Chair of the College Diversity Committee at Montgomery College) and executive director Dr. Freddie Asinor, supported by an advisory board drawing from Sri Aurobindo College (University of Delhi), Delaware State University, the University of New Mexico, multiple US federal agencies, and the US Marine Corps. Distribution is anchored by strategic university partnerships with Drexel University and the University of Chicago for internship pipelines, a LinkedIn Learning Group (ID 5129988), a YouTube channel, and social channels on Facebook and Instagram. Operating geographies span North America (USA), Africa (Nigeria, Gambia), and Asia (India, Japan), with stated global footprint.

Revenue is generated through a diversified, small-ticket mix: free and discounted course enrollments (Foundation Course with 50% off, Understanding and Navigating DEI free), e-book sales on Amazon ($3.99 Kindle, $13.99 print), merchandise on Redbubble ($17–$55 with 10–30% discounts), donations ($5–$200 presets plus custom amounts), and bespoke Global Diversity Consultancy services. The organization employs approximately 15 people from its headquarters at 10078 Stedwick Road, Montgomery Village, Maryland.

Name

Systemic Diversity and Inclusion Group Company

Legal name

Systemic Diversity and Inclusion Group Company, Inc.

Website

https://systemicdiversity.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Systemic Diversity and Inclusion Group Company (SDIG) is a Maryland-based nonprofit delivering diversity, equity, and inclusion education through courses, podcasts, organizational consultancy, and youth programs. It serves students, educators, HR professionals, community leaders, and institutions globally.

Ownership category

akta.pro rank

Product category

DEI Education and Training Services

NAICS

Educational Services (611), Educational Support Services (611710), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700), Services-Membership Organizations (8600), Miscellaneous Publishing (2741)

akta.pro primary industry

DEI, Equity & Inclusion Training (EDABAIAF)

akta.pro secondary industries

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ), DEI, Culture & Employee Engagement Training (BPACANAE), DEI, Equity & Inclusion Advisory (BPACAJAJ), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• Diversity equity inclusion training
• DEI education programs
• Cultural competence training
• Diversity consultancy services
• DEI curriculum development

Headquarters

HQ city

Montgomery Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Educational Courses and Programs: SDIG offers educational courses including a Foundation Course on cultural competence and Understanding and Navigating DEI. The organization provides internship programs, educational workshops, and training programs for individuals and organizations. Revenue is generated through course enrollments and program fees, with some courses offered at 50% discount and others free enrollment.
2. E-book Sales: Sale of e-books including Human Development Theories (Kindle $7.99, Print $13.99) and Cultivating a Belief System for Peace, Equity and Social Justice for All. Sold through Amazon with various pricing tiers and discounts.
3. Merchandise Sales: SDIG-branded merchandise sold through Redbubble platform including apparel (t-shirts, hoodies, sweatshirts), hats, and accessories. Products feature SDIG logo designs with various discounts ranging from 10-30% off.
4. Donations and Fundraising: Accepts donations through website with preset amounts ($5-$200) and custom donation options. Tagged with categories including Community Development, Diversity, Equity & Inclusion (DEI), Global Outreach, Inclusive Education, and Nonprofit Support.
5. Global Diversity Consultancy Services: Provides tailored diversity and inclusion consultancy services, training, workshops, metrics and evaluation frameworks, and policy review for organizations worldwide. Services include unconscious bias training, inclusive leadership development, and evidence-based DEI strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

SDIG delivers diversity, equity, and inclusion (DEI) education through online courses (Foundation Course, Understanding and Navigating DEI), organizational consultancy services (Global Diversity Consultancy), youth empowerment programs (Inspire Young Minds), ethical leadership programs (Virtuous Programs), internship programs, and supporting content including a podcast series, e-books, and an annual conference. The organization targets both individual learners (students, educators, community leaders) and organizational buyers (HR teams, corporate leaders, nonprofits) seeking DEI training and strategy implementation.

Product overview

Systemic Diversity and Inclusion Group Company (SDIG) offers a comprehensive portfolio of educational programs and services focused on diversity, equity, and inclusion. The core offerings include the SDIG Foundation Course (cultural competence training), Understanding and Navigating DEI course (free enrollment), Education & Diversity Programs, Inspire Young Minds (youth empowerment), Global Diversity Consultancy (organizational consulting), Virtuous Programs (ethical leadership), and Internship Programs. Supporting content products include the Breaking Bias Code and Misconception podcast, Expert Insights webinar series, and two publications: 'Cultivating a Belief System for Peace, Equity and Social Justice for All' and 'Human Development Theories: From Theory to Practice.' Additional offerings include an annual Bridges Beyond Boundaries Conference, donation program, and SDIG Merchandise store on Redbubble. The organization operates as a non-profit educational entity rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SDIG Foundation Course A comprehensive course on cultural competence and diversity, equity, and inclusion designed for individuals and organizations. Offers powerful insights, heartfelt stories, and practical strategies to build meaningful cross-cultural connections.
• Understanding and Navigating Diversity, Equity & Inclusion Course Interactive course equipping learners with essential knowledge and tools to apply DEI principles effectively. Designed for students, educators, professionals, and community leaders. Available for free enrollment with optional donation.
• Education & Diversity Programs

Quantifiable outcome

• 10+ countries reached through podcast content
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Drexel UniversitycoreStrategic or Co-development PartnerSDIG partners with Drexel University to provide hands-on experience and internship opportunities for students. The collaboration enables SDIG to recruit passionate and talented students while providing Drexel students with opportunities to contribute to diversity, inclusion, and innovation initiatives.
• University of ChicagocoreStrategic or Co-development PartnerSDIG partners with University of Chicago to offer internship experiences to students focused on diversity, inclusion, technology, and ethical leadership. The partnership strengthens SDIG's ability to develop relevant, inclusive, and impactful programs while providing University of Chicago students with practical experience.
• The Inner LuminanceminorStrategic or Co-development PartnerStrategic partnership with The Inner Luminance organization, aligning with SDIG's values of diversity, inclusion, ethical leadership, and continuous learning.
• Global Diversity Consultancy Team MemberscoreStrategic or Co-development PartnerSDIG's Global Diversity Consultancy program includes a network of consultants and team members: Simma Lieberman (The Inclusionist), Roman Ruzbacky (DEI leader), Siya Twani (Mental Toughness Speaker), Tamara Seif (Gravitas Consulting), and Dr. Angela Cleo Smith (People & Culture Strategist).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cook Ross: DEI consultancy delivering inclusion coaching, unconscious bias training, and leadership development programs to enterprise clients. Comparable to SDIG because both monetize DEI training, consultancy, and inclusive leadership development for HR professionals and corporate audiences.
• Paradigm for Parity: Nonprofit coalition focused on advancing gender and racial equity in corporate leadership through research, pledges, and CEO engagement. Comparable to SDIG because both are mission-driven nonprofits operating at the intersection of DEI education, corporate advocacy, and thought leadership content.
• The Winters Group: D&I consulting firm offering customized inclusion strategies, training, assessments, and research to corporate clients. Comparable to SDIG because it sells organizational DEI advisory, training workshops, and policy support - the same mix SDIG offers through its Global Diversity Consultancy.
• National Diversity Council: Nonprofit organization running DEI conferences, certification programs, and corporate inclusion training across the US. Comparable to SDIG because both operate DEI-focused education, summits, and certification-style training, although NDC is significantly larger and more established.

Broad incumbents

• Catalyst: Global nonprofit working to advance women in the workplace through research, advisory services, and corporate inclusion programs. Comparable to SDIG as a broader incumbent in the same DEI advisory and education space, with deeper research output and enterprise reach.
• McKinsey Diversity & Inclusion Institute: Established global management consulting arm offering DEI strategy, research, and advisory to the largest enterprises. Comparable to SDIG because both sell organizational DEI advisory and inclusion strategy, but McKinsey operates at a vastly larger scale and enterprise-budget tier.
• Anti-Defamation League (ADL): Large nonprofit delivering anti-bias education, training, and policy advocacy through programs like A World of Difference Institute. Comparable to SDIG because both provide anti-bias / DEI training, curriculum for educators, and corporate-facing education programs, but ADL operates at materially greater scale.

Emerging players

• The Winters Group (Inclusionist Network): DEI practitioner community and content platform built around Simma Lieberman, who is also a named consultant in SDIG's Global Diversity Consultancy. Comparable to SDIG because both build practitioner networks around DEI thought leadership, content distribution, and consulting referrals.
• EDequity.Global: Global coalition advancing technology education and economic equity for women and BIPOC youth, led by Shauna Ruyle, an SDIG advisory board member. Comparable to SDIG because both target under-represented youth with tech, inclusion, and equity programs and share personnel/ecosystem overlap.
• Code Your Dreams: Nonprofit founded by SDIG Director Brianne Caplan that teaches underrepresented youth to code through creative, project-based learning. Comparable to SDIG because it overlaps with the Inspire Young Minds digital skills / STEM workshop offering and shares leadership/network ties to the same founder ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@systemicdiversityandinclusion
• Facebookfacebook.com/463014574695116
• LinkedInlinkedin.com/company/systemic-diversity-and-inclusion-group-company
• Instagraminstagram.com/systemicdiversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Systemic Diversity and Inclusion Group Company