深圳市桑尔企业管理顾问股份有限公司

What 深圳市桑尔企业管理顾问股份有限公司 does

Shenzhen Sangeer Enterprise Management Consulting Co., Ltd. (operating as 3A顾问 / 3A Consulting) is a privately-held Chinese management consulting firm founded in 2000 by Dr. Liu Chengyuan, headquartered in Shenzhen's Futian district. The firm specializes in lean management consulting for China's physical-product manufacturers, having served 6,000+ enterprises over 23 years across verticals including automotive and parts, food and pharmaceuticals, equipment manufacturing, electronics and electrical appliances, textile and dyeing, and furniture/household goods. Its service portfolio spans nine core consulting lines: lean production management, lean TPM, lean amoeba management, lean quality management, lean cost reduction, lean total-employee marketing, lean supply chain, strategic and HR management, and practical training — supplemented by lean R&D consulting.

The firm's underlying intellectual property is the proprietary '精益造物育人机制理论' (Lean Manufacturing and People Development Mechanism Theory), an original Chinese lean management framework developed by Dr. Liu, which won the national 6th Management Science Advancement Award in 2018. The methodology is codified across a four-book flagship series (精益思维, 精益改善, 缔造利润, 造物育人) and operationalized through a 'three verticals, nine objectives' consulting practice system. Delivery combines on-site, hand-on consulting engagements with a digital ecosystem comprising a Lean Case Library platform (launched 2020), a WeChat video channel, a 140+ episode livestream series, an annual membership program (12 expert livestreams per year plus a course library), and the long-running annual China Enterprise Management Summit (23 consecutive years).

Revenue is generated through three streams: project-based professional consulting engagements (covering lean production, TPM, amoeba management, quality, cost reduction, R&D, supply chain, and talent replication); subscription/membership-based training (live expert broadcasts plus an on-demand course library); and book publishing (40+ titles in the 3A Lean Series). The firm operates a wholly-owned supply-chain-focused subsidiary (Shenzhen Qianhai Intelligent Supply Chain Optimization, est. 2017) and spun off its 3A Software Company as an independent entity in 2021. In 2023, it partnered with Brest Business School (France) to create the Brest·3A Lean Management Academy for master's and doctoral-level lean management training. Geographic scope remains domestic China, with no overseas delivery operations evidenced.

Name

深圳市桑尔企业管理顾问股份有限公司

Legal name

深圳市桑尔企业管理顾问股份有限公司

Website

https://sz-3a.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Shenzhen-based lean management consulting firm (3A Consulting) founded in 2000 by Dr. Liu Chengyuan, serving 6,000+ Chinese manufacturers across automotive, electronics, food/pharma, equipment, textile, and furniture sectors with a proprietary China-original lean methodology, nine consulting product lines, digital learning platforms, and 23 consecutive annual industry summits.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYBPAHAGAB

Organization Design & Operating Model Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

Keywords

• Lean management consulting
• Enterprise management advisory
• Lean production consulting
• Manufacturing transformation services
• Management training programs

Headquarters

HQ city

深圳

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. 企业管理咨询项目: 为企业提供精益生产、精益TPM、精益阿米巴、精益品质、精益研发与降本设计、采购降本与供应链再造、人才快速复制等战略与运营管理技术研究及项目咨询，采用驻场辅导模式
2. 企业内训/公开培训: 为企业提供定制化培训服务，包括精益管理系统课程、直播课程等，采用会员订阅制（全年12场专家直播+专属课程库）
3. 管理类书籍出版发行: 出版发行精益管理系列丛书（精益思维、精益改善、造物育人、缔造利润等），已出版40多本管理类书籍

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

3A顾问 is a Chinese management consulting firm that provides on-site lean management advisory services and tailored corporate training to manufacturing and industrial enterprises. Its core offerings span eight consulting product lines covering lean production, TPM, Abar (amoeba) management, quality, all-employee marketing, supply chain, strategy & HR, and lean R&D, supplemented by a digital lean case library, an online learning community, and a published lean management book series.

Product overview

3A顾问 (深圳市桑尔企业管理顾问股份有限公司) is a management consulting firm founded in 2000, offering a comprehensive portfolio of lean management consulting services and digital platforms. The core consulting offerings span eight major consulting product lines: 精益生产管理, 精益TPM管理, 精益阿米巴管理, 精益品质管理, 精益全员营销, 精益供应链管理, 战略与人力资源管理, and 实战培训, plus 精益研发. These are supplemented by digital platforms including the 精益案例库 (Lean Case Database Platform, launched 2020) and 精益学堂 online learning community, and a structured training program — 精益三级修学体系 — delivered via membership-based expert live streams. The company has published the '3A精益系列丛书' (3A Lean Series), including four key titles authored by founder Dr. Liu Chengyuan: 《精益思维》, 《精益改善》, 《缔造利润》, and 《造物育人》, which together form the '精益造物育人机制理论' (Lean Manufacturing and People Development Mechanism Theory), an original Chinese lean management framework. The company also runs the 中国精益传承人计划 for enterprise succession and has launched the 中国精益学院 for academic-degree-level lean management education in partnership with Brest Business School (France).

Differentiator

Problem solved

Functional benefit

Products and services

• Lean Production Management Consulting (精益生产管理) Helps enterprises achieve low-cost, high-efficiency just-in-time delivery and maximize business benefits through systematic lean methodologies. Delivered via on-site consulting engagements to manufacturing and industrial clients.
• Lean TPM Management Consulting (精益TPM管理) Maximizes equipment effectiveness as a revenue-generating asset through proactive maintenance and operational excellence, treating equipment as a profit-generating 'cash printer' for the enterprise.
• Lean Abar Management Consulting (精益阿米巴管理) Transforms organizational layers into profit-center 'operators' by implementing autonomous management accounting and unit economics, enabling every layer of management to act as an enterprise entrepreneur.
• Lean Quality Management Consulting (精益品质管理) Builds a culture of relentless pursuit of zero defects by treating quality as the lifeblood of the organization, embedding quality thinking into all operational processes.
• Lean All-Employee Marketing (精益全员营销) Engages all employees in marketing activities, empowering every staff member to influence, touch, and win over customers so that every worker and every workshop becomes a marketing touchpoint.
• Lean Supply Chain Management Consulting (精益供应链管理) Builds a co-built, co-winning, shared supply chain ecosystem covering procurement cost reduction and supply chain re-engineering to fuel high-speed enterprise growth.
• Strategy & Human Resource Management Consulting (战略与人力资源管理)
• Practical Training (实战培训)
• Lean R&D Consulting (精益研发)
• Lean Case Database Platform (精益案例库平台) Web-based lean case database platform providing searchable best-practice lean management examples from thousands of Chinese enterprises, supporting client learning and benchmarking.
• Lean Learning Academy (精益学堂)
• Lean Successor Plan (中国精益传承人计划) Structured program launched in November 2019 to cultivate enterprise successors with lean management capabilities, targeting private-enterprise first-generation owners preparing next-generation management.
• Lean Three-Level Study System (精益三级修学体系) Three-level structured lean management learning system with tiered courses and expert live-streaming sessions for continuous professional development, including academic programs.
• 3A Lean Series Book Publications (3A精益系列丛书) Published book series on lean management authored by Dr. Liu Chengyuan and the 3A consulting team, covering lean thinking, lean improvement, the Lean Manufacturing & People Development Mechanism, profit building through lean operations, and management philosophy. Over 40 management titles have been published in total.
• Brest-3A Lean Management Academy Program (布雷斯特·3A精益管理学院) Joint Master's and Doctoral academic degree program in lean management launched in 2023 with Brest Business School (France), targeting senior enterprise managers seeking academic credentials in lean management.

Quantifiable outcome

• 帮助6000+企业实现转型升级
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered 核心, 重要 and 基础.

• 布雷斯特高等商学院（Brest Business School）核心Strategic or Co-development Partner · 1 January 20232023年与法国布雷斯特高等商学院达成合作，联合创办布雷斯特·3A精益管理学院，共同培养精益管理方向硕士、博士学位人才，开设精益管理硕士和博士课程，为企业界注入创新思维和实践路径。
• 先进制造者联盟核心Strategic or Co-development Partner联合先进制造者联盟共同主办中国企业管理高峰会及各类精益管理推广活动。
• 前海智能、强中研发、瑞创软件重要Implementation/ SI/ Consulting Partner前海智能、强中研发、瑞创软件共同承办第23届中国企业管理高峰会，在智能制造和数字化转型领域开展合作。
• 中国管理科学学会企业管理专委会重要Strategic or Co-development Partner中国管理科学学会企业管理专委会为第22届、23届中国企业管理高峰会提供学术指导。
• 清华大学现代企业制造研究中心重要Strategic or Co-development Partner2007年与清华大学现代企业制造研究中心联合推出工厂管理专才研修班。
• 《企业管理》杂志社重要Strategic or Co-development Partner2001年起与中国企业联合会下属《企业管理》杂志社展开战略合作，成为杂志社唯一工厂管理培训内容提供商，共同主办工厂管理公益行等活动。
• 深圳市管理咨询行业协会基础Others2004年成为全国第一家咨询行业协会——深圳管理咨询行业协会的发起单位之一。

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• A.T. Kearney (Kearney): Global management consulting firm with strong operations practice and China presence, addressing strategic and operational improvement for large manufacturers. Competes with 3A for the same enterprise consulting wallet at a higher price tier.
• McKinsey & Company: Global management consulting leader with a China practice serving the same large-enterprise buyer pool as 3A but at the strategy/C-suite level rather than shop-floor operations. Overlaps at the operating model and organizational transformation end of 3A's portfolio.
• Accenture: Global professional services firm with major operations consulting and digital transformation practices in China. Overlaps with 3A in operating model design, supply chain consulting, and enterprise capability building across Chinese manufacturers.

Direct peers

• Gemba Research: Lean operations and continuous improvement consultancy with origins in the Toyota Production System, serving manufacturers globally. Closest international functional peer to 3A's lean production, TPM, and kaizen methodology offerings.
• 仁达方略 (Renda Fanglüe): Domestic Chinese management consulting firm offering strategy, organization, and HR consulting to large state-owned and private enterprises. Overlapping target market and consulting delivery model with 3A.
• 北大纵横 (PKU BHL/Beida Zhongheng): One of China's longest-established general management consulting firms, offering comprehensive management advisory across strategy, HR, operations, and marketing to Chinese enterprises. Directly comparable scope to 3A's broad management consulting portfolio.
• 和君咨询 (Hejun Consulting): Major Chinese management consulting group combining strategy consulting, commercial capital advisory, and corporate training. Comparable to 3A in targeting Chinese enterprise management transformation and operating extensive content/publication/training programs.
• 华夏基石 (Huaxia Jishi): One of China's leading domestic management consulting firms with comparable focus on strategy, organization design, and HR consulting for Chinese enterprises. Both firms target mid/large Chinese corporates with methodology-led consulting and run extensive publishing/training operations.
• 锡恩咨询 (SEEC): Chinese management consulting firm emphasizing execution-focused corporate strategy and operating model improvement for Chinese enterprises. Comparable target market and methodology-led delivery to 3A's lean management engagements.
• TBM Consulting Group: US-based operations and lean management consulting firm specializing in lean enterprise transformation, supply chain, and operational excellence for manufacturers. Most internationally direct comparable to 3A's lean operations consulting core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%B7%B1%E5%9C%B3%E5%B8%82%E6%A1%91%E5%B0%94%E4%BC%81%E4%B8%9A%E7%AE%A1%E7%90%86%E9%A1%BE%E9%97%AE%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 深圳市桑尔企业管理顾问股份有限公司