中原地产代理(深圳)有限公司

What 中原地产代理(深圳)有限公司 does

Centaline Property Agency (Shenzhen) Co., Ltd. (中原地产代理(深圳)有限公司) is a Shenzhen-based real estate brokerage firm and a subsidiary of Centaline (China) Property Agency Ltd. The company operates a hybrid online-and-offline platform under the domain sz.centanet.com, supplemented by the 中原找房 mobile application. Its product surface covers the full real estate transaction lifecycle: second-hand residential housing, new development sales, rentals (30,000+ listings), residential community data (4,203+ communities with transaction history), commercial offices, retail shops, an agent directory, a store directory, metro-adjacent search, map-based search, and an online entrustment center. The platform also extends to overseas properties (海外) and a research institute (中原研究院) providing market data and pricing trends.

The underlying technology stack is a web and mobile property portal with database-driven search filters (price, district, size, layout, orientation, floor, decoration, age), map-based property discovery integrated with Baidu Maps, agent matching, and digital entrustment workflows. No proprietary AI/ML models, APIs, or patents are disclosed; the only third-party integration noted is Baidu Maps for geospatial services.

The company serves individual buyers, sellers, landlords, and tenants in Shenzhen, as well as new development purchasers and commercial property clients. Revenue is generated through transaction commissions on completed property deals, with rates negotiated per transaction rather than publicly disclosed. Customer acquisition is driven by the proprietary portal, the mobile app, and an extensive offline network of 202 physical store branches staffed by 2,036 licensed agents operating across Shenzhen's districts. The entity is a private limited company with no public listing or disclosed venture funding.

Name

中原地产代理(深圳)有限公司

Legal name

中原地产代理(深圳)有限公司

Website

https://sz.centanet.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Centaline Property Agency (Shenzhen) is a Shenzhen-based real estate brokerage and subsidiary of Centaline (China), operating a hybrid digital platform and 202-branch offline network serving residential buyers, sellers, tenants, and commercial property clients.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate brokerage
• Property listings
• Rental services
• Commercial property
• Residential transactions

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: The company earns commission fees from buyers and sellers (or landlords and tenants) upon successful completion of property transactions. Commission is typically a percentage of the transaction value.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Centaline Property Agency (Shenzhen) provides real estate brokerage services covering second-hand residential housing, new residential housing, rental housing, commercial properties (office buildings and shops), and overseas properties. The firm operates through 202 branches staffed by 2,036 agents, complemented by an online property platform and the 中原找房 mobile application that enable listing, search, and entrustment services for clients.

Product overview

Centaline Property Agency (深圳中原) operates a comprehensive digital real estate services platform consisting of multiple interconnected products: a core second-hand housing platform (二手房) for residential property listings, a new development platform (新房) for pre-sale properties, a rental housing service (租房) with over 30,000 listings, and a residential community database (小区) covering 4,200+ communities. The platform extends to commercial real estate with office (写字楼) and retail shop (商铺) listing services, a national agent directory (经纪人) with 2,000+ agents, and 202 physical store locations (门店). Supporting services include metro-adjacent property search (地铁沿线找房), map-based browsing (地图找房), an online entrustment center (委托中心) for listing properties, international property services (海外), and market research (中原研究院). A mobile app (中原找房APP) provides on-the-go access to all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Second-hand Housing Brokerage (二手房)
• New Housing Brokerage (新房)
• Rental Housing Brokerage (租房)
• Office Building Brokerage (写字楼)
• Shop Brokerage (商铺)
• Overseas Property Services (海外)
• Property Entrustment Service (委托中心)
• Centaline Research Institute (中原研究院)
• 中原找房 Mobile Application Mobile application providing property search, listing browsing, agent directory access, map-based search, metro-line search, and online entrustment functions for Shenzhen residential and commercial property users. Targeted at individual consumers searching for properties on mobile devices.

Quantifiable outcome

• 2,036 licensed agents across 202 physical branches serving the Shenzhen market
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 5i5j (我爱我家): 5i5j is a major national real estate brokerage chain in China offering residential sales, rental, and property management services. It directly competes with Centaline Shenzhen in residential brokerage and rental intermediation, with a comparable multi-city footprint and online-plus-offline service model.
• World Union (世联行): World Union is a China-based real estate service company specializing in brokerage, advisory, and property management with a strong presence in Shenzhen. It competes with Centaline Shenzhen in commercial real estate services and new development sales channels.
• Anjuke (安居客): Anjuke is one of China's leading online real estate listing platforms, providing residential and commercial property listings, agent directories, and market data. It directly competes with Centaline Shenzhen's online portal (sz.centanet.com) for property search traffic and agent lead generation in Shenzhen.
• Maitian (麦田房产): Maitian is a major Shenzhen-based real estate brokerage chain with a strong local brand. It directly competes with Centaline Shenzhen in residential second-hand brokerage, particularly in the same primary districts of Futian, Luohu, Nanshan, and Longgang.
• SouFun / Fang.com (搜房): Fang.com is a leading Chinese real estate internet portal offering listings, market data, and brokerage services. It competes with Centaline Shenzhen's online portal for buyer and seller attention in Shenzhen, with a comparable online-plus-offline transition model.
• Century 21 China (21世纪不动产): Century 21 China is a major franchised real estate brokerage network operating across major Chinese cities. It directly competes with Centaline Shenzhen in residential and commercial brokerage, and serves a similar customer base with a comparable agent-franchise model.
• DEYOU (德佑): DEYOU is a Lianjia/Beike-affiliated franchise brokerage network that has rapidly expanded across Chinese cities including Shenzhen. It directly competes with Centaline Shenzhen for agents and listings, leveraging Beike's platform for cross-agent collaboration.
• Beike (Lianjia): Beike / Lianjia is China's largest real estate brokerage and listing platform, with a dominant agent network and ACN-style listing-sharing model. It directly competes with Centaline Shenzhen in residential brokerage, new development sales, and rental listings, and is the most comparable direct competitor in the Shenzhen market.

Broad incumbents

• 58.com / 58同城 (Anjuke parent): 58.com is a broad Chinese classifieds platform that has expanded into real estate through Anjuke and 58 Tongcheng. It competes with Centaline Shenzhen across online property listings and rental search, with a much wider horizontal platform but shallower brokerage specialization.

Emerging players

• Leju (乐居): Leju is a Chinese online real estate platform focused on new development marketing and e-commerce-enabled home transactions. It partially overlaps with Centaline Shenzhen's 新房 (new development) channel, competing for new project listing distribution and digital lead generation in Shenzhen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/centaline
• LinkedInlinkedin.com/company/%E4%B8%AD%E5%8E%9F%E5%9C%B0%E4%BA%A7%E4%BB%A3%E7%90%86-%E6%B7%B1%E5%9C%B3-%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 中原地产代理(深圳)有限公司