TAB Baterije d.o.o. (TAB Serbia)

What TAB Baterije d.o.o. (TAB Serbia) does

TAB Baterije d.o.o. is a Serbian battery distribution and sales subsidiary established on 21 January 2010 as a wholly-owned entity of Slovenian parent TAB d.d. Mežica (founded 1965). The company serves as the sole authorized importer and distributor in Serbia for the TAB Group's battery brands — TAB, Topla, Vesna, Volthor, Maxxom, and Taxxon — operating through a network of more than 500 retail outlets and 120+ authorized service centers spanning all regions of the country. Its portfolio covers lead-acid starter batteries (Ca/Ca, EFB, AGM, VRLA Gel), lithium-ion traction batteries, stationary backup batteries, and the TAB e.storage energy storage system, serving individual vehicle owners, industrial material-handling fleets, rail operators, telecom/UPS buyers, and automotive OEMs.

The business operates primarily as a distribution and brand-building channel rather than a manufacturer: the Serbian entity itself has only 9 employees focused on sales, marketing, and after-sales coordination, while production is concentrated in the parent group's four factories in Slovenia (Žerjavec, Črna na Koroškem, Prevalje) and North Macedonia (Probištip) with combined annual capacity of 5 million automotive batteries and 2 million industrial cells. Revenue is generated through hardware sales (starter batteries, industrial batteries, Li-ion/ESS products) and warranty/service fees via the authorized center network, with quote-based, non-publicly-disclosed pricing. The company employs a multi-channel go-to-market combining four company-owned retail stores (Belgrade, Novi Sad), the authorized dealer network, direct B2B/fleet sales, OEM supply, and event marketing at trade shows (Belgrade Car Show, Automechanika Frankfurt).

TAB Baterije benefits from the parent group's 60-year brand heritage and ISO 9001, ISO 14001, and ISO/TS 16949 certifications, as well as access to proprietary technologies such as LFP-based energy storage with BMS, the EMS electrolyte mixing system for EFB commercial-vehicle batteries, and Ca/Ca expanded metal grid technology. Notable enterprise relationships include exclusive first-fit OEM supply to Volkswagen (since June 2019) for EFB Stop & Go batteries, and major industrial customers such as Linde, Jungheinrich, Caterpillar, Daimler, ZF, Airbus, and multiple European national railway operators, reflecting a diversified but enterprise-anchored demand profile.

Name

TAB Baterije d.o.o. (TAB Serbia)

Legal name

TAB Baterije d.o.o.

Website

https://tabbaterije.rs

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

TAB Baterije d.o.o. is the sole authorized Serbian importer and distributor of TAB Group battery brands (TAB, Topla, Vesna, Volthor, Maxxom, Taxxon), selling automotive starter, industrial traction, stationary, and Li-ion/ESS batteries through 500+ retail outlets, 120+ service centers, and four owned stores across Serbia.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Batteries

NAICS

Battery Manufacturing (33591), Electrical Equipment Manufacturing (33531)

SIC

Electrical Industrial Apparatus (3620)

akta.pro primary industry

Battery Pack Manufacturing & Module Assembly (EUAFABAI)

akta.pro secondary industries

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Pack & Module Manufacturing (EV) (IMACACAA)

Keywords

• Automotive starter batteries
• Industrial traction batteries
• Stationary battery systems
• Lithium-ion energy storage
• Battery distribution services

Headquarters

HQ city

Ugrinovci

HQ country

Serbia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Starter Battery Sales: Sale of automotive starter batteries under TAB, Topla, Vesna, Volthor, and Maxxom brands to retail and wholesale customers through a network of 500+ sales outlets in Serbia.
2. Industrial Battery Sales: Sale of traction batteries, stationary batteries, and monoblock batteries for material handling, rail, energy storage, and UPS applications.
3. Li-Ion and ESS Battery Sales: Sale of Li-Ion traction batteries and energy storage systems (ESS) for industrial, residential, and commercial energy backup applications.
4. Warranty and Service: Service and maintenance of batteries through a network of over 120 authorized service centers across Serbia, including warranty replacement and technical support.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

TAB Baterije d.o.o. is the sole authorized importer and distributor in Serbia for TAB Group's battery brands (TAB, Topla, Vesna, Volthor, Maxxom), offering automotive starter batteries, industrial traction batteries, stationary batteries, monoblock batteries, and Li-Ion/ESS energy storage systems. The company supports customers through a nationwide network of 500+ retail outlets and 120+ authorized service centers, combining lead-acid and advanced lithium-ion technologies under one distribution umbrella.

Product overview

TAB Baterije d.o.o. is the authorized Serbian importer and distributor for TAB d.d. (Slovenia), offering a comprehensive portfolio of lead-acid and lithium-ion battery solutions. The product portfolio includes: starter batteries under TAB, TOPLA, VESNA, VOLTHOR, and MAXXOM brands; industrial traction batteries (TAB Motion series with BCI, PASTED, TUBULAR, AGM, GEL variants, plus TAB DIN, BS, BCI, PZV, PZVB, PZRM, PSQ, TABEX); stationary batteries (OPzS, OGI, UPS, TOPzS, OPzV); and lithium-ion solutions including traction batteries, TAB ESS energy storage systems, and LI-ION monoblock batteries. The TAB E.Storage system represents their modular energy storage solution using LFP technology for backup power and renewable energy applications.

Differentiator

Problem solved

Functional benefit

Brands

• TAB: Starter batteries and traction/stationary industrial batteries under the TAB brand.
• Topla
• Vesna
• Volthor
• Maxxom
• Taxxon
• TAB e.storage
• TAB Motion

Products and services

• TAB Starter Batteries Lead-acid starter battery brand for passenger and commercial vehicles, including POLAR, MAGIC, EFB Stop&Go, AGM Stop&Go, OEM, POLAR TRUCK, MAGIC TRUCK, and EFB TRUCK variants. Used as a replacement and first-fit automotive battery across the Serbian market.
• TOPLA Starter Batteries Lead-acid starter battery brand using Ca/Ca expanded metal technology for vehicles requiring high starting performance and reliability, including ENERGY, TOP, TOP JIS, EFB, AGM, ENERGY TRUCK, TOP TRUCK, and EFB TRUCK variants.
• VESNA Starter Batteries Lead-acid starter battery brand manufactured in North Macedonia with Ca/Ca expanded metal technology, available in POWER, PREMIUM, EFB, AGM, POWER TRUCK, PREMIUM TRUCK, and EFB TRUCK variants.
• VOLTHOR Starter Batteries Starter battery brand for passenger and commercial vehicles with variants including ULTRA, SUPREME, EFB, AGM, ULTRA TRUCK, SUPREME TRUCK, and EFB TRUCK.
• MAXXOM Starter Batteries Starter battery brand offered through the TAB Baterije Serbia distribution network.
• TAB Traction Batteries (TAB DIN, BS, BCI, PZV, PZVB, PZRM, PSQ, TABEX) Industrial traction batteries for material handling vehicles and industrial equipment, including TAB DIN, TAB BS, TAB BCI, TAB PZV, TAB PZVB, TAB PZRM, TAB PSQ, and TABEX series used in electric forklifts and logistics vehicles.
• TAB Stationary Batteries (OPzS, OGI, UPS, TOPzS, OPzV) Stationary backup batteries including OPzS cells and blocks, OGI, UPS, TOPzS, and OPzV for uninterrupted power supply, telecom, and backup power applications.
• TAB Motion Monoblock Batteries (BCI, PASTED, TUBULAR, AGM, GEL) Traction monoblock batteries including BCI, PASTED, TUBULAR, AGM, and GEL variants for electric vehicles in logistics, industrial, and recreational applications.
• TAB Li-Ion Traction Batteries Lithium-ion traction batteries designed for electric industrial vehicles, offering longer lifecycle, fast charging, lower total cost of ownership, and increased productivity.
• TAB e.storage Energy Storage System (ESS) Modular lithium-ion energy storage system using LFP (Lithium Iron Phosphate) cells with Battery Management System, providing backup power for industrial, residential, and commercial facilities during power outages. Features high power and energy density, low self-discharge, no memory effect, modularity, compatibility with TAB protocol inverters, flexible configuration, passive cooling, and 10+ year lifespan. Meets Performance Level C safety standards.
• TAB Li-Ion Monoblock Batteries Lithium-ion monoblock batteries ideal for applications requiring long service life, reduced weight, higher power, fast charging, and extreme safety.

Quantifiable outcome

• 5,000,000 automotive batteries produced annually across TAB Group factories
• +4 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TAB d.d. Mežica (Slovenia) – Parent CompanycoreStrategic or Co-development PartnerTAB d.d. Mežica is the parent company of TAB Baterije d.o.o. Established in 1965, TAB d.d. coordinates the TAB Group comprising 9 companies across Benelux, Croatia, Italy, North Macedonia, Poland, Serbia, Slovenia, Spain, and Turkey. TAB d.d. provides manufacturing, technology, and brand授权 to its subsidiaries.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EnerSys: US-listed global leader in industrial batteries including traction, stationary, and motive power applications. Highly comparable to TAB's industrial battery portfolio (forklift, rail, UPS, telecom) and an active competitor for the same enterprise customers.
• Banner Batteries: Austrian-based manufacturer of starter and industrial batteries with strong CEE distribution. Directly comparable to TAB in product portfolio (lead-acid starter + industrial), regional focus (Austria/CEE/Balkans proximity), and OEM customer targeting.
• Hoppecke Industrial Batteries: German family-owned manufacturer of industrial traction, stationary, and rail batteries with strong European footprint. Comparable to TAB's industrial/Motion product line and a credible alternative supplier for the same forklift, rail, and UPS customers.

Emerging players

• Leoch International Technology: China-based battery manufacturer with growing European presence in automotive, motive power, and standby/ESS batteries. Comparable as an emerging competitor in the same product categories where TAB competes, particularly on price-sensitive replacement segments.
• Camel Group Co. Chinese automotive battery manufacturer with growing European automotive aftermarket presence. Comparable to TAB's starter battery business on price-sensitive segments; an emerging threat to incumbent European battery brands.
• NorthStar Battery (EnerSys): Premium thin-plate pure-lead battery brand focused on telecom, UPS, and industrial standby applications. Comparable to TAB's stationary/Stationary battery lineup, particularly for high-end and mission-critical backup applications.

Regional players

• Middle East Battery Company (MIDAC): Italian-based manufacturer of traction, stationary, and motive power batteries. Comparable to TAB's industrial battery portfolio as a regional European competitor with focus on material handling and stationary segments.

Broad incumbents

• GS Yuasa: Japanese global battery group covering automotive starter, motorcycle, industrial, and lithium-ion batteries. Comparable to TAB's automotive and Li-ion traction offerings, though GS Yuasa operates at significantly larger geographic and product scale.
• Exide Technologies: Global battery manufacturer covering automotive, industrial, traction, and stationary segments with strong European presence. Directly comparable across the full TAB portfolio range, though Exide operates at significantly larger scale across multiple continents.
• VARTA (Clarios): VARTA, owned by Clarios, is one of Europe's largest battery manufacturers covering automotive, industrial, and starter battery categories. Directly comparable to TAB Group as a full-spectrum lead-acid and increasingly Li-ion battery brand distributed across multiple European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tabbaterije

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAB Baterije d.o.o. (TAB Serbia)