Supermercado Nagumo

What Supermercado Nagumo does

Supermercado Nagumo (legal entity: Supermercados Nagumo) is a privately-held Brazilian regional supermarket chain headquartered in Mogi das Cruzes, São Paulo. It sells groceries and household products to individual consumers and families through a combination of physical retail stores in multiple Brazilian cities and an e-commerce delivery platform at nagumo.com.br. Its customer base is described as a horizontal consumer segment served through both in-person and online channels, with marketing outreach via weekly promotional tabloid flyers and a WhatsApp notification channel for distributing those flyers.

The company's core product surface consists of three assets: (1) the Tabloide de Ofertas — a city-localized weekly promotional flyer platform hosted at tabloide.nagumo.com.br that drives both in-store and online traffic; (2) the nagumo.com.br e-commerce and delivery service enabling online grocery ordering; and (3) the Meu Nagumo loyalty program, which uses QR-code-based enrollment to register customers and issue rewards and personalized offers. The underlying technology stack is a standard e-commerce platform with integrated delivery logistics, supplemented by a QR-driven loyalty registration flow and a WhatsApp distribution channel; there are no disclosed proprietary AI, machine-learning, or data flywheel components.

Revenue is generated transactionally through retail product sales across physical storefronts and the online delivery channel. Pricing is not publicly disclosed; promotions are pushed through the weekly tabloid and WhatsApp rather than through a published price list. The operating model is a direct-to-consumer retail motion, with no disclosed B2B accounts, enterprise contracts, parent company, or institutional investors, and the company shows no funding rounds, M&A activity, or leadership disclosures in the available data.

Name

Supermercado Nagumo

Legal name

Supermercados Nagumo

Website

https://tabloide.nagumo.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Supermercado Nagumo is a privately-held Brazilian regional supermarket chain (headquartered in Mogi das Cruzes, SP) selling groceries to individual consumers through physical stores and the nagumo.com.br e-commerce delivery platform, supported by the Meu Nagumo loyalty program and weekly promotional tabloid flyers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)

Keywords

• Grocery retail stores
• Online grocery delivery
• Supermarket chain Brazil
• Loyalty rewards program
• Weekly promotional flyers

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling grocery and household products through physical supermarket locations and online delivery platform

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Supermercado Nagumo is a Brazilian regional supermarket chain that sells grocery and household products through physical retail stores across multiple cities. The chain complements its in-store operations with an online shopping and home delivery platform at nagumo.com.br and a weekly promotional flyer (Tabloide de Ofertas) accessible via the website and WhatsApp.

Product overview

Supermercado Nagumo operates as a supermarket chain with a multi-channel retail platform. The core offering consists of the Tabloide de Ofertas (weekly promotional flyers) and the E-commerce nagumo.com Delivery (online shopping with delivery). These are complemented by the Programa de Fidelidade Meu Nagumo loyalty program, which drives customer retention through a QR code-based registration system. The products work together to provide both in-store and online shopping experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Meu Nagumo: Loyalty program offering QR Code for customer registration

Products and services

• Tabloide de Ofertas (Weekly Promotional Flyer)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Grupo Pão de Açúcar (GPA): Major Brazilian multi-banner grocery group (Pão de Açúcar, Extra, Assaí). Comparable as a national supermarket operator combining physical retail, loyalty programs, and growing online grocery delivery.
• Carrefour Brasil: Largest grocery retailer in Brazil, operating hypermarkets, supermarkets, and a strong e-commerce delivery platform. Directly comparable as a multi-format grocery chain serving Brazilian consumers with both physical stores and online delivery.
• Big Bompreço: National Brazilian supermarket and hypermarket banner operated by GPA. Comparable to Nagumo as a Brazilian grocery retailer offering multi-category assortments and online delivery, though at significantly larger national scale.
• Assaí Atacadista: Brazilian cash-and-carry and Atacarejo operator owned by GPA. Comparable as a large-format, price-focused grocery retailer serving Brazilian consumers with bulk and household assortments.

Direct peers

• St. Marche: Premium Brazilian regional supermarket chain with strong loyalty program (St. Marche Mais) and e-commerce delivery. Comparable to Nagumo as a private SP-based chain combining physical retail, loyalty, and online delivery.
• Mambo Supermercados: Brazilian regional supermarket chain concentrated in São Paulo state. Comparable to Nagumo as a private, regionally focused grocery retailer with physical stores and digital channels serving similar demographics.
• Sonda Supermercados: Brazilian regional supermarket chain operating multiple stores and online shopping in São Paulo state. Closely comparable to Nagumo as a similarly-sized private regional grocery retailer with physical and digital channels.
• Hirota Supermercados: Regional Brazilian supermarket chain with strong presence in São Paulo city. Comparable to Nagumo in scale, format, and customer base as a private grocery retailer operating in the SP metro.
• Tenda Supermercados: Regional Brazilian supermarket chain with a loyalty program and weekly promotional offerings. Directly comparable to Nagumo in scale, format, and customer value proposition in the SP-state regional grocery segment.

Regional players

• Oba Hortifruti: Brazilian specialty grocer focused on fresh produce and groceries in São Paulo state. Comparable to Nagumo as a SP-based private grocery retailer, though with a produce-led assortment rather than full supermarket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/supermercado-nagumo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercado Nagumo