Taboonette
Taboonette is a New York City quick-service restaurant founded in 2012 that serves proprietary "Middleterranean®" wood-fired cuisine across two Manhattan locations, complemented by family-style office and home catering and direct online ordering through mobilebytes.com.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Taboonette does
Taboonette is a New York City quick-service restaurant founded in 2012 as the fast-casual sister concept to Taboon, the wood-fired Middleterranean restaurant Chef Efi Nahon established in 2004 in Hell's Kitchen. The restaurant serves a proprietary, trademarked "Middleterranean®" cuisine that fuses Middle Eastern and Mediterranean flavors, prepared using an original wood-fired oven cooking technique inherited from the parent Taboon concept. The menu is built around made-from-scratch, naturally sourced ingredients and is offered in pita, plate, and bowl formats, complemented by sides, salads, breakfast items, customizable hummus bowls, housemade beverages, and desserts.
The company operates two Manhattan storefronts — Union Square (30 E 13th St) and Hudson Square (80 Carmine St) — offering dine-in, takeout, and delivery via its own website and the mobilebytes.com online ordering platform. A professional catering arm delivers family-style meals in disposable hotel pans (half pans serving 12-15 people, full pans serving 25-30) for office and home events. Individual menu items are priced between $6.50 and $16.00, catering items range from approximately $45 to $382.50, and branded merchandise (T-shirts, caps) is also sold.
Revenue is generated entirely through unit-priced transactions across dine-in, online ordering, catering, and merchandise, with no disclosed subscription, licensing, or active franchise revenue despite a franchise link on the website. Customers span individual consumers seeking restaurant-quality fast-casual food, mid-market corporate and office catering clients, and nonprofit/community organizations served through local charity partnerships. The company is privately held with no disclosed external funding, acquisitions, or ownership changes, and reports a total team size of approximately five employees alongside in-location hourly staff.
Taboonette firmographics
Firmographics- Name
- Taboonette
- Website
- https://taboonette.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Taboonette is a New York City quick-service restaurant founded in 2012 that serves proprietary "Middleterranean®" wood-fired cuisine across two Manhattan locations, complemented by family-style office and home catering and direct online ordering through mobilebytes.com.
- Ownership category
- akta.pro rank
Taboonette industry classification
Industry- Product category
- Quick-Service Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mediterranean & Middle Eastern Fast Casual (THAFABAD)
Keywords
Where Taboonette is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Taboonette business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Dine-in and Takeout Sales: Direct food sales from physical restaurant locations and takeout orders, featuring pita, plate, and bowl formats
- Online Ordering: Direct online ordering through mobilebytes.com platform for pickup and delivery
- Catering Services: Professional catering service delivering family-style meals in hotel pans for office and home events, with full and half pan options
- Merchandise: Sale of branded merchandise including T-shirts and caps
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items - pita or pan format |
| Unit Pricing | Pay-as-you-go | Catering half pans (feeds 12-15 people) |
| Unit Pricing | Pay-as-you-go | Catering full pans (feeds 25-30 people) |
| Unit Pricing | Pay-as-you-go | Condiments and desserts |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Taboonette product offering
Product offeringCore offering
Taboonette operates quick-service restaurants in New York City serving Middleterranean cuisine — a fusion of Middle Eastern and Mediterranean flavors — cooked in an original wood-fired oven. The company runs two Manhattan locations (Union Square and Hudson Square) offering dine-in, takeout, delivery via online ordering, and a separate catering service for office and home events.
Product overview
Taboonette is a quick-service restaurant specializing in Middleterranean cuisine, founded in 2012 as a sister restaurant to Taboon (established 2004 by Chef Efi Nahon in Hell's Kitchen, NYC). The company offers a unified product portfolio centered on dine-in restaurant service, online ordering via MobileBytes platform, and professional catering. Core menu offerings include signature dishes such as Chicken Shawarma, various falafel options, lamb preparations, salmon, and the house-specialty Kruveet (cauliflower dish), available as pitas, plates, or bowls. The product line spans breakfast items, hummus bowls with customizable toppings, sides and salads, housemade beverages, and desserts. Catering services provide family-style meals in hotel pans for events of 12-30+ people. The company also sells branded merchandise including T-shirts and caps.
Differentiator
Problem solved
Functional benefit
Products and services
- Taboonette Restaurant Quick-service restaurant offering Middleterranean (Middle Eastern and Mediterranean fusion) cuisine cooked in a wood-fired oven, available for dine-in, takeout, and delivery at two Manhattan locations in Union Square (30 E 13th St) and Hudson Square (80 Carmine St). Menu categories include Za'atar chicken, bowls, salads, pitza, pitas, and side salads.
- Taboonette Catering Catering service for office and home events, providing Middleterranean menu items in family-style formats suitable for group occasions. Operates as a separate service line extending the restaurant's offerings to event hosts and corporate clients.
Quantifiable outcome
- Halves feed 12-15 people, full pans feed 25-30 people - scalable catering solution
Companies that use Taboonette
Customer profileSegments3 records
Ideal customer profiles2 records
Taboonette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Taboonette partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Taboonette competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key highlights5 records
Customer concentration
Taboonette social profiles
Digital presenceTaboonette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taboonette leadership team
Management profileNumber of profiles
Profiles1 record
Taboonette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taboonette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taboonette
What does Taboonette do?
Taboonette operates quick-service restaurants in New York City serving Middleterranean cuisine — a fusion of Middle Eastern and Mediterranean flavors — cooked in an original wood-fired oven. The company runs two Manhattan locations (Union Square and Hudson Square) offering dine-in, takeout, delivery via online ordering, and a separate catering service for office and home events.
Is Taboonette a public or private company?
Taboonette is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taboonette founded?
Taboonette was founded in 2012. It employs 1 to 10 people.
Where is Taboonette based?
Taboonette is headquartered in New York, United States, in the North America region.
How does Taboonette make money?
Four revenue lines are on record. Dine-in and Takeout Sales are the primary driver. The others are online Ordering, catering Services and merchandise.
Does Taboonette have an API?
No public API is recorded for Taboonette.
What industry is Taboonette in?
Taboonette's product category is Quick-Service Restaurant. Its primary akta.pro industry code is THAFABAD, Mediterranean & Middle Eastern Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.