Tackle World

Name

Tackle World

Legal name

Tackle World Australia

Website

https://tackleworld.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fishing Tackle Retail

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

akta.pro secondary industries

General Fishing Tackle & Bait Retail (CRAMALAA), Spearfishing & Underwater Fishing Gear Retail (CRAMALAG), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Freshwater Fishing Specialty Retail (CRAMALAB)

Keywords

• Fishing tackle retail
• Fishing gear sales
• Outdoor sporting goods
• Recreational fishing equipment
• Fishing apparel

Headquarters

HQ city

Tully

HQ country

Australia

HQ region

Oceania

Offices40 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Sales of Fishing Gear and Accessories: Revenue generated through direct retail sales of fishing equipment including rods, reels, lures, terminal tackle, apparel, and spearfishing gear across 41 physical store locations and e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Tackle World operates Australia's largest network of independently family-owned fishing stores, selling fishing rods, reels, combos, lures, line, terminal tackle, tools, apparel, and spearfishing/snorkelling gear across 41 physical retail locations and an e-commerce platform. The buying group model combines local store-level expertise with collective national buying power to offer competitive everyday pricing on gear from leading brands.

Product overview

Tackle World is Australia’s largest network of independently family-owned fishing stores, operating as a buying group with stores in every state and territory. The company offers a comprehensive range of fishing products organized into core categories: Fishing Rods (spin, baitcaster, overhead, game, electric/dendoh, stickbait, swimbait, surf/shorecast, sabiki, and egi rods), Fishing Reels (baitcaster, baitfeeder, electric, enclosed, fly, jigging, overhead, and spin reels), Rod & Reel Combos (spin, baitcaster, electric, kids, and overhead combinations), Lures (game fishing, hard body/metal, soft plastic, squid jig), Line & Terminal Tackle (braid, fluorocarbon, monofilament, leaders, hooks, jigheads, rigs, sinkers, swivels), Tools & Accessories (pliers, scales, scissors, knives, nets, gaffs, coolers, tackle storage), Apparel (clothing, footwear, sunglasses, accessories), and Spearfishing & Snorkelling Gear (masks, snorkels, spearguns, wetsuits, fins, gloves, boots). The company stocks leading brands including Daiwa, Shimano, PENN, Abu Garcia, and Berkley, and offers services such as gift cards, a store locator, and an expert fishing blog. With 41 store locations across Australia, the network combines local expertise with national buying power to provide competitive everyday pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishing Rods Comprehensive range of fishing rods including spin, baitcaster, overhead, game, electric/dendoh, stickbait, swimbait, surf/shorecast, sabiki, and egi rods for all fishing styles and skill levels.
• Fishing Reels Full selection of fishing reels including baitcaster, baitfeeder, electric, enclosed, fly, jigging, overhead, and spin reels from leading brands.
• Rod & Reel Combos Pre-matched rod and reel combinations including spin combos, baitcaster combos, electric combos, kids combos, and overhead combos for various fishing applications.
• Lures Extensive lure selection covering game fishing lures, hard body and metal lures, soft plastic lures, and squid jig lures from brands like ARMA Doctor and Wilson.
• Line & Terminal Tackle Complete range of fishing lines including braid, fluorocarbon, monofilament, and dacron; plus terminal tackle such as leaders, hooks, jigheads, rigs, sinkers, swivels, snaps, floats, and bait/lure rigging supplies.
• Tools & Accessories Fishing tools and accessories including berley and scents, coolers and eskies, drinkware, handlines, fishing tools (dehookers, fish grips, pliers, scales, scissors), pumps, knives and sharpening, lights and torches, nets and gaffs, rod and reel covers, and tackle storage solutions.
• Apparel Fishing apparel including clothing accessories (beanies, balaclavas, belts, face buffs, gloves, hats and caps), fishing clothing (hoodies, sweaters, jerseys, pants, shorts, tops, shirts, jackets, vests, ponchos, raincoats), fishing shoes, and sunglasses and watches including Spotters brand.
• Spearfishing & Snorkelling Gear Complete spearfishing and snorkelling equipment including masks and snorkels, spearguns, wetsuits (sets, tops, pants, accessories), fins and fin parts, dive gloves, dive booties, dive hoods, and spearfishing accessories.
• Gift Cards Digital gift cards available for purchase, allowing customers to give the gift of fishing gear redeemable across the Tackle World network and online store.

Quantifiable outcome

• Stores in every state and territory in Australia
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Shimano: Premium Japanese fishing tackle manufacturer and one of Tackle World's flagship suppliers. Comparable because Shimano's growing direct-to-consumer and brand-store strategy directly affects Tackle World's positioning as a key retail channel for premium Shimano rods, reels, and Stella/Terez lines.
• Rapala VMC Corporation: Global lure and fishing accessory manufacturer (Rapala, VMC, Storm, etc.) supplying Tackle World's hard-body, metal, and soft-plastic lure ranges. Comparable as a brand-side counterpart whose product roadmap and channel choices directly influence Tackle World's lure category economics.
• Daiwa: Major Japanese tackle manufacturer whose rods, reels, and Tatula/Aird/Saltist lines are core to Tackle World's premium assortment. Relevant as a key brand partner whose distribution strategy shapes Tackle World's pricing power and exclusive access to JDM product.

Broad incumbents

• Cabela's: Iconic US outdoor and fishing retailer (now under the Bass Pro umbrella) with a broad tackle, marine, and hunting assortment. Provides a useful scale and category benchmark for Tackle World's premium SKU and saltwater gear positioning.
• Sportsman's Warehouse: US outdoor and sporting goods chain with a sizeable fishing category. Operates a multi-state physical footprint that overlaps with Tackle World's strategy of regional, expert-led retail, though with a much broader sporting goods scope.
• Bass Pro Shops: US-based outdoor and fishing megaretailer with destination superstores, an e-commerce platform, and exclusive house brands. Not a direct competitor in Australia, but a relevant incumbent benchmark for category assortment depth, omni-channel, and angler loyalty programs.

Direct peers

• Anaconda: Australian big-box outdoor and adventure retailer carrying a meaningful fishing assortment alongside camping, boating, and apparel. Anaconda overlaps with Tackle World on tackle, rods, reels, and spearfishing/snorkelling gear, but at a broader outdoor portfolio scale.
• BCF (Boating, Camping, Fishing): Australia's largest big-box outdoor and fishing retailer with a national chain footprint. BCF competes directly with Tackle World across rods, reels, lures, terminal tackle, and apparel, but operates a centralized corporate model rather than an independent buying group.
• Compleat Angler: Australian network of independent fishing stores operating under a very similar model to Tackle World—local expertise combined with group buying power. It is the closest structural analog and most direct competitive overlap in-store format and customer proposition.

Regional players

• Hunting & Fishing New Zealand: Trans-Tasman independent retail network specializing in fishing and hunting gear across New Zealand. Operates an almost identical co-op/buying-group model and carries comparable premium brands (Shimano, Daiwa, Penn), making it a strong regional mirror to Tackle World.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/tackleworldaus
• Facebookfacebook.com/TackleWorldAustralia
• Instagraminstagram.com/tackleworldaus
• LinkedInlinkedin.com/company/tackle-world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tackle World