Tacos Tequila Whiskey, LLC

What Tacos Tequila Whiskey, LLC does

Tacos Tequila Whiskey, LLC is a Denver-based, privately held Mexican street food restaurant operator founded by Kevin Morrison in 2010 as the Pinche Tacos food truck and later rebranded to its current name following a Colorado state liquor board suggestion tied to the company's second location opening. The company operates under the parent KTM Restaurant Group and runs multiple dine-in brick-and-mortar locations across Denver neighborhoods (Highlands at 3300 West 32nd Avenue as flagship, City Park, and Governor's Park) plus a Phoenix, Arizona location, with an upcoming Denver International Airport Terminal A unit. Revenue is generated through dine-in service, a catering program with minimum 10-person orders, a food truck named Pinche Tina available for private event rentals at $2,000–$2,700 minimums, and gift card sales through the Toast Tab platform.

The core product is award-winning Mexican street food (street tacos priced $5–$7, plates and brunch items $4.25–$19, cocktails $11–$15) paired with a curated spirits program of NOM-certified tequilas, small-batch whiskeys, mezcals, sotols, and cordials, with each location carrying a neighborhood-specific list. Daypart coverage spans daily breakfast burritos (7:30am–11am), weekend brunch (11am–3pm), and a daily happy hour (4–6pm) with $2 off cocktails, beer, and wine. The company's competitive positioning rests on a decade-plus press equity (Bon Appétit Top 50, Food Network standout tacos, The Daily Meal Top 5 Mexican, Nation's Restaurant News Breakout Brand) and on operating as part of a multi-concept platform that includes sister restaurants Fish N Beer (seafood, RiNo) and Poco Torteria (tortas, Avanti F&B food hall). Technology is limited to a Toast Tab e-commerce integration for takeout and gift cards; there is no disclosed proprietary software, AI capability, or data platform.

Name

Tacos Tequila Whiskey, LLC

Legal name

Tacos Tequila Whiskey, LLC

Website

https://tacostequilawhiskey.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Tacos Tequila Whiskey, LLC is a Denver-based, privately held operator of multi-unit Mexican street food restaurants and a food truck under the KTM Restaurant Group, serving dine-in, catering, and private events across Denver, Phoenix, and an upcoming Denver International Airport location.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Mexican & Tex-Mex Fast Casual (THAFABAC), Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

Keywords

• Taco restaurant
• Craft cocktail bar
• Event catering services
• Food truck operations
• Mexican street food

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from dine-in customers at multiple restaurant locations featuring Mexican street food, craft cocktails, premium tequila and whiskey, brunch, and happy hour service
2. Catering Services: Off-premise catering packages for events with minimum 10-person orders, including build-your-own taco options, beverages, and consulting services
3. Food Truck Events: Private event catering through Pinche Tina food truck with 2-hour and 3-hour rental packages
4. Gift Cards and Merchandise: Gift card sales through Toast Tab platform

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Tacos Tequila Whiskey operates full-service Mexican street food restaurants serving award-winning tacos alongside curated small-batch tequila, whiskey, mezcal, and craft cocktails. Offerings include daily dine-in service, weekend brunch, daily happy hour, off-premise catering for 10+ person events, and a mobile food truck (Pinche Tina) for private event rentals.

Product overview

Tacos Tequila Whiskey operates as a single-location restaurant concept (with a second location coming soon at Denver International Airport) offering elevated Mexican street food. The core offering consists of award-winning tacos and authentic regional Mexican cuisine served alongside a curated selection of small-batch tequilas and whiskeys. Additional revenue streams include catering services for events of 10+ people, a mobile food truck called Pinche Tina available for private events, and online ordering through Toast Tab for takeout and delivery. The restaurant also offers daily happy hour specials and weekend brunch service.

Differentiator

Problem solved

Functional benefit

Brands

• Pinche Tina: Beloved food truck serving tacos, operated as part of the Tacos Tequila Whiskey family.

Products and services

• Dine-In Restaurant Service

Quantifiable outcome

• Named one of Bon Appétit's Top 50 New Restaurants in the country (2012)
• +6 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Fish N BeerminorOthersSister seafood restaurant operated by KTM Restaurant Group in RiNo neighborhood of Denver. Mentioned for Westword naming them one of Denver's best 100 restaurants for 2020. Related concept under same ownership.
• Poco TorteriaminorOthersSister Mexican sandwich restaurant concept operated by KTM Restaurant Group. Located at Avanti F&B food hall. Also mentioned for award recognition and Mexican cuisine focus.
• KTM Restaurant GroupcoreOthersParent company/ownership group founded by Kevin Morrison. KTM operates Tacos Tequila Whiskey, Fish N Beer, and Poco Torteria. Has grown from a single food truck to multiple restaurant concepts.
• A Curious ConceptcoreOthersParent hospitality group that includes Tacos Tequila Whiskey and sister restaurants. Contact email [email protected] for catering and community inquiries.
• EatDenverminorOthersDenver dining organization featured on TTW website footer. Part of local food community engagement.
• Raquelitas TortillasminorChannel Partner/ Reseller/ DistributorSupplier of tortillas to Tacos Tequila Whiskey since founding. Described as tortilla king and supplier to hundreds of Denver restaurants. Working relationship since food truck days.

Scale indicators3 records

Recent moves7 records

Direct peers

• Illegal Pete's: Denver-based multi-unit Mexican restaurant group with sit-down service, full bar, and tequila-focused programming. Most directly comparable Denver competitor given overlapping menu, price point, and neighborhood expansion model.
• Torchy's Tacos: Multi-state elevated taco concept with a full bar and craft cocktail program at higher price points than typical QSR. Closely comparable product/market positioning to Tacos Tequila Whiskey's award-winning street taco model.
• Bartaco: Elevated Mexican street food chain built around an extensive tequila and mezcal bar program. Directly comparable to TTW's tequila/whiskey–centric differentiation and street-taco core menu.
• Adelitas Cocina y Cantina: Denver neighborhood Mexican restaurant and bar with scratch kitchen and cocktail focus. Comparable Denver market overlap and full-service casual-dining positioning.
• Masa Cocina Cantina: Denver elevated regional Mexican concept with agave-spirit forward beverage program. Comparable premium-Mexican positioning and curated spirits emphasis.
• Tamayo Kitchen & Tequilaria: Denver modern Mexican restaurant anchored by an extensive tequila selection in Larimer Square. Comparable full-service casual Mexican model with tequila-bar halo.
• Fuzzy's Taco Shop: Multi-unit taco-focused casual concept with full bar and Baja-inspired menu. Comparable price points and bar-anchored taco model targeting similar dayparts and occasions.

Broad incumbents

• Chipotle Mexican Grill: National fast-casual Mexican incumbent that defines the category benchmark. Comparable menu and customer use case, but operates at dramatically larger scale with streamlined counter service rather than TTW's full-bar sit-down model.
• Qdoba Mexican Eats: Denver-headquartered national Mexican fast-casual chain. Comparable core menu and Denver origin, but lacks TTW's premium spirits program and full-service dine-in positioning.

Emerging players

• La Doña: Denver Mexican street food concept with creative cocktails and taco-led menu. Comparable emerging Denver competitor overlapping on TTW's street-taco-plus-cocktails positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tacostequilawhiskey
• Instagraminstagram.com/ttw_denver

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tacos Tequila Whiskey, LLC