Take Aim Media
Take Aim Media is a privately held Canadian music public relations and artist services firm offering PR, radio promotion, label services, management, publishing, and licensing to artists, labels, and music brands from offices in Vancouver, Toronto, and Calgary.
- Company typePrivate
- Founded2010
- HeadquartersCalgary, Alberta, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Take Aim Media does
Take Aim Media is a privately held Canadian music public relations and artist services firm founded in 2010 and headquartered in Calgary, Alberta, with additional offices in Vancouver and Toronto. The company operates as a full-service partner for individual artists, record labels, festivals, and music brands, providing a bundled suite of services across the music industry value chain rather than as a technology platform. Its core offerings span Music PR (publicity and media relations across radio, print, television, and digital outlets including TikTok, YouTube, and Instagram), Canadian Radio Promotion (commercial, CBC, CBC Music, SiriusXM, campus and community stations), Label Services (distribution, project management, social media management, media training, campaign planning), Strategy & Management, Publishing, and Licensing/sync placement. The firm claims placements and coverage in tier-one outlets including The New York Times, Pitchfork, CBC, and Vice, with documented chart-topping radio results.
The company generates revenue primarily through professional service engagements billed directly to clients on a custom/quoted basis; no public pricing or subscription tiers are disclosed. Go-to-market is sales-led, relying on direct outreach, industry reputation, and referrals from an established artist roster that includes internationally recognized names such as Caribou/Daphni, Mac DeMarco, Thundercat, Sufjan Stevens, Bonobo, Bicep, Black Country New Road, Young Fathers, Destroyer, Beverly Glenn-Copeland, Floating Points, and Junior Boys, alongside festival and institutional clients such as Sled Island Music & Arts Festival and the Canadian Folk Music Awards. The firm employs a small team of publicists led by Founder Kim Juneja and CEO & Director of Publicity Paul Brooks, with Senior National Publicist Jess Arcand and National Publicists Cam Litchmore and Nina Mariñas. Take Aim Media has no disclosed funding rounds, no parent company, no subsidiaries, and no proprietary technology platform; its competitive position rests on the durability of media and radio relationships built over 15+ years, genre and market specialization in the Canadian indie/electronic music ecosystem, and the brand credibility of its artist roster.
Take Aim Media firmographics
Firmographics- Name
- Take Aim Media
- Legal name
- Take Aim Media
- Website
- https://takeaimmedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Take Aim Media is a privately held Canadian music public relations and artist services firm offering PR, radio promotion, label services, management, publishing, and licensing to artists, labels, and music brands from offices in Vancouver, Toronto, and Calgary.
- Ownership category
- akta.pro rank
Take Aim Media industry classification
Industry- Product category
- Music Public Relations
- NAICS
- Public Relations Agencies (54182), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Publicity, PR & Media Relations (Artists) (MPAIAGAG)
- akta.pro secondary industries
- Media Relations & Press Office Services (MPAAADAI), Digital PR & Social Media Communications (MPAAADAJ), Digital Strategy & Social Media Management (Artists) (MPAIAGAH)
Keywords
Where Take Aim Media is headquartered
LocationHeadquarters
- HQ city
- Calgary, Alberta
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Take Aim Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Music PR and Publicity Services: Professional publicity and media relations services for artists, including press campaigns, coverage in major media outlets (The New York Times, Pitchfork, CBC, Vice), and strategic positioning.
- Radio Promotion Services: Canadian radio promotion services servicing singles and albums to CBC, CBC Music, SiriusXM, campus and community radio stations to achieve chart-topping results and airplay.
- Label Services: Comprehensive label services including distribution, project management, social media, media training, campaign timelines, content strategies, and personalized consultations for brands and projects.
- Digital and Social Media Services: Strategic positioning and social media services including presence on TikTok, YouTube, and Instagram platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Take Aim Media product offering
Product offeringCore offering
Take Aim Media is a full-service Canadian music company providing publicity, media relations, Canadian radio promotion, and label services to artists, record labels, and music brands. Services span press campaigns in major outlets (The New York Times, Pitchfork, CBC, Vice), radio airplay campaigns at CBC, CBC Music, SiriusXM, and campus/community stations, distribution and project management, social media strategy, media training, publishing, and sync licensing. The company operates as a sales-led services firm rather than a software or technology platform.
Product overview
Take Aim Media is a full-service Canadian music company offering a comprehensive suite of services including Music PR (publicity and media relations across radio, print, television, and digital platforms including TikTok, YouTube, and Instagram), Radio Promotion (Canadian commercial, CBC, and campus radio), and Label Services (distribution, project management, social media, and strategic consulting). Founded in 2010, the company also provides Strategy & Management, Publishing, and Licensing services, supporting artists from press campaigns to sync placements with offices in Vancouver, Toronto, and Calgary.
Differentiator
Problem solved
Functional benefit
Companies that use Take Aim Media
Customer profileNamed customers47 records
Segments3 records
Ideal customer profiles1 record
Take Aim Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Take Aim Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Take Aim Media competitors and assessment
Company assessmentDirect peers
- Big Hassle Media: Established US music publicity firm with a roster of indie, alternative, and electronic artists. Comparable to Take Aim Media in providing dedicated PR campaigns for music clients across press, radio, and digital channels.
- Motormouth Media: Music publicity and radio promotion agency serving artists and labels. Overlaps directly with Take Aim's combined PR + radio promotion positioning, particularly on college and specialty radio campaigns.
- Girlie Action Media: Boutique music publicity agency focused on indie and emerging artists. Comparable to Take Aim Media in scope (artist-tier clients, press campaigns) and segment (indie/alternative music).
- Bonsound: Montreal-based independent music company offering label services, publicity, and management to Quebec and Canadian artists. Closest Canadian peer to Take Aim Media, with overlapping artist roster signals (e.g., Annie-Claude Deschênes).
- Orienteer: Music publicity and label services company working with indie artists across multiple genres. Overlaps with Take Aim Media in offering integrated PR plus label services to independent musicians.
- Pitch Perfect PR: Music publicity firm specializing in PR campaigns for recording artists, producers, and music brands. Comparable service offering and indie-artist client profile to Take Aim Media.
- Terror Bird Media: NYC-based music publicity agency serving indie and alternative artists. Operates in the same music PR niche as Take Aim Media, with a similar full-service publicity and label-relations model for independent talent.
- Division PR: UK-based music and entertainment PR agency serving artists and labels across indie, electronic, and alternative genres. Directly comparable in service mix (music publicity, campaigns) and client profile to Take Aim Media.
Broad incumbents
- Arts & Crafts: Toronto-based Canadian independent record label and music services company. Larger Canadian incumbent with in-house publicity, distribution, and label services — operates in the same Canadian indie music ecosystem as Take Aim Media.
Regional players
- Last Gang Records: Canadian independent record label with integrated artist services. Comparable as a Canadian-region music services player with overlapping artist segments, though operating primarily as a label rather than a pure PR firm.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Take Aim Media social profiles
Digital presenceTake Aim Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Take Aim Media leadership team
Management profileNumber of profiles
Profiles5 records
Take Aim Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Take Aim Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Take Aim Media
What does Take Aim Media do?
Take Aim Media is a full-service Canadian music company providing publicity, media relations, Canadian radio promotion, and label services to artists, record labels, and music brands. Services span press campaigns in major outlets (The New York Times, Pitchfork, CBC, Vice), radio airplay campaigns at CBC, CBC Music, SiriusXM, and campus/community stations, distribution and project management, social media strategy, media training, publishing, and sync licensing. The company operates as a sales-led services firm rather than a software or technology platform.
Is Take Aim Media a public or private company?
Take Aim Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Take Aim Media founded?
Take Aim Media was founded in 2010. It employs 1 to 10 people.
Where is Take Aim Media based?
Take Aim Media is headquartered in Calgary, Alberta, Canada, in the North America region.
How does Take Aim Media make money?
Four revenue lines are on record. Music PR and Publicity Services are the primary driver. The others are radio Promotion Services, label Services and digital and Social Media Services.
Who are Take Aim Media's main competitors?
Direct peers on record are Big Hassle Media, Motormouth Media, Girlie Action Media, Bonsound, Orienteer, Pitch Perfect PR, Terror Bird Media and Division PR. Arts & Crafts is listed as a broad incumbent. Last Gang Records is listed as a regional player.
Does Take Aim Media have an API?
No public API is recorded for Take Aim Media.
What industry is Take Aim Media in?
Take Aim Media's product category is Music Public Relations. Its primary akta.pro industry code is MPAIAGAG, Publicity, PR & Media Relations (Artists), with a secondary code of MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7310.