Take Heart Counseling & Equine Assisted Therapy

What Take Heart Counseling & Equine Assisted Therapy does

Take Heart Counseling & Equine Assisted Therapy, LLC is a privately held Pennsylvania-based counseling practice founded in 2014 by Meagan Good. The company delivers trauma-focused counseling combined with equine assisted psychotherapy to individuals, children, families, and corporate clients at a 52-acre working ranch in Wernersville, PA (Berks County). Its clinical team comprises four licensed Pennsylvania therapists (master's and doctoral level) certified through the Natural Lifemanship Institute, supported by two equine professionals, with services grounded in polyvagal theory, neuroscience of trauma, and attachment science.

The core service catalog spans 1:1 and family therapy, specialized programs for autism/ADHD, Christian-integrated counseling, grief support, and trauma/PTSD (including EMDR and somatic therapy), alongside a wide portfolio of branded group programs (Unbridled, Cowgirl Up!, From Burnout to Balance, The Inside Out Herd, Rest and Rise, NeuroHarmony, Free Rein, Take The Reins, Pathfinders). Ancillary revenue lines include Connected Horsemanship clinics, full-care horse boarding, corporate retreats, professional development workshops, and community events (Open Barn, Yoga at the Ranch). Therapy is delivered in outdoor arenas, fields, and a climate-controlled indoor office on the ranch, leveraging a herd of 16 horses plus additional animals as therapeutic partners.

The go-to-market motion is direct-to-consumer with a consultative intake funnel: prospective clients contact the practice via form, phone, text, or email, receive a free initial consultation, and are matched with a therapist. Discovery is driven by location-targeted SEO, a regularly published blog on mental health topics, paid retargeting via Meta Pixel on Facebook/Instagram, community events, and referrals from local therapists. Revenue is private-pay and quote-based per session and program, with no public pricing. The company is founder-owned, has no disclosed institutional funding, and serves a regional catchment across Berks, Lancaster, and Lebanon counties.

Name

Take Heart Counseling & Equine Assisted Therapy

Legal name

Take Heart Counseling & Equine Assisted Therapy, LLC

Website

https://takeheartcounseling.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Take Heart Counseling & Equine Assisted Therapy is a privately held, founder-owned PA practice delivering trauma-focused counseling and equine-assisted psychotherapy from a 52-acre ranch, serving individuals, families, and corporate clients in the Berks, Lancaster, and Lebanon county region.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)

akta.pro secondary industry

Equine Care & Stable Management (EDAOAOAE)

Keywords

• Equine assisted therapy
• Trauma counseling services
• Family therapy programs
• Natural horsemanship training
• Corporate equine retreats

Headquarters

HQ city

Wernersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual & Family Counseling Services: One-on-one equine-assisted psychotherapy sessions and family therapy sessions at the ranch. Sessions occur alongside horses in arena, field, or indoor office space. Billing appears to be per session with typical therapy cadence (weekly or biweekly).
2. Therapeutic Groups & Programs: Seasonal therapy groups including Unbridled (women's trauma), The Inside Out Herd (teen therapy), Pathfinders, Free Rein (equine play therapy), NeuroHarmony, and others. 6-week group programs like From Burnout to Balance for professional women.
3. Corporate & Professional Development Retreats: Team-building retreats, leadership workshops, and professional development programs for organizations. Customizable intensive retreats for refresh, restoration, and growth.
4. Connected Horsemanship Programs: Non-therapeutic horsemanship education including Connected Horsemanship Program, horsemanship clinics, seasonal groups, and horse boarding services for the community.
5. Special Events & Workshops: Community events, workshops, Open Barn events, and Yoga at the Ranch. Provides discovery touchpoints for potential clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Take Heart Counseling & Equine Assisted Therapy provides trauma-focused counseling and equine-assisted psychotherapy to individuals, children, teens, and families at a 52-acre working ranch in Wernersville, Pennsylvania. Licensed Pennsylvania therapists certified through the Natural Lifemanship Institute deliver evidence-based clinical care alongside horses in arenas, fields, and indoor office space. The practice also offers connected horsemanship education, horse boarding, and corporate/leadership retreats.

Product overview

Take Heart Counseling & Equine Assisted Therapy is a counseling practice offering a unified service combining traditional talk therapy with equine assisted psychotherapy. The core offerings include Counseling and Equine Assisted Therapy (individual, family, and specialized trauma/PTSD therapy), Connected Horsemanship Program, and Horse Boarding services. Additional modules include specialized therapy programs (Autism & ADHD Therapy, Christian Counseling, Grief Counseling), therapeutic groups (Unbridled for women's trauma, The Inside Out Herd for teen therapy, From Burnout to Balance for professional women, NeuroHarmony for neurodivergent individuals), corporate and professional development retreats, horsemanship clinics and seasonal groups, community events (Open Barn, Yoga at the Ranch), and volunteer opportunities. All services are delivered at a 52-acre working ranch in Wernersville, PA, by licensed Pennsylvania therapists certified through the Natural Lifemanship Institute.

Differentiator

Problem solved

Functional benefit

Brands

• Unbridled: Women's equine therapy group focused on healing from trauma in Pennsylvania.
• Cowgirl Up!
• From Burnout to Balance
• The Inside Out Herd
• Rest and Rise

Products and services

• Counseling and Equine Assisted Therapy Trauma-focused counseling services combining evidence-based clinical care with equine assisted psychotherapy for individuals, children, and families. Sessions occur on a working ranch alongside horses, grounded in polyvagal theory, neuroscience of trauma, and attachment science.
• Connected Horsemanship Program A relationship-based approach to horsemanship that develops partnership with horses through groundwork and liberty training, designed for equestrians seeking to deepen their connection with horses.
• Horsemanship Clinics Educational clinics teaching natural horsemanship techniques, horse psychology, behavior understanding, and liberty & connection groundwork skills.
• Horse Boarding Full-care horse boarding services on a 52-acre ranch where horses live naturally in friendly herds with unlimited forage.
• Autism & ADHD Therapy Specialized therapy services for individuals with autism or ADHD, incorporating neurodiversity-affirming approaches and equine therapy.
• Christian Counseling Faith-integrated therapy combining emotional healing with spiritual support, including prayer and Scripture, for clients seeking faith-based counseling.
• Family Therapy Therapy services addressing family dynamics, blended family challenges, parent-teen relationships, and family communication patterns.
• Grief Counseling Support services for individuals and families navigating loss and grief, including holiday grief support and processing complicated grief.
• Trauma & PTSD Therapy Evidence-based trauma therapy including EMDR, somatic therapy, and equine assisted psychotherapy for PTSD and complex trauma.
• Corporate Retreats Intensive team-building retreats for organizations designed to refresh, restore, and empower leadership and team growth through equine-guided experiences.
• Counseling Intensives Intensive counseling programs offering concentrated therapeutic work over extended sessions.
• Cowgirl Up! Retreat Series Women's experiential equine retreat series for healing from various life challenges through building connection with self, others, and faith.
• Unbridled (Women's Trauma Therapy Group) Women's equine therapy group focused on healing from trauma, helping women release past trauma and live unburdened.
• From Burnout to Balance Six-week equine-assisted therapy group for high-achieving professional women experiencing burnout, focusing on nervous system regulation and reconnection.
• The Inside Out Herd (Teen Therapy) Equine therapy program for teens struggling with emotions, identity, and self-awareness, offering self-discovery and emotional regulation.
• NeuroHarmony: Equine Social Adventures Equine therapy group for neurodivergent individuals focusing on social skill development through horse interactions.
• Free Rein: Equine Play Therapy Play therapy program incorporating horses for children and young clients.
• Rest and Rise Equine therapy program for professional men focusing on rest, recovery, and personal growth.

Quantifiable outcome

• Clients who were 'therapy-resistant' ask when they can return after first session
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UpReach Therapeutic Equestrian Center: New Hampshire-based nonprofit providing equine-assisted therapy and therapeutic riding to individuals with physical, cognitive, and emotional challenges. Comparable service mix and target population to Take Heart's clinical offering.
• Hearts & Horses Therapeutic Riding Center: Colorado-based equine therapy center offering therapeutic riding and equine-assisted activities for people with physical, cognitive, and emotional challenges. Comparable as a multi-disciplinary equine therapy provider serving individuals, families, and special populations.
• HETRA (Heartland Equine Therapeutic Riding Academy): Nebraska-based equine therapy organization offering therapeutic riding, hippotherapy, and equine-assisted services to children and adults with disabilities and mental health needs. Comparable as a multi-program equine therapy provider with clinical and community programs.
• Strides to Success: Indiana-based nonprofit providing equine-assisted therapy and learning for individuals facing mental health, behavioral, and physical challenges. Directly comparable in mission, target population, and use of horses as therapeutic partners in clinical settings.
• BraveHearts Therapeutic Riding & Educational Center: Illinois-based equine therapy center providing therapeutic horsemanship, equine-assisted learning, and mental health services. Directly comparable service model combining mental health, trauma-informed care, and equine partnerships for individuals and families.
• High Hopes Therapeutic Riding: Connecticut-based nonprofit offering equine-assisted therapy, therapeutic riding, and adaptive riding lessons. Comparable as an established equine therapy organization serving individuals and families across therapeutic disciplines.

Broad incumbents

• EAGALA (Equine Assisted Growth and Learning Association): The largest international professional association setting standards for equine-assisted therapy and learning. Comparable as both a peer certification body and a broader umbrella under which many equine therapy practices, including potential competitors to Take Heart, operate.

Others

• Natural Lifemanship Institute: The certification body that trains and certifies Take Heart's clinicians in trauma-focused equine-assisted psychotherapy. Highly comparable because it sets the clinical methodology, certification curriculum, and ethical framework that Take Heart's entire service model is built upon.

Regional players

• Mane Stream: New Jersey-based equine therapy center offering hippotherapy, therapeutic riding, and equine-assisted services. Comparable service model and target population, but operating in a different Northeast geography than Take Heart's Pennsylvania service area.

Emerging players

• Hope in the Saddle: Equine-assisted counseling and psychotherapy practice working with individuals facing trauma, anxiety, and life transitions. Comparable as a therapy-led equine practice using horses as partners in clinical work, though at smaller scale than Take Heart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TakeHeartCounseling
• LinkedInlinkedin.com/company/take-heart-counseling-equine-assisted-therapy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Take Heart Counseling & Equine Assisted Therapy