What TAMARIS PLAGE does

Camping Tamaris Plage is an independent 4-star campsite located in the Acotz district of Saint-Jean-de-Luz on the French Basque Coast, positioned directly on Mayarco beach. The property operates on a single site with approximately 10 employees and offers three accommodation formats: traditional outdoor pitches, two mobile-home ranges (Ocean and Mayarco), and studios with sea views. Shared amenities include a heated swimming pool, sauna, hammam, children's play areas, and mini-golf; the on-site jacuzzi is currently out of service for maintenance.

The business serves individual leisure travelers, families, and outdoor/sports tourists — particularly surfers — seeking a beachfront base on the Basque Coast. Pricing is accommodation-type- and season-dependent, with weekly rates spanning budget pitches through premium sea-view studios, and ancillary charges layered on (visitor fees, tourist tax, pet fees, booking fees). Distribution is direct, primarily through the company's own website (built with agency Otidea) and phone bookings, with supplementary marketing via Facebook, an email newsletter, and the Camping2Be review platform.

The operating model is seasonal: the property runs roughly from Easter through late October (April 4 to October 25 for the 2026 season), generating revenue almost entirely during this window. There are no disclosed B2B contracts, OTAs, tour-operator partnerships, or group bookings in the input data, making this a classic long-tail consumer-rental business. The 2017 Camping2Be Award and the 4-star classification are the principal brand and quality signals on record.

Name

TAMARIS PLAGE

Legal name

Camping Tamaris Plage

Website

https://tamaris-plage.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Camping Tamaris Plage is a 4-star beachfront campsite in Saint-Jean-de-Luz, French Basque Country, offering pitches, mobile homes, and sea-view studios to leisure travelers, families, and surfers seeking Basque Coast holidays on a seasonal basis.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Accommodation

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• Outdoor holiday accommodation
• Beachfront campsite rentals
• Mobile home rentals
• Sea view studios
• Basque country camping

Headquarters

HQ city

Saint-Jean-de-Luz

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation rentals: Rental of mobile homes, studios with sea view, and camping pitches. Pricing ranges from 78€ per night for mobile homes to 1113€ per week for Ocean 6-person units. Balance payment required 1 month before arrival.
2. Visitor and ancillary fees: Visitor fees (5€), tourist tax (0.86€ per person), pet fees (2-3€ depending on season), additional tent rental (5€), and booking processing fees (30€).

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

TAMARIS PLAGE operates a 4-star seasonal campsite in Saint-Jean-de-Luz, French Basque Country, providing outdoor pitches for tents, caravans, and camper vans alongside equipped rental units: Mobile-home Océan 6 places (38m²), Mobile-home Mayarco 4/6 places (28m²), and sea-view Studios 4 places (28m²). On-site amenities include a covered and heated swimming pool, wellness area with sauna and hammam, play areas, free Wi-Fi, bread deposit service, and a summer shuttle to Saint-Jean-de-Luz town centre.

Product overview

TAMARIS PLAGE is a 4-star campsite in Saint-Jean-de-Luz, Basque Country, offering outdoor pitches for tents, caravans, and camper vans alongside rental accommodations including Mobile-home Océan 6 places (38m²), Mobile-home 'Mayarco' 4/6 places (28m²), and Studios 4 places with sea views (28m²). The campsite features an heated covered pool, wellness area with sauna and hammam, play areas with mini-golf, and direct beach access to Mayarco beach. Additional services include free Wi-Fi, bread deposit, shuttle service in summer, and evening entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Emplacements (Camping Pitches) Spacious, shaded or sunny outdoor pitches for tents, caravans, and camper vans, with access to all campsite facilities. Targeted at traditional campers visiting the French Basque Coast.
• Mobile-home Océan 6 places
• Mobile-home 'Mayarco' 4/6 places
• Studio 4 places with sea view
• Espace Aquatique (Covered Heated Pool)
• Espace Bien-être (Wellness Area)
• Espaces Jeux (Play and Games Areas)
• Summer Shuttle (Navette July-August)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agence OtideaminorOthersWebsite design and development agency. Responsible for the campsite's official website (tamaris-plage.com) creation and maintenance. The legal notices page credits Agence Otidea for site conception and realization.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Camping Capfun: A large French campsite chain with extensive coastal locations in Aquitaine and elsewhere. Comparable mobile home and pitch offerings, but operates at significantly larger scale with broader geographic coverage.
• Yelloh! Village: A French premium campsite chain with member campsites across France including Basque Country locations. Comparable in 4- to 5-star positioning and full amenity offering (pools, wellness), but with chain-level marketing and loyalty.
• Flower Campings: A French cooperative network of independent 3- to 4-star campsites with multiple coastal locations. Comparable in independent operator profile but offers network-level distribution and shared marketing.
• Camping Huttopia: A French network of nature campsites with multiple locations including in the Basque Country region. Comparable in offering pitches and rental units in natural settings, but operates at chain scale with centralized booking and broader geographic reach.
• Camping Sandaya: One of France's largest premium campsite operators with 4- to 5-star locations across coastal regions. Comparable in mobile home and pitch mix with extensive wellness amenities, though at much larger scale.

Direct peers

• Camping Domaine de la Marina: An independently operated 4-star campsite in Messanges on the Aquitaine coast with mobile home rentals, pool, and beach access. Comparable in single-site operator profile, scale, and product mix.
• Camping Le Pavillon Royal: A premium 4- to 5-star independent campsite in Bidart, just south of Saint-Jean-de-Luz on the same Basque coast. Comparable in product mix (mobile homes, pitches), beachfront positioning, and 4-star positioning, making it the closest direct competitor for the same customer segments.
• Camping de la Côte d'Argent: A 4-star coastal campsite on the Aquitaine Atlantic coast with comparable pitch, mobile home, and wellness amenity offerings. Competes for similar French and European family beach holiday segments.
• Camping Ilbarritz: A 4-star campsite in Bidart, Basque Country, offering mobile home rentals and pitches with comparable amenities (pool, wellness). Directly competes for the same Basque beach holiday demographic.

Others

• Eurocamp / Homair (TUI Holidays): A major European mobile home holiday operator offering packaged camping holidays across France. Not a direct competitor but a significant distribution channel and competitor for international tent/mobile-home family segments in coastal France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tamarisplage
• LinkedInlinkedin.com/company/tamaris-plage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAMARIS PLAGE