Keller Williams Realty Tallahassee

What Keller Williams Realty Tallahassee does

Keller Williams Realty Tallahassee, operating under the brand name Keller Williams Town and Country Realty, is a single-market franchise office of Keller Williams Realty, Inc. located at 1520 Killearn Center Blvd in Tallahassee, Florida. The office was established in 2000 and employs 68 people, consisting of licensed real estate agents and administrative staff who serve residential home buyers and sellers in the Tallahassee MSA. As a franchisee, the office operates under the systems, training, and technology supplied by the parent company, which was founded in 1983 and operates more than 1,000 offices with 165,000+ agents globally.

The franchise's core technology is KW Command, a proprietary CRM and operating platform that agents use to manage contacts, leads, marketing, and transactions. The supporting product stack includes training and coaching programs such as MAPS, BOLD, and the relaunched Onward BOLD productivity program (2025), as well as a curated preferred-vendor network offering discounts on home warranty, mortgage, insurance, and other services. The corporate website supports 30+ languages, and the parent organization has 40 years of brand history and is ranked #1 real estate franchise by agent count.

The business model is commission-based: agents earn income on closed residential transactions, and the franchise generates revenue from a split of agent commissions plus franchise-level royalties and fees at the parent. Go-to-market is community-led, relying on agent recruitment, training programs, and local reputation to attract both agents (a secondary customer segment) and consumer clients. The office is Fair Housing Act compliant and governed by both local franchise obligations and the parent company's nationwide policies.

Name

Keller Williams Realty Tallahassee

Legal name

Keller Williams Realty, Inc.

Website

https://tallahasseekw.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Keller Williams Realty Tallahassee is a franchise office of Keller Williams Realty serving residential home buyers and sellers in the Tallahassee, Florida market, operating with 68 agents and staff using the proprietary KW Command platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Residential real estate
• Real estate brokerage
• Property listing services
• Home buying services
• Real estate franchise

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Keller Williams operates as a real estate franchise. Agents represent buyers and sellers in real estate transactions and earn commissions on completed sales. The franchise model allows individual agents to operate their own businesses under the Keller Williams brand with access to proprietary technology and training.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Keller Williams Realty Tallahassee operates as Keller Williams Town and Country Realty, providing residential real estate brokerage services to home buyers and sellers in the Tallahassee, Florida market. The office deploys a network of independent real estate agents who represent clients in property transactions and earn commissions on completed sales. As part of the world's largest real estate franchise, agents and clients gain access to the proprietary KW Command CRM platform, the Onward BOLD productivity coaching program, and a global agent network of 165,000+ professionals.

Product overview

Keller Williams Realty Tallahassee operates as Keller Williams Town and Country Realty, a local franchise office of the world's largest real estate franchise by agent count. The company offers a platform-plus-services model centered on KW Command, a comprehensive CRM for agents and teams, supplemented by the Onward BOLD productivity coaching program. Additional services include property search functionality, agent matching, and real estate transaction support. The franchise reports 165,000+ agents across 1,000+ offices globally, with 40 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Keller Williams Town and Country Realty The local Tallahassee, FL franchise office of Keller Williams Realty, providing residential real estate brokerage services including buyer representation, seller representation, and property transaction support through a network of independent agents serving the Tallahassee market area.
• KW Command A comprehensive cloud-based CRM platform designed to support every aspect of a real estate agent's business, including contact tracking, transaction management, and team collaboration. Provided to agents within the Keller Williams franchise system.
• Onward BOLD A productivity coaching program for real estate agents that provides business growth strategies and support. Relaunched from the original BOLD (Business Objective: A Life by Design) program with enhanced offerings.
• Property Search

Quantifiable outcome

• Gary Keller ranked #4 Most Influential Leader in Real Estate (Swanepoel Power 200, 2025)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Preferred VendorsminorOthersA curated selection of vendors that the office recommends because of their commitment to excellence. These are local businesses and service providers that agents may work with for various real estate needs.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keller-williams-town-&-country

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty Tallahassee