Tal X Gartenschau 2025 Freudenstadt und Baiersbronn

What Tal X Gartenschau 2025 Freudenstadt und Baiersbronn does

Gartenschau Freudenstadt & Baiersbronn 2025 gGmbH is a German non-profit limited liability company (gemeinnützige GmbH) jointly owned by the municipalities of Freudenstadt and Baiersbronn in the Northern Black Forest (Nordschwarzwald), Baden-Württemberg. Founded in 2022 as a special-purpose vehicle, it organized the Tal X Gartenschau 2025 — a 143-day regional garden show running from May 23 to October 12, 2025, that connected the two towns via an ~8 km experience corridor along the Forbach river valley (Forbachtal).

The organization's product surface spans a physical Erlebnisraum TAL X (long-term experience, culture, and encounter space), the central Xentrum event venue in Friedrichstal, six industrial and cultural heritage monuments (including the Schmiedemuseum Königshammer, Grube Sophia mine, Rußhütte, Münze & Feilenhauerei, Michaelskirche, and Bärenschlössle), guided tours, the Waldklassenzimmer (forest classroom) educational program, and a smartphone-based augmented-reality 'Virtuelle Zeitreise' (virtual time travel) deployed at nine locations. Underlying technology is primarily visitor-facing AR layered onto physical heritage sites, with standard event-management, ticketing, and accessibility infrastructure; no proprietary AI/ML models are operated in-house.

The business model is event-driven and multi-stream: ticket sales (day tickets and Dauerkarten season passes, with season passes exceeding 10,000 units by early 2025), corporate sponsorship and in-kind partnerships (Arburg, Homag, Oberkircher Winzer, Michelin-starred Baiersbronn hotels), municipal and regional public funding from the two shareholder cities plus state subsidies, and on-site concession and hospitality revenue. Go-to-market relies on regional social media (Facebook, YouTube, Instagram, LinkedIn), PR partnerships with Schwarzwälder Bote, SWR, and Stuttgarter Zeitung, presence at the CMT Stuttgart travel trade fair, an ambassador program featuring athletes, chefs, and political figures, and distribution through tourism boards and the Schwarzwald Plus accommodation network. The company continues to operate the Erlebnisraum TAL X beyond the garden show's conclusion.

Name

Tal X Gartenschau 2025 Freudenstadt und Baiersbronn

Legal name

Gartenschau Freudenstadt & Baiersbronn 2025 gGmbH

Website

https://tal-x.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Gartenschau Freudenstadt & Baiersbronn 2025 gGmbH is a municipal non-profit that organized the 2025 Tal X Gartenschau, a 143-day regional garden show along an 8 km Black Forest valley, and now operates the long-term Erlebnisraum TAL X experience space for tourists, families, and local visitors.

Ownership category

akta.pro rank

Product category

Garden Show & Regional Tourism Events

NAICS

Nature Parks and Other Similar Institutions (71219), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJAIAA

National Park & Protected Area Tours

Travel & Hospitality/Tours, Attractions & Experiences/Nature & Wildlife Experiences (National Parks, Wildlife Encounters, Eco-tours)

SECONDARYTHAJAAAB

Cultural Heritage & Historic District Tours

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAGAIAI

National Park & Conservancy Lodges

Travel & Hospitality/Lodging & Accommodation/Lodges (Nature, Safari, Wilderness)

Keywords

• Garden show exhibition
• Regional tourism events
• Cultural heritage tourism
• Augmented reality tours
• Municipal event management

Headquarters

HQ city

Baiersbronn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from day tickets and season passes (Dauerkarten) sold to visitors of the garden show event
2. Sponsorship & Partnerships: Corporate sponsors providing financial support, in-kind donations, and promotional partnerships
3. Municipal Funding: Funding from the shareholder municipalities of Baiersbronn and Freudenstadt, plus potential state/regional subsidies
4. Concession & Hospitality: Revenue from food, beverage, merchandise, and special experiences on the event grounds

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Organized and operated a 143-day regional garden show (Gartenschau 2025) along an 8 km stretch of the Forbachtal valley between Freudenstadt and Baiersbronn, featuring themed gardens, industrial heritage monuments, cultural events, guided tours, family activities, and an AR-based virtual time travel experience. Continued post-event as Erlebnisraum TAL X, a long-term experience, culture, and encounter space.

Product overview

Tal X is a regional garden show (Gartenschau) event spanning 143 days from May to October 2025, jointly organized by Freudenstadt and Baiersbronn municipalities. The core offering is the Erlebnisraum Tal X, a long-term experience space centered around the Forbachtal valley. The portfolio includes physical attractions such as the Xentrum central event venue, industrial and cultural heritage monuments (including mining museums and historic workshops), the Waldklassenzimmer forest education program, and the Virtuelle Zeitreise augmented reality experience. The garden show features approximately 1,200 events and activities, with facilities for families, children, and educational groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Erlebnisraum Tal X Long-term experience, culture, and encounter space developed from the historically significant Forbachtal valley, intended for guests and locals beyond the 2025 garden show period.
• Gartenschau Freudenstadt und Baiersbronn 2025 (Garden Show) The main 143-day garden show event featuring themed gardens, ~2,600 events, industrial heritage monuments, family activities, and cultural programming; ran from May 23 to October 12, 2025.
• Virtuelle Zeitreise (Virtual Time Travel) Augmented reality digital experience allowing visitors to explore the history of the Tal X valley through their smartphones at nine different locations.
• Führungen (Guided Tours) Guided tours covering industrial and cultural monuments across the garden show grounds.
• Waldklassenzimmer (Forest Classroom) Educational nature experiences for children and families in the forest setting of the Tal X valley.
• Industrie- & Kulturdenkmäler (Industrial & Cultural Monuments) Historical industrial and cultural heritage sites including Münze & Feilenhauerei, Platzmeisterhaus, Rußhütte, Grube Sophia, Schmiedemuseum Königshammer, Michaelskirche, and Bärenschlössle.
• Xentrum Central event area located in Friedrichstal on the sports ground, serving as the main venue for events and activities during the garden show.

Quantifiable outcome

• 485,000 visitors (vs. 430,000 projected)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered minor, major and core.

• Gerlinde KretschmannminorGTM or Marketing Partner · 16 June 2025Wife of Minister President Winfried Kretschmann, visited the garden show and publicly praised it as 'dermaßen toll' (tremendously great).
• Oberkircher Winzer (Winery Cooperative)minorStrategic or Co-development Partner · 29 April 2025Partnered to create a vineyard on the garden show grounds and develop a proprietary Tal X wine for the event.
• Homag GroupminorGTM or Marketing Partner · 11 February 2025Schopfloch-based company whose apprentices created 207 wooden benches as an in-kind donation for visitor seating.
• Arburg GmbHminorGTM or Marketing Partner · 27 January 2025Loßburg-based company providing active support through corporate engagement and donations for the garden show.
• Hardy HermannminorGTM or Marketing Partner · 24 July 2024Dance teacher and former world champion serving as garden show ambassador.
• Nathalie ArmbrusterminorGTM or Marketing Partner · 19 February 2024Freudenstadt athlete appointed as garden show ambassador to promote the event.
• Schwarzwälder BotemajorGTM or Marketing Partner · 26 January 2024Regional newspaper serving as official media partner; provides press coverage, promotional articles, and media visibility for the garden show events and announcements.
• Baiersbronn (Gemeinde)coreOthersMunicipal shareholder and co-organizer of the garden show; provides venue sites, infrastructure, and administrative support. Bürgermeister Michael Ruf serves as Aufsichtsrat chairman.
• Freudenstadt (Stadt)coreOthersMunicipal shareholder and co-organizer of the garden show; provides venue sites, infrastructure, and administrative support. Oberbürgermeister Adrian Sonder serves as deputy Aufsichtsrat chairman.
• Schwarzwald Plus ProgramminorGTM or Marketing PartnerRegional tourism program whose accommodation guests receive one complimentary day admission to the garden show per stay.
• Züfle Schreinerei (Woodworking Shop)minorGTM or Marketing PartnerLocal craftsman producing 280 additional benches for the garden show grounds after the initial donation.
• Heimat- und Museumsverein FreudenstadtminorStrategic or Co-development PartnerLocal heritage society continuing coin-minting demonstrations at the historical Feilenhauerei after the garden show concludes.
• Hotel Sackmann (Michelin-starred)minorGTM or Marketing PartnerBaiersbronn's Michelin-starred restaurant serving as garden show ambassador, promoting the event to culinary tourists.
• Hotel Bareiss (Michelin-starred)minorGTM or Marketing PartnerBaiersbronn's three-Michelin-starred restaurant serving as garden show ambassador.
• Hotel Traube Tonbach (Michelin-starred)minorGTM or Marketing PartnerBaiersbronn's Michelin-starred hotel and restaurant serving as garden show ambassador.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Europa-Park: Largest regional theme park operator in Baden-Württemberg and the dominant family-out-of-home attraction in the Black Forest / Ortenau area; competes for the same leisure-day-tripper wallet share as Tal X.

Others

• Schwarzwald Tourismus GmbH: Regional tourism marketing organization for the Black Forest. Functions as both a marketing partner (Schwarzwald Plus program) and ecosystem participant that shapes visitor flows relevant to Tal X.
• Tourismus Marketing Baden-Württemberg: State-level tourism DMO. Provides destination-level promotion, market intelligence, and state co-funding that are relevant comparables for the public-sector funding stream Tal X relies upon.

Emerging players

• Schwarzwälder Freilichtmuseum Vogtsbauernhof: Open-air heritage museum in the Black Forest focused on regional industrial and cultural history. Overlaps with Tal X's industrial-heritage angle (mining, smithing, coin-minting) and competes for the cultural-tourism visitor.

Direct peers

• Gartenschau Eppingen 2021: Another Baden-Württemberg Gartenschau of comparable municipal-gGmbH structure and event scale. Useful comparable for visitor economics and post-event legacy planning.
• Bundesgartenschau (BUGA): Germany's federal garden show that tours host cities on a multi-year cycle. Directly comparable to Tal X as the highest-tier horticultural / landscape exhibition event in Germany, with shared mechanics of multi-month run, ticketed attendance, municipal backing, and AR/innovation themes.
• Gartenschau Bad Herrenalb 2023: Predecessor Gartenschau in the Northern Black Forest (2023). Near-identical Black Forest setting, similar scale, duration and municipal governance — the most direct operational benchmark for Tal X.
• Landesgartenschau Baden-Württemberg: Baden-Württemberg state-level garden show that rotated through towns including prior Tal X-area precedents. Same event format, geography, and municipal ownership model; serves as both historical template and competitive calendar peer.

Regional players

• Nationalpark Schwarzwald: National park in the same Nordschwarzwald region operating year-round nature, education, and visitor programming. Competes for the same nature-tourist audience and offers a permanent alternative to the seasonal Gartenschau.
• Erlebnispark Tripsdrill: Family-focused theme / wildlife park in Baden-Württemberg. Comparable family-day-trip and school-group audience to Tal X's families-with-children segment, with overlapping volunteer and seasonal-tourism dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@talX-2025
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/tal-x-gartenschau-2025-freudenstadt-und-baiersbronn
• Instagraminstagram.com/talx2025

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tal X Gartenschau 2025 Freudenstadt und Baiersbronn