What TAMàNA COMPANY does

TAMàNA Company is a privately held B2B incoming tour operator founded in 2007 and headquartered in Antananarivo, Madagascar. The company operates exclusively through international tour operators, travel agencies, and DMC partners, designing and executing tailor-made Madagascar itineraries for their end clients. It employs approximately 10 people and reports having served more than 10,000 travelers with a stated 98% client satisfaction rate. The company has no external investment, no parent entity, and no public listing.

The company organizes its offering around four specialized sub-brands covering distinct travel styles: Tamàna Classic (luxury tailor-made travel), Tamàna Group (small group tours including school and special-interest trips), Tamàna Adventure (active experiences including trekking, scuba diving, cycling, and Robinson Crusoe-style cruising), and Tamàna Kitchen (culinary workshops and immersive food experiences). These brands sit atop a portfolio of more than ten experience categories spanning diving, immersive cruises, private yachting, luxury beach holidays, cycling, walking and trekking, flying safaris, and private wildlife guided tours. The underlying capability is local expertise and operational knowledge of Madagascar's terrain, wildlife, and culture, rather than proprietary technology.

TAMàNA generates revenue as a professional services operator by pricing and delivering customized itineraries, expert local guides, private transport, accommodation bookings, and activity arrangements for B2B trade partners. Pricing is quote-based and not publicly disclosed, with billing structured as multi-year contracts. The company has invested meaningfully in sustainability credentials, achieving Travelife Partner status in October 2024 and Travelife Certified status (Stage 3 of 3) in February 2026, and winning two consecutive Adventure Travel Trade Association (ATTA) awards: Eco-Innovation in 2025 and Purpose & People in 2026. Distribution relies on a network of 50+ premium local partners (lodges, hotels, transport suppliers, local operators), membership in ATTA, the Tourism Authority of Madagascar, and TOP Madagascar, and a direct B2B sales motion targeting international tour operators rather than direct-to-consumer channels.

Name

TAMàNA COMPANY

Legal name

TAMàNA Company

Website

https://tamana-company.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

TAMàNA Company is a privately held B2B incoming tour operator based in Antananarivo, Madagascar, founded in 2007. It designs and executes tailor-made Madagascar itineraries for international tour operators across four specialized sub-brands: Classic (luxury), Group, Adventure, and Kitchen (culinary).

Ownership category

akta.pro rank

Product category

Inbound Tour Operator Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (487210)

akta.pro primary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ), Island, Beach & Resort Travel Agencies (THAKAFAL), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Incoming tour operator
• B2B travel services
• Tailor-made itineraries
• Adventure travel
• Culinary tourism

Headquarters

HQ city

Antananarivo

HQ country

Madagascar

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Tour Operator Services: TAMàNA Company generates revenue by providing comprehensive incoming tour operator services to international B2B clients. Services include designing tailor-made itineraries, providing expert local guides, arranging private transportation, booking accommodation (ecolodges, luxury hotels, private villas), organizing adventure activities (trekking, diving, cycling), and managing group tours throughout Madagascar.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TAMàNA Company is a B2B incoming tour operator that designs and operates tailor-made Madagascar travel itineraries on behalf of international tour operators, travel agencies and DMC partners. The offering is organised into four specialist sub-brands (Tamàna Classic for luxury, Tamàna Group for small groups, Tamàna Adventure for active trips, and Tamàna Kitchen for culinary experiences) and a catalogue of experiences (scuba diving, cruising, yachting, beach stays, trekking, flying safaris, cycling, wildlife tours) combined with multilingual guides, private transport, accommodation bookings, and on-the-ground logistics.

Product overview

TAMàNA COMPANY is a B2B incoming tour operator based in Antananarivo, Madagascar, operating since 2007. The company offers a portfolio of four specialized sub-brands: Tamàna Classic (luxury tailor-made tours), Tamàna Group (small group travel), Tamàna Adventure (active adventure experiences), and Tamàna Kitchen (culinary workshops). The brands are supported by a diverse range of experiences including scuba diving, cruising, yachting, beach holidays, cycling, trekking, flying safaris, and wildlife tours. The company operates exclusively in the B2B market, serving tour operators and travel agents.

Differentiator

Problem solved

Functional benefit

Brands

• Tamàna Classic: Luxury travel brand focusing on tailor-made programs combining iconic highlights with boutique properties, private guides, and seamless logistics for high-end independent travelers and honeymooners
• Tamàna Group
• Tamàna Adventure
• Tamàna Kitchen

Products and services

• Tamàna Classic Luxury tailor-made travel brand combining iconic Madagascar highlights with boutique properties, private guides, private charter flights, and seamless logistics; designed for high-end independent travellers and honeymooners booked through international tour operators.
• Tamàna Group Small-group travel brand offering immersive local experiences in groups with experienced local guides, private transportation, and hand-picked accommodation; handles school trips, university special-interest tours and escorted small-group tours for trade clients.
• Tamàna Adventure Adventure brand delivering multi-active, off-the-beaten-track experiences for individuals and small groups including walking and trekking trips, scuba diving, Robinson Crusoe cruising, and cycling tours across Madagascar.
• Tamàna Kitchen Culinary experiences brand offering Malagasy cooking workshops and immersive food experiences including chocolate-making workshops and traditional Vary sy Laoka classes that introduce guests to Malagasy traditions and culture through cooking and tasting.
• Immersive Cruising Experiences Traditional Sakalava dugout canoe cruises through the Sakalava kingdom and Radama Archipelago with environmentally friendly, 100% recyclable craft, featuring snorkeling, village visits, and freshly prepared seafood.
• Scuba Diving Scuba diving experiences in Madagascar's waters around Nosy Be, Sainte-Marie, and Salary-Andavadoaka, covering dive sites at 13-18m, shipwrecks at 18-50m, and encounters with manta rays, whale sharks and diverse marine life.
• Private Yachting Island-hopping yacht cruises around Nosy Be and surrounding islands including Nosy Tanikely, Nosy Komba, Nosy Mitsio and Nosy Radama, with wildlife encounters, kayaking, and visits to traditional fishing villages.
• Luxury Beach Holidays Luxury beach holidays featuring a curated selection of ecolodges, luxury independent hotels, and private villas across Sainte-Marie, Nosy Be, Andavadoaka, Anakao, and Ambola.
• Cycling Tours Cycling tours through Madagascar's highland regions featuring mild temperatures, rolling hills, rice fields, typical villages, lakes, rivers, and coffee and lemon plantations, with high-quality bicycles, safety gear, and a dedicated guide with vehicle support.
• Walking & Trekking Walking and trekking experiences in Madagascar ranging from easy day walks to challenging multi-day treks, with access to national parks, remote highlands, and summits such as Boby Peak, Madagascar's highest accessible mountain.
• Flying Safari in Madagascar Premium air-travel safaris covering Madagascar's main highlights including Isalo National Park, Baobab Alley, Bemaraha National Park and Anjajavy Le Lodge, with expert guides and private charter options to maximise time at each location.
• Wildlife Private Guided Tours Tailor-made wildlife tours led by expert English-speaking guides featuring lemur sightings, birdwatching, reptile and amphibian encounters, and access to endemic flora across Madagascar's diverse ecosystems.

Quantifiable outcome

• 98% client satisfaction rate
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Adventure Travel Trade Association (ATTA)coreOthersTAMàNA Company is a proud member of ATTA, the leading global network for adventure travel companies. Membership provides industry recognition, networking opportunities with international tour operators, and participation in ATTA events and awards. The company has won two ATTA awards (Eco-Innovation 2025, Purpose & People 2026) demonstrating active engagement with the association.
• Tourism Authority of Madagascar (TAC)coreOthersOfficial member of the Tourism Authority of Madagascar (TAC), the national tourism organization representing Madagascar's travel industry. Membership provides legitimacy, national representation, and connections within Madagascar's tourism ecosystem.
• TOP MadagascarminorStrategic or Co-development PartnerListed as a partner in Madagascar's tourism network. TOP Madagascar represents a collection of quality tour operators and suppliers working together to promote Madagascar as a destination.
• Madagascar Whale Shark Foundation (MWSP)minorStrategic or Co-development PartnerTAMàNA Company has adopted Rohy, a 5-meter male whale shark through MWSP. The partnership supports marine conservation research, sustainable whale shark observation practices, and local operator training. The company supports the foundation's work to protect marine species and promote responsible wildlife tourism around Nosy Be.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Go2Africa: African DMC and inbound tour operator selling tailor-made safaris and beach holidays through travel agents; comparable to TAMàNA in being a B2B destination specialist with curated itineraries across wildlife, beach, and cultural experiences.
• African Travel Inc. Wholesale tour operator specialising in tailor-made African itineraries for travel agents and tour operators; similar to TAMàNA in being a destination-specialist B2B supplier focused on luxury and bespoke African travel.
• Wild Frontiers: Adventure-focused inbound tour operator running tailor-made and small-group trips in Africa and other emerging destinations; closely comparable to TAMàNA in B2B trade model, off-the-beaten-track positioning, and curated experience design.
• Micato Safaris: Luxury Africa specialist running custom, high-touch itineraries primarily for U.S. travel advisors; directly comparable to TAMàNA Classic in luxury tailor-made positioning, expert guide ethos, and trade-led distribution.

Broad incumbents

• G Adventures: Global small-group adventure operator with extensive Africa itineraries; overlaps with TAMàNA on adventure-led, locally-guided group experiences and B2B relationships with travel agents worldwide.
• Singita: Owner of premium safari lodges and inbound experiences across Africa, with a strong conservation/sustainability positioning analogous to TAMàNA's Travelife Certified stance; serves high-end trade and direct clients across multiple countries.
• &Beyond: Luxury African safari and inbound operator running high-end lodges and tailor-made itineraries across multiple African countries; comparable to TAMàNA in that it is a B2B-facing inbound operator with a curated luxury, sustainability-led brand, but operates at much greater scale and geographic breadth.
• Wilderness Safaris: Large African safari and inbound operator offering luxury tailor-made itineraries and conservation-linked camps; overlaps with TAMàNA on the inbound luxury wildlife/landscape experience and B2B trade model, though at far larger scale and across many countries.
• Intrepid Travel: Global adventure tour operator running small-group trips across Africa and 100+ countries; comparable to TAMàna Adventure and Group brands on multi-activity adventure itineraries and small-group format, but at vastly larger scale and geographic reach.

Emerging players

• Roar Africa: Boutique luxury Africa operator offering ultra-premium tailor-made safaris and experiences; comparable to TAMàNA Classic in high-end tailor-made positioning and curated, single-destination expertise, though currently narrower in geographic scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tam%C3%A0na-tour-operator

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAMàNA COMPANY