Tandjung Sari

What Tandjung Sari does

Tandjung Sari is a privately held, family-owned boutique hotel in Sanur, Bali, founded by Wija Wawo-Runtu in the early 1960s on beachfront property at Jalan Danau Tamblingan No. 41. The property operates as a walled-garden resort of stand-alone Balinese bungalows across six product types — Village (16 units), Two-Storey (4 units), Beachfront (2 units), South Garden (4 units), Garden Seaview, and Family Bungalow — each handcrafted with traditional local materials and antiques. On-site amenities include The Restaurant (open daily 6:30am–11pm), a beachfront bar, twice-monthly classical Balinese dance performances, twice-weekly dance lessons for local children, cooking classes, and curated stay packages (Stay & Dine, Hideaway Stay, Seaside Wedding & Honeymoon).

The business generates revenue across four streams: bungalow accommodation rental (unit and package pricing in IDR, including government tax and 21% service), on-site restaurant and dining experiences (breakfast, Mini Rijsttafel, afternoon tea, private gatherings, romantic dinners), wedding and event venue hire, and curated travel packages. Pricing is publicly disclosed on the official website, with payment via Visa/MasterCard/Amex, and reservations are taken through direct website booking, The Booking Button engine, phone, and dual WhatsApp lines. The target segments are discerning international leisure travelers, honeymoon couples, families, cultural enthusiasts, and food-and-dining travelers seeking authentic Balinese heritage experiences rather than mass-market tourism.

The company employs 31 staff and continues to operate under Wawo-Runtu family control. The Tandjung Sari Foundation (established September 1987) functions as a wholly-owned adjacent entity dedicated to preserving classical Balinese dance and the arts. Distribution is direct-to-consumer via the website, Booking Button, WhatsApp, and phone; marketing emphasizes heritage, cultural authenticity, and word-of-mouth reputation built over six decades. No public listing, no institutional investors, and no AI/ML or proprietary technology systems are disclosed.

Name

Tandjung Sari

Legal name

Tandjung Sari Hotel

Website

https://tandjungsarihotel.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Tandjung Sari is a family-owned, heritage boutique hotel in Sanur, Bali, operating six types of handcrafted Balinese bungalows, an on-site seaside restaurant, and curated wedding and stay packages for discerning international leisure, honeymoon, family, and cultural travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGACAA

Beachfront & Island Luxury Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAMAEAE

Luxury Beachfront & Waterfront Villas

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Boutique hotel
• Beachfront resort
• Wedding venue
• Cooking classes
• Cultural tourism

Headquarters

HQ city

Sanur, Denpasar

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation (Bungalow Rentals): The hotel generates primary revenue from renting its stand-alone bungalow accommodations. Room rates vary by bungalow type (Village, Two-Storey, Beachfront, South Garden, Garden Seaview, Family Bungalow) with nightly and package pricing. Additional revenue from upgrades and extended stays.
2. Restaurant & Dining: On-site seaside restaurant offering breakfast, all-day dining, drinks, and wines. Open daily from 6:30am to 11pm. Special dining experiences include afternoon tea, Mini Rijsttafel, private gatherings, and romantic dinners.
3. Packages & Activities: Curated travel packages including Stay & Dine (4D/3N), Hideaway Stay (3D/2N), Seaside Wedding & Honeymoon packages, and cooking classes. Revenue generated through bundled experience offerings.
4. Wedding & Event Services: Wedding venues, ceremonies, and event hosting at beachfront locations. Packages include venue hire, catering, decorations, accommodation for couple, and special dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tandjung Sari operates a handmade boutique hotel resort in Sanur, Bali, comprising 31 stand-alone bungalows across six distinct types (Village, Two-Storey, Beachfront, South Garden, Garden Seaview, and Family) set within walled beachfront gardens. The resort offers an on-site seaside restaurant, curated multi-night stay packages (Hideaway Stay, Stay & Dine), wedding and honeymoon packages, cooking classes, and cultural experiences including dance lessons and performances through the Tandjung Sari Foundation. Revenue is generated through bungalow rentals, food and beverage sales, and packaged experience offerings.

Product overview

Tandjung Sari is a handmade boutique hotel resort in Sanur, Bali, consisting of six distinct bungalow types (Village Bungalow, Two-Storey Bungalow, Beachfront Bungalow, South Garden Bungalow, Garden Seaview Bungalow, and Family Bungalow) set in walled gardens with traditional Balinese architecture. The resort offers four curated stay packages (Seaside Wedding & Honeymoon, Hideaway Stay, Stay & Dine, and Cooking Class), on-site dining at The Restaurant with specialized experiences (Afternoon Tea, Mini Rijsttafel, Private Gatherings, Romantic Dinners), and cultural activities through the Tandjung Sari Foundation established for Balinese arts preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Village Bungalow

Quantifiable outcome

• Cultural performances held every first and third Saturday of the month showcasing classical Balinese dance by local children
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capella Ubud: Ultra-luxury tented camp retreat in Bali offering an immersive, culturally-rooted boutique experience. Comparable as a heritage- and experience-driven luxury boutique operator in Bali.
• The Legian Bali: Beachfront boutique luxury hotel in Seminyak, Bali with stand-alone suites and strong design-led positioning. Comparable as a small, design-forward luxury resort in southern Bali targeting a similar high-spend international clientele.
• Six Senses Uluwatu: Luxury cliff-edge boutique resort in Bali with stand-alone villas and experiential programming. Comparable as a design- and experience-led luxury boutique property in southern Bali.
• COMO Uma Ubud: Intimate boutique luxury hotel in Bali emphasizing cultural immersion, wellness, and local design. Comparable heritage-style boutique positioning with a focus on authentic Balinese experience rather than mass-market tourism.
• Alila Manggis: Boutique resort in East Bali with traditional Balinese architecture, walled gardens, and stand-alone accommodation units. Directly comparable in scale, aesthetic, and experiential positioning.
• Kayumanis Sanur Private Villa & Spa: Luxury boutique villa resort also located in Sanur, Bali, offering stand-alone private villas with similar upscale positioning. Directly comparable as a same-neighborhood competitor targeting discerning leisure travelers.

Broad incumbents

• Bulgari Resort Bali: Ultra-luxury branded resort in Uluwatu, Bali, operating at the top of the price band. Comparable as a high-end luxury competitor in the Bali market, though with global brand backing and significantly larger scale.
• Amandari: Iconic luxury resort near Ubud, Bali, part of the Aman portfolio. Comparable as a heritage-positioned, culturally-resonant luxury property in Bali, though backed by a global ultra-luxury brand rather than independent family ownership.
• The Oberoi Beach Resort Bali: Established luxury beachfront resort in Seminyak, Bali, with traditional Balinese architecture and gardens. Comparable as a long-standing luxury Bali resort with similar heritage positioning, though operating as part of the Oberoi group.
• Four Seasons Resort Bali at Sayan: Established luxury resort in Ubud, Bali, part of the global Four Seasons chain. Comparable as a culturally-rooted luxury Bali resort, though operating at significantly larger scale and under a global brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=2Si9toobvXk
• Facebookfacebook.com/TandjungSariBali
• Instagraminstagram.com/tandjungsari/?hl=en
• LinkedInlinkedin.com/company/tandjungsari

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tandjung Sari