What T&P𝑚 Spain does

T&P Spain is the Madrid-based regional office of T&P (The & Partners Group Limited), a global integrated marketing agency and member of the WPP network, the world's largest communications services group. The firm operates five AI-augmented service lines structured as a platform: &Model (fully-integrated marketing), &Studio (agile content), &Media (full-funnel performance media), &Creative (transformative creative), and &Accelerate (lean marketing for scale-up brands). T&P Spain serves enterprise clients in Spain including Lexus, Bridgestone, EA, Toyota, Lacoste, and Loomis Pay, with local leadership comprising an Agency Lead (Fernando Olea Rengifo) and Client Lead (Juanjo Sánchez Rozas). The Madrid office is staffed at approximately 11 employees and operates within a broader 60+ office global network spanning EMEA, the Americas, and APAC, drawing on shared talent, technology platforms, and the group's WPP-affiliated governance framework. T&P monetises through customised B2B professional-services engagements—project-based and retainer arrangements with enterprise brands—pricing for which is not publicly disclosed. Recent product expansion includes the standalone AI Sprints consultation service, which bundles performance, strategy, and technology expertise to help clients integrate AI across marketing operations, reflecting the agency's positioning of AI as a multiplier across all five service lines rather than a proprietary technical capability.

Name

T&P𝑚 Spain

Legal name

The & Partners Group Limited

Website

https://tandp.group

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

T&P Spain is the Madrid-based regional office of WPP-affiliated global marketing agency T&P, serving enterprise Spanish clients (Lexus, Toyota, Bridgestone, EA, Lacoste, Loomis Pay) with AI-augmented integrated marketing, content, media, and creative services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices56 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing customised, dedicated, fully-integrated marketing solutions across multiple disciplines including strategy, creative, media, and content, all supercharged by AI.
2. Content Solutions: Customised, agile, fix-and-flex content solutions for brands seeking flexible marketing support.
3. Media Services: Full-funnel, performance-led media solutions amplified by the agency's integrated & approach.
4. Accelerate Program: Customised, lean, performance-led marketing solutions specifically designed for scale-up brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

T&P Spain is a full-service marketing agency offering customized, dedicated, fully-integrated marketing solutions across strategy, creative, media, and content disciplines, all supercharged by AI. The agency operates through five interconnected service lines (&Model, &Studio, &Media, &Creative, &Accelerate) plus dedicated AI Sprints consultancy, serving enterprise brands in the Spanish market with clients including Lexus, Bridgestone, EA, Toyota, Lacoste, and Loomis Pay.

Product overview

T&P is an integrated marketing agency operating as a platform of five interconnected service offerings (&Model, &Studio, &Media, &Creative, &Accelerate), all supercharged by AI. The agency also offers dedicated AI consultation services through AI Sprints and a broader AI integration program (AI at T&P/DIPAM). As a member of the WPP network, the agency provides full-service marketing capabilities spanning strategy, creative, media, and content production, with AI embedded across all service lines.

Differentiator

Problem solved

Functional benefit

Brands

• &Model: Customised, dedicated, fully-integrated marketing solutions, supercharged by AI
• &Studio
• &Media
• &Creative
• &Accelerate

Products and services

• &Model Customised, dedicated, fully-integrated marketing solutions supercharged by AI. Delivers comprehensive marketing strategy and execution for enterprise clients seeking end-to-end partnership.
• &Studio Customised, agile, fix-and-flex content solutions supercharged by AI. Provides flexible content creation capabilities across text, image, video, and multimodal formats for various marketing needs.
• &Media Full-funnel, performance-led media solutions supercharged by AI and amplified by the & approach. Covers paid, earned, and owned media strategy and execution with AI-powered optimization.
• &Creative Innovative, transformative creative solutions supercharged by AI. Delivers creative advertising and brand content across multiple channels using AI-enhanced visual content development.
• &Accelerate Customised, lean, performance-led marketing solutions for scale-up brands, supercharged by AI. Targets growth-stage companies with agile marketing support and cost-effective delivery models.
• AI Sprints Hands-on AI consultation service that brings together experts in performance, strategy, and technology to help clients unlock AI potential, streamline operations, and reimagine business through AI integration across multiple content formats.

Quantifiable outcome

• Argos achieved best ROI in a decade at £2.9:1 with 74% improvement in quality perception
• +7 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• WPPcoreOthersT&P operates as a proud member of the WPP network, the world's largest communications services company. T&P follows WPP's global policies, standards, and governance framework, including compliance with WPP's Code of Conduct, Right to Speak policy, and Modern Slavery Act Statement.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• DDB Worldwide: Omnicom-owned creative agency network providing brand strategy, creative campaigns, and integrated marketing — directly comparable service offering and enterprise client focus.
• Ogilvy: WPP network sister agency and one of the world's largest full-service advertising networks, offering creative, media, PR, and digital services globally — directly comparable to T&P's integrated agency model.
• Havas Group: Global advertising and communications group offering creative, media, and health communications — directly comparable full-service positioning to T&P's &Model/&Media/&Creative stack.
• BBDO Worldwide: Omnicom-owned global creative network producing brand-building campaigns for major advertisers — directly comparable in client mix (automotive, CPG, retail) and integrated service delivery.
• McCann Worldgroup: IPG-owned global full-service agency network offering creative, media, and digital services to enterprise brands — directly comparable in scope, client base, and service breadth to T&P.
• Saatchi & Saatchi: Publicis-owned global creative agency known for brand-building campaigns — comparable in enterprise client focus, creative-led positioning, and global delivery model.

Broad incumbents

• WPP plc: Parent company of T&P and the world's largest communications services group, housing Ogilvy, GroupM, VMLY&R, and other networks — establishes the scale and governance context for T&P Spain.
• Publicis Groupe: Global advertising and communications holding company (Leo Burnett, Saatchi & Saatchi, Publicis Worldwide) competing head-to-head with WPP/T&P for enterprise marketing budgets across geographies.
• Dentsu: Global advertising network with strong presence in creative, media, and digital transformation — comparable integrated offering and competing for similar enterprise mandates as T&P.

Regional players

• Lola MullenLowe: Independent Spanish creative agency with strong local and Iberian presence, competing for the same Spanish brand and regional clients as T&P Spain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-partnership-spain
• Instagraminstagram.com/tandp.group
• TikToktiktok.com/@tandp.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T&P𝑚 Spain