Tankstations Jongeneel
Tankstations Jongeneel is a family-owned Dutch fuel station operator running six retail locations across the Netherlands, offering fuel, convenience retail, automotive services, mobile fuel delivery, and alternative fuels under multiple brand partnerships.
- Company typePrivate
- Founded1980
- HeadquartersValkenburg (ZH), Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tankstations Jongeneel does
Tankstations Jongeneel is a family-owned Dutch fuel station operator headquartered in the Netherlands, currently operating six retail locations across the country. The company traces its origins to 1980, when it began with a single station, and has expanded over more than four decades through a combination of greenfield openings and acquisitions. Its current portfolio comprises Tankstation Valkenburg, Stevenshof, De Mors, De Blinkerd, Sassenheim, and De Knoest. Historical locations referenced in the company record include Tankstation Ypenburg (opened 2012), Tankstation De Uithof (2015), Service Station Duinoord (2016), and Tankstation Honselersdijk (acquired 2017).
The company's stations operate a multi-product convenience retail model beyond traditional fuel dispensing. Offerings include on-site bakeries (such as at Stevenshof), trailer rentals, mobile fuel delivery through its Oliehandel service, and alternative fuels including CNG and green gas at Tankstation De Blinkerd. Stations operate under a mix of proprietary and partner brand arrangements, including Avia and HUSH branding at De Knoest, and accept third-party fleet fuel cards such as the Happy Fuel Card. The Tankstation Ypenburg location won the "Best Total Station of Europe" award in 2014, evidencing external recognition of its full-service positioning.
The business generates revenue from fuel margin (the spread between wholesale fuel cost and retail price), non-fuel retail sales (food, beverages, car wash, convenience goods), service fees, and ancillary revenue streams including mobile fuel delivery and trailer rental. Customer segments include individual walk-in retail consumers, small and medium-sized business fleet operators using company-issued or third-party fuel cards, and commercial accounts served by mobile fuel delivery. The operating model is hybrid: full-service manned stations remain the norm, while Tankstation Valkenburg transitioned to an unmanned format in January 2026, suggesting selective cost rationalization alongside continued retail expansion.
Tankstations Jongeneel firmographics
Firmographics- Name
- Tankstations Jongeneel
- Legal name
- M.C. Jongeneel Holding BV
- Website
- https://tankstationsjongeneel.nl
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tankstations Jongeneel is a family-owned Dutch fuel station operator running six retail locations across the Netherlands, offering fuel, convenience retail, automotive services, mobile fuel delivery, and alternative fuels under multiple brand partnerships.
- Ownership category
- akta.pro rank
Tankstations Jongeneel industry classification
Industry- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)
- akta.pro primary industry
- Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)
- akta.pro secondary industries
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fuel Card & Fleet Payment Programs (TLABAMAA)
Keywords
Where Tankstations Jongeneel is headquartered
LocationHeadquarters
- HQ city
- Valkenburg (ZH)
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Tankstations Jongeneel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fuel Sales: Retail fuel sales across all 6 station locations including gasoline, diesel, LPG, and CNG/groen gas.
- Shop Products: Retail shop sales including coffee, tobacco, snacks, sandwiches, automotive accessories, and gift items at station locations.
- Carwash Services: Professional car wash with textiel brushes, wash bays with osmose water, and textile wash machines for clothing and linens.
- Business Fuel Card (Jongeneel Tankpas): Corporate fuel cards allowing businesses to fuel on credit with bi-monthly invoicing, online transaction tracking, and VAT recovery. Card usable for fuel, shop purchases, and wash programs.
- Trailer Rental: Trailer rental services including tandem axle trailers and horse trailers across multiple locations.
- Mobile Fuel Delivery (Oliehandel): Mobile fuel delivery service to boats, IBC tanks, generators, and pumps at customer locations. Delivered from 50 liters minimum, weekdays 6:00-18:00 or 24-hour service available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bread roll frikandel promotional pricing |
| Unit Pricing | Pay-as-you-go | Textile wash pricing by load capacity |
| Unit Pricing | Pay-as-you-go | Trailer rental with various sizes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tankstations Jongeneel product offering
Product offeringCore offering
Tankstations Jongeneel operates a family-owned chain of six full-service fuel stations in the Netherlands (in Valkenburg ZH, Leiden-Stevenshof, Leiden-De Mors, Lisse, Sassenheim, and Nieuwegein) offering gasoline, diesel, LPG, and CNG/green gas. The fuel offering is complemented by in-station services including car wash, self-service wash bays with osmose water, textile wash machines, bakery, coffee, trailer rental, mobile fuel delivery (Oliehandel), and a business fuel card program (Jongeneel Tankpas) for corporate fleet customers.
Product overview
Tankstations Jongeneel is a family-owned network of 6 full-service gas stations in the Netherlands (Leiden area, Lisse, Nieuwegein, Sassenheim, and Valkenburg ZH). The company operates as a unified service brand offering core fuel services complemented by multiple add-on modules including Carwash (textile brush wash with Dr. Stocker products), Textile Wash (industrial laundry up to 20kg), Wash Boxes (self-service with osmosis water), Waspas (prepaid wash card), Osmose Water Tap (demineralized water for glass cleaning), Koffie (coffee service), Bakery (fresh daily at Stevenshof), Aanhangwagen-verhuur (trailer rental), Oliehandel (mobile fuel delivery), Motorolie Advies (oil guidance), Zakelijk Tanken (business fuel cards), Aardgas Tanken (CNG/Green Gas at De Blinkerd), and Toiletten 'Fris op weg'. Tankstation De Knoest operates under the Avia brand with HUSH store concept. The company emphasizes full-service over unmanned alternatives.
Differentiator
Problem solved
Functional benefit
Brands
- HUSH: Cafe brand operating at Tankstation De Knoest, known for fresh local products, Manetti coffee, and Dutch comfort food like gehaktballen (meatballs).
Quantifiable outcome
- Multiple award recognitions including Best Total Station Netherlands (2016) and Best Total Station Europe (2014)
Companies that use Tankstations Jongeneel
Customer profileSegments4 records
Tankstations Jongeneel technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tankstations Jongeneel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Happy Fuel Card (TotalEnergies)minorAcceptance of TotalEnergies Happy Fuel Cards at Tankstations Jongeneel locations. Cards expiring August 1, 2026 require cardholders to exchange them.
- TotalEnergiescoreTotalEnergies branded fuel stations including De Blinkerd in Lisse. The company also accepted TotalEnergies Happy Fuel Cards and transitioned to TotalEnergies branding at multiple locations.
- AviacoreTankstation De Knoest operates under Avia branding, featuring Avia logo and HUSH shop concept with Manetti coffee and local products.
Scale indicators3 records
Recent moves14 records
Expansion highlights5 records
Tankstations Jongeneel competitors and assessment
Company assessmentBroad incumbents
- Gulf Nederland: Gulf operates a branded retail network across the Netherlands through independent dealers, a model structurally similar to how Jongeneel operates under TotalEnergies and Avia brands. It is comparable as a fuel brand leveraging independent dealer/operator relationships.
- BP Nederland: BP operates a sizeable Dutch station network with branded forecourts and convenience retail. It is comparable as a major incumbent competing for the same consumer and fleet customers along Dutch highways and urban areas.
- Shell Nederland: Shell operates one of the largest fuel retail networks in the Netherlands, with a mix of full-service and unmanned stations under the Shell brand. It is comparable as a major oil major competing in the same Dutch retail fuel market, including via convenience offerings.
- TotalEnergies Marketing Nederland: TotalEnergies is both a brand partner (Jongeneel operates TotalEnergies-branded stations including De Blinkerd) and a major fuel retailer across the Netherlands with hundreds of sites. It is comparable as the upstream brand owner whose station network overlaps directly with Jongeneel's branded locations.
- Esso Nederland: Esso (ExxonMobil) operates a Dutch branded retail network and competes directly with Jongeneel for consumer fueling traffic. It is comparable as a major oil-major incumbent with overlapping geography and customer base.
- Avia Nederland: Avia is a brand partner for Jongeneel's De Knoest station (HUSH concept) and operates a substantial branded fuel retail network across the Netherlands and Europe. It is comparable as a fuel brand operator with overlapping station economics and brand-partnership model.
Direct peers
- TinQ: TinQ is one of the largest unmanned fuel station chains in the Netherlands. It is comparable as a direct competitor in the Dutch retail fuel market, representing the opposite end of the full-service vs. unmanned spectrum that defines Jongeneel's strategic positioning.
- Firezone: Firezone is a Dutch chain of fuel stations combining fueling with food and convenience. It is comparable as a domestic multi-site operator pursuing a similar full-service, convenience-augmented fuel retail model in the Netherlands.
- Tango: Tango is a Dutch chain of fuel stations with a similar multi-service convenience-led positioning. It is comparable as a domestic Dutch multi-site operator competing for the same consumer and SMB customers in regional Dutch markets.
Emerging players
- Fastned: Fastned is a Dutch-headquartered fast-charging network for EVs at highway locations, including many of the same A-route corridors where Jongeneel operates. It is comparable as an emerging player in alternative transportation fuels targeting the same Dutch motorist customer at similar sites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tankstations Jongeneel social profiles
Digital presenceTankstations Jongeneel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tankstations Jongeneel leadership team
Management profileNumber of profiles
Tankstations Jongeneel subsidiaries and ownership
Company hierarchySubsidiaries7 records
Tankstations Jongeneel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tankstations Jongeneel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tankstations Jongeneel
What does Tankstations Jongeneel do?
Tankstations Jongeneel operates a family-owned chain of six full-service fuel stations in the Netherlands (in Valkenburg ZH, Leiden-Stevenshof, Leiden-De Mors, Lisse, Sassenheim, and Nieuwegein) offering gasoline, diesel, LPG, and CNG/green gas. The fuel offering is complemented by in-station services including car wash, self-service wash bays with osmose water, textile wash machines, bakery, coffee, trailer rental, mobile fuel delivery (Oliehandel), and a business fuel card program (Jongeneel Tankpas) for corporate fleet customers.
Is Tankstations Jongeneel a public or private company?
Tankstations Jongeneel is a private company. It is currently operating.
When was Tankstations Jongeneel founded?
Tankstations Jongeneel was founded in 1980. It employs 11 to 50 people.
Where is Tankstations Jongeneel based?
Tankstations Jongeneel is headquartered in Valkenburg (ZH), Netherlands, in the Europe region.
How does Tankstations Jongeneel make money?
Six revenue lines are on record. Fuel Sales are the primary driver. The others are shop Products, carwash Services, business Fuel Card (Jongeneel Tankpas), trailer Rental and mobile Fuel Delivery (Oliehandel).
Who are Tankstations Jongeneel's main competitors?
Broad incumbents on record are Gulf Nederland, BP Nederland, Shell Nederland, TotalEnergies Marketing Nederland, Esso Nederland and Avia Nederland. Direct peers are TinQ, Firezone and Tango. Fastned is listed as an emerging player.
Does Tankstations Jongeneel have an API?
No public API is recorded for Tankstations Jongeneel.
What industry is Tankstations Jongeneel in?
Its primary akta.pro industry code is EUALAIAJ, Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers), with a secondary code of EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR). Its NAICS code is 45711.