Tanzschule Familie Bothe

What Tanzschule Familie Bothe does

Tanzschule Familie Bothe is a privately held, family-owned dance school (legal entity Tanzschulen Familie Bothe) operating three physical Tanzhäuser in the Hannover metropolitan area of Lower Saxony, Germany: Tanzvilla Waldersee (Walderseestraße 20, 30177 Hannover), Tanzhaus Hannover (Podbielskistraße 299B, 30655 Hannover), and Tanzhaus Burgwedel (Kokenhorststraße 15, 30938 Burgwedel). Across these locations the school operates 11 dance halls and employs approximately 8 people. Core instruction follows ADTV (Allgemeiner Deutscher Tanzlehrer-Verband) certified methodology and is delivered across a horizontally segmented portfolio covering partner dance for adults, school-student dance courses (for 2026 and 2027 seasons), children's programs (ages 2-11), teen hip-hop and contemporary (ages 12+), adult dance-and-fitness (18+), solo dance and fitness for seniors (60+), and line dancing at the Burgwedel location.

The school's underlying technology is traditional in-person ballroom and social dance instruction under ADTV teaching standards; there is no proprietary digital platform, no app, and no API. Commercial surface area beyond physical locations is limited to a website, e-commerce storefront for gift vouchers (Gutscheine), online ticketing for galas and events via Nimbuscloud and MyBothe, and social media presence on Facebook, Instagram, YouTube, TikTok, and Spotify (used for music recommendations). No AI/ML capability is evidenced.

Revenue is generated through a subscription-style flatrate membership granting unlimited access to group courses across all 11 dance halls, supplemented by one-off private lessons (Privatunterricht), ticketed events (Winter-Galaball, Junioren-Galaball, SummerDanceCamp, Dance&Connect, Glückswoche), gift voucher sales, Bothe-Fashion merchandise, and venue rental (Vermietung). The go-to-market is direct-to-consumer with secondary B2B2C reach through school and kindergarten partnership programs. Specific pricing is quote-based and not publicly disclosed.

Name

Tanzschule Familie Bothe

Legal name

Tanzschulen Familie Bothe

Website

https://tanzschule-hannover.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tanzschule Familie Bothe is a family-owned ADTV-certified dance school operating three physical locations with 11 dance halls in Hannover and Burgwedel, Germany. It serves a mass-market consumer base — couples, children, teens, adults, and seniors — via a flatrate subscription membership supplemented by private lessons, events, and merchandise.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYEDAAAGAD

Dance & Movement (Ballroom, Contemporary, Social Dance)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

SECONDARYMPAGADAJ

Dance Festivals & Dance Series

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

Keywords

• Ballroom dance instruction
• Partner dance courses
• Children dance classes
• Dance school membership
• Social dance education

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dance Course Instruction: Recurring membership/flatrate model offering unlimited access to group dance lessons across all 11 dance halls. Covers couple dancing, kids programs, teen programs, fitness dance, and senior solo dance courses.
2. Private Lessons: One-on-one personalized dance instruction available as add-on to membership.
3. Events and Galas: Revenue from special events including Winter Gala Ball, Junior Gala Ball, Summer Dance Camp, and Dance&Connect youth events. Ticket sales for galas and dance camps.
4. Gift Vouchers: Sale of gift vouchers (Tanzgutscheine) for dance lessons and courses, sold through their own storefront.
5. Merchandise: Bothe-Fashion merchandise shop offering dance-related apparel and accessories.
6. Venue Rental: Rental of dance facilities and halls for private events (Vermietung).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Tanzschule Familie Bothe is a family-owned dance school offering in-person dance instruction across three locations in Hannover and Burgwedel, covering couple dance, children's, teen, adult fitness, and senior solo dance programs under a flatrate membership model. The school complements instruction with private lessons, gala events, summer dance camps, kindergarten and school cooperation programs, gift vouchers, dance partner matching, and branded merchandise.

Product overview

Tanzschule Familie Bothe is a dance school operating as a single unified service across three locations in the Hannover region (Tanzvilla Waldersee, Tanzhaus Hannover, and Tanzhaus Burgwedel). The offering consists of dance instruction courses organized by age group and dance style, supplemented by private lessons, institutional programs for kindergartens and schools, special event preparation (opera ball debutantes, galas), seasonal camps, and merchandise. The core portfolio includes partner dance courses for adults, school student dance courses, children's and teen dance programs, solo dance and fitness classes, and line dancing. Additional services include gift vouchers, a dance partner exchange, music recommendations, venue rental, and community events. A flatrate system allows unlimited participation across course offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Tanzsvilla Waldersee: Main dance villa location at Walderseestraße 20, 30177 Hannover
• Tanzhaus Hannover
• Tanzhaus Burgwedel

Products and services

• Paartanz Erwachsene (Adult Couple Dance) Couple dance courses for adults covering various partner dance styles including waltz, tango, and Latin dances. Offered at both Hannover and Burgwedel locations.
• Schülertanzkurse (School Student Dance Courses) Dance courses for school students preparing for their school ball, offered for the 2026 and 2027 seasons.
• Kids Dance Program (Ages 2-11) Dance classes for children aged 2-11 years, introducing movement, rhythm, and basic dance skills through age-appropriate instruction.
• Teens Dance Program (Ages 12+) Dance courses for teenagers aged 12 and above covering hip-hop, contemporary dance, and modern styles.
• Dance & Fitness (Adults 18+) Dance and fitness classes for adults aged 18 and above combining workout routines with dance moves.
• Solotanz 60+ (Senior Solo Dance) Solo dance and fitness classes designed for adults aged 60 and above, supporting active aging and social connection.
• LineDance Line dancing courses offered at the Burgwedel location.
• Privatunterricht (Private Lessons) One-on-one personalized dance instruction available as an add-on to membership for individuals seeking customized learning.
• Opernball Debütanten (Opera Ball Debutante Program) Programs preparing debutantes for the opera ball, including formal dance instruction and event preparation.
• Kindergartenprojekte (Kindergarten Programs) Dance and movement programs designed for kindergarten children, delivered through institutional partnerships.
• Schulprojekte (School Programs) Dance programs developed for schools as part of educational cooperation partnerships.
• Elterntanzkurs (Parent-Child Dance Course) Parent-child dance courses designed for parents and their children to dance together.
• Bothe Events and Galas Special events hosted by the dance school including the Winter Gala Ball, Junior Gala Ball, Summer Dance Camp, Dance&Connect youth events, and the Glückswoche free trial week.
• SummerDanceCamp 2026 Summer dance camp program scheduled for 2026 featuring workshops and dance activities.
• Gutscheine (Gift Vouchers) Gift vouchers for dance lessons, available for purchase as gifts for birthdays, Christmas, Easter, or any occasion. Sold through the online storefront.
• Tanzpartnerbörse (Dance Partner Exchange) Dance partner matching service to help individuals find dance partners.
• Bothe-Fashion Merchandise Online merchandise shop selling Bothe-branded dance-related fashion items and accessories.
• Vermietung (Venue Rental) Rental of dance halls and venues for private events.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ADTV (Allgemeiner Deutscher Tanzlehrer-Verband)coreStrategic or Co-development PartnerADTV certification provides the school with qualified, professionally trained dance instructors who meet the association's teaching standards. The partnership legitimizes the dance school's credentials and ensures standardized quality in dance education across all programs.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Tanzschule Beermann: Established German ADTV dance school with multiple locations, offering partner dance, school dance courses, and gala events. Directly comparable in service mix, ADTV certification, and multi-location urban strategy.
• Tanzschule Winkelmann: Large multi-location German ADTV-affiliated dance school chain operating across multiple cities. Closely comparable ADTV-certified ballroom and social dance instruction model with similar Paartanz, Schülertanzkurse, and event offerings.
• Tanzschule Herget: Family-run ADTV dance school in Munich offering adult couple dance, Schülertanzkurse, and gala events. Comparable as a multi-generational family brand delivering traditional ballroom and social dance instruction.
• Tanzschule Schirm: ADTV-certified German dance school with multiple locations in the Düsseldorf region, offering couple dance, school dance courses, and event programming. Comparable in curriculum breadth and member-based delivery model.
• Tanzschule Ebert: ADTV-certified German dance school operating in the Cologne area, offering couple dance, school dance courses, and event-based programming. Directly comparable traditional ballroom/social dance school model.

Emerging players

• STEEZY Studio: Online dance instruction platform offering on-demand classes across multiple styles. Relevant as a digital substitute targeting the same dance-curious consumer, particularly younger and beginner segments the school also serves.
• Club Dance Studio (Tanzschule.network): German dance school directory and lead-generation platform that lists and channels customers to ADTV partner schools. Comparable as a distribution channel competing for the same local dance school customers.

Others

• ADTV (Allgemeiner Deutscher Tanzlehrer-Verband): National professional association of certified German dance instructors. Tangentially comparable as the governing body whose certification standards and curriculum Bothe follows and across whose membership all ADTV-certified schools compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUJQO96FtPcXtcljyeyo0IA
• Facebookfacebook.com/TanzschuleBothe
• Instagraminstagram.com/tanzschulebothe
• TikToktiktok.com/@bothe.tanzschulen
• LinkedInlinkedin.com/company/tanzschule-familie-bothe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanzschule Familie Bothe