Tao Fellowship

What Tao Fellowship does

Tao Fellowship, doing business as Sedona Mago Center for Well-being & Retreat, is a 501(c)(3) non-denominational non-profit organization founded in 1997 by meditation expert Ilchi Lee. It operates a 173-acre sanctuary in Sedona, Arizona, featuring 95-105 casita-style guest rooms, meditation sites (120 Steps, Chunhwa Deck), labyrinths, Healing Garden, Mago Falls, and on-site farm-to-table dining. The center's core offering is an all-inclusive wellness retreat program catalog spanning signature programs (Finding True Self, Sedona Wellness Retreat, Revitalizing Detox), meditation programs (Sedona Meditation Weekend, Tao Living Meditation), and healing programs (Chakra Healing, Sedona Vortex Healing, Tao Natural Healing, Self-Empowerment Qigong, Sedona Intuitive Reading), plus annual community events (Lantern Festival, Mago Friends Gathering, Founding Day, New Year Renewal).

The underlying "technology" is a curriculum of Taoist-based practices developed and codified over 25+ years — specifically the Brain Education System (Brain Sensitizing, Softening, Refreshing, Integrating, Mastering), Tao Natural Healing (energy activation, Chakra healing, Chun Bu Kyung), and Qigong systems (BoHyung Gong, Ilchi Qigong). These are delivered in person by Tao Masters at the physical site, with supplementary virtual content via Online Courses. There is no software product, no mobile app, no API, and no AI/ML layer; the intellectual property resides in the proprietary curriculum and the founder's brand.

The business model is direct-to-consumer with six revenue streams: (1) bundled retreat program registration (3-5 day all-inclusive programs at $1,445-$2,900 per person based on shared/private occupancy), (2) personal retreat stays, (3) day-visit admissions ($25), (4) annual community event tickets ($29-35), (5) recurring donations (monthly giving, stock, planned giving, donor-advised funds), and (6) a $10/month prayer request subscription. GTM is digital-first via website, content marketing, social (Facebook, Instagram, YouTube, Tripadvisor), and email, supported by phone reservations and airport shuttle partnerships (Groome, AZ Shuttle Select). The customer base spans individual wellness seekers (primary), corporate groups, and third-party retreat leaders, with notable outreach to the Hopi Tribe, veterans, and underserved populations. The organization is leanly staffed at 11 employees and does not disclose financials.

Name

Tao Fellowship

Legal name

Tao Fellowship

Website

https://taofellowship.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Tao Fellowship is a 501(c)(3) non-profit operating the Sedona Mago Center, a 173-acre wellness retreat in Arizona founded in 1997 by Ilchi Lee. It delivers all-inclusive Taoist-based meditation, Qigong, and energy healing retreats to individual wellness seekers, corporate groups, and community outreach programs.

Ownership category

akta.pro rank

Product category

Wellness Retreats

NAICS

Nature Parks and Other Similar Institutions (712190), Religious Organizations (8131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Wellness & Retreat Stays (Yoga, Spa, Detox) (THAMADAJ), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Wellness retreat programs
• Meditation and qigong
• Spiritual healing services
• Holistic wellness retreats
• Taoist healing practices

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retreat Program Registration: All-inclusive retreat programs bundled with accommodations, meals, and structured programming. Programs range from 3-5 days with pricing based on room type (shared vs private). Programs include spiritual retreats, wellness retreats, meditation programs, and specialized healing experiences.
2. Day Visits and Admissions: Day visitors can explore the sacred land for a $25 admission fee with visits scheduled in advance through the Welcome Center.
3. Personal Retreat Stays: Unstructured individual stays allowing guests to have their own self-directed time at the retreat center, with accommodations and meals included.
4. Annual Events: Special community events such as Mago Friends Gathering with admission fees ranging from $29-35 for early bird and at-door pricing, with optional overnight stays.
5. Donations and Charitable Contributions: Tax-deductible donations supporting program scholarships, community outreach, operational support, property care, and future development. Monthly giving, stock donations, planned giving, and donor-advised fund options available.
6. Prayer Services: Community prayer request service with suggested minimum donation of $10 per month to sustain the sacred service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tao Fellowship operates Sedona Mago Center for Well-being & Retreat, a 501(c)(3) non-profit wellness retreat center on a 173-acre sanctuary in Sedona, Arizona. It sells all-inclusive multi-day retreat programs combining accommodations, vegetarian meals, and structured Taoist-based programming including meditation, Qigong, energy healing, Chakra healing, and Brain Education methodologies, along with annual community events and online courses.

Product overview

Sedona Mago Retreat & Wellness is a 501(c)(3) non-profit wellness retreat center operated by Tao Fellowship, established in 1997 by Ilchi Lee. The organization offers a comprehensive portfolio of spiritual and holistic wellness programs including signature retreats (Finding True Self, Sedona Wellness Retreat, Revitalizing Detox Retreat), meditation programs (Sedona Meditation Weekend, Tao Living Meditation), healing programs (Chakra Healing Retreat, Sedona Vortex Healing Retreat, Tao Natural Healing, Self-Empowerment Qigong Retreat, Sedona Intuitive Reading Retreat), and annual events (Sedona Lantern Festival, Mago Friends Gathering, Founding Day). The 173-acre sanctuary features distinctive facilities including the Healing Garden, 120 Steps Meditation Site with Chunhwa Deck, labyrinths, Mago Falls, Senya Vista, Mission Place, and Han Woong Shrine. Accommodations include 95 casita-style rooms designed for meditation, with healthy vegetarian/vegan dining sourced from the on-site Mago Farm. The organization also offers group retreat hosting, individual healing services, online courses, and gift certificates.

Differentiator

Problem solved

Functional benefit

Products and services

• Finding True Self
• Sedona Wellness Retreat
• Revitalizing Detox Retreat
• Sedona Meditation Weekend
• R&R Retreat
• Chakra Healing Retreat
• Sedona Tao Yoga Retreat
• Sedona Vortex Healing Retreat
• Tao Living Meditation
• Self-Empowerment Qigong Retreat
• Tao Natural Healing Retreat
• Sedona Intuitive Reading Retreat
• Healing Services

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hopi TribecoreStrategic or Co-development PartnerOngoing collaboration offering wellness retreats to Hopi Tribe community members, leading to significant improvements in their lives. One tribe member has taken it upon themselves to teach these practices to their community, extending the impact of the partnership.
• Groome TransportationminorChannel Partner/ Reseller/ DistributorProvides Express Shuttle service from Phoenix Sky Harbor Airport directly to Sedona Mago Center. Call 928-350-8466 for reservations.
• AZ Shuttle SelectminorChannel Partner/ Reseller/ DistributorAlternative shuttle provider offering non-stop, no transfer, and express shuttle services from Phoenix Sky Harbor Airport to Sedona Mago.
• Free to Be Drum CircleminorGTM or Marketing PartnerFacilitates drumming sessions during annual Mago Friends Gathering event, providing rhythmic nature experiences for participants.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Esalen Institute: Long-established holistic retreat center in Big Sur, California offering residential workshops in meditation, yoga, healing, and personal growth. Most direct peer in destination wellness retreat model with similar all-inclusive accommodations and structured programming.
• Kripalu Center for Yoga & Health: Non-profit yoga and holistic health retreat center in Stockbridge, Massachusetts offering residential programs on yoga, meditation, and wellness. Directly comparable destination wellness retreat with all-inclusive accommodations and structured programming model.
• Omega Institute for Holistic Studies: Non-profit holistic education retreat center in Rhinebeck, New York offering residential workshops on wellness, meditation, yoga, and personal development. Directly comparable mission-driven retreat model with diverse program catalog.
• New York Open Center: Non-profit holistic learning center in New York offering workshops and retreats on meditation, yoga, healing, and personal growth. Comparable urban-to-residential holistic education and wellness programming model with similar mission-driven structure.
• 1440 Multiversity: Non-profit learning retreat center in Scotts Valley, California offering residential personal and professional development workshops with holistic wellness focus. Comparable mission-driven retreat model with bundled accommodations and programming.
• Spirit Rock Meditation Center: Non-profit Buddhist meditation retreat center in Woodacre, California offering residential silent retreats and meditation programs. Comparable destination meditation retreat model with non-profit structure and donation-supported operations.

Broad incumbents

• Canyon Ranch: Established destination wellness resort brand with locations in Tucson and Lenox offering all-inclusive health, fitness, and spiritual wellness programs. Larger commercial player in destination wellness retreats with broader programming portfolio.
• Miraval Arizona Resort & Spa: Luxury wellness resort located in Tucson, Arizona offering all-inclusive wellness retreats with mindfulness, spa, and outdoor activities. Broader commercial incumbent in the Arizona wellness retreat category with similar premium pricing model.

Emerging players

• Chopra Center for Wellbeing: Holistic wellness center founded by Deepak Chopra offering meditation, yoga, and Ayurveda retreats and online programs. Comparable in offering meditation-focused wellness retreats with spiritual/healing modalities, though more digital-distributed.

Regional players

• Sacred Valley Retreats (Willka T'ika): Boutique retreat center in Peru's Sacred Valley offering wellness retreats with meditation, yoga, and energy healing. Comparable niche retreat operator with similar spiritual/energy healing positioning but operates in different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tao-fellowship

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tao Fellowship