Targa Tasmania - The Ultimate Tarmac Rally

What Targa Tasmania - The Ultimate Tarmac Rally does

Targa Tasmania - The Ultimate Tarmac Rally is an Australian motorsport event organizer that produces a portfolio of closed-road tarmac rally events in Tasmania. The flagship offering, Targa Tasmania, is a five-day endurance rally held each November across more than 2,000 kilometres of sealed roads with 35 closed road sections, offering both a competitive timed-stages category and a non-competitive touring category. Two shorter-format sub-brands — Targa Trofeo (a three-day event running in conjunction with the flagship) and Targa Florio (a three-day event based in Burnie launching in 2027) — extend the portfolio, with participants able to progress through a multi-tier Trophy system culminating in Platinum Diamond and Hall of Fame Legends status.

The business operates a direct-to-consumer model, generating revenue from event entry fees (both competition and tour categories) processed through JotForm-based online applications, supplemented by merchandise sales through a dedicated e-commerce storefront at targashop.com.au. The operating entity, TARGA Australia Pty Limited, is a subsidiary of Albert Automotive Holdings Pty Ltd (Dutton Group), a diversified automotive conglomerate. The company is capital-light, with a team of 6 employees and significant reliance on volunteer labor and government-blessed road closures. An ongoing agreement with the Tasmanian Government secures event dates through 2029, and the Targa Florio launch is supported by partnerships with Burnie City Council and Events Tasmania.

The company markets primarily through its website, a presence on Facebook, Instagram, YouTube, LinkedIn, and X, and an email newsletter. Pricing is not publicly disclosed; entry is application-based with individualized follow-up. The business has no external funding, operates only in Tasmania, and is a privately held subsidiary within the Dutton Group, with brand heritage tracing to the historic Targa Florio and Mille Miglia road races.

Name

Targa Tasmania - The Ultimate Tarmac Rally

Legal name

TARGA Australia Pty Limited

Website

https://targa.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Targa Tasmania is an Australian motorsport event organizer that produces closed-road tarmac rally events in Tasmania, including the flagship five-day Targa Tasmania rally and the newer Targa Trofeo and Targa Florio sub-brands, serving individual competition entrants, tour participants, and spectators.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntingfield

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Entry Fees: Revenue is generated through competitive rally and touring event entry fees. Participants pay to enter either the competition category (timed stages against the clock) or the tour category (non-competitive driving experience). Applications are submitted via online forms.
2. Merchandise Sales: The company operates an online merchandise shop (targashop.com.au) selling Targa-branded merchandise including clothing, accessories, and collectibles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Targa Tasmania organizes and operates tarmac rally motorsport events on the island of Tasmania, Australia, including the flagship five-day Targa Tasmania endurance rally, the three-day Targa Trofeo event, and the three-day Targa Florio rally based in Burnie. Each event provides both timed Competition entries (with Targa Trophy awards) and non-competitive Tour entries allowing participants to drive on closed public roads through Tasmanian landscapes, complemented by an online merchandise store at targashop.com.au.

Product overview

Targa Tasmania operates a portfolio of tarmac rally events across Tasmania, Australia. The primary offering is the five-day Targa Tasmania endurance rally (November), supplemented by two shorter-format events: Targa Trofeo (3-day, runs alongside the main event) and Targa Florio (3-day, based in Burnie). Each event offers two participation modes: a competitive rally category with timed stages and trophy awards, and a non-competitive touring category. The events collectively operate under the Targa Australia Pty Limited parent organization and trace heritage to the historic Sicilian Targa Florio race.

Differentiator

Problem solved

Functional benefit

Products and services

• Targa Tasmania The flagship five-day tarmac rally event held each November on the island of Tasmania, featuring over 2,000 kilometres of sealed roads across 35 closed road sections, offering both competitive rally and non-competitive touring categories for drivers and co-drivers/navigators.
• Targa Trofeo A condensed three-day tarmac rally that runs in conjunction with Targa Tasmania, based out of Launceston and featuring 24 closed-road stages across Northern, North West, and Eastern Tasmania for rally enthusiasts.
• Targa Florio A three-day tarmac rally based in Burnie, Tasmania, inspired by the historic Sicilian Targa Florio, offering both competition and touring categories with 16 stages covering more than 220 kilometres of closed public roads on Tasmania's North West Coast.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Burnie City CouncilcoreStrategic or Co-development PartnerBurnie City Council is the powering partner for Targa Florio, providing local government support and venue base for this new three-day rally event in Tasmania's North West Coast region. The partnership brings international heritage of Targa Florio to Burnie.
• Events TasmaniacoreGTM or Marketing PartnerEvents Tasmania provides official support for Targa Florio, contributing to tourism and event promotion in Tasmania. The partnership leverages the event to celebrate Tasmania's rich rallying heritage.
• Tasmanian GovernmentcoreStrategic or Co-development PartnerTarga Tasmania has an ongoing agreement with the Tasmanian Government for event dates. The government partnership ensures continued access to public roads for closed-road stages and supports the event as a major tourism draw for the state. Future dates are set as part of this government agreement through 2029.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tour Auto: French historic road rally for classic and competition cars operating on closed sections across regional France. Directly comparable in format, multi-day closed-road structure, and enthusiast participant base.
• Mille Miglia: Historic Italian road race explicitly cited as inspiration for Targa Tour. Operates a heritage-driven endurance rally for classic cars on closed public roads with significant tourism and brand value.
• Targa Florio (historic): The original Sicilian tarmac race that inspired Targa Tasmania's branding and awards system. Comparable in heritage-driven spectacle and multi-stage closed-road format.
• Targa New Zealand: Operates the Targa New Zealand tarmac rally, the closest conceptual direct peer — same 'Targa' brand format, multi-day closed-road rally across scenic regional roads, with competitive and tour categories.
• Targa Newfoundland: Canadian closed-road rally sharing the Targa format and brand heritage, with competitive and touring categories operating across regional roads. Directly comparable business model and customer base.

Broad incumbents

• Monterey Motorsports Reunion: Historic vintage racing event held alongside Monterey Car Week. Comparable in serving collector-class vehicles and motorsport heritage audiences with premium entry economics.
• Silverstone Classic: World's largest historic motor racing festival held at Silverstone circuit. Comparable in serving motorsport heritage enthusiasts with ticket-based and participatory revenue, though circuit-based rather than rally-based.
• Goodwood Festival of Speed: Premier annual motorsport celebration featuring hill climbs and historic vehicles. Comparable heritage appeal, sponsor ecosystem, and enthusiast audience, though on a hill-climb format rather than rally stages.
• Goodwood Revival: Annual historic motorsport event held at the Goodwood circuit, attended by enthusiasts and collectors of classic racing cars. Comparable in heritage prestige and enthusiast appeal, though conducted on a closed-circuit rather than open roads.

Regional players

• Rally Tasmania (Rally of the Heart): Other rally competitions held in Tasmania, sharing regional operating geography with Targa Tasmania. While a grass-roots or local rally format, it represents adjacent motorsport competition for the same Tasmania driver base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/targa_tasmania
• YouTubeyoutube.com/@Targa_Tasmania
• Facebookfacebook.com/targatasmania
• LinkedInlinkedin.com/company/targa-australia-pty-limited
• Instagraminstagram.com/targa.tasmania

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Targa Tasmania - The Ultimate Tarmac Rally