Target3D IBERIA
Target3D IBERIA is a Valencia-based distributor and solution provider for motion capture, VR/AR/XR, simulation, and robotics technology, serving Spain and Portugal as the official OptiTrack and MANUS distributor. It sells hardware, integrates projects, and operates StudioT3D MoCap Lab plus its MoCap Shop e-commerce platform.
- Company typePrivate
- Founded-
- HeadquartersValencia, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Target3D IBERIA does
Target3D IBERIA S.L. is a Valencia-based technology distributor and solution provider specializing in motion capture, VR/AR/XR, biomechanics, robotics, and simulation/training technology. It operates as the official authorized distributor for OptiTrack motion capture cameras and MANUS hand tracking gloves across Spain and Portugal, and also distributes complementary brands such as Rokoko (facial MoCap), CoreHMC, Theia3D (markerless capture), Sony Spatial Reality Display, Meta Quest 3, ARTUS robotic hands, and AUFIRE/Dvorak training simulation equipment. The company operates StudioT3D, a MoCap Lab in Valencia for equipment demonstrations and training, and runs the Target3D MoCap Shop e-commerce platform for direct global sales of equipment and accessories.
The business model blends hardware resale (e-commerce and direct enterprise sales) with value-added professional services including consulting, system integration, installation, training, and post-sale technical support. Pricing is quote-based and tailored to project requirements, with multi-year contracts available for enterprise deployments. The go-to-market combines direct sales to enterprise customers (VFX/animation studios, universities, advertising, research institutions), channel partnerships, e-commerce, and event-driven demand generation (e.g., CEIG26 sponsorship). Named customers include Nike Football, Raised by Monsters, Universitat de València, Sala Big Bang, and Aula de Ciencia, spanning entertainment, academic, and educational use cases.
The company is a privately held Spanish S.L. (Sociedad Limitada) with 9 employees and a single headquarters in Valencia. It is part of the broader Target3D global network alongside Target3D UK and Target3D New Zealand, enabling cross-region collaboration and customer referrals. Strategic commercial and technical leadership includes co-founder Miguel Motos (Business Development Manager) and technical team member Sergio López, who publicly demonstrate integration workflows between distributed brands.
Target3D IBERIA firmographics
Firmographics- Name
- Target3D IBERIA
- Legal name
- TARGET3D IBERIA S.L.
- Website
- https://target3d.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Target3D IBERIA is a Valencia-based distributor and solution provider for motion capture, VR/AR/XR, simulation, and robotics technology, serving Spain and Portugal as the official OptiTrack and MANUS distributor. It sells hardware, integrates projects, and operates StudioT3D MoCap Lab plus its MoCap Shop e-commerce platform.
- Ownership category
- akta.pro rank
Target3D IBERIA industry classification
Industry- Product category
- Motion Capture Technology Distribution
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts) (CRACAHAE)
Keywords
Where Target3D IBERIA is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Target3D IBERIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Hardware Sales: Sale of motion capture equipment including OptiTrack cameras, MANUS gloves, haptic devices, VR/AR hardware, and related accessories through their MoCap Shop e-commerce platform.
- Professional Services: Consulting, system integration, installation, training, and post-sale technical support services for turnkey motion capture and simulation projects.
- E-commerce Platform: Online sales through target3dmocapshop.com offering verified professional technology from leading brands with expert advice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact sales for custom quotation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Target3D IBERIA product offering
Product offeringCore offering
Target3D Iberia is a technology distributor and solution provider for motion capture, VR/AR/XR, biomechanics, robotics, and simulation technologies across Spain and Portugal. The company serves as the official authorized distributor for leading brands such as OptiTrack (cameras) and MANUS (gloves), and offers end-to-end turnkey project services including technology consulting, equipment supply, system integration, training, and post-sale technical support. Customers can purchase hardware directly through the MoCap Shop e-commerce platform or via custom quotations for enterprise deployments, and can test equipment at the StudioT3D MoCap Lab in Valencia before purchase.
Product overview
Target3D IBERIA is a specialized technology distributor and solution provider headquartered in Valencia, Spain, serving Spain and Portugal. The company operates as official distributor for leading motion capture and VR/AR/XR brands including OptiTrack and MANUS. Their product portfolio centers on motion capture solutions comprising OptiTrack high-precision cameras, MANUS Quantum Metagloves and hand tracking gloves, and complementary technologies such as Rokoko facial MoCap, CoreHMC facial capture, Theia3D markerless capture, and spatial reality displays. They operate StudioT3D, a state-of-the-art motion capture demo facility in Valencia offering equipment testing and technical training. Through their Target3D MoCap Shop e-commerce platform, they sell equipment directly to customers. The company provides end-to-end solutions including consulting, supply, integration, training, and post-sale support for turnkey projects across industries including VFX, animation, biomechanics, robotics, simulation, training, virtual production, and audiovisual production.
Differentiator
Problem solved
Functional benefit
Brands
- MoCap SHOP: Online store for purchasing motion capture equipment and technology products.
Products and services
- OptiTrack Motion Capture Cameras High-precision optical motion capture camera systems from OptiTrack used for body tracking, marker-based capture, and 3D position tracking. Distributed by Target3D Iberia in Spain and Portugal for applications including VFX, animation, biomechanics, and virtual production.
- MANUS Gloves (including Quantum MetaGloves) High-precision finger and hand tracking gloves from MANUS used for motion capture of hand gestures and finger movements. Sold through Target3D Iberia's distribution in Spain and Portugal for animation, VFX, and VR applications, with integration support for use alongside OptiTrack systems.
- StudioT3D MoCap Lab Motion capture and simulation demonstration facility located at Target3D Iberia's Valencia headquarters. Provides customers with hands-on equipment testing, training, and technical pre-sales support before purchase, plus ongoing post-sale support services.
- Target3D MoCap Shop Online e-commerce platform operated by Target3D Iberia for direct purchase of motion capture equipment, including cameras, gloves, accessories, and simulation technology from authorized distributed brands, with expert sales support.
- Rokoko Facial MoCap Facial motion capture solution from Rokoko for capturing facial expressions and movements, distributed by Target3D Iberia for animation and VFX production.
- CoreHMC Facial Motion Capture Professional facial motion capture solution from Captive Devices, offered with official support from Target3D Iberia and Peel for video game and VFX facial performance capture.
- Theia3D Markerless Motion Capture Markerless motion capture software solution distributed by Target3D Iberia as part of its motion capture technology portfolio.
- Meta Quest 3 VR Headset VR headset distributed by Target3D Iberia for virtual reality experiences and XR applications as part of its VR/AR/XR technology portfolio.
- Spatial Reality Display Spatial reality display hardware distributed by Target3D Iberia for spatial computing applications.
- ARTUS Lite Robotic Hand Near-human robotic hand distributed by Target3D Iberia for robotics applications and research use cases.
- AUFIRE Training Equipment AUFIRE (Accuracy Under Fire) training equipment distributed by Target3D Iberia for firearms and defense simulation training.
- Dvorak Instruments Training Equipment Dvorak Instruments training and firearms training equipment distributed by Target3D Iberia for simulation and professional training applications.
- Professional Services (Consulting, Integration, Training, Support) End-to-end professional services including technology consulting, equipment supply, system integration, installation, training, and post-sale technical support for turnkey motion capture, VR/AR/XR, biomechanics, robotics, and simulation projects across customer industries.
Quantifiable outcome
- Motion capture systems with millimeter precision for body movement analysis
- +1 more outcomes
Companies that use Target3D IBERIA
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Target3D IBERIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Target3D IBERIA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Raised by MonsterscoreCreative studio that served as motion capture production partner for Nike 'Rip The Script' campaign, utilizing OptiTrack systems provided by Target3D Iberia. Raised by Monsters is a trusted client and collaborator on high-profile productions.
- Universitat de ValènciaminorAcademic institution that hosted CEIG26 conference where Target3D Iberia participated as official sponsor. Demonstration partner for showcasing motion capture technology to researchers and students.
- OptiTrackcoreOfficial authorized distributor for OptiTrack motion capture systems in Spain and Portugal, providing sales, integration, and technical support for OptiTrack camera systems and related products.
- MANUScoreOfficial authorized distributor for MANUS hand tracking gloves and related products in Spain and Portugal, offering sales, demonstrations, and support for MANUS Quantum MetaGloves and other products.
- Target3D Global NetworkcorePart of the Target3D global network including Target3D UK (target3d.co.uk) and Target3D New Zealand (target3d.co.nz), enabling international collaboration and customer referrals across regions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Target3D IBERIA competitors and assessment
Company assessmentBroad incumbents
- OptiTrack (NaturalPoint): Manufacturer of the OptiTrack motion capture cameras that Target3D Iberia distributes in Iberia. A broad incumbent whose direct sales motion could partially disintermediate the distributor relationship.
- Movella (Xsens): Provider of Xsens inertial motion capture suits and inertial measurement systems, a competing MoCap technology platform sold alongside OptiTrack products to biomechanics, animation, and robotics customers.
- Vicon Motion Systems: Established motion capture hardware and software vendor competing with OptiTrack; comparable broad incumbent in the same product category whose solutions could be alternatives in Iberian bids.
- MANUS: Manufacturer of MANUS Quantum MetaGloves and hand-tracking gloves, distributed by Target3D Iberia in Iberia. A broad incumbent in the MoCap glove category whose channel strategy materially impacts the target.
Emerging players
- PhaseSpace: Provider of optical motion capture and tracking systems (Impulse X2E) used in research, robotics, and performance capture; alternative platform overlapping with OptiTrack deployments in Iberia.
- Rokoko: Maker of Smartsuit Pro inertial MoCap and Rokoko facial MoCap products carried by Target3D Iberia; overlapping product line at a more accessible price point aimed at indie creators.
- Noitom (Perception Neuron): Provider of Perception Neuron inertial MoCap suits, an alternative cost-efficient MoCap platform competing in the same indie/education segment that Target3D Iberia serves.
Direct peers
- STT Systems: Spain-based engineering and motion capture technology company offering custom MoCap systems and services, the most direct regional peer competing for Iberian animation, biomechanics, and research accounts.
Regional players
- Target3D (UK): Sister Target3D entity serving the UK market under the same brand and business model (MoCap and VR/AR distribution, integration, and demo facilities). Direct operating twin operating in a different geography.
- Target3D (New Zealand): Sister Target3D entity serving New Zealand with the same motion capture and XR distribution and services model. Direct peer operating in a non-competing geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Target3D IBERIA social profiles
Digital presenceTarget3D IBERIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Target3D IBERIA leadership team
Management profileNumber of profiles
Profiles2 records
Target3D IBERIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Target3D IBERIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Target3D IBERIA
What does Target3D IBERIA do?
Target3D Iberia is a technology distributor and solution provider for motion capture, VR/AR/XR, biomechanics, robotics, and simulation technologies across Spain and Portugal. The company serves as the official authorized distributor for leading brands such as OptiTrack (cameras) and MANUS (gloves), and offers end-to-end turnkey project services including technology consulting, equipment supply, system integration, training, and post-sale technical support. Customers can purchase hardware directly through the MoCap Shop e-commerce platform or via custom quotations for enterprise deployments, and can test equipment at the StudioT3D MoCap Lab in Valencia before purchase.
Is Target3D IBERIA a public or private company?
Target3D IBERIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Target3D IBERIA founded?
Target3D IBERIA was founded in -1. It employs 1 to 10 people.
Where is Target3D IBERIA based?
Target3D IBERIA is headquartered in Valencia, Spain, in the Europe region.
How does Target3D IBERIA make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services and E-commerce Platform.
Who are Target3D IBERIA's main competitors?
Broad incumbents on record are OptiTrack (NaturalPoint), Movella (Xsens), Vicon Motion Systems and MANUS. Emerging players are PhaseSpace, Rokoko and Noitom (Perception Neuron). STT Systems is listed as a direct peer. Regional players are Target3D (UK) and Target3D (New Zealand).
Does Target3D IBERIA have an API?
No public API is recorded for Target3D IBERIA.
What industry is Target3D IBERIA in?
Target3D IBERIA's product category is Motion Capture Technology Distribution. Its primary akta.pro industry code is CRACAHAE, Gimbals, Stabilizers & Camera Support Retail (Tripods, Sliders, Mounts). Its NAICS code is 334511 and its SIC code is 3861.