TarHong
Family-owned housewares manufacturer founded in 1956 in Taiwan, producing melamine, plant-based, and acrylic tabletop, drinkware, kitchen, and pet products. It supplies independent and mass retailers globally via B2B wholesale, the Faire marketplace, and major industry trade shows.
- Company typePrivate
- Founded1956
- HeadquartersCity of Industry, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What TarHong does
TarHong is a family-owned housewares manufacturer founded in 1956 as a small factory in the village of Huai'an, Taiwan, with current US operations headquartered at 780 S. Nogales Street, City of Industry, California. The company produces melamine, acrylic, and plant-based housewares — including tabletop, drinkware, kitchen prep and storage, and pet feeding products — for sale to independent and mass retailers globally. Manufacturing expertise has been developed over more than 50 years at the original Taiwan factory, with the TarHong brand identity (also operating as Abode Homewares and previously known as 1956Direct) carrying forward that operational lineage.
The product portfolio centers on differentiated material platforms rather than commodity melamine. TarHong claims first-in-class microwave-safe melamine dinnerware and offers three proprietary plant-based or hybrid materials: NatureOne (bamboo powder and corn starch), Planta (pure bamboo powder with corn starch), and Merge (pure bamboo powder with melamine binder). All products are positioned as food safe, BPA free, lead free, phthalate free, and Prop 65 compliant. Tabletop is offered in three weight tiers (light 170-200g, regular 250-300g, heavy 340-500g) to match different price points and emulate ceramic feel. The MESA drinkware line is described as the most popular collection.
The business model is B2B wholesale, operating a direct wholesale portal, selling through the Faire marketplace, and engaging buyers at major industry trade shows including the Atlanta Gift & Home Show, Ambiente (Frankfurt), Inspired Home + Housewares (Chicago), New York Tabletop, and SuperZoo. TarHong also offers custom design and private label manufacturing services through an in-house creative team, and maintains a dedicated Japanese customer support operation. The company is privately held under family ownership with no disclosed institutional investors, funding rounds, or public listing; revenue is not disclosed in available materials.
TarHong firmographics
Firmographics- Name
- TarHong
- Legal name
- TarHong
- Website
- https://tarhongusa.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Family-owned housewares manufacturer founded in 1956 in Taiwan, producing melamine, plant-based, and acrylic tabletop, drinkware, kitchen, and pet products. It supplies independent and mass retailers globally via B2B wholesale, the Faire marketplace, and major industry trade shows.
- Ownership category
- akta.pro rank
TarHong industry classification
Industry- Product category
- Tabletop & Housewares Manufacturing
- SIC
- Plastics Foam Products (3086)
- akta.pro primary industry
- Melamine Foam Manufacturing (IMANAIAI)
Keywords
Where TarHong is headquartered
LocationHeadquarters
- HQ city
- City of Industry
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TarHong business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B Wholesale Product Sales: Factory direct sales of melamine, acrylic, and plant-based housewares to independent and mass retailers globally. Products sold through wholesale portal and trade show engagement.
- Custom Design & Private Label Services: In-house creative team provides custom, private label manufacturing and design services for retailers. Dynamic and comprehensive process spanning design, sales, and manufacturing.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
TarHong product offering
Product offeringCore offering
TarHong is a factory-direct manufacturer of melamine, acrylic, and plant-based housewares, producing tabletop dinnerware, drinkware, kitchen prep and storage items, and pet feeding products for global wholesale distribution to independent and mass retailers. The company also offers custom design and private label manufacturing services through an in-house creative team, supported by 50+ years of manufacturing expertise from its Taiwan factory.
Product overview
TarHong is a family-owned housewares manufacturer founded in 1956 in Taiwan, now operating from City of Industry, CA. The company produces melamine, plastic, and acrylic tabletop, drinkware, kitchen, and pet products. Their product portfolio centers on Melamine Tabletop (dinnerware with light, regular, and heavy weight options), Plant-Based Tabletop solutions including NatureOne and Planta (bamboo powder-based materials), Merge (bamboo-melamine hybrid), MESA and Acrylic Drinkware collections, Kitchen prep and storage items, and a Pet Collection featuring bowls and accessories. They offer Custom Design and Private Label services for retailers. All products are food safe, BPA free, lead free, and phthalate free, with their melamine mimicking ceramics while offering shatterproof durability. TarHong's NatureOne line is notable as the first melamine dinnerware approved for microwave reheating.
Differentiator
Problem solved
Functional benefit
Brands
- NatureOne: Plant-based material made primarily of plant-based resources, without petroleum, BPA and phthalate free. Safe for dishwasher and microwave reheating. Soft organic shapes in crisp matte white.
- Planta
- MESA
- Merge
Products and services
- Melamine Tabletop Dinnerware Melamine dinnerware that mimics the aesthetic of ceramics with lighter-weight, shatterproof, and durable features, available in light, regular, and heavy weight options with various patterns, colors, and shapes. Sold to retailers and consumers for indoor and outdoor entertaining.
- NatureOne Plant-Based Tableware
Quantifiable outcome
- Shatterproof and break resistant products
Companies that use TarHong
Customer profileSegments2 records
Ideal customer profiles2 records
TarHong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TarHong partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
TarHong competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TarHong social profiles
Digital presenceTarHong compliance and trust
Trust signalCompliance7 records
TarHong financial estimates
Financial estimateRevenue estimate
Valuation estimate
TarHong leadership team
Management profileNumber of profiles
TarHong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TarHong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TarHong
What does TarHong do?
TarHong is a factory-direct manufacturer of melamine, acrylic, and plant-based housewares, producing tabletop dinnerware, drinkware, kitchen prep and storage items, and pet feeding products for global wholesale distribution to independent and mass retailers. The company also offers custom design and private label manufacturing services through an in-house creative team, supported by 50+ years of manufacturing expertise from its Taiwan factory.
Is TarHong a public or private company?
TarHong is a private company. It is classified as family owned and is currently operating.
When was TarHong founded?
TarHong was founded in 1956. It employs 1 to 10 people.
Where is TarHong based?
TarHong is headquartered in City of Industry, United States, in the North America region.
How does TarHong make money?
Two revenue lines are on record. B2B Wholesale Product Sales are the primary driver. The others are custom Design & Private Label Services.
Does TarHong have an API?
No public API is recorded for TarHong.
What industry is TarHong in?
TarHong's product category is Tabletop & Housewares Manufacturing. Its primary akta.pro industry code is IMANAIAI, Melamine Foam Manufacturing. Its SIC code is 3086.