Makarem

What Makarem does

Makarem Hotels is a Saudi hospitality brand that operates a portfolio of seven hotel properties across Makkah and Madinah, specializing in spiritual and pilgrimage accommodation for Hajj and Umrah travelers. Founded in 1983 with the first five-star hotel in Makkah, the company is privately held and operated under parent company Taiba (TAIBA). Its properties are positioned by proximity to the two holy mosques — Makarem Ajyad is located 300 meters from Al-Masjid Al-Haram and the Clock Tower, while Makarem Burj Al Madinah sits a four-minute walk from Al-Masjid An-Nabawi — and range from five-star suites to more affordable accommodations, including the upcoming 592-room Makarem Rwaya.

The company's core technology is an integrated hotel management and booking platform with a proprietary Virtual Map feature that lets guests view room locations and select preferred rooms pre-arrival or post-booking. Supplementary service differentiators include a Spiritual Concierge staffed by hospitality professionals with domain expertise in Islamic rituals (providing Hajj/Umrah step-by-step support, Ihram guidance, prayer-time reminders, and historical-site tours), complimentary shuttle services during prayer times, and accessible family-friendly accommodations. Operational standards are being strengthened through a 2025 strategic partnership with HSP Alliance covering redevelopment of 400+ SOPs aligned with the SERVQUAL service-quality model.

Makarem's business model is asset-heavy and direct-to-consumer: primary revenue comes from hotel room bookings across its seven properties (including events/banquet revenue at select sites), distributed primarily through makaremhotels.com and on-site walk-ins. Pricing is quote-based and not publicly disclosed, but the company incentivizes direct bookings with a 10% discount, a "stay three nights, get one complimentary" promotion, and early-booking savings. Customer segments center on Hajj/Umrah pilgrims and families/groups, with a secondary push into business travelers and events.

Name

Makarem

Legal name

Makarem Hotels (operated by Taiba)

Website

https://makaremhotels.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Makarem Hotels is a Saudi pilgrimage hospitality brand operating seven properties across Makkah and Madinah, serving Hajj and Umrah pilgrims and business travelers with spiritually-tailored accommodations, spiritual concierge services, and direct-booking incentives under parent Taiba.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Hajj & Umrah Travel Agencies (THAKAHAA)

Keywords

• Hotel accommodations
• Pilgrimage hospitality
• Spiritual concierge
• Group bookings
• Event venues

Headquarters

HQ city

Makkah

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Room Bookings: Primary revenue from direct hotel room bookings across 7 properties in Makkah and Madinah. Guests book directly through the website or walk-in, with pricing varying by season, room type, and demand periods.
2. Direct Booking Discounts and Offers: Promotional offers including A Night On Us (stay 3+ nights get complimentary night), Book Direct Save 10%, and Book Early Save promotions to drive direct bookings.
3. Events and Functions: Venues available for events and functions including banquet rooms, meeting rooms, and grand banquet hall at Makarem Rwaya property.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Makarem Hotels operates seven hotel properties in Makkah and Madinah, Saudi Arabia, providing lodging and hospitality services primarily to Hajj and Umrah pilgrims. Properties range from five-star suites to affordable accommodations, all located near Al-Masjid Al-Haram and Al-Masjid An-Nabawi, and are supplemented by spiritual concierge, shuttle, dining, and event/banquet services.

Product overview

Makarem Hotels is a portfolio of seven distinct hotel properties across Makkah and Madinah, Saudi Arabia, offering accommodations catering to pilgrims and visitors of the holy cities. The portfolio includes five properties in Makkah (Makarem Ajyad, Makarem Al Bait, Makarem Mina, Makarem Umm Al Qura, and the upcoming Makarem Rwaya with 592 rooms) and two properties in Madinah (Makarem Burj Al Madinah and Makarem Haram View Suites). The properties range from five-star luxury to affordable options, all strategically located near the respective holy mosques. Supplementary services include a Spiritual Concierge service for religious guidance, complimentary shuttle transportation, multiple dining options, meeting and banquet facilities, and direct booking benefits. The company positions itself as a guardian of spiritual hospitality, emphasizing authentic Saudi hospitality aligned with Islamic virtues.

Differentiator

Problem solved

Functional benefit

Products and services

• Makarem Ajyad Makkah Hotel

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HSP AlliancecoreImplementation/ SI/ Consulting Partner · 29 July 2025Strategic partnership with HSP (global network of expert hospitality consultants) to develop and implement comprehensive Standards of Performance (SOPs). The collaboration involved redevelopment of over 400 standard operating procedures covering all operational and administrative departments, aligned with SERVQUAL service quality model. The partnership includes digital application deployment for operations teams and cooperative field evaluation programs to strengthen integration across departments.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• InterContinental Dar Al Tawhid Makkah: IHG-operated luxury hotel within walking distance of Al-Masjid Al-Haram. Targets similar pilgrimage and business traveler segments as Makarem's premium Makkah properties.
• Raffles Makkah Palace: Ultra-luxury Accor-operated hotel in the Abraj Al-Bait complex serving premium pilgrims. Directly competes with Makarem's flagship five-star Makarem Ajyad for high-end Hajj/Umrah travelers.
• Madinah Hilton Hotel: Hilton's flagship property in Madinah located adjacent to the Prophet's Mosque. Competes for the same primary Madinah pilgrim segment as Makarem's two Madinah hotels.
• Pullman Zamzam Makkah: Accor-operated upper-upscale hotel in the Abraj Al-Bait complex targeting pilgrimage travelers. Comparable pricing tier, customer base, and proximity advantage to Makarem properties.
• Conrad Jabal Omar Makkah: Hilton's luxury brand in the Jabal Omar development directly opposite Al-Masjid Al-Haram. Competes for premium Umrah/Hajj travelers with strong loyalty program and global brand recognition.
• Anwar Al Madinah Mövenpick Hotel: Accor-operated luxury hotel located minutes from Al-Masjid An-Nabawi. Directly competes with Makarem Burj Al Madinah and Makarem Haram View Suites for premium pilgrims in Madinah.
• Fairmont Makkah Clock Royal Tower: Luxury hotel located within the Abraj Al-Bait Clock Tower complex directly adjacent to Al-Masjid Al-Haram. Competes head-to-head with Makarem Ajyad (300m from same Clock Tower) for premium Hajj/Umrah guests.

Regional players

• Elaf Group: Saudi-listed hotel and travel group with multiple properties in Makkah and Madinah serving pilgrimage travelers. Closest Saudi-headquartered competitor with similar mid-to-upper upscale positioning to Makarem.

Broad incumbents

• Dur Hospitality: Saudi-listed hospitality and real estate company referenced in Makarem's own terms of conditions as a related entity. Operates hotels and serviced apartments across Saudi Arabia with pilgrimage-relevant properties.
• Jabal Omar Development Company: Large Saudi-listed real estate developer operating the Jabal Omar macro-project opposite Al-Masjid Al-Haram with multiple hotel towers including Conrad and others. A scaled competitor-developer that influences the competitive supply landscape around the Grand Mosque.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/makaremHotels
• YouTubeyoutube.com/c/makaremhotels
• Facebookfacebook.com/MakaremHotels
• LinkedInlinkedin.com/company/makaremhotels
• Instagraminstagram.com/makaremhotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makarem