Tarragona Radio

What Tarragona Radio does

Tarragona Ràdio is a municipal public radio station operating on FM 96.7 MHz in the city of Tarragona, Catalonia, Spain, founded in 1986 and operated through Empresa Municipal de Mitjans de Comunicació de Tarragona, S.A. (EMMCT SA), a public limited company wholly owned by the Ajuntament de Tarragona. The station delivers a continuous programming schedule covering local and regional news (Informatius), political and current affairs (La Veu de Tarragona), sports with a focus on Gimnàstic de Tarragona (TGN Esports, Sempre Nàstic), cultural programming (Què de què, Fans de Tarragona), and afternoon magazine content (Ja Tardes), supported by an editorial and technical staff of approximately 9–20 people.

The underlying platform consists of FM broadcast infrastructure, an on-demand streaming portal (alacarta.tarragonaradio.cat), a centralized podcast hub branded Zona Podcast, and social media distribution across Facebook, Instagram, X (Twitter), and YouTube, with additional presence on Spotify. The technology stack is conventional broadcast-plus-web CMS architecture; there is no evidence of proprietary technology, software products, APIs, SDKs, or AI/ML components. Content is produced in-house across news, sports, culture, and community formats, with an extensive podcast catalogue covering science (Blau de Prússia), social solidarity (La Porteria), and local-interest series.

The business model is dual-track: (1) commercial advertising, comprising radio spots (falques radiofòniques), web inventory, and institutional presentations priced via a publicly distributed tariff schedule (Tarifes-2026 and Sempre Nàstic 2025-2026), and (2) public funding channeled through the Ajuntament de Tarragona municipal budget. The go-to-market is community-led, targeting the general population of Tarragona and the Camp de Tarragona region, with no exportable SaaS, enterprise software, or scalable digital product. The station participates in a municipal-radio collaboration network led by El Prat Ràdio and Ràdio Cardedeu through the Obert x Vacances summer program, which distributes content to roughly 70 Catalan municipal radio stations.

Name

Tarragona Radio

Legal name

Empresa Municipal de Mitjans de Comunicació de Tarragona, S.A.

Website

https://tarragonaradio.cat

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Tarragona Ràdio is a municipal public FM radio station (96.7 MHz) in Tarragona, Spain, wholly owned by the Ajuntament de Tarragona via EMMCT SA, delivering local news, sports, cultural programming, and podcasts to the city's residents since 1986.

Ownership category

akta.pro rank

Product category

Public Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), News/Talk Radio Networks (MPABABAD), Radio Program Syndication (Talk, Music, Sports) (MPABAMAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Municipal radio broadcasting
• Local news programming
• Community podcast production
• Public radio services
• Local sports coverage

Headquarters

HQ city

Tarragona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and sponsorship: Tarragona Radio sells advertising packages to local businesses and organizations, including radio spots (falques radiofòniques), web advertising, and institutional presentations. Commercial tariff documents are available for prospective advertisers.
2. Municipal public funding: As the Empresa Municipal de Mitjans de Comunicació de Tarragona (EMMCT SA), the station is owned by the Tarragona city government and operates as a public municipal entity, funded through the municipal budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Tarragona Radio is a municipal public radio station that broadcasts on 96.7 FM from Tarragona, Spain, providing local news, current affairs, sports, cultural programming, and music to the Tarragona region. It complements its FM broadcast with an on-demand web platform (alacarta.tarragonaradio.cat), a podcast catalog (Zona Podcast) distributed via Spotify and YouTube, and an active social media presence. The station also sells local advertising packages (radio spots, web ads, institutional presentations) to regional businesses.

Product overview

Tarragona Radio is a municipal public radio station operating at 96.7 FM frequency, broadcasting from the city of Tarragona in Catalonia. The station operates as a unified media platform offering live radio programming (Informatius news bulletins, La Veu de Tarragona political coverage, TGN Esports, Què de què cultural programs, Fans de Tarragona music, and Ja Tardes afternoon shows) alongside on-demand podcast content through its Zona Podcast platform. The station produces or distributes multiple podcast series including Sempre Nàstic (football), La Porteria (social solidarity), and Blau de Prússia (science), while also offering commercial advertising services for organizations seeking to reach its local audience. The station is part of the Empresa Municipal de Mitjans de Comunicació de Tarragona (EMMCT SA) and recently celebrated its 40th anniversary.

Differentiator

Problem solved

Functional benefit

Brands

• Tarragona Ràdio 96.7 FM: The FM frequency branding for the station at 96.7 FM in the Tarragona area.

Products and services

• Tarragona Ràdio 96.7 FM Municipal public FM radio station broadcasting at 96.7 MHz, serving as the reference local radio station for the city of Tarragona with live news, sports, cultural and music programming.
• Zona Podcast (Podcast Zone)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• El Prat RàdiocoreStrategic or Co-development Partner · 1 January 2026Tarragona Radio co-produces the 'Obert x Vacances' summer magazine program with El Prat Ràdio and Ràdio Cardedeu. This joint programming initiative is the national reference summer program for Catalonia's municipal radio stations, reaching nearly 70 emitters across the region.
• Ràdio CardedeucoreStrategic or Co-development Partner · 1 January 2026Tarragona Radio co-produces the 'Obert x Vacances' summer magazine program with El Prat Ràdio and Ràdio Cardedeu. The program is broadcast Monday to Friday from 9 to 11 AM and represents a key national collaboration among municipal radio stations in Catalonia.
• Viu LleureminorStrategic or Co-development Partner · 1 January 2025Viu Lleure is the educational nonprofit entity that coordinated activities for the first summer day camp (casal d'estiu) at La Móra-Tamarit. While this is a content partnership rather than a media partnership, it reflects the station's community engagement through coverage and program collaboration with local entities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Catalunya Ràdio: Public Catalan-language radio network operated by CCMA. A larger regional public broadcaster targeting the same Catalan audience with overlapping news, talk, and cultural content, though at much greater scale.
• RAC1: Major commercial Catalan-language radio station. Competes with Tarragona Ràdio for regional advertising and audience attention in Catalonia, though it operates at a much larger scale and is not municipal.

Direct peers

• Ràdio Municipal de Reus: Municipal public radio station in nearby Reus, part of the same Catalan municipal radio ecosystem. Closely comparable in mission, scale, and funding model, serving the same Camp de Tarragona region.
• Ràdio Ciutat de Badalona: Municipal public radio station in Badalona, Catalonia. Comparable in governance (municipal ownership), scale, and community-oriented public-broadcaster mission, though operating in a different city.
• Ràdio Cardedeu: Municipal radio station in Cardedeu, Catalonia. Co-produces 'Obert x Vacances' with Tarragona Ràdio and El Prat Ràdio, sharing a similar small municipal public-broadcaster profile and Catalan-language community focus.
• El Prat Ràdio: Municipal public radio station in El Prat de Llobregat, Catalonia. Direct co-production partner with Tarragona Ràdio on 'Obert x Vacances', making it the most comparable peer in operation, scale, and governance model.

Broad incumbents

• Cadena SER (Tarragona): Local affiliate of Spain's largest commercial radio network in Tarragona. Direct competitor for local advertising budgets and general-news listeners in the same geographic market.
• Cadena SER Catalunya: National commercial radio network's Catalan operations. Provides overlapping news, talk, and sports programming in the region, representing a broader incumbent competitor for audience and ad spend.
• Onda Cero Tarragona: Local franchise of the national Onda Cero commercial radio network in Tarragona. Competes for the same local advertiser base and general audience as Tarragona Ràdio.
• COPE Tarragona: Local affiliate of the national COPE radio network in Tarragona. Competes for local news listeners and advertising in the same market as a broad incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tarragonaradio
• YouTubeyoutube.com/user/tarragonaradio967
• Facebookfacebook.com/tarragonaradio
• Instagraminstagram.com/tarragonaradio
• LinkedInlinkedin.com/company/tarragona-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarragona Radio