Tarsheed
Tarsheed is a Doha-based educational initiative of the Arab Center for Research and Policy Studies, operating Arab International Academy schools in Qatar and producing Arabic-language educational publications, the Manhajiyat methodology magazine, teacher training, and curriculum development for Arab schools and educators.
- Company typePrivate
- Founded2014
- HeadquartersDoha, Qatar
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Tarsheed does
Tarsheed is an educational initiative established and wholly operated by the Arab Center for Research and Policy Studies (ACRPS), headquartered in Doha, Qatar. The organization was founded around 2013-2014 to address gaps in Arabic-language educational content, teacher methodology, and school models that combine international academic standards with Arab cultural identity. It employs approximately 12 staff.
The organization's work spans five vertical project areas: (1) educational publishing — producing academic monographs, children's literature, and curriculum reference works; (2) the Manhajiyat methodology magazine, a periodic publication targeting Arab educators with teaching methodology content; (3) the Arab International Academy (AIA), a network of two private international school campuses in Qatar operating under International Baccalaureate (IB) authorization with CIS and NEASC accreditations; (4) teacher training workshops delivered to educators across the Arab region; and (5) curriculum development projects, including the four-volume Crossing Disciplines and Discourses reference series.
Tarsheed's business model combines four revenue streams: AIA school tuition (recurring B2C), book sales (one-time B2B and B2C), teacher training workshop fees (B2B and individual educator), and magazine distribution. The integrated ecosystem — content publishing, teacher training, and school operations — is designed to reinforce methodology adoption across the Arab education sector. Strategic positioning is anchored in ACRPS's scholarly credibility, which functions as a brand differentiator in the methodology and curriculum publishing space, and in AIA's international accreditations as a structural moat in the Doha private school market. Geographic scope is Qatar-anchored for school operations and broader Arab-world-facing for publications, training, and methodology content.
Tarsheed firmographics
Firmographics- Name
- Tarsheed
- Legal name
- Tarsheed
- Website
- https://tarsheed.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tarsheed is a Doha-based educational initiative of the Arab Center for Research and Policy Studies, operating Arab International Academy schools in Qatar and producing Arabic-language educational publications, the Manhajiyat methodology magazine, teacher training, and curriculum development for Arab schools and educators.
- Ownership category
- akta.pro rank
Tarsheed industry classification
Industry- Product category
- Educational Services
- NAICS
- Elementary and Secondary Schools (6111), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Miscellaneous Publishing (2741)
- akta.pro primary industry
- General Language Schools & Institutes (EDAMAFAA)
Keywords
Where Tarsheed is headquartered
LocationHeadquarters
- HQ city
- Doha
- HQ country
- Qatar
- HQ region
- Middle East
Offices1 record
Markets served
Tarsheed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others, Infrastructure
Revenue model
- Educational Publications: Tarsheed publishes specialized educational books and educational magazine 'Manhajiyat', selling both original Arabic works and translated international educational titles. Publications are sold through the Tarsheed website and third-party book retailers like Neelwafurat.
- Teacher Training Programs: Professional development workshops and training programs for teachers and educational supervisors. Training includes interactive sessions based on Tarsheed's published materials and is conducted in Arabic to ensure relevance to the Arab educational context.
- School Operations (Arab International Academy): Tarsheed operates the Arab International Academy (AIA), a network of high-level private international schools in Qatar offering IB programs (PYP, MYP, DP, CP) and American High School Diploma. The school charges tuition for educational services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Tarsheed product offering
Product offeringCore offering
Tarsheed operates a multi-project educational ecosystem comprising specialized Arabic-language educational publishing (original works and translations), the quarterly Manhajiyat Arabic educational magazine, the Arab International Academy (AIA) IB-authorized international schools in Doha and Lusail (offering PYP, MYP, DP, CP and American High School Diploma), Arabic-language teacher professional development workshops, and school curriculum development including a General History series for grades 6-10 and the four-volume Crossing Disciplines and Discourses integrated education project.
Product overview
Tarsheed is an educational initiative by the Arab Center for Research and Policy Studies that operates as a multi-project educational ecosystem in Qatar and the Arab world. Its core offerings include: (1) Tarsheed Educational Publications - a publishing program producing and translating specialized educational books in Arabic; (2) Manhajiyat - an interactive Arabic educational magazine published periodically; (3) Arab International Academy (AIA) Schools - IB-authorized international schools in Doha and Lusail offering PYP, MYP, DP, CP programs and American High School Diploma; (4) Teacher Training Program - professional development workshops for teachers; and (5) School Curriculum Development - developing curricula including the General History Curriculum series for grades 6-10. The portfolio also includes the Crossing Disciplines and Discourses four-volume series. Together, these initiatives support sustainable learning environments, promote Arab educational thought, and serve the Qatari and broader Arab learning community.
Differentiator
Problem solved
Functional benefit
Brands
- Arab International Academy (AIA): High-quality international school in Doha and Lusail, Qatar, offering IB programs (PYP, MYP, DP, CP), American High School Diploma, accredited by CIS and NEAS&C.
- Manhajiyat (منهجيّات)
- School Curriculum Development (تطوير مناهج مدرسيّة)
Products and services
- Tarsheed Educational Publications (إصدارات ترشيد التربويّة) A specialized educational publishing program that publishes original Arabic works and translates international educational titles into Arabic, covering pedagogy, classroom management, assessment, curriculum development, inclusive education, and learning difficulties. Sold through the Tarsheed website and third-party retailers like Neelwafurat. Aimed at teachers, educators, school administrators, and parents across the Arab world.
- Manhajiyat (منهجيّات) An interactive electronic Arabic-language educational magazine covering school education from early childhood through secondary level, featuring contributions from Arab and international educators, webinars, and professional development content. Reached its 25th issue in Summer 2026, serving as a recurring community platform for Arab educators.
- Arab International Academy (AIA) Schools International Baccalaureate (IB) authorized international schools operating two campuses in Doha and Lusail, Qatar, offering PYP, MYP, DP, and CP programs along with American High School Diploma. Accredited by CIS and NEASC. Provides education that combines Arab identity with global openness for students from early childhood through secondary level.
- Teacher Training Program (برنامج ترشيد لتدريب المعلّمين) Professional development initiative for teachers offering interactive training courses and workshops delivered in Arabic, based on Tarsheed publications and contemporary educational concepts. Workshops include 'A Questioning Mindset', 'Concept-Based Inquiry in Action', and restorative approaches to student behavior. Delivered directly to schools and educational institutions.
- General History Curriculum Series (منهاج التاريخ العام) A series of world history textbooks for grades 6-10 in Arabic, developed for use in the Arab International Academy and other schools, emphasizing Arab-Islamic civilization and critical thinking.
- Crossing Disciplines and Discourses Series A four-volume educational methodology project by Dr. Wael Mousa Kishk promoting critical thinking through visual, historical, and narrative analysis. Volumes cover critical thinking foundations, visual discourses, historical/narrative discourses, and integrated education applications.
Quantifiable outcome
- Manhajiyat magazine has published 25 issues over approximately 5 years
- +1 more outcomes
Companies that use Tarsheed
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Tarsheed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tarsheed partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Qatar Foundation - Rasekh Educational PlatformcoreTarsheed participated in the Rasekh Strategic Forum organized by Qatar Foundation's pre-university education in collaboration with Msheireb Museums. The forum launched the Rasekh accreditation framework aimed at aligning international curricula with local cultural context and strengthening Arabic language and cultural identity. Tarsheed's experience with AIA was highlighted in the main session on 'International Education Between Global Excellence and National Identity'.
- Qatar International Baccalaureate Association (QIBA)coreAIA teachers participated in International Baccalaureate Day organized by QIBA, delivering specialized workshops on IB program best practices. This engagement reflects the academy's commitment to professional excellence and contributing to Qatar's IB school community.
- Annual Teachers' Conference Jordan - Educational Cultural ForumminorManhajiyat and Tarsheed Educational Publications participated in the Annual Teachers' Conference in Jordan under the patronage of HRH Princess Basma bint Talal. The team engaged directly with school leaders, teachers, and parents at the conference exhibition space.
- Tamam Professional Learning NetworkminorManhajiyat collaborated with the Tamam Professional Learning Network for a February webinar titled 'Partnering with Parents: Exploring Concepts, Experiences, Challenges, and Opportunities.'
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tarsheed competitors and assessment
Company assessmentEmerging players
- Alef Education: Alef Education is a UAE-based K-12 edtech platform providing digital curriculum and assessment tools to schools across MENA. Comparable as a regional education-content provider serving Arab schools, though its model is technology-delivered rather than book/workshop-based.
- Maarif Education (Editions Hatem) / Saudi Schools Group: Maarif Education operates private schools in Saudi Arabia with international and Arabic-curricula options. Regionally comparable for the Arabic-identity-plus-international-standards positioning that differentiates Tarsheed.
Direct peers
- Taaleem Holdings: Taaleem operates premium private K-12 schools in the UAE offering IB, American, and British curricula. Its premium positioning and Gulf footprint make it a closely comparable peer to AIA's premium international-school model.
- GEMS Education: GEMS is the largest premium private K-12 operator in the Gulf, running dozens of international curricula schools (including IB) across the UAE, Qatar, and Saudi Arabia. It is the most directly comparable peer to Tarsheed's AIA school operations in the same regional market.
- SABIS International School: SABIS operates international K-12 schools globally using its proprietary curriculum. Comparable for the combination of school operations and proprietary educational content publishing/distribution—a model similar to Tarsheed's integrated publishing-plus-schools approach.
- Nord Anglia Education: Nord Anglia runs a global network of premium international schools delivering IB and other curricula. Comparable to AIA for premium-fee international schooling with globally recognized credentials and regional expansion ambition.
- Cognita Schools: Cognita is a global K-12 school group operating premium international schools, including in the Middle East. Directly comparable for premium international-school model targeting globally mobile families.
Others
- Cambridge Assessment International Education: Cambridge International develops globally recognized curricula, assessments, and teacher-training resources for international schools. Comparable as an enabling ecosystem player in international-curriculum content and teacher professional development, though not a school operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Tarsheed social profiles
Digital presenceTarsheed compliance and trust
Trust signalCompliance7 records
Tarsheed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tarsheed leadership team
Management profileNumber of profiles
Tarsheed subsidiaries and ownership
Company hierarchySubsidiaries5 records
Tarsheed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tarsheed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tarsheed
What does Tarsheed do?
Tarsheed operates a multi-project educational ecosystem comprising specialized Arabic-language educational publishing (original works and translations), the quarterly Manhajiyat Arabic educational magazine, the Arab International Academy (AIA) IB-authorized international schools in Doha and Lusail (offering PYP, MYP, DP, CP and American High School Diploma), Arabic-language teacher professional development workshops, and school curriculum development including a General History series for grades 6-10 and the four-volume Crossing Disciplines and Discourses integrated education project.
Is Tarsheed a public or private company?
Tarsheed is a private company. It is classified as corporate owned and is currently operating.
When was Tarsheed founded?
Tarsheed was founded in 2014. It employs 11 to 50 people.
Where is Tarsheed based?
Tarsheed is headquartered in Doha, Qatar, in the Middle East region.
How does Tarsheed make money?
Three revenue lines are on record. Educational Publications are the primary driver. The others are teacher Training Programs and school Operations (Arab International Academy).
Who are Tarsheed's main competitors?
Emerging players on record are Alef Education and Maarif Education (Editions Hatem) / Saudi Schools Group. Direct peers are Taaleem Holdings, GEMS Education, SABIS International School, Nord Anglia Education and Cognita Schools. Cambridge Assessment International Education is listed as an others.
Does Tarsheed have an API?
No public API is recorded for Tarsheed.
What industry is Tarsheed in?
Tarsheed's product category is Educational Services. Its primary akta.pro industry code is EDAMAFAA, General Language Schools & Institutes. Its NAICS code is 6111 and its SIC code is 8200.